• The Korean Journal of Franchise Management
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• v.5 no.1
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• pp.5-25
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• 2014

The impact of industry characteristics on born global firms'internationalization process is widely acknowledged. Even though there are studies focusing on other industries, the franchise industry's internationalization patterns have not been generally analyzed. Through a multiple case-study research focusing on a comparison between franchise and other industries, we are able to define "born-global franchise" in the internationalization pattern and specific influential factors. Our findings show that (1) leadership and creativity of executive, (2) learning orientation and technology orientation, (3) differentiated proprietary technology (4) observation of the surrounding environment.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2022.06a
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• pp.568-571
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• 2022

2007년에 '메타버스 로드맵(Metaverse Roadmap)보고서가 발표된 이후, 메타버스 로드맵에 축이 되는 라이프 로깅, 증강현실, 거울세계, 가상세계의 의미와 활용내용에 대한 연구 역시 활발히 이루어지고 있으며, 이것이 갖는 산업적·경제적 영향에 대해 다양한 방송매체·미디어 등을 통해 접할 수 있다. 또한 메타버스를 활용한 사회적 기능으로는 ①경제(메타버스 활용 산업 생태계 육성), ② 교육(메타버스 기반 체감형 학습지원), ③문화관광(시공간 제약 없는 온택트 문화마케팅), ④소통(시민 중심의 맞춤형 열린 소통), ⑤도시(현실과 가상을 결합한 XR기반 도시혁신), ⑥행정(현실보다 편리한 신개념 가상 행정), ⑦인프라('메타버스 서울'의 안정적인 인프라 조성)를 통해 메타버스의 순기능을 극대화하기 위한 전략으로 활용되고 있음을 확인할 수 있다. 이에 본 논문은 메타버스에 대한 기술 및 활용에 관한 관심에 비교해 메타버스 윤리에 대한 논의가 부족한 상황이라는 점에 주목한다. 그래서 메타버스에 대한 사회적 기능에 대해서 살펴보고, 메타버스에서 발생할 수 있는 사회·윤리적 문제를 영화 '레디 플레이어 원(Ready Player One)'을 통해 살펴보았다.

• Asia Marketing Journal
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• v.4 no.2
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• pp.55-78
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• 2002

본 연구는 시장지향성이 사업성과에 영향을 미치는데 있어서 시장지향성의 관점에서 사업성과와의 관계를 조명 해보고, 시장지향성과 사업성과간의 관계 연구에서 통합적 매개변수들의 역할을 연구하였다. 기존 선행연구에서 매개변수로 사용한 종업원 만족, 차별화 전략, 벤치마킹, 혁신, 경쟁전략, 시장지향성, 직무만족, 조직몰입, 조직간 정보공유 둥을 통합하여 변수들의 중복을 피하고, 상호 독립성이 유지되는 변수들만을 채택하여 종업원만족, 혁신, 경쟁전략의 선택과 실행 등 3개의 변수를 도출하였으며, 여기에다 국내 선행연구에선 아직 사용하지 않은 조직학습을 신규 매개변수로 추가하여 기업역량변수로 설정하였다. 또한 고객만족, 서비스품질, 서비스충성도(애호도), 서비스이미지, 기업이미지, 등을 통합하여 고객만족, 서비스품질, 충성도 등 3개의 변수로 도출하였으며 신규 매개변수로써 기업과 고객간 정보공유를 채택하여 고객반응으로 명명하였다. 여기에서, 각각 4개씩 도출된 변수들은 각각 하나의 차원으로 통합하였으며, 두 차원의 통합적 매개변수들이 어떠한 인과적 역할을 하는지 보다 깊이 연구하였다. 연구가설은 6개의 가설 중 시장지향성과 사업성과 간 기업역량과 고객반응의 통합적 매개변수들의 간접효과가 지지되어 4개의 가설이 채택되었다. 그러나, 시장지향성과 사업성과 간의 직접효과와 기업역량과 고객반응의 중복매개는 기각되었다. 본 연구에서는 이러한 연구결과를 바탕으로 이론적 실무적 공헌을 제안하였으며, 끝으로 본 연구의 한계점과 향후 연구방향을 제언하였다.

• Journal of Intelligence and Information Systems
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• v.28 no.2
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• pp.171-189
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• 2022

Online reviews play an essential role in the consumer's purchasing decision-making process, and thus, providing helpful and reliable reviews is essential to consumers. Previous online review helpfulness prediction studies mainly predicted review helpfulness based on the consistency of text and rating information of online reviews. However, there is a limitation in that representation capacity or review text and rating interaction. We propose a CNN-RHP model that effectively learns the interaction between review text and rating information to improve the limitations of previous studies. Multi-channel CNNs were applied to extract the semantic representation of the review text. We also converted rating into independent high-dimensional embedding vectors representing the same dimension as the text vector. The consistency between the review text and the rating information is learned based on element-wise operations between the review text and the star rating vector. To evaluate the performance of the proposed CNN-RHP model in this study, we used online reviews collected from Amazom.com. Experimental results show that the CNN-RHP model indicates excellent performance compared to several benchmark models. The results of this study can provide practical implications when providing services related to review helpfulness on online e-commerce platforms.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.17 no.5
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• pp.117-132
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• 2022

