• The Journal of the Korea Contents Association
• /
• v.11 no.8
• /
• pp.409-418
• /
• 2011

An aims of this study is to examine substitute or complementary among types of special interest tourism and a causal relationship between total individual tourism demand and each types. Of 500 surveyed respondents in Seoul, 348 was valid to analyse. As statistical analysis method, correlation analysis was utilized for substitute or complementary and Econometrics models were applied for causal relationship. The results of this study demonstrate that agro tourism and ocean tourism lie on substitute which means competitive. Also, ocean tourism has had more impacted on total individual tourism demand than any other types of special interest tourism.

• Journal of Digital Convergence
• /
• v.11 no.7
• /
• pp.67-74
• /
• 2013

The purpose of this paper is to develop strategy for successful ecotourism in Sundarbans, Bangladesh, based on studying and explaining the ecotourism destinations success factors in already developed successful ecotourism mostly in developing countries. This thesis will analyze the economic potentiality of Sundarbans as an ecotourism spots of Bangladesh and its proper utilizations to enhance ecotourism as a profitable approach for economic growth of Bangladesh. The findings of the study are the current condition of Sundarbans and some applicable recommendations according to the needs.

• Journal of Korea Entertainment Industry Association
• /
• v.15 no.3
• /
• pp.13-26
• /
• 2021

The purpose of this study is to understand the relationship between the subfactors(economic benefits, customized benefits, psychological benefits) of tourism SNS benefits and the intention to reuse tourism SNS values, and propose measures to revitalize the tourism industry through marketing strategies that can continuously provide differentiated services from customers through long-term relationship formation, increase profits, maintain and secure customers. This study conducted an empirical analysis of 326 people aged 19 or older. The results of the study are as follows. First, in the relationship between tourism SNS benefits(Economic benefits, customized benefits, psychological benefits) and tourism SNS values(economic value, functional value, emotional value), it was confirmed that tourism SNS benefits have a positive impact on all of the tourism SNS values. Second, in the relationship between the sub-factors of tourism SNS values and the intention of reuse, it was analyzed that all sub-factors of SNS values have a positive effect on the intention of reuse. Based on result of this study, developing contents such as mobility apps to strengthen long-term relationships with customers to maximize the value of tourism SNS and tourism SNS will improve the reuse of tourism service.

• The Journal of the Korea Contents Association
• /
• v.15 no.11
• /
• pp.524-533
• /
• 2015

This study aims to prove the value of SNS tourism information by confirming the relation between SNS tourism information and perceived risk and by verifying its influence on the intention to switch tourism destination. The data was collected from 302 tourists. For data analysis, SPSS 18.0 program and AMOS 18.0 were conducted. First, functional characteristics of SNS tourism information have been verified to have no relationship with the tourist's perception of risk, and therefore the functional tourism information is thought to cause individual motive regardless of tourist's perception of risk. Second, aesthetic value and economic benefits of SNS tourism information have been analyzed to reduce perceived risk of tourists. Third, a symbol of SNS Tourism information has proved to be an element that increases the risk perceived by tourists, indicating that various kinds of tourism information provided by other channels including SNS can serve as a momentum to make tourists recognize new risks the other way round as new tourism information is accumulated, which acts as new motivating factor.

• The Journal of the Korea Contents Association
• /
• v.12 no.8
• /
• pp.399-410
• /
• 2012

This study is to investigate the expenditure patterns that was generated by visitors who attended The Korean Music Wave Festival and analyze economic impact derived from that event. The target is the foreign visitors who attended '2011 Incheon Korean Music Wave'. Total of 407 questionnaires were collected. The collected data were analyzed to produce spending patterns using Tobit models. Also, tourism multipliers were employed to identify the economic impact. This results show that expenditure determinants such as demographic variables and satisfaction as independent variables are significant in estimating visitors' expenditures. Also, In addition economic impact derived from direct spending was substantially over committed cost. Accordingly, this result can contribute to providing basic information for marketing strategy that generates the economic effect on the destination. Moreover, the result can be utilized when establishing the strategy that can maximize the economic impact based on the spending patterns.

• The Journal of the Convergence on Culture Technology
• /
• v.5 no.2
• /
• pp.207-216
• /
• 2019

Unlike previous studies, which mainly analyzed factors affecting tourism motivation and tourism satisfaction, this study analyzes the political, economic and cultural factors affecting the number of Chinese tourists visiting Korea. Empirical results show that political factors such as the Chinese regime, the number of meetings and talks between Korea and China, the number of phone calls between the two countries, and the Korea-China FTA (also as a economic factor) have a significant impact on the number of Chinese tourists visiting Korea. In particular, political friendly variables related to economy (ex. Korea-China FTA) has been analyzed to have a more significant positive effect on the number of Chinese tourists to Korea than the factors that create friendly atmosphere only in the political field. In addition to political factors, economic factors such as the Korea-China FTA, and cultural factors such as Korean Wave represented by Korean cosmetics also have a significant impact on the number of Chinese tourists visiting Korea.

