• Title/Summary/Keyword: 관광객의 정보이용

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A Study on the Development of the Tourism Information Service based on a Service Science - Focus on Using VWORLD - (서비스 사이언스에 기반을 둔 관광정보 서비스 개발에 관한 연구 - VWORLD 활용을 중심으로 -)

  • Oh, Myung Woo;Kim, Hyung June;Koh, Junehwan
    • Spatial Information Research
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    • v.21 no.1
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    • pp.23-36
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    • 2013
  • Recently, the VWORLD was built to ensure competition on the advance of domestic enterprise into foreign markets with rapid expansion of spatial information industry of the world. However, the policy to secure user is insufficient because the VWORLD's service is embryonic stages. Then again, tourist industry is growing rapidly and leading the world economy and number of domestic tourists are also steadily increasing. Although the size was expanded, Korean tourist industry's competition is relatively weak, so some scholars insist that raising the tourist industry's quality. This backgrounds make a study of the tourism information service. So, this paper progressed a study on the development of the tourism information service based on a service science and used VWORLD as a test model. This paper drew the customer's demands on the tourism information service and strategic points of the development from those by using a Quality Function of Deployment of service science's new service development methodologies. After that this study prioritized those strategic points. As a result, 'Face Map' that is a service model was made. Moreover, this study have try to raise the development's effectiveness and efficiency based on service science's a new service development process.

Preference Analysis of the Mobile Service Users on the Rural Tourism (농촌어메니티자원 정보서비스 모델 개발을 위한 관광정보 모바일서비스 이용자 선호도분석)

  • Kim, Sang Bum;Son, Ho Gi;Lee, Dong Gwan;Park, Mee Jeong
    • Journal of Agricultural Extension & Community Development
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    • v.19 no.4
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    • pp.833-857
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    • 2012
  • This study was carried out aiming to provide information and enhance the satisfaction of real-time smartphones users on Rural Amenity Resources Information Services. For this purpose, domestic and international discussions and surveys on technology developments and expert analysis smartphone technology were reviewed. And empirical data were collected from 600 people through structured questionnaires including smart-phone experience, smartphone usage behavior, the required content, service items, service quality, Through this information, the content of rural amenity resources, how to take advantage of smart phones. Service Plan and developed, and a rural village locations to target mobile phone technology, the content was established. Through the preference analysis of the collected data, we designed the contents of rural amenity resources information based on smart-phone. It will be helpful to enhance the interchange between urban and rural such as farmer's market and rural tourism.

Implementation of Location Information System using DSDV Routing Algorithm in Ad-hoc Network Environment (Ad-hoc 네트워크 환경에서 DSDV 라우팅 알고리즘을 이용한 위치 정보 시스템 구현)

  • Lim, Hyo-Young;Lee, Jeong-Gu;Kwak, Jong-Wook
    • Proceedings of the Korea Information Processing Society Conference
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    • 2011.04a
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    • pp.625-628
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    • 2011
  • 본 논문에서는 다수의 이동 가능한 관리 대상을 소수의 관리자가 효율적으로 관리하기 위하여 Ad-hoc 네트워크 환경에서 DSDV(Destination Sequenced Distance Vector) 라우팅 알고리즘을 활용하는 위치 정보 시스템을 구현한다. 제안된 시스템에서는 다수의 위치 정보 노드들이 Ad-hoc 네트워크 환경에서 DSDV 라우팅 알고리즘으로 네트워크를 구축하고, 구축된 네트워크에서 하나 이상의 위치 정보 노드가 사라지면 진동과 같은 경고 시스템을 활성화한다. 또한 제안된 시스템은 안드로이드 환경에서 블루투스 통신을 통해 시각적으로 노드들의 위치를 확인시켜 주어 관리 대상에 대한 관리를 도와준다. 본 시스템으로 모의 성능 평가를 수행한 결과, 사용자 위치 정보 노드 간 1:1 통신을 직선거리에서 수행하였을 때, 약 250m까지 통신이 가능하였으며, 1:N 통신의 경우 약 100m 이내의 거리에서 정상적으로 통신이 이루어지는 것을 확인하였다. 본 논문에서 구현된 시스템은 유치원 아동 관리 시스템, 놀이공원 미아 방지 시스템, 관광객 관리 시스템 등 여러 시스템에 매우 유연하게 적용이 가능하여, 그 활용도가 높을 것으로 예상된다.

Developing an Interactive UCC for Branding Jeju Water (제주 물 브랜드 제고를 위한 체험형 UCC 제작 방안)

  • Kim, Minsu;Boo, Kyung-min;Im, Kyung-duk;Kim, Seong Baeg
    • Proceedings of the Korea Information Processing Society Conference
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    • 2010.04a
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    • pp.527-530
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    • 2010
  • 최근에 웰빙 열풍에 의해 사람들이 기능성 음료, 건강 차, 마시는 물 등에 대한 관심도가 나날이 높아지고 있다. 그러나 사람들이 웰빙 열풍에 따라 건강에 좋은 물에 높은 관심을 갖고 있기는 하지만 실제로 자신들이 마시고 있는 물의 웰빙성에 대한 정보는 피상적인 수준에 머물고 있다. 왜냐하면, 물에 대한 기존 홍보 방법들이 단방향 형태의 단편 정보를 전달하는 수준에 그치고 있기 때문이다. 특히, 최근에 각광을 받고 있는 UCC를 활용하여 물의 브랜드를 제고시키는 연구는 아직 미미한 상태에 머물고 있으며, 상호작용성이나 체험성 형태를 제대로 갖추지 못하고 있다. 이에 본 논문에서는 제주 물에 대한 효과적인 브랜딩 방안으로 첨단 정보 기술과 제주 물의 특성을 융합하는 접근으로 체험형 UCC를 어떻게 제작할 것인지를 알아본다. 다양한 물 종류 중에서도 국내에서 우수한 물로 인정받고 있는 제주 물의 브랜드 제고를 위해 정보 기술과의 효과적인 융합에 초점을 맞추고자 한다. 제주 물은 지하수로 화산 암반수이기 때문에 제주를 다녀갔던 관광객을 비롯한 대부분 일반 사람들은 제주 물의 실체를 직접 보거나 체험해 볼 수 없다. 그러므로 단순히 제주 물을 홍보하는 UCC 형태를 탈피하여 상호작용적 체험을 통해 제주 물의 우수성과 브랜드를 보다 효율적으로 전달할 수 있는 방안을 제시한다. 또한, 3D 기술을 이용하여 입체적으로 제주의 물의 웰빙성을 느껴볼 수 있는 방안을 제시하고자 한다.