Human Human species run into a blind alley due to abnormal weather and climates everywhere in global village. Human beings are helpless against the nature and might begin to learn humbleness just now. However, humans cannot attribute current abnormal weather and climates to only natural phenomenon because we have never been affectionate to global environments sufficiently up to now that results in running into this blind alley. At this point, the only thing that humans can do is to love and care for the earth more. ESG is an emerging topic to cope with this issue and practice of ESG will be the pending mission for the next generation. In this research, 'active participatory learning program for ESG practice' is designed by 'connecting ESG with Entrepreneurship' through over 20 years of experienced current teachers in elementary and junior·senior high school, professors in university and field experts in education. Analysis of learning effectiveness before and after the implementation of education program showed meaningful result in elementary and junior·senior high school. Thus, I would like to suggest a proposal based on concerns about 'What should we do to overcome the global crisis?" by paying attention to ESG from elementary school.

• The Journal of Bigdata
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• v.9 no.1
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• pp.31-47
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• 2024

With the advancement of artificial intelligence, the travel and hospitality industry is also adopting AI and machine learning technologies for various purposes. In the tourism industry, demand forecasting is recognized as a very important factor, as it directly impacts service efficiency and revenue maximization. Demand forecasting requires the consideration of time-varying data flows, which is why statistical techniques and machine learning models are used. In recent years, variations and integration of existing models have been studied to account for the diversity of demand forecasting data and the complexity of the natural world, which have been reported to improve forecasting performance concerning uncertainty and variability. This study also proposes a new model that integrates various machine-learning approaches to improve the accuracy of hotel sales demand forecasting. Specifically, this study proposes a new time series forecasting model based on XGBoost that selectively utilizes a local model by clustering with DTW K-means and a global model using the entire data to improve forecasting performance. The hotel demand forecasting model that selectively utilizes global and regional models proposed in this study is expected to impact the growth of the hotel and travel industry positively and can be applied to forecasting in other business fields in the future.

• Journal of the Korean earth science society
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• v.37 no.2
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• pp.79-88
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• 2016

This study aims analyze the geological values in relation to the volcanic area and to investigate a possibility of the geosites and the geoheritages in Byeonsanbando area. The results indicate that the seven geosites are relevant as a potential national geopark, including Gunghang, Solseom Island, and Mohang located in Oebyeonsan and Jikso Falls, Gulbawi, Seongye Falls, and Ulgumbawi located in Naebyeonsan. Solseom Island and Mohang should be preserved and used as a place of the geological study because of their high geological heritage values. Besides, Jeokbyeokgang and Chaeseokgang are famous for excellent natural landscapes as they have been proven with academic values. Like this, these area are considered to have sufficient value as a national geopark of Korea, because their geoheritages are variously distributed in Byeonsanbando area.

• Journal of Navigation and Port Research
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• v.29 no.3 s.99
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• pp.275-282
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• 2005

The year 2003 is the centennial of the birth of the modem lighthouse in Korea the lighthouse was originally surrounded by a beautiful nature and it contains the romantic sensitivity which relates with the ocean. And in some case it is a environment-friendly architectural facility which uses a alternative energy like a solar cell. Now the properly developed manned lighthouse is not only functioning as a traditional aids to navigation for the vessel, but also it becomes the new facility and space for all civilians who might visit and experience. If we want to vitalize the traditional lighthouse into water-familiar space, we must reconsider the facilities, various operational programs and the institutions for future-oriented development. For this situation we intended to reveal in this study that all the issues which relate to the proper use of the manned lighthouses in the whole country, since the project of water-familiar space started by MOMAF.

• Journal of the Economic Geographical Society of Korea
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• v.22 no.4
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• pp.539-554
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• 2019

This study suggests a conceptualization model of 'cultural inclusiveness' organically connected to social inclusiveness, by expanding the implications of urban inclusiveness to the domain and relationship. Based on the process of necessity of relation, connection of space, and execution of act, the cultural inclusiveness could be connected to the formation of organic/learning relation, the creation of openness focusing on public space, and the practice of diverse subjects. Concretely, the concept of cultural inclusiveness is applied to the case of 'Hongdae-ap'. The recent Hongdae-ap is showing the value of coexistence such as the establishment of environment that could protect the diversity of individual subjects and groups(artists, residents, government officials, students, cultural activists, citizens, tourists, and etc.), the formation of public space such as 'Hongdae-up playground', 'pedestrian-friendly street', and 'Gyeongui-Line book street', social network service & horizontal network, and access.

• The Journal of the Convergence on Culture Technology
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• v.9 no.5
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• pp.635-647
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• 2023

In the pursuit of sustained innovation within industries, the consistent emergence of high-growth potential startups is imperative. Despite the government's implementation of diverse investment-based policies aimed at fostering startup initiation, the inherent probability of post-establishment failure for startups remains substantial. This study examines the impact of internal factors on organizational commitment and corporate performance in startups. It emphasizes the significance of learning and networking orientation for commitment across various organizational aspects. Innovativeness affects emotional and normative commitment but not continuance commitment. Financial attributes and global orientation influence continuance commitment, while affective and continuance commitment significantly impact startup performance. Normative cohesion, however, does not significantly affect performance. These findings offer insights for optimizing human resource utilization in startups, benefiting both companies and governments in the evolving startup landscape.