• Title/Summary/Keyword: 관광수요 분석

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Establishing a Business Model for Social Enterprises in the Fields of Culture, Performance, and the Arts Associated with the Tourism Industry: Gwangju Metropolitan City (관광분야와 연계된 문화·공연·예술 사회적기업 비즈니스모델 구축: 광주광역시를 중심으로)

  • Kim, Chang-Beom;Byeon, Jang-Seop;Na, Ju-Mong
    • The Journal of the Korea Contents Association
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    • v.16 no.9
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    • pp.236-246
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    • 2016
  • Social enterprise is an organization which use business activities as a means to achieve of social purposes. It has grown sharply since 2007 in Korea. However, now it is time had to pursue qualitative growth through the development of specialized business model. This study aims to identify business components using the Analytic Hierarchy Process (AHP) with experts and to develop a tailored business model for social enterprises in the fields of culture, performance, and the arts associated with the tourism based on regional demand within Gwangju. The analysis shows that job creation should be set as the main objectives to create value, and programs that offer hands-on experience with that fields can be the core competency. Cooperation among private corporations, local governments and agencies related to that fields is essential, as are programs provided through on- and off-line platforms. To develop a value proposition, customers must be segmented among a variety of the market participants.

Estimation of Economic Impacts of SARS Disaster to Tour Demands of Four Major Countries in Korea

  • Kim, Geun-Young;Moore II, James E.;Chae, Seon-Hee
    • Journal of the Korean Society of Hazard Mitigation
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    • v.9 no.6
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    • pp.77-87
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    • 2009
  • Potential risks of communicable disease outbreaks have significantly increased in the era of global society. However, contingency planning of local governments for communicable diseases is not prepared to the proper level in various governmental sectors of many countries. Human being has been remarkable advances in medical science and public health. However, Severe Acute Respiratory Syndrome (SARS) still remains as a very dangerous transmissible disease that has great potential to create catastrophic consequences of casualties. The SARS outbreak between November 2002 and July 2003 resulted in 8,096 known infected cases and 774 deaths with a mortality rate of 9.6% worldwide (WHO, 2004). It is regarded as one of the human health disasters. Since about sixty-six percent of total SARS cases in the world were reported in People's Republic of China, Korean tour industry was significantly affected as a neighboring country. The objective of this research is to investigate major factors of Korea entry data sets, and to analyze economic impacts of Korean tour business interruption due to the period of SARS outbreak with tourist cases of four countries: Japan, U.S.A., China, and Taiwan. Results from this research show the seasonal and long-term trends of entry data sets of four countries, and direct and indirect impacts of SARS to Korean tour industry.

Review of Responsibility in Case of Medical Tour Disputes (의료관광 분쟁시 책임주체에 대한 검토)

  • Moon, Sang hyuk
    • The Korean Society of Law and Medicine
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    • v.17 no.1
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    • pp.107-135
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    • 2016
  • Medical tour can be said to be a new high added-value tour industry of 21st century. The development of varied and distinguished medical tour products by each country will further vitalize the medical tour industry. As the interest in such medical tour increases, it is necessary to analyze the demand and interests of tourists accurately and prepare medical tour products to be provided in order to develop and promote medical tour products. The government considers the medical tour industry as an industry with high expected effects in job creation through promotion of experts in global healthcare industry and national economy development through high added-value creation, and has expanded aid policies in medical tour field with improvement of medical tour immigration system, one-stop service system for medical tourists, and medical tour labor force promotion system. Nevertheless, there are disputes between foreign patients and medical tour inviting businesses, along with medical accident disputes between foreign patients and medical staff and disputes with those working in the tourism industry. This article reviews the types of disputes occurring around the inviting businesses related to medical tours and tried to review the resolutions. Through this, it was found that medical tour inviting businesses have the responsibility to connect the mediated benefits and risks and also the responsibility to process the tasks. Thus, in case dispute occurs due to passive actions from establishing agency agreement to active mediation results, it is difficult to escape the liabilities. Also, in a medical tour agency contract, the inviting business must be aware that it bears the responsibility to explain and advise the details on benefits and risks to foreign patients. The "Guide to arbitration system for resolution of medical disputes with foreign patients" by Korea Health Industry Development Institute Act presents a method to resolve disputes according to the [laws on medical accident damage relief and medical dispute arbitration] in case a dispute due to medical accidents occurs to foreign patients when the foreign patients prepare diagnosis agreement, Whether such method is sufficient to protect foreign patients, however, is thought to require discussions from more diverse perspectives. In order to vitalize medical tourism, the development of diverse products is also important, but the countermeasures against related disputes should also be prepared. Such is expected to contribute to a greater advancement based on trust of foreign medical tourists alongside excellent medical technologies.

