• Title/Summary/Keyword: 관광콘텐츠

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Study of Planning of Contents for Optimal Experience on Tourism (최적경험 제공을 위한 관광콘텐츠 기획에 관한 연구)

  • Kwag, KyoungHee;Kim, Kijeong
    • Journal of Digital Convergence
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    • v.11 no.12
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    • pp.735-745
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    • 2013
  • Tour industry has been growing with increasing of people leisure time quantitatively as well as qualitatively. Especially, region tourist industry shows rapid growth because of the development of transportation and communication. Tourist contents that representing the region have been developing briskly. However there are many nominal tourist contents have just region differentiation with same attribute and composition. It has to be consider about tourist first not a contents provider or a developer. To be memorable tourist contents and to connect to consumption, understanding about tourist is needed. So 'Experience' will be standards when tourist contents is planned. In that sense, experience 4factors from Experience Economy and Challenge-skill model from Flow will be frames for giving shape to develop tourist contents. Experience 4factors from Experience Economy suggests 4factors for the superb enjoyment to tourists, and Challenge-skill model from Flow proposes balanced contents for understanding tourists. They will contribute to suggest planning frames for sustainable tourist contents and it lead to tourists' reinstation.

A Study on Planning Strategy for Culture and Tourism Contents : Focusing on the Jeonju city (문화관광콘텐츠 기획전략에 관한 연구 : 전주시를 중심으로)

  • Moon, Yun-Geol
    • Proceedings of the Korea Contents Association Conference
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    • 2014.11a
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    • pp.359-360
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    • 2014
  • 관광산업은 지역발전전략에서 최우선과제로 꼽히고 있다. 전주시의 경우 한옥마을이 크게 성공했지만 최근 한옥마을 위기설 등 많은 관광객의 방문에 따른 부작용이 심각하다. 따라서 지역관광산업의 활성화를 지속하기 위해서는 새로운 관광콘텐츠의 개발이 필요하다.이를 위한 방법론으로 먼저 최근 문화관광트렌드와 문화관광수요의 변화요인을 살펴보고 이러한 변화요인으로부터 전주시 문화관광콘텐츠 기획을 위한 검토요인들을 도출하였다. 그리고 이러한 검토요인에 따라 새로운 문화관광콘텐츠를 기획하기 위해서는 어떤 전략이 필요한지를 제안하였다.

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A Case study of Tourism Contents applied Story telling (스토리텔링을 활용한 관광콘텐츠 사례연구)

  • Chun, myung-sook
    • Proceedings of the Korea Contents Association Conference
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    • 2007.11a
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    • pp.777-780
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    • 2007
  • In these days, tourism contents development has been continuously increases due to the appearance of online contents generation, development of cultural contents industry and the spreads of leisure life among the ordinary people's life and it needs more significant research and development for the tourism product's varieties. Story telling means that the explanation or interpretation of tour guide or guide book of the tourist spots, they role as important pull factor which can determine the image of tourism destination. And it make tourist discover the identification its own specific contents. The purpose of this study is on to examine methods tourism contents development through storytelling.

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A Study on Regional Comparison of Tourism Contents Application (관광콘텐츠 활용에 관한 지역간 비교연구)

  • Choi, ji-yeon
    • Proceedings of the Korea Contents Association Conference
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    • 2007.11a
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    • pp.766-768
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    • 2007
  • Tourism content is one of the most important tourism resources in the regions and cities. also it is generally that is close with the regional identity. Currently our country case, it is true that tourism products and festival which consisted of same or similar ones are produced and held. But, we do not recognized that tourism contents applied same or similar ones are all representative tourism resources in the regions and cities. This paper thus analyzes the regional comparison between gangneung and paju using yul-gok as tourism contents and indicates their relation and a historical process of development for appling tourism contents in each region. For the aim of this study, the comparative analytic method of this study is divided four parts-tangible cultural properties, cultural events and festival, tourism policy, tourism information.

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A Study on Promotion of Island Tourism through Development of Marine Food Tourism Contents (해양음식 관광콘텐츠 개발을 통한 섬 관광 활성화 방안 고찰)

  • Lee, Woong-Kyu;Hong, In-Gi
    • Journal of Digital Convergence
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    • v.17 no.5
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    • pp.127-135
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    • 2019
  • The purpose of this study is to suggest a plan to promote the tourism of the island by developing the contents of the marine food tourism. Activation of island tourism should begin with developing marine food tourism content. In the viewpoint that the development of marine food tourism content is a priority, previous studies were examined and related cases were analyzed. For this purpose, this study reviewed and analyzed various literature, periodicals, government documents and newspaper articles published in Korea and abroad. As a result of this study, to develop the marine food tourism contents in Korea and to promote the island tourism, it is necessary to develop the marine food tourism contents as representative contents of the island tourism, develop and operate the high value added fusion food tourism product, And the development of marine food tourism products that meet the island tourism paradigm and changes in tourism patterns of tourists.

