• Journal of Digital Convergence
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• v.14 no.4
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• pp.193-200
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• 2016

This study is focused on analyzing the tourism social media channel importance of Trytoursumer. On the basis of previous studies, the factors were divided into tourism communication, tourism cooperation, tourism contents sharing, tourism entertainment. As a result of the empirical analysis using AHP, Analytic Hierarchy Process, tourism communication relatively appeared as the most important factor. And order showed that the high importance of such tourism content sharing, tourism entertainment, tourism cooperation. Also, there was the highest priority of social networking in the area of tourism communication among 14 types of total evaluation factors regarding priority, followed by social news in the area of tourism cooperation, and micro-blog in the area of tourism communication. Analysis result, may contribute to the increase of social media channels effectiveness and strategy of application in social media channel of Trytoursumer.

• The Journal of the Korea Contents Association
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• v.19 no.3
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• pp.223-235
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• 2019

In order to develop the marketing strategy of Korean floral arrangement courses for chinese tourists, this study aimed at gaining their participation motivation with application of the ZMET (Zaltman metaphor-elicitation technique). According to the results, 18 constructs ('a sense of accomplishment', 'Korean culture visit', 'teacher's high-quality service', 'professionalism', 'to be together', 'communication with others', 'joint pleasure', 'better than China', 'not available in China', 'healing', 'the feeling of happiness and love', 'easy access to art', 'wonderful life shot', 'beautiful interior', 'special design', 'expectation', 'close to nature', and 'nice daily-life decoration') were derived and 4 main constructs ('a sense of accomplishment', 'Korean culture visit', 'teacher's high-quality service', and 'professionalism') of the consensus map were analyzed. Therefore, the Korean floral arrangement courses for chinese tourists should open an adjustable level of difficulty of curriculum, offer an opportunity to experience other Korean culture and increase florist's abilities from various aspects.

• Information Systems Review
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• v.25 no.2
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• pp.1-30
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• 2023

This study analyzes and examines the travel behavior of Chinese people in Korea through a questionnaire survey of Chinese people who are long-term residents in Korea using Xiaohongshu App (RED). In this study, we add some variables to the MTEs (Memorable Tourism Experiences) model to analyze the travel behavior of Chinese people who are in Korea for a long period of time. We also chose to survey the users of Xiaohongshu App (RED), a popular software in recent years, and found the following findings in 240 valid questionnaires: (1) Scenery, Entertainment, and Informativeness have positive effects on people sharing travel experiences, while interaction does not. (2) Sharing travel experiences had a positive effect on travel satisfaction and the intention to go to other destinations, and travel satisfaction had a positive effect on the intention to go to other destinations. This paper extends the literature on tourism by combining MTEs and UGC (User-Generated Content) models, and also provides relevant suggestions for further research on the travel behavior of foreigners in Korea.

• Proceedings of the Korea Contents Association Conference
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• 2019.05a
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• pp.327-328
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• 2019

에어비앤비, 우버택시 등과 같이 공유경제 패러다임을 반영한 새로운 차원의 서비스 비즈니스의 확산은 IT기술을 기반으로 하는 스마트 네트워크 보급에 다른 제품의 서비스화가 일반화되었기 때문이다. 공유경제라는 새로운 패러다임 하에서 제품 공유와 관련된 서비스 시스템의 디자인 응용을 연구하는 것은 갈수록 중요해지고 있으며, 공유경제를 기반으로 하는 서비스 디자인이 스마트 네트워크와 융합을 통해 자원 활용을 높이고 낭비를 줄이며, 사용자의 다양한 생활 체험과 가치 있는 수요를 보장해줄 수 있기 때문이다. 본 연구는 기존의 서비스 디자인에 관한 문헌 정리와 디자인 실무를 통해 고찰한 서비스 디자인 개념을 바탕으로, 부산을 방문하는 외국인 고객을 대상으로, 예측하기 힘든 특수한 날씨환경에서 우산 사용에 대한 사용자의 니즈와 수요를 조사하고 분석하여, 보다 개선되고 창의적인 "공유우산 서비스 디자인 모형"을 구축하고자 하였다. 이를 위하여 서비스 디자인 방법과 원칙에 따라 우산을 공유하는 서비스 시스템의 목표고객, 접점을 분석한 후, 외국인 관광객을 위한 서비스 시스템의 서비스 청사진을 만들고 우산공유 시스템 구축과 실무적용을 위한 서비스 전략을 제시할 계획이다.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.7 no.12
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• pp.871-879
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• 2017

The purpose of this study is to propose a Busan tourism industry in which the 2016 OECD Tourism policy and ICT convergence platform are applied. OECD proposed 3 policies to promote the tourism industry: First, to maintain the competitiveness of the tourism industry as well as improve its efficiency and sustainability, second, to establish a seamless traffic system, and third, to build a response to the sharing economy. Centering on the OECD's three policies, we propose the developmental possibilities of tourism in Busan. At the same time, we suggest the necessity to build an ICT convergence platform that will help foster the industry. In building an ICT convergence platform, we especially focus on the necessity of: 1. Sharing and creating experience-based interactive contents on the software side, and 2. Developing high quality user experience (UX) and providing a data analysis-based customized service on the hardware side. In addition, we insist on the establishment of the Tourism Promotion Agency for the continuous performance and management of Busan tourism industry. The study ultimately suggests that the construction of ICT convergence platform based on OECD tourism policy can result in the expected outcomes of high effects with low cost for both consumers and suppliers related to the tourism industry.

