• Title/Summary/Keyword: 관광정보 서비스

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Effects Characteristics of Mobile Information Service on Satisfaction and Reuse Intention (모바일관광정보서비스의 특성이 만족도와 재사용의도에 미치는 영향)

  • Choi, Hyun-Sik;Park, Jin-Woo
    • The Journal of the Korea Contents Association
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    • v.9 no.9
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    • pp.411-422
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    • 2009
  • The study seeks to explore essential factors that influence tourists' continual usage intentions to mobile tour information services. The variables such as characteristics of tour information service, accuracy, interactivity, context, ubiquitous connectivity, perceived usefulness, perceived ease of use were adopted from previous research and the hypotheses were developed on the basis of Davis's Technology Acceptance Mode(TAM). The survey was conducted by users who have previously experienced mobile tourism information service. Structural equation modeling was used to Investigate the relationships between the factors. The results showed that interactivity, context, perceived usefulness and perceived ease of use were found to have a positive impact on satisfaction. In particular, interactivity and context were found to be the most significant factors that influence reuse intentions. It suggests that increasing context and interactivity to make tourist trust about accuracy, ubiquitous connectivity is better than increasing perceived usefulness and perceived easiness. The identified factors that influence continual usage intentions on mobile services can be useful for analyzing the market trends and suggesting industrial guidelines of mobile services.

A Tour Information System on Smart Phone using Location Based Service (위치 기반 서비스를 이용한 스마트폰 관광 정보 시스템)

  • Kim, Seok-Hyun;Kim, Ji-Uk;Kim, Hyun-Jeong;Park, Dong-Gyu
    • Journal of Korea Multimedia Society
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    • v.15 no.5
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    • pp.677-691
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    • 2012
  • Location Based Services using GPS receiver with network enabled smart phone provides various services and many business models. Currently, many context awareness models on smart phone applications are under developing. But most of the services are based on current user position and Point of Interest(POI)s, which are very static. In this paper, we proposed and implemented multimedia tourist guide system using smart phone, which are very dynamic and provides tour guide's voice and audio service on the spot. Also we provides tour experience sharing method which can easily share the videos and pictures for each users.

The Differences of Sharing and Use Intention of SNS Tourism Information according to the Level of Trust and Satisfaction (SNS 관광정보의 신뢰 및 만족수준에 따른 정보공유 및 사용의도 차이)

  • Kwak, Dae-Young
    • The Journal of the Korea institute of electronic communication sciences
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    • v.12 no.1
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    • pp.155-162
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    • 2017
  • The objective of this study is to suggest useful directions to the companies providing tourism information through SNS and the related service providers through investigating differences of sharing and use intention of SNS tourism information according to the level of trust and satisfaction. To achieve the objective, as a conceptual framework of the study, the literature on 'trust and satisfaction about SNS tourism information' and 'information sharing and use intention' were reviewed, and the empirical studies on the perception of the people who experienced the service was conducted. The findings showed that there were differences of sharing and use intention of SNS tourism information according to the level of trust and satisfaction

Curltural Tourism Contents Service Framework For Tour Guide Services (관광종합안내를 위한 문화관광 콘텐츠 서비스 프레임워크)

  • Lee, Kwang-Jo;Song, Jin-Woo;Han, Jung-Suk;Yang, Song-Bong;Kim, Hoo-Sung
    • Proceedings of the Korean Information Science Society Conference
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    • 2007.10d
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    • pp.422-426
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    • 2007
  • 문화관광 콘텐츠는 이미 많이 개발되어 있으나 이를 적절히 활용하기 위한 방안은 그리 많지 않은 실정이다. 또한 정보가 특정 위치나 웹상에 머물러 있기 때문에 이용자가 관광정보를 검색하는 것도 쉬운 일이 아니다. 본 논문에서는 관광객이 쉽게 이용할 수 있고 사용자에 특화된 정보를 제공하는 문화관광 콘텐츠 서비스 프레임워크를 제안한다.

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Marketing Strategies for Foreign Tourists by Region, Utilizing of Foreign Card Consumption DB (외국인 카드 소비 DB 활용한 지역별 외국인 관광객 마케팅 전략)

  • Taegyeong Kim;Heechang Han;Chaeyoung Shim;Hyechi Chang;Yoo-Jin Moon
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2023.01a
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    • pp.473-474
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    • 2023
  • 본 연구는 코로나-19 이후로 증가할 것으로 보이는 방한 외국인 관광객의 지역별 소비 경향을 카드 소비 데이터를 데이터베이스화하여 다각적인 방면에서 분석하고 정보를 만들었다. 코로나 이전 'K-pop'과 'K-drama'의 영향으로 계속해서 증가하던 방한 외국인의 수는 코로나의 영향으로 50%가량 감소했다. 하지만 '위드 코로나'로 접어든 지금, 다시금 외국인 관광객을 유치하기 위해선 각 관광객의 니즈에 맞는 서비스를 제공해야 한다. 또한, 각 지자체에서는 외국인 관광객이 선호하는 서비스를 파악하고 각 국적별 관광객에게 맞는 서비스를 제공하는 노력을 통해 지역경제를 활성화시킬 수 있을 것이다. 현재 많은 기업에서 지역별, 업종별로 맞춤 서비스를 제공하는 것처럼, 지자체가 구체적인 데이터를 사용하여 맞춤 서비스를 제공한다면 코로나로 어려운 시기를 슬기롭게 극복할 수 있다고 생각한다.