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Research on the division of location types of domestic golf courses (국내 골프장의 입지적 유형분류에 관한 연구)

  • Kim, Min-Jung;Geong, Keun-Han
    • Asian Journal of Turfgrass Science
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    • v.23 no.1
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    • pp.151-162
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    • 2009
  • When viewing that since the 1990s local governments have tried to build golf courses as a plan to revitalize the attraction of home and abroad tourists and to increase their tax incomes and that big companies are interested in leisure business including golf courses as a future promising business in the 21st century, golf courses seem to continuously increase in the future. On the contrary, noticing that golf courses are not only the main culprit behind the damage of natural environment and environmental pollution but also a target of real estate speculation and that golf makes a sense of incongruity between the classes of a society as a luxury sports, environment activists and local residents raise criticism to golf. Golf in our country shows a special sports phenomenon of which the pros and cons appear continuously. So, it is judged that policy for golf development direction should be set up based on verified scientific data. Thus, the research aims at deriving the location types of golf courses by looking at laws from the period of formation of the initial domestic golf courses to the recent period, grasping their distribution status according to time series and regions, conducting a questionnaire survey regarding location factors for golfers and the workers of golf courses, and dividing golf courses into several types. It is expected that the research will be a fundamental material when a golf course is built later on, contributing to the research of golf courses.

Development of a Resort's Cross-selling Prediction Model and Its Interpretation using SHAP (리조트 교차판매 예측모형 개발 및 SHAP을 이용한 해석)

  • Boram Kang;Hyunchul Ahn
    • The Journal of Bigdata
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    • v.7 no.2
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    • pp.195-204
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    • 2022
  • The tourism industry is facing a crisis due to the recent COVID-19 pandemic, and it is vital to improving profitability to overcome it. In situations such as COVID-19, it would be more efficient to sell additional products other than guest rooms to customers who have visited to increase the unit price rather than adopting an aggressive sales strategy to increase room occupancy to increase profits. Previous tourism studies have used machine learning techniques for demand forecasting, but there have been few studies on cross-selling forecasting. Also, in a broader sense, a resort is the same accommodation industry as a hotel. However, there is no study specialized in the resort industry, which is operated based on a membership system and has facilities suitable for lodging and cooking. Therefore, in this study, we propose a cross-selling prediction model using various machine learning techniques with an actual resort company's accommodation data. In addition, by applying the explainable artificial intelligence XAI(eXplainable AI) technique, we intend to interpret what factors affect cross-selling and confirm how they affect cross-selling through empirical analysis.

Analysis of Small Hydro Power Sites Using Diversion Weirs for Agricultural Purpose (농업용 취수보를 이용한 소수력발전시설 특성 분석)

  • Lee, Chul-Hyung;Park, Wan-Soon
    • Proceedings of the Korea Water Resources Association Conference
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    • 2011.05a
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    • pp.219-219
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    • 2011
  • 최근 지방자치단체에서는 농업용 취수보를 이용한 소수력발전에 관심을 가지고 지자체내의 유휴자원인 하천유수를 이용하여 소수력발전을 함으로써 환경친화적인 에너지를 생산하여 석유 등 에너지 수입대체 효과와 전력수요 급증시의 부하평준화에 기여하고자 하고 있다. 이는 정부의 "저탄소 녹색성장의 에너지정책"에 부응하는 것이며, 또한 하천에 소규모 인공호수를 조성함으로써 소수력발전소 인근지역의 경관개선과 관광자원화에 기여함은 물론 농업용수 공급과 하천유지수를 조정하여 안전한 하천으로서 그 기능을 하도록 계획한 것이다. 이와 병행하여 소수력발전소에서 발생한 무공해 청정에너지를 생산함으로써 전 세계적으로 관심이 높아지고 있는 '온실가스 배출 감축' 노력에 동참함으로써 선진형 기후변화 대응체계에 적응할 수 있다. 본 연구에서는 농업용 취수보를 대상으로 소수력 발전시설의 성능분석 기법을 이용하여 소수력발전시설적용 타당성을 조사 분석하였다. 그림 1은 농업용 취수보인 북평보의 유역면적도를 나타내고, 그림 2는 북평보에 소수력발전시설을 적용할 경우의 부하특성을 나타낸다.

