• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.8
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• pp.3777-3784
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• 2011

This paper examines into the influence of the public servants' perception of tourism industry on their understanding of importance of the tourism industry. For a study, the positive analysis was carried out which the public servants' perception of tourism industry was different in accordance with the satisfaction of tourism policy. The result of the analysis showed that the benevolent influence of the public servants' perception of tourism industry had a significant effect on the satisfaction of tourism policy and the cost of tourist influence had no significance of itself. It has been shown that both the influence of the public servants' perception of tourism effect on their understanding of importance of the tourism industry and that of the benevolence of the tourist influence on the understanding for the importance of tourism industry showed had plus(+) effects. Especially, it has been shown that the influence of the cost of tourist effect on the understanding for the importance of tourism industry had a minus(-) effect.

• Proceedings of the KAIS Fall Conference
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• 2011.05b
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• pp.796-799
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• 2011

본 논문에서는 공무원의 관광산업에 대한 효과지각이 관광산업의 중요성 인식에 어떤 영향을 미치는 가에 대한 관계를 규명하였다. 공무원의 관광에 대한 효과지각은 관광과 관련된 업무정도에 따라 관광산업의 중요도를 다르게 인식한다는 점을 실증분석하였다.

• The Journal of the Korea Contents Association
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• v.21 no.1
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• pp.268-276
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• 2021

The purpose of this study was to investigate the effect of the value perception of ecotourism on the behavioral intention and satisfaction of university students. The results of the study are as follows. First, it was found that all ecotourism value recognition factors, such as cognitive value, emotional value, and functional value, had a positive(+) effect on satisfaction. Second, it was found that all ecotourism recognition factors, such as cognitive value, emotional value, and functional value, had a positive(+) effect on behavioral intention. These results show that the higher the awareness of ecotourism is, the higher the satisfaction and behavioral intentions of ecotourism are, but the functional value made up of services, quality, and programs has relatively less influence than other factors. Therefore, various marketing strategies and educational programs such as the development of accessible weekend products and development of sustainable light-emitting products that can respond to each ecotourism value recognition factor that affects the ecotourism product satisfaction and behavior intention should be developed.

• International Area Studies Review
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• v.21 no.2
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• pp.45-70
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• 2017

Tourist industry has many sensitive issues with climate change and is worthy of study from an aspect that it could provide new opportunities and threats from the low-carbon - green- growth point of view. To study how the change of awareness and attitude of the customers due to climate change affects the tourism demand and tourism choices is very important. Even at present, the effect is ongoing. In this paper, diverse needs and changes of tourists, who are the subjects of tourism activities, have been grasped through the examination of psychological characteristics according to climate change after defining the influencing relations of tourism experience, tourism value, tourism risk factors, satisfaction, and behavioral intention, affected by awareness of climate change and their attitude toward it. Through this, the implications that are necessary for establishing marketing strategies could be provided. The results of this present paper are as follows: First, it was shown that awareness of climate change did not affect tourism risk factors while it had a significant influence on tourism experience and tourism value. Secondly, it was revealed that the Chinese tourists generally influenced more greatly than the Koreans. Thirdly, it was shown that the attitude toward climate change did not affect tourism value while it influenced significantly on tourism experience and tourism risk factors. Fourthly, it was revealed that tourism risk factors did not affect tourism satisfaction while tourism experience and tourism value had a significant influence on tourist satisfaction. Fifthly and last, it was shown that tourism experience, tourism value, and tourism risk factors did not influence behavioral intention respectively.

• Journal of the Korea Convergence Society
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• v.9 no.10
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• pp.339-346
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• 2018

The purpose of this study is to examine how visitors' recognition on cultural tourism festivals influences festival satisfaction and festival effects and suggest plans for operating the festivals. To address the goal, this author conducted a survey to visitors of memorable Chungjang Festival, and 441 sheets were finally used for positive analysis. According to the analysis results, the factors of recognition on cultural tourism festivals were divided into those related to recognition on tourism and recognition on culture, and these recognitions influence festival satisfaction and festival effects. Based on the results, this researcher suggests that it is important for those operating the festivals to make efforts to enhance tourism convenience for visitors and also develop programs which can allow visitors to learn about the unique culture of the region closely.

