• Title/Summary/Keyword: 관광문화축제

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Strategies for Development of Cultural Products Design for Promotion of Cultural Tourism Festivals - Focusing on utilization of local cultural resources - (문화관광축제 활성화를 위한 문화상품 디자인 개발 전략 연구(제 1보) - 지역문화자원 활용을 중심으로 -)

  • Chung, Kyung-Hee;Lee, Mi-Sook
    • Journal of the Korean Society of Costume
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    • v.59 no.7
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    • pp.17-33
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    • 2009
  • The purpose of this study was to get some pieces of prior information to eventually develop high value-added fashion cultural products design using local cultural resources, to promote the cultural tourism festival. For this purpose, this study is carried out the investigation of cultural product stores and visitors' questionnaire survey. The subjects of this study were festivals which were selected as cultural tourism festival by the Ministry of Culture, Sports and Tourism from 2000 to 2008. Of them, six festivals were finally selected but food festival was excluded. The results of this study were as follows; First, the store survey was conduced to analyze the situation of the products of cultural tourism festival. The most frequent product was accessories. And a T-shirt was found to be sold every festival probably because it was the most popular item and basic item which people could buy without burden. While the most diverse kinds of products were found in the Andong, the Jinju and Gangjin were found not to develop various products. In the design motif used for cultural products, most products did not use festival or local image. The highest use of the festival and local image was found in Gangjin and Muju. The Andong and Chungju were found to sell very common products buying anywhere rather than products using local cultural resources or image. In the material of cultural products, most products use metal. And In the price of cultural products, 10,000-30,000 won was found highest. Second, the purchase conditions of cultural tourism festival visitors were examined. The visiting goal and companion of visitors was found to vary with the type of cultural tourism festival. The types of visitors were also found to have an effect on the choice of items in the purchase of cultural products sold in the festival. Only one third of respondents responded buying one and more cultural products. The purchase rate was found high in the festival where cultural product items were various and there were many products symbolizing festival or region. The most purchased item was a mobile phone hanger and the amount of purchasing cultural products was 10,000-30,000 won. The reason not to purchase cultural products was dissatisfaction with utility, originality, possibility of a present, symbolism, and price. The most important attribute in the purchase of cultural products was design, followed by symbolism, price, originality, and innovation. The highly preferred product group included clothing, miscellaneous goods, and accessories. Specifically, T-shirt was found highest. Based on these research results, it was found that the design strategy for the cultural products development should consider both regional and festival images. The items and designs of the cultural products should reflect visitors' characteristics and the price zone should be varied.

Tourism Resource Development for the Activation of Regional Economic and the Roll of Tourism Policy (지역경제 활성화를 위한 관광자원개발과 관광정책의 역할)

  • Kim, Tae-Heon;Park, Suk-Jin
    • The Journal of the Korea Contents Association
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    • v.11 no.5
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    • pp.403-412
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    • 2011
  • This study aims at proposing clear direction of tourism policy through analyzing the correlation between tourism resource, tourism system and activation of regional economic. A total of 283 samples were ultimately collected in survey of 300 researchers from the national and public institutes in provinces Chungchong-do and Kyungsang-do in July 2010 alone. SPSS 15.0 and AMOS 6.0 were used to test the model. Analysis showed that the more regional tourism resources have more significant effect on tourism system and tourist-attracting strategy, and that tourism system exerts influence on tourist-attracting strategy. So it was proved that the tourism policy effects meaningfully on vitalization of regional economic, and it was confirmed that the tourism system is more effective on the energization of regional economic than the tourist-attracting strategy. But the hypothesis has been rejected unexpectedly that tourist attractions have consequences for the activation of regional economic. It establishes the fact that it is useless for regional economy regardless of abundant regional tourism resources, if the tourism policy is not concretely in force. Therefore, Korean government must intercept overissue and overlapping investments on tourism development by the local government and induce qualitative growth of tourism sector through upgrading of development guidelines and the criteria for selecting tourism special zone, regional festival and cultural assets, and its continuous assessment and management. And it is desirable to enforce the connected cooperation projects between local governments and the 5+2 great-sphere economic blocs on government-level.