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National Park Management Strategies under Social Change (사회적 변화에 따른 국립공원 관리 전략)

  • Hong, Sung-Kwon;Kim, Seong-Il;Doh, Min-Sun;Hwang, Yeong-Hyeon
    • Journal of the Korean Institute of Landscape Architecture
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    • v.32 no.1
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    • pp.10-22
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    • 2004
  • 우리나라 국립공원은 좁은 공원면적에 비해 높은 이용도와 인력 및 재원의 부족, 공원별로 특화된 계획 부재로 인해 관리에 어려움을 겪고 있다. 여기에 주5일 근무제 가 확대시행 된다면 국립공원 방문수요가 증가할 것으로 예상되고 있어, 이에 대비한 관리전략의 수립이 절실하다. 본 연구는 주5일 근무제 정착에 대비해, 국립공원 이용자들의 선택행동에 영향을 주는 속성별 수준의 종류와 영향력 정도를 파악하고 관리의 우선순위를 결정해, 자인자원의 보전과 이용자 만족이라는 목적을 달성할 수 있는 방안을 제시하고자 수행하였다. 5대 대도시에 거주하는 1,000명을 대상으로 자료를 수집하여 conjoint choice model로 분석한 결과, "휴무일수의 증가"는 국립공원 방문의도와 정(+)의 방향을 보이 는 것으로 나타났다. 속성별로는 "환경교육" 과 "연계 관광"은 모든 수준에서, "공원 내 숙박시설”과 "관광여건", "비용"의 일부 수준에서 '현재상태' 보다 선호가 증가했지만 "자연보호"는 선호 증가가 없었다.

Analysis of Traffic Safety and Harbor Tranquility due to Port Expansion (항만확장에 따른 통항안전 및 항만정온도 검토)

  • Moon, Seung-Hyo;Kwon, Seong-Min;Lee, Joong-Woo
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2017.11a
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    • pp.64-67
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    • 2017
  • 화물량이나 해상관광객 유입 확대 등 항만수요의 증가에 따른 대응으로 항만을 확장하거나 신규항만을 계획하게 된다. 우리나라 어항의 경우 경관이 수려하고 청정지역으로 분류되어 개발여지가 크다. 이중 감포항의 경우도 해상을 통한 연안 화물의 운송확장과 어항의 기능에서 연안항의 여건을 갖추고 경주와 연계한 해양 관광벨트를 구성하여 친수공간 조성, 송대말 등대 컨텐츠 사업 등 해양관광의 거점으로 도약하기 위한 집중개발을 추진 중에 있어서 종합적인 관점에서 항만확장을 검토할 필요가 있다. 본 연구는 추진 중인 항만확장과 관련하여 남측 및 동측의 항만확장안에 대해 선박의 통항안전 및 계류한계파고에 대한 항만 정온도 여부를 제 3세대 수치파랑 모형인 SWAN모형과 강비선형 Boussinesq 방정식을 적용한 불규칙파 Bouss-2D 모형을 적용하여 모형간 특성을 도출한 후 현재안과 각 대안별로 파랑반응특성을 비교분석하였다. 이에 대한 결과는 각 대안별로 장래 항만확장에 대한 기초자료로 활용될 수 있을 것이다.

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Demand Analysis for Community-based Tourism Using Count Data Models (가산자료모형을 이용한 지역사회기반형 관광수요 분석)

  • Yun, Hee-Jeong
    • The Korean Journal of Community Living Science
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    • v.22 no.2
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    • pp.247-255
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    • 2011
  • This study analyzed the demand for a community-based tourism site using a poisson model, a negative binominal model, a truncated poisson model and a truncated negative binominal model as count data models. For these reasons, questionnaire surveys were conducted into 5 community-based tourism sites in Chuncheon city with 406 tourists, and was analyzed using the STATA program. The fitness levels of four models were significant(p=0.0000) using a likelihood ratio test. The study results suggest that the demand of community-based tourism sites for visiting tourists was influenced by a pre-visiting experience, recognition of sustainable tourism, visitation of downtown, purchase of souvenir or farm produce, conversation with regional residents, regional harmony, preservation of natural resources and sex within the poisson and truncated poisson models. However, the variables of visitation of downtown, preservation of natural resources and sex were not significant within the negative binominal model and the visitation of downtown and preservation of natural resources were not significant within the truncated negative binominal model. The results of the visiting demand of community-based tourism sites can provide information for sustainable regional development strategies.

Comparative Analysis on the Priority of Educational Needs in Curriculum of Departments related to Airline Service (항공관련학과 교과과정에 대한 교육요구도 비교분석)

  • Park, Hye-Young
    • The Journal of the Korea Contents Association
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    • v.11 no.11
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    • pp.521-535
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    • 2011
  • The purpose of this study is to analyze the priority of curriculums on students preparing to become flight attendants using paired t-test, Borich method, and Herschknowiz's criticality function. As a result of this study, it was discovered that what flight attendants and students needed to study the most were foreign language subjects as English, Chinese, and Japanese. Therefore, a department of universities related to airline service should develop new curriculum to adapt to the trend of globalization. Also, flight attendants need curriculum including subjects related to tourism as an introduction to airline service. This means that the role of flight attendants needs to be expanded and specialized. In conclusion, a department related airline service should try to elevate its quality of education and design curriculum which will help flight attendants become specialists in their field.