A Study on Differences in Tour Performance and Behavior Intention among Segmented International Tourism Markets based on Urban Tourism Contents Satisfaction (방한 외래관광객 도시관광콘텐츠 만족도 세분시장에 따른 관광성과 및 행동의도 차이 연구)

  • Yan, Wenyan;Lee, JaeHee;Kim, Miseong;Yoon, Yooshik
    • The Journal of the Korea Contents Association
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    • v.17 no.3
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    • pp.31-41
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    • 2017
  • Foreign tourists who are visiting Korea urban tourism destination have been continuedly growing and more various tourism products and service are requested to fit those foreign tourists' needs and wants. Accordingly, tourism contents and its satisfaction in urban tourism destination have been developing to provide more valuable products and service to tourists. This study was conducted to segment foreign tourists based on 4 different tourism urban destination contents, including destination facility contents, leisure entertainment contents, shopping contents, accommodation contents. Cluster analysis provided four different groups based on the mean score of urban tourism destination contents. MANOVA was conducted to identify whether ot not there are differences among the segmented groups in terms of travel performances and destination loyalty, Chi-square analysis were also conducted to see if there are differences among the segmented groups based on demographic informations. Theoretical and practical implication were discussed in the conclusion section. The results of this study would be helpful for tourism products planners and developers.

Contents Development of Urban Tourism Using Old Maps (고지도를 활용한 도시관광 콘텐츠 개발 방안)

  • Choi, Ji-Yeon;Lee, Yk-Su
    • The Journal of the Korea Contents Association
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    • v.7 no.10
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    • pp.274-282
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    • 2007
  • Although many korean cities are getting interested in promoting its attractiveness as a tourism destination, they have little distinguishing attractiveness. In order to reinvigorate competitive urban tourism, developing more charming tourism resources and studying urban contents including its historicity and regionalism regarded as an effective means. By examining old maps therefore, the purpose of this study is to indicate competitive contents of urban tourism focused on the case of Gangneung.

A Study on China's One Belt, One Road Policy and South Korea's Measures for Facilitating Tourist Visits from China (중국의 일대일로(一带一路) 정책을 활용한 방한관광콘텐츠 전략)

  • Jung, In-Suk
    • Journal of Digital Contents Society
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    • v.19 no.6
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    • pp.1145-1150
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    • 2018
  • In order to realize the new diplomatic development for the establishment of 'Asia Fate Community', Xi Jinping has adopted a "One Road, One Belt" policy. Based on five core philosophies, One Road, One Belt with neighboring countries has been established to full-sided cooperation and mutual benefit relations. In this paper, I would like to suggest some suggestions on how to use China's One Road, One Belt policy and Korea's Eurasian Initiative in Development strategy of tourism contents. First, The bridge role of Korean companies should lead to the development of tourism contents. Second, the promotion of tourism contents development for Chinese individual tourists should lead to another tourism contents. Third, we need to find ways to win joint orders with local companies in China so that they can lead to tourism contents. Fourth, seeking active use of workers and international students living in Korea. Fifth, the development of tourism contents based on cooperative relationship with North Korea.

The revitalization of city brand for using tourism contents (관광콘텐츠를 이용한 도시브랜드 활성화)

  • Jee, bong-gu;Lee, gye-hee
    • Proceedings of the Korea Contents Association Conference
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    • 2010.05a
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    • pp.616-617
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    • 2010
  • 지방자치제도의 실시에 따라 관광개발은 초기의 하드웨어 중심에서 소프트웨어 중심의 개발형태로 변화되었다. 최근 들어 각 지방자치단체는 지역의 고유한 문화와 환경을 대변할 수 있는 관광자원를 발굴하여 콘텐츠화 함으로써 도시브랜드로 활용하여 지역홍보에 적극적으로 활용하고 있다. 이에 본 연구는 도시지역인 청주시를 중심으로 관광콘텐츠를 활용한 도시브랜드를 도출하고, 도출된 브랜드를 활성화시킬 수 있는 방안을 모색하였다.

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Propose of Efficient u-smart tourist information system in Ubiquitous Environment (유비쿼터스 환경에서 효율적인 u-스마트 관광정보시스템 제안)

  • Sun, Su-Kyun
    • Journal of Digital Convergence
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    • v.11 no.3
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    • pp.407-413
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    • 2013
  • For Ubiquitous service, there are some method researched. To IT convergence study tourism the convergence of IT and tourism in recent years has emerged as a discipline in the future. Tourist information is information about tourism products as tourists tourism decision-making needed to say. Information presented information anytime, anywhere, using a contact-type media, mobile and efficient tourist information content and generate content using Smart App store to the database is needed. This paper, by taking advantage of the Smart App Places to generate content and Smart Things to query, modify, search, tourism information, tourism policy and tourists can be analyzed, and the average inclination and these efficient tourism information content and that can be utilizedmodels are proposed. This u-Smart is a tourist information system. Build the biggest advantages of the meta-meta-model in real time by utilizing Smart App disposition of existing tourism information and tourist and tourism rating database. Helps to generate patterned by digital tourism policy tourism information content.