Ecosystem services provision through the ecosystem property reconstitution around the Seocheon (서천 일대의 생태자산 재구성을 통한 생태계서비스 제공)

  • Jung, Pilmo;Seo, Jongcheol
    • Journal of the Korean association of regional geographers
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    • v.20 no.2
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    • pp.189-205
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    • 2014
  • Most local governments make an attempt to attract tourists through the large-scale development projects or regional festival events. But, its possibility of success is actually low, so they must take care of ecotourism industry which has higher efficiency in comparison with investing expense. Seocheon area couldn't be focused greatly in spite of the excellent ecological and cultural resources. However, there are lots of possibilities to be a new center of ecotourism because of newly opened National Institute of Ecology and National Marine Biology Resource Institute. Therefore, the purposes of this thesis are to analyze several eco-cultural property all over Seocheon, introduce ecotourism, a main function of ecosystem services, and develop the program satisfying 3 elements of ecotourism; natural environment, visitors and residents. In Seocheon located in where the sea meets the river, ecological property could be reorganized into 4 areas in relation to existing famous tourist attractions. As a measure to let visitors stay, we induced them to lodge in the region through the field work. To realize slow life, we designed it so that they can enjoy each landscape slowly. we also suggested the program which can guide visitors onto the vicinity of habitat for migratory birds at the mouth of Geumgang River and Seocheon foreshore nominated as Ramsar wetlands by focusing on National Institute of Ecology and National Marine Biology Resource Institute which will be the Mecca of ecology research. Through this research, there will be an opportunity to satisfy visitors of Seocheon and enrich local residents' lives.

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The Assesment of the Internet Information on Provincial Cultural Festivals -Based on the "Cultural Festivals of Korea 2001" Designated by the Ministry of Culture and Tourism- (지방문화축제에 관한 인터넷정보의 평가 -2001년 문화관광부지정 문화축제를 중심으로-)

  • 이시영;심준영
    • Journal of the Korean Institute of Landscape Architecture
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    • v.29 no.2
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    • pp.85-94
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    • 2001
  • The study aims at assessing information on cultural festivals furnished through the internet homepage of a provincial government. The study examines 29 tourist festivals of ˝Cultural Festivals of Korea 2001˝, designated by the Ministry of Culture and Tournism. Based on the inquiring table, framed through the previous study, each festival´s information was surveyed and analyzed, by visiting the homepages of provincial governments. The results of the study show that 1) ˝The information of festival˝ is low in quality. Particularly, ˝the contents of festival˝ needs to be improved and expanded and ˝the festival periods˝ should be brought up to date. These are the important factors in making a decision to participate in the festival and the chief attraction of a homepage, well-planned and detailed information can influence more tourists who are interested in visiting a festival. 2) Seventeen festivals support ˝foreign language˝. But ˝festival information˝ is weak as it provides only an outline of festival and doesn´t even contain the date and contents of festival. Valuable information, like transportations, accommodations and restaurants when tourists visit a tourist spot, and detailed festival contents should be provided. 3) ˝Search˝ and ˝Q and A˝ are function which provide specifics for users. In addition to the homepage of a local government, these functions on the web page of cultural festivals or on an exclusive web page of tourism is required. 4) The homepage of festivals should offer ˝the information of participation˝. The convenience of information searchers should be considered by providing them information such as local prices, transportations, accommodations and restaurants which are necessary to participate in festival.

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Policy Issues for the Globalization of Korean Traditional Liquer (전통 우리술의 세계화를 위한 정책과제)

  • Lee, Dong-Phil
    • Food Industry And Nutrition
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    • v.11 no.2
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    • pp.1-9
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    • 2006
  • 우리 전통술산업의 육성은 원료농산물의 소비증대와 수입주류의 대체, 전통문화의 복원 등 다양한 의미를 가지고 있다. 즉 쌀과 잡곡, 과일, 약초 등 우리 농산물로 빛은 민속주의 재현을 통해 개방여파로 인해 남아도는 우리 농산물의 소비증대와 국민들의 건강 증진, 전통문화의 계승발전에도 기여할 수 있기 때문에 산업적 활성화의 필요성이 크다. 특히 술은 지역축제나 관광, 예술 등과 결합한 고부가가치 문화상품이 될 수 있는 만큼 그린투어리즘(green tourism)이나 농촌문화관광을 풍요롭게 하는 중요한 컨텐츠가 될 수 있을 것으로 기대된다. 우리술산업의 활성화를 위한 정책과제로는 다음을 제시할 수 있다. (1) 우리술의 맛과 향, 숙취제거 등 품질을 개선하되 특히, 젊은층과 서민들의 기호에 맞으면서도 건강기능성을 가미한 다양한 제품의 개발과 포장 및 디자인의 개선이 필요하며 이를 위해 전문연구기관을 설립하거나 한국식품개발연구원을 통한 연구개 발과 교육 훈련이 선행되어야 한다. (2) 우리술의 품질관리와 차별적 유통을 위한 브랜드화가 필요한데 이는 지방자치단체와 관련업체에서 지역에서 생산되는 술에 대해 원료나 제조방법, 생산지역 등 품질기준과 표기방법을 제도화하고, 이를 소비자들에게 알리는 방법을 강구해야 한다 (3) 시음회나 품평회, 우리술페스티벌 등 다양한 이벤트행사를 통해 우리술에 대한 부정적 이미지를 개선하고 소비를 촉진하기 위해서는 적극적인 홍보와 판매촉진이 필요하다. (4) 우리 전통술의 품질향상과 가격인하를 위해 시설현대화와 기술개발, 포장 및 디자인개선, 원료구입, 홍보 및 판매촉진 등에 소요되는 자금을 지원하고 주세 차등화 등 조세감면과 경영컨설팅 등의 지원이 필요하다. (5) 현재 국회에 계류 중인 [전통술산업육성 및 지원법(안)]를 통과시켜 제도를 정비하고, 여러 부처에 흩어져 방치되고 있는 농민주 및 민속주 관련 행정체계를 정비해야 한다.

