• Title/Summary/Keyword: 관광만족도

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Development Possibility of Busan as a Cruise Center (부산의 크루즈 중심지로 발전 가능성에 대한 연구)

  • Choi, Jung-Kyu
    • Journal of Korea Port Economic Association
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    • v.31 no.4
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    • pp.227-240
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    • 2015
  • Asia's cruise industry is growing rapidly with the number of tourists increasing every year. This growth has encouraged intense competition among leading port cities in Asia to retain cruise tourists and cruise lines. The purpose of this study is to analyze the development of the cruise industry around Busan as a hybrid port city and propose new strategies for improving Busan's competitiveness. To achieve these goals, factor analysis and Importance-performance analysis (IPA) are used. The analyses results suggest that the development possibility of Busan as a cruise center is dependent on the improvement of certain factors, including the variety of inland tour options, unique experience, direct service infrastructure, tourist attractions, wide accessibility to other modes, and strong connection to attraction. In addition, the city needs to meet other requirements, including developing various tours, tourist products, and fly & cruise packages and hosting international festivals that can represent Busan and cater to potential cruise customers. Moreover, the city desperately needs to expand its commercial and cultural space by redeveloping its cruise terminals.

The Effect of Demographic and Trip-related Behavioral Factors on Life Satisfaction among the Aged Travel Population (노인특성과 여행형태가 생활만족도에 미치는 영향)

  • Jee, Bong-Gu;Lee, Gye-Hee
    • The Journal of the Korea Contents Association
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    • v.10 no.3
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    • pp.347-354
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    • 2010
  • Rapidly increasing aged population provides an ample market opportunity for the Korean travel industry, and from national policy perspective, it poses an fortified demands for welfare tourism. In the fierce competition, this emerging market can serve as a lucrative target market for tourism & travel industry in Korea. In addition, using tourism for the aged as a social welfare policy can be a potentially viable means to mitigate the increase social pressure due to rapid population aging. This rationale is based on the assumption that tourism contributes to higher level of perceived life satisfaction compared to other leisure activities among the aged. In this study, using empirical data collected from 185 respondents aged 55 and above in Cheong Ju area, the effect of demographic factors and trip-related behaviors on life satisfaction was tested. The results indicate that economic and health conditions affect life satisfaction positively, while trip-related behaviors did not exert any significant effect on life satisfaction. In light of the results, practical implications for marketing and policy-making were presented in detail.

Comparative Study on the Effect of Tourism Council on the Activation of Rural Tourism (마을 관광협의체가 농촌관광 활성화에 미치는 영향에 대한 비교연구)

  • Lee, Yk-Su
    • The Journal of the Korea Contents Association
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    • v.19 no.1
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    • pp.187-195
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    • 2019
  • The purpose of this study is to investigate the effect of tourism councils on the activation of rural tourism by comparing the rural tourism sites with the tourism councils and the rural tourism sites without tourism councils. The comparative indicators were divided into statistical quantitative indicators such as number of tourists, sales volume, and income level, and qualitative indicators of satisfaction, return visit, and word of mouth intentions. As a result of the study, it was found that all the items of the quantitative and qualitative indicators were active in the rural tourism area where the tourism council was composed. This can be attributed to the fact that the members of the tourism council consist of administrative agencies, experts, tourism operators, experts, etc., and constantly develop strategic programs such as diverse opinions and unique constellations. Therefore, in order to revitalize rural tourism in the future, it can be said that the tourism council should be constructed, and institutional devices should be prepared so that experts and residents in each field can participate equally.

Evaluation of Tourism Development Impacts -A Case Study in Ganhyun Area, Wonjoo, Korea- (관광개발의 영향 평가에 관한 연구 -원주시 간현지역을 중심으로-)

  • 유기준
    • Korean Journal of Environment and Ecology
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    • v.17 no.3
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    • pp.268-275
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    • 2003
  • The purpose underlying this study is to evaluate tourism development impacts from analyzing residents' and tourists' perceptions. Questionnaire surveys were carried on Kanhyun area in Kangwondo, Korea. Generally, residents in the area perceive positive economic impacts due to tourism development, however levels of employment and economic independence of the locality are perceived low. Sociocultural changes also bring negative aspects in life and residents' awareness of environmental impacts show far more negative. Tourists' satisfaction levels with the area and the management attributes are relatively high. Some suggestions are made based on the result of the survey to help the area to be more successful as a tourist destination. More comprehensive research is needed for the future study.