• Proceedings of the Korea Contents Association Conference
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• 2012.05a
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• pp.209-210
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• 2012

철원군은 군사문화유적지와 더불어 과거 태봉국의 도읍지로서 한 시대를 풍미했던 역사문화유산이 살아 숨 쉬고 있는 우리역사의 장이다. 또한 청정지역의 이미지는 생태 관광지로서의 가능성을 보여주고 있다. 이에 따라 본 고에서는 에코뮤지엄(ecomuseum)의 개념을 토대로 철원군의 지역문화자원을 활용하는 방안을 제시하려고 한다. 연구의 이론적 바탕이 될 에코뮤지엄은 기존의 박물관처럼 한정된 공간 내에 수집품을 모아놓고 관람객을 끌어들이는 것이 아니라 지역 전체를 하나의 박물관으로 구성하는 새로운 형태의 박물관이다. 따라서 지역의 문화유산, 생태 환경, 관광자원을 포함한 포괄적인 유,무형의 자원이 모두 에코뮤지엄의 요소가 될 수 있으며, 관람객은 주변 환경과 일체가 되어 직, 간접적인 체험을 공유한다. 지역 주민은 적극적인 역할을 수행함으로써 지속적으로 지역의 개발과 보존에 주체적으로 참여하게 된다. 이러한 관점에서, 지역의 다양한 문화자원을 바탕으로 한 에코뮤지엄은 철원군의 지속가능한 경제 활성화에도 기여하게 될 것이다.

• The Journal of the Convergence on Culture Technology
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• v.9 no.1
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• pp.249-255
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• 2023

World Heritage is a very important heritage that is worth protecting and handing down to future generations. In Korea, which has a long history and culture of 5,000 years, Seowon is a great advantage in that it can develop tangible and intangible Neo-Confucian ideas shared in China and East Asia, and preserve and experience them as a unique cultural resource of Korea until the present day. In order to encourage the direct experience of this long-standing cultural heritage, the government supports the national treasury and seeks to expand the demand for tourism. Accordingly, in this study, an analysis was conducted on program satisfaction, participation, and activation plans. As a result, it was found that value to see and value to experience must coexist in order for our world heritage, which requires comprehensive and continuous management and operation, and lacks accessibility, to become a tourist attraction. Also, for this purpose, promotion and development of differentiated tourism experience contents should be carried out first.

• Proceedings of the Korea Contents Association Conference
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• 2007.11a
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• pp.849-852
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• 2007

In the tourism, reservations system is important of the efficiency. Reservations system of tourism is restrict within each travel agent. The homepage of reservations system is limited for booking of airports, hotels, and cars. In this paper, This don't interchange information between agents by using different system and by providing it for making a module to provide booking of airports, hotels, and cars. A user can identify the real-time reservation status through this integration system, and a provider can share information with them, therefore this result can increase the efficiency of system.

• Journal of Korea Multimedia Society
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• v.15 no.5
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• pp.677-691
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• 2012

Location Based Services using GPS receiver with network enabled smart phone provides various services and many business models. Currently, many context awareness models on smart phone applications are under developing. But most of the services are based on current user position and Point of Interest(POI)s, which are very static. In this paper, we proposed and implemented multimedia tourist guide system using smart phone, which are very dynamic and provides tour guide's voice and audio service on the spot. Also we provides tour experience sharing method which can easily share the videos and pictures for each users.

• Annual Conference on Human and Language Technology
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• 2019.10a
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• pp.514-518
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• 2019

기존의 교차 도메인 추천은 일반적으로 서로 다른 도메인 데이터의 지식 결합이나 지식 공유를 바탕으로 진행된다. 이러한 방식들은 최소 한 개 이상의 도메인 데이터가 필요해서 모든 도메인의 피드백 데이터가 없는 실제 서비스 초기 상황에는 적합하지 않을 수 있다. 따라서 본 논문에서는 서비스 초반 모든 도메인의 피드백 데이터가 없고 콘텐츠 데이터만 존재하는 상황에서 교차 도메인 추천 시스템을 효과적으로 시작하기 위해 텍스트 임베딩, 클러스터링, 프로파일링 및 콘텐츠 기반 필터링을 활용한 추천 시스템 구성을 제안하고자 한다. 평가를 위해 여행지, 지역 축제, 공연을 포함하는 문화 관광 데이터와, 이에 대한 사용자 프로파일링 결과를 바탕으로 추천을 진행하였다. 그 결과, 콘텐츠 임베딩에 대한 유사도를 시각화하여 교차 도메인 아이템 간 유사성을 확인할 수 있었고, 사용자별 추천 결과를 통해 제안한 교차 도메인 추천 시스템이 유의미하게 동작함을 보였다.