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TRAVIR: Immersive Tourism Metaverse - A Virtual Tour Experience (TRAVIR: 몰입형 관광 메타버스)

  • Bo-Jeong Kim;Hye-Rin Park;Seung-Yeon Baek;Yong-Ik Yoon
    • Proceedings of the Korea Information Processing Society Conference
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    • 2024.05a
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    • pp.854-855
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    • 2024
  • 디지털 기술의 발전과 메타버스의 성장은 2021년을 전후로 전 세계적인 주목을 받았다. 이러한 트렌드는 게임과 소셜 서비스를 넘어 다양한 산업 분야에 영향을 미치고 있다. 관광 산업 또한 메타버스의 활용 가능성에 주목하며, 이를 통해 새로운 경험과 가치를 제공하려는 노력을 기울이고 있다. 본 연구는 메타버스 기반 관광지 추천 서비스를 통해 관광 산업 내에서 메타버스의 발전 방향성을 제시하며, 특히 한국의 주요 관광지인 서울과 제주의 랜드마크들을 중심으로 한 가상 관광 체험과 사용자 맞춤형 관광지 추천 서비스를 강조한다. 이를 통해 메타버스가 관광 산업에 어떻게 기여할 수 있는지를 탐구한다.

A Study on Revitalization of Dental Medical Tourism in Korea

  • Kim, Hyo-Kyung
    • Journal of the Korea Society of Computer and Information
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    • v.25 no.10
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    • pp.249-253
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    • 2020
  • Medical tourism refers to visiting overseas to receive medical services and tourism at the same time. In other words, it can be said that it is a tourism activity that combines medical service, various cultural activities, leisure, and shopping. As such, medical tourism is not limited to simple medical services, but is a new high-value-added industry that creates new profits by fusion with tourism services. Many countries are making continuous efforts to foster their own tourism industry by attracting foreign tourists. Therefore, in order to secure competitiveness in dental services among the medical tourism industry in Korea, this study was to examine the relationship between dentist's treatment, hospital facilities, dental staff, and patient satisfaction. As a result, it was found that the dentist's treatment had a positive effect on both the staff of the dental facility in the hospital and the satisfaction of the patient.

A Study of Natural Landscape Information Management based Web Service (웹서비스기반의 자연경관정보관리 방안에 관한 연구)

  • Choi, Byoung-Gil;Kim, Uk-Nam;Na, Young-Woo
    • Proceedings of the Korean Society of Surveying, Geodesy, Photogrammetry, and Cartography Conference
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    • 2010.04a
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    • pp.125-127
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    • 2010
  • 본 연구의 목적은 인천지역의 자연경관정보를 보존하고 시민들에게 제공하기 위한 웹서비스기반의 자연경관정보의 관리방안에 대하여 연구하는데 있다. 지금까지의 인천시 관광전자지도는 관광지도로써 영상정보나 텍스트정보 중심으로 제공되고 있으나 인천지역의 특성에 맞는 위치정보기반 서비스 등 실용적인 정보가 부족한 형편이어서 GIS등 위치정보를 기반으로 한 사용자 참여 중심의 3차원 자연경관정보 관리방안을 연구할 필요가 있다.

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The Impacts of Acceptance Decision Factors of Tourism Social Network Service(SNS) (관광서비스로서 소셜네트워크 서비스(SNS)의 수용결정요인에 관한 연구)

  • Park, Hyun-Jee;Park, Jung-Hwan;Oh, Am-Suk;Kim, Jung-In;Yoon, Jung-Hun;Kim, Young-Ha
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2012.05a
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    • pp.383-386
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    • 2012
  • In this paper, we intended to analyze the relationship among tourist's acceptance decision,perceived value, satisfaction and continuous use intention for social network service. For this study, the self-administered questionnaire for 199 tourists was employed.

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Service Platform and Mobile Application for Smart Tour Guide (스마트 투어 가이드를 위한 서비스 플랫폼과 모바일 앱)

  • Jwa, Jeong-Woo
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.16 no.6
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    • pp.203-209
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    • 2016
  • Digital tourism is the digital support of the tourist experience before, during and after the tourist activity[1]. The GPS-enabled mobile phones provide location-based mobile applications such as tour guide and storytelling services. In this paper, we propose the smart tour guide service platform based on GIS and develop the mobile application to provide the smart tour guide service. The proposed smart tour guide service platform consists of CMS, the multi-modal navigation system, the tour attraction content creation and management system, the tour commodity creation and management system, the smart search system, and the user terminal. The smart tour guide application supports digital tourism in the pre-tour, during tour, and post-tour using the proposed smart tour guide service platform in the popular tourist attractions in Jeju.