• Journal of the Korean association of regional geographers
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• v.11 no.5
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• pp.426-439
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• 2005

The purpose of this study was to analyze the perceptions of local residents towards the tourism impacts. The region of this study, Anmyeon-do has been developed as an international tourist destination since 1993. This study was trying to estimate the perception differences between groups of resident in teams of socio-demographics, geographic characteristics and psycho-behavioral characteristics. Self-administered questionnaire survey was administered for the residents. Frequency analysis, factor analysis, t-test, and ANOVA was tested for the perception differences. Using segmentation approaches, it was revealed that geographic characteristics and psycho-behavioral characteristics were relatively useful to test the perceptions differences of residents towards tourism impacts. Implications are drawn for regional tourism policy and management.

• Culinary science and hospitality research
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• v.16 no.5
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• pp.193-207
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• 2010

This paper examined the impact of medical esthetic tourism and the recognition of Halleu consciousness (Korean wave) on tourism image, Korean food consciousness, tourist satisfaction and tourist behaviour intention to achieve the aimed purpose of the paper, pre-tested questionnaire that distributed by pre-arranged MA students to deluxe hotels and plastic surgery hospitals was questioned and filled up by Japanese and Chinese tourists who visited Korea for a medical-related purpose. For sampling technique and size, random sampling was used and 211 copies of the questionnaire were collected. Linear regression through PASW 18.0 as a main statistical analysing method was used to examine the hypothesis and the result showed that medical esthetic tourism and recognition of Halleu had positive effects on tourism image, Korean food consciousness, tourist satisfaction and tourist behavioral intention(p<0.001). In particular, the result revealed that esthetic tourism and the recognition of Halleu as the main key factors had strong effects on Korean food consciousness even though there were a number of variety components in tourism. Therefore, to make inbound medical esthetic tourism and the recognition of Halleu more stable and sustainable and make Korean food world-wide recognized, more strategic policies for a specific tourism market are required.

• The Journal of the Korea Contents Association
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• v.11 no.2
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• pp.416-424
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• 2011

This paper closely examines the relation between ‘how the local residents' involvement in a tourist industry and their perception of tourist development have an influence on tourism' and also 'how the understanding of a tourist effect has an influence on the local residents' participating intention in the tourist policy'. The local residents' involvement in the tourist industry was influenced by economical and socio-cultural factors among the influencing perceptions on local festivals, but, statistically, was not influenced by an environmental factor. The local residents' perception of tourist development has influenced on each local festival, and for the rate of influence, the environmental factor was the highest, and in the next order, the residents' intention to participate in tourist policy, the socio-cultural factor, and the economical factor followed. In the relation between local residents' perception of tourist influence and their participating intention, only the factor of socio-culture had a plus(+) influence on the participating intention in the tourist policy. It is expected that this result will be different from the tourist influence of tourist development. Therefore, a study of the perception on the influence of tourist development will be required in the future.

• The Journal of the Korea Contents Association
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• v.21 no.3
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• pp.419-429
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• 2021

The purpose of this study is to investigate the effects of service guarantees of tourist hotels on employees' perception of role clarity and customer orientation. Specifically, this study analyzed how the employees' perception of role clarity as a parameter, with the employees' reliability, guarantee-related communication, guarantee limitation, and organizational support as independent variables, affected the dependent variable, customer orientation. As a result of empirical analysis of employees in the first grade hotel in Seoul, it was analyzed that the higher the reliability of employees in service guarantee, the higher the communication and organizational support in the organization related to guarantee work, the higher the role clarity and perception level of employees. The higher the reliability, guarantee limitation and organizational support level of guarantee, the higher the customer orientation, but the guarantee-related communication did not show significant influence. The perception degree of role clarity of employees has a significant effect on customer orientation. According to those results of this analysis, this study examined the influence of each configuration of service guarantee of tourist hotel employees on customer orientation, and presented various academic and practical implications.

• The Journal of the Korea Contents Association
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• v.13 no.8
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• pp.443-449
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• 2013

The purpose of this study is to desires of tourists, tourism research explores how they affect tourist satisfaction. It to tourists visited Seoraksan empirical analysis was carried out. The results of the analysis are as follows. First, the tourist desires, depending on age and education, the difference in perception of partially demonstrated. Secondly, the desire was partially affecting tourist satisfaction. These findings could provide new materials to develop a new strategy to satisfy a growing trend in small, individual tourists.