• Journal of the Korean Institute of Landscape Architecture
• /
• v.42 no.1
• /
• pp.50-63
• /
• 2014

Eco-tourism has been recognized as a form of sustainable development that simultaneously satisfies the need for environmental preservation and the activation of local economies. Although some research findings relating to its positive environmental and social effects have been published, there is still controversy regarding its pros and cons in terms of its actual economic benefits, and little research about how they can be increased. Thus, the following research analyzes how the tour activities, attitudes and satisfaction of 314 actual visitors was related with their consumption behaviors, by surveying tourists to Suncheon Bay, a highly popular destination with a large number of visitors. The results are as follows. First, if the tourists were involved in a link-up tour, had prior eco-tourism experience, or had researched information on SunCheon bay eco-tourism before their visit, these were all positively correlated with consumption behaviors, and increased the amount of money they spent. In particular, among tour spending activities, accommodation cost is shown to be highly correlated with tour activities. Second, Free Independent Tourist(FIT) tended to show more positive tour attitudes than package tourists, spending more on accommodation and experience programs. The visitors to SunCheon Bay showed strong environmental attitudes, followed by social and cultural attitudes, and economic attitudes, in that order, and tourists with positive attitudes had a high rate of participation in experience programs. In addition, program participants showed a willingness to donate, and high satisfaction. Therefore, the following thesis proposes that Free Independent Tourist(FIT) should be induced to increase their contribution to the local eco-tourism economy, and highlights the need to develop various experience programs, aggressive advertisements and educational activities.

• KDI북한경제리뷰
• /
• v.21 no.12
• /
• pp.47-54
• /
• 2019

본 자료는 1989년부터 2019년 11월까지 금강산 관광 관련 주요 사건을 정리하여, 최근의 금강산 문제를 이해하기 위한 기초 자료를 제공하고자 한다. 첫 번째 장에서는 금강산관광 의정서가 체결된 1989년, 관광이 중단된 2008년, 평양공동선언이 발표된 2018년을 기준으로 각 시기별 주요 논의 및 사건을 정리하여 제공한다. 두 번째 장에서는 금강산 관광과 관련된 남북 당국간 회담 내용을 요약하고, 세 번째 장에서는 1989년부터 2019년 11월까지 금강산 관광 관련 일지를 정리하여 제공한다.

• Proceedings of the Korea Contents Association Conference
• /
• 2011.05a
• /
• pp.275-276
• /
• 2011

지역 불균형문제 해소를 위하여 각 지자체에서는 다양한 정책을 수립하고 있으며, 그 대표적 사례로 지역관광 활성화전략을 들 수 있다. 다양한 지역관광활성화전략이 대두되고 있으나 대부분 점형관광전략이 지역관광 개발의 주를 이루고 있으며, 이는 통과형 관광을 유발하여 지역소득 증대에 큰 기여를 하지 못한다는 평가를 받고 있다. 이에 본 연구에서는 지역이 가진 자원을 다양하게 연계하여 잠재적 관광자원을 활성화할 수 있는 관광네트워크를 구축하였으며, 이를 바탕으로 체류형 관광을 설계함으로써 관광정책이 지역경제에 기여할 수 있는 기틀을 마련하였다.

• Journal of the Economic Geographical Society of Korea
• /
• v.19 no.2
• /
• pp.242-264
• /
• 2016

Tourism is a major sector of the national and regional economy in Southeast Asia endowed with rich natural environment and a variety of cultural and historical heritages. Tourism has been recognized as the industry without chimneys. However, as tourism sector is getting larger and being globally standardized, various problems such as environmental degradation as well as profits leakage from locals have been gradually aggravated. Against negative impacts from massive tourism various efforts have been tried and community-based ecotourism(CBET), seeking environmental conservation and community development at the same time, has emerged as a noteworthy alternative. By comparing the two cases of CBET in Indonesia and Cambodia, this paper aims to review the current status and future challenges of community development through ecotourism in Southeast Asia's rural villages. In the concrete, this paper analyses in-depth on case of JED(the village ecotourism network) in Bali, Indonesia and CBET project in Ramsar wetland reserves of Steung Treng province, Cambodia and founds out the possibility and main obstacles of community developmental strategy through CBET. Both cases have proven the positive outcomes in terms of environmental protection, local people's awareness improvement, and direct/indirect economic gain from CBET project. However, there are significant, but differentiated limitations in management capacities and stabilities of internal governance of two villages. Both villages are still in need of brisk networks with and assistance from the outside. In the conclusion part, this paper suggests CBET development program in Southeast Asia through Korea's social enterprises as one of the possible ODA programs(in tourism sector).