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A Study on the Success of Regional Festival through Economic Impact Analysis of Sweden's Almedalen (스웨덴 알메달렌의 경제적 효과 분석을 통한 지역축제 성공방안 모색)

  • Shin, Hye-Ri;Hong, Hee-Jeong
    • The Journal of the Korea Contents Association
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    • v.18 no.1
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    • pp.258-267
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    • 2018
  • This study attempted to do a research on whether local festivals contributed to local economic vitalization in an empirical aspect focusing on Almedalen's case of Sweden has not been discussed in Korea. For this, by analyzing Gotland's sociocultural and economic aspects into 3 steps and evaluating them, the study tried to derive policy implications for benchmarking Almedalen in Korea in the future. As a result of analyzing the economic effect of Almedalen in Sweden into 3 steps, it was shown that in the analysis of resources in Step 1, Almedalen positively affected tourist allurement based on Gotland's beautiful natural landscape. In the evaluation of operation in Step 2, according to the result of examining an increase in population and stabilization with a valuation index related to the activation of local economy, Gotland was steadily seeing a new inflow of population, due to which it can be confirmed that local income increases as various jobs are being created. Finally, as a result of examining the improvement in local image in Step 3, it was shown that as diverse members from all walks of life participated in Gotland's festival, external communication became flexible and the opportunity of social participation increased, which positively affected local image. Based on the study results, the policy implications for benchmarking Almedalen, Sweden's local festival, are as follows: First, selecting an appropriate place for attracting the participation of various people is needed. Second, local festivals should be places for communication to exchange opinions, not specific institute-oriented unilateral provision of information. Third, while advancing local festivals for nonprofit, the efforts to make positive changes in local image are needed.

Cross-Domain Recommendation System in Complete Cold Start Problem (완전한 콜드 스타트 문제에서 교차 도메인 추천 시스템)

  • Nam, Gyuhyeon;You, Jaeseong;Chae, Gyeongsu
    • Annual Conference on Human and Language Technology
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    • 2019.10a
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    • pp.514-518
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    • 2019
  • 기존의 교차 도메인 추천은 일반적으로 서로 다른 도메인 데이터의 지식 결합이나 지식 공유를 바탕으로 진행된다. 이러한 방식들은 최소 한 개 이상의 도메인 데이터가 필요해서 모든 도메인의 피드백 데이터가 없는 실제 서비스 초기 상황에는 적합하지 않을 수 있다. 따라서 본 논문에서는 서비스 초반 모든 도메인의 피드백 데이터가 없고 콘텐츠 데이터만 존재하는 상황에서 교차 도메인 추천 시스템을 효과적으로 시작하기 위해 텍스트 임베딩, 클러스터링, 프로파일링 및 콘텐츠 기반 필터링을 활용한 추천 시스템 구성을 제안하고자 한다. 평가를 위해 여행지, 지역 축제, 공연을 포함하는 문화 관광 데이터와, 이에 대한 사용자 프로파일링 결과를 바탕으로 추천을 진행하였다. 그 결과, 콘텐츠 임베딩에 대한 유사도를 시각화하여 교차 도메인 아이템 간 유사성을 확인할 수 있었고, 사용자별 추천 결과를 통해 제안한 교차 도메인 추천 시스템이 유의미하게 동작함을 보였다.