Personalized Tour-Guide-Expert-System Using e-CRM Process (CRM 프로세스를 적용한 개인화 된 여행안내 전문가시스템)

  • 이동철
    • Journal of the Korea Society of Computer and Information
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    • v.7 no.1
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    • pp.161-173
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    • 2002
  • The increasing disposable time through advancing information has come to make the tourism industry as well as the information communication industry glow in the 21st century We cannot make rational decision without proper guide information. It is impossible to anticipate tourism Products which are invisible products consisting of a variety of basic combinations of products. Tourists are getting dissatisfied with tourism experts' distorted guidance every year. A recent survey shows that the current tourism information system can't meet the need of tourists who are informative and individualized. This paper presents tourism information system that offers the most appropriate tour courses depending on the tastes of tourists by utilizing expert system, artificial intelligent applied technology. This paper is the first attempt to maximize comsumer satisfaction by developing the intelligent agent system that is able to reflect the traits of individualized customers' in the tourism industry The establishment of this system will contribute to activating the tourism industry, ultimately, by decreasing inconveniencies and tour schedules appropriate to the purpose of individual tours.

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An Exploratory Study on Tourism-related Behavior of Popular Cultural Tourists Visiting Korea (방한 대중문화 관광객의 관광행동에 대한 탐색적 연구)

  • Baek, Unji
    • Journal of Digital Convergence
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    • v.19 no.7
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    • pp.87-94
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    • 2021
  • The purpose of this study is to categorize tourists according to the types of Korean popular culture as travel motives and to explore their characteristics and behavior in the tourism-related decision-making process. A sample of 12,914 leisure tourists from the 2018 foreign tourist survey data was analyzed using MNL and ANOVA. The popular cultural tourists were categorized into K-food, K-fashion, and K-pop groups. They showed a higher percentage of female tourists, social media usage in the tourism information search, and visits from countries geographically close to Korea. K-pop tourists did not hesitate to choose Korea as the destination and visited Korea the most frequently. They showed the highest satisfaction, revisit intention and recommendation intention, suggesting loyalty and growth potential.

A Convergence Study on the Relationship between Food Preferences and Intrinsic Motivation of Rural Tourism (농촌관광의 내재적동기와 음식선호에 대한 융복합 연구)

  • Kang, Keoung-Shim;Lee, Soon-Yea
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.1
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    • pp.272-283
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    • 2021
  • The purpose of research is to suggest the direction of rural tourism and food products by looking at the relevance of the intrinsic motivation and food preference. Through the analysis, factors of 'leisure oriented', 'family oriented', 'relationship oriented', 'health oriented', and food preference 'cooking health', 'material function', 'local resource' and 'consume experience' were extracted. Through the correlation analysis, 'leisure and health oriented' was found to be significant with cooking health, 'relationship and health oriented' was significant with material function, 'leisure, family and relationship oriented' was significant with local resource and 'relationship oriented' was significant with consume experience. Therefore, tourists who want rest, healing and health need to provide healthy dishes, tourists who want family and leisure provide local or special dishes, and tourists who want to have a relationship with people need to provide functional foods or herbal medicine dishes. Food products that meet the needs of tourists will induce revisit by increasing tourist satisfaction and bring economic revitalization of the region through the expansion of rural tourism.

An Exploratory Study on the Effect of Time Poverty on the Quality of Tourism due to Changes in the Tourism Service System (관광서비스시스템 변화에 따른 시간 빈곤감이 관광의 질에 미치는 영향에 관한 탐색적 고찰)

  • Woong-Kyu, Lee;Yong-Wan Kim
    • Journal of Digital Convergence
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    • v.21 no.1
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    • pp.1-7
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    • 2023
  • This study exploratoryly examines the effect of time poverty experienced by tourists on the quality of tourism due to the recent rapid change in the tourism service system. Due to various reasons, the process of consuming considerable time and energy of the mind along with anxiety, tension, and anxiety caused by the sense of time poverty experienced by tourists occurs. As a result, time poverty comes and the quality of tourism decreases. On the other hand, the factor of trust in the change of the tourism service system is also an important axis for satisfaction, but if a problem occurs in efficiency related to time, satisfaction with the tourism service may decrease. From this point of view, this study conducted a literature review focusing on the fact that time poverty due to changes in the tourism service system reduces the satisfaction of tourists and even affects the quality of tourism. Through this, various implications were provided for the government's policy to support workers' leave.

The Impact of City Tour Satisfaction for the Intention of Re-visit (시티투어 서비스 만족도가 재이용의사에 미치는 영향분석: 수원 시티투어 중심으로)

  • KIM, Sukhee
    • Journal of Korean Society of Transportation
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    • v.36 no.2
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    • pp.86-97
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    • 2018
  • City tour service has a function not only informs tourists of historical and cultural resources in the city but also contributes to improving city image making. In this study, a questionnaire was surveyed to tourists who used Suwon city tour to find out which factors make affect their intention to re-visit or recommendation to others. Structural equation model was constructed and set a hypothesis that overall city tour satisfaction would have a positive effect. The fitness of the final model was found out to be meet the statistical criteria. As a result of the final model, both satisfaction of guide and satisfaction of city tour operation were significant at 5% significance level (P<0.01). On the other hand, both satisfaction of bus facility and of promotion, customer service were statistically insignificant. Consequently, City tour service satisfaction was found to effect to the intention of re-visit and recommendation. Especially, The higher the satisfaction of guide and city tour operation, the more tendency to recommend. It is expected that local government which operates city tour bus could take advantage of this result in the future.