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A Basic Study on the Establishment of the Viewing Environment and Interpretation·Presentation System According to the Cultural Heritage Type (문화유산 유형별 관람환경 및 해석·전달체계 조성에 관한 기초 연구)

  • Kim, Jong-Seung;Kim, Chang-Kyu;Hwang, Kyu-Man;Choi, Yong-Won;Kim, Kyu-Yeon
    • Journal of the Korean Institute of Traditional Landscape Architecture
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    • v.39 no.2
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    • pp.39-49
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    • 2021
  • This study was conducted to establish practical goals for the viewing environment and interpretation and delivery system of cultural heritage and to create an viewing environment according to the classification of cultural heritage types, and the conclusions reached are as follows. First, five goals were set based on the international basic principles of the cultural heritage viewing environment and interpretation and delivery system. Second, based on the set goals, cultural heritage was classified into the first type 'disappeared and hidden heritage', the second type 'stuffed memory heritage', and the third type 'living memory heritage'. Third, the directions for creating the viewing environment for each type of cultural heritage were suggested. The first type has to be able to properly convey cultural heritage to visitors through excavation and digital technology. The second type needs a plan to deliver tangible and intangible values by combining various digital technologies with actual cultural heritage. The third type should emphasize the role of local residents in effectively enjoying the tangible and intangible values ??that already exist. Fourth, it proposed comprehensive considerations in the establishment of the cultural heritage viewing environment and interpretation and delivery system. Based on dynamic and sustainable heritage management, cultural heritage viewing should be valuable, satisfying and enjoyable. In addition, local communities should be actively involved, and tourism and conservation activities should be able to benefit the community. Establishment of a viewing environment should protect and strengthen the authenticity of cultural heritage.

Problems of Each Category of Gyeongsanjain Dano Festival and Solutions (경산자인단오제 연행의 분야별 문제와 종합적 개선방안)

  • Lee, Byoung Ok
    • (The) Research of the performance art and culture
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    • no.19
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    • pp.88-123
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    • 2009
  • Gyeongsanjain Dano Festival is a local festival of Yeongnam that was initially designated as Intangible Cultural Heritage No. 44 "Hanjanggun Nori" in 1971 and finally became Gyeongsanjain Dano Festival in 2007. At first, few parts of it were designated for preservation and it was succeeded as a whole without connections between each part. Problems also rise from the fact that it has not been closely studied. Gyeongsanjain Dano Festival is mostly classified into five parts: Keungut, Yeowonmu, Hojanggut, Hanmyoje, and Jainpalgwangdae. This study has closely discussed each part as follows: 1. Keungut 1) Process and Contents of Keungut - Characteristics of Gut in Daegu and Gyeongsan 2) Presence of Performers that can Execute Traditional Gut of Local Area 3) Problems with the Name of Keungut - Ex: 'Hanjanggungut' or 'Keungut' 4) Problems of Dano Festival without Parts to Summon and Send off Spirits before and After Keungut and Restoration Measures 2. Yeowonmu 1) Essence of Yeowonmu and Yeowonhwa 2) Problems with the Mass Game of Hundreds of High School Girls 3) Origin and Succession of Yeowonmu 3. Hojanggut 1) Changes in Characters of Hojanggut 2) Composition and Characteristics of Hojanggut 3) Problems with the Name and Characteristics of Hojanggut 4. Jainpalgwangdae Nori 1) Similarity with Newly Created Shows 2) Problems with the Name of Palgwangdae 3) Difference with the Composition of Other Mask Dances 4) Dances and Movements Distinguished from Other Mask Dances in Yeongnam The following are the solutions suggested for Gyeongsan Jain Dano Festival. First, for the restoration of Gyeongsanjain Dano Festival, Dano festivals and Byeolsinje of nearby areas with clear traditions could be benchmarked. Second, the major content of Gyeongsanjain Dano Festival is 'Hanjanggungut,' and it has to be the leading content of the festival. Third, the structural principle of Korean festival must be adopted and the process and principle must correspond to those of other traditional shows. Fourth, as Gyeongsanjain Dano Festival is the comprehensive form of art, folk, and festival, each part must be closely related in a well-planned scenario. Fifth, Intangible talents and successful training must be widely acknowledged for successful transmission and responsible performances. Sixth, traditional festivals must be restored along with the discovery and development of various festival repertories and spectacles such as tour programs and experiential tours that contribute to local economy.

Problems of Korean Mural Villages and Ways to Make Use of Digital Contents (한국 '벽화마을'의 문제점과 디지털 콘텐츠 활용 방안)

  • Eum, Yeong-Cheol
    • Journal of the Korea Society of Computer and Information
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    • v.20 no.1
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    • pp.39-48
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    • 2015
  • In this research the problems and ways to improve the three mural villages and how to make use of digital contents have been sought. Three ways of solutions were searched for the problems. Firstly, The geographical and cultural advantages of the villages were not in practical use, so in long term, making proper brands of the villages is recommended. Secondly, most of the paintings are wall paintings. So in the aspects of esthetics, more wall paintings are encouraged to be made with ceramic works. Lastly, there should be various festivals in connection with the villages. Various smart phone applications should be prepared for easier use of digital contents such as sights, foods, and accommodation, Mural villages have become one of attractions for both local and foreign tourists. More tourists should feel free to visit the mural villages.