Segmentation based on Visitors' Motivation and Satisfaction to Food Cultural Festival - Focusing on Korea Food Festival in Jeon-ju 2008 - (음식문화축제 방문객의 동기에 따른 세분화와 만족도 - 전주 천년의 맛축제를 중심으로 -)

  • Kim, Joo-yeon;Ahn, Kyung-mo
    • International Area Studies Review
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    • v.13 no.2
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    • pp.669-686
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    • 2009
  • This study attempted to segment food festival market based on delineated motivation and find factors and find the difference attendants' characteristics among segment market. The study also explored the influence of motivation factors on satisfaction. The results shows that The results are followings : (1) Derived factors of food festival attendance motivation were 'food', 'escape', 'familey togetherness', 'entertainment'. (2) A cluster analysis identified three segments for four motivation factors. Three segments were found to be different according to age, income, the number of company, and information source. (3) Four motivation factors had significant influence on satisfaction. food factor's influence was the highest. and 'family togetherness', 'escape', 'entertainment' are ranked accordingly.

Determinants of Users' Satisfaction and Behavioral Intention in Jirisan Trail of Korea (지리산숲길 이용객의 만족도와 행동의도 영향 요인 연구)

  • Lee, Hye Rin;Kim, Jae Jun;Cho, Eun Kyung;Kang, Min Ji;Han, Sang Yeol
    • Journal of Korean Society of Forest Science
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    • v.100 no.2
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    • pp.273-282
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    • 2011
  • This study was aimed to identify determinants of users' satisfaction and behavioral intention in Jirisan trail of Korea and provide effective trail building and management strategy. The result of survey by 645 trail users showed that four dimensions were derived from 14 satisfaction items, which were experiential resources, cost resources, information, amenities. Of these dimensions, experiential resources along trails including natural environment, the level of trail development, trail condition, cultural & tourist resources, kindness of residents had the greatest effect on overall satisfaction and behavioral intention, which included revisit intention, recommendation intention and continuance intention. According to analysis by detailed variables, natural environment, road signs, kindness of residents and related information significantly affected overall satisfaction and behavioral intention.

Design of Tour Guide System using Bluetooth 4.0 and WiFi Sensor Technology (블루투스4.0과 WiFi 센서 기술을 이용한 관광안내 시스템 설계)

  • Kim, Hee-Sook
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.10
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    • pp.6888-6894
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    • 2015
  • Bluetooth 4.0 is the most appropriate technology for Internet of Things, which can be used to enhance and expand the existing areas and areas with a variety of applications. In this paper, an example of the services of the Internet of Things, we developed a tour guide system using the Bluetooth 4.0 and WiFi sensor technology. iBeacon-based push service have been limited to iOS smart phone series, non-iOS family and lower version of iOS 6 smart phones can not receive push-based services. This paper proposed in iBeacon and WiFi sensor is more than tourists, while maintaining the existing system (non-iOS smartphone users) can provide the service to you. Service tourist information as well as that can provide the advertising associated with the service. With 10 kinds of smart phones used in Korea was the experiment on the MAC information collected. This experiment is to track the behaviour of tourists in history can provide customized services can be based. Tourist destinations as well as amusement parks, resorts, etc. If you want to apply this system in a crowded place for user behavior information-gathering feature views over the a prevention of a missing child features such as notifications, risk, prevention is possible for a variety of applications.

Exploration for the relationship between organic, healthiness, intention to purchase, and nutrition disclosure: case of Starbucks (카페이용객들의 유기농, 건강도, 구매의도와 영양 정보공개의 관계에 관한 탐구: 스타벅스 사례를 중심으로)

  • Myungkeun Song;Won Seok Lee;Joonho Moon
    • Asia-Pacific Journal of Business
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    • v.14 no.3
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    • pp.271-281
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    • 2023
  • Purpose - The purpose of this study is to investigate influential attributes of intention to purchase in the context of cafe business. Design/methodology/approach - The explained variable is intention to purchase. This study used organic, healthiness, and nutrition disclosure as the main attributes to account for intention to purchase. Research target of this work is consumers experienced with Starbucks. The number of observation is 455. Multiple regression analysis is adopted for testing hypotheses. Findings - The results presented that organic positively affect healthiness. Also, nutrition disclosure positively moderates the relationship between healthiness and organic. Moreover, intention to purchase is positively influenced by healthiness. Research implications or Originality - Given the results, this informs cafe managers. Also, this research sheds light to the literature by unveiling the moderating effect of nutrition disclosure in the cafe consumer research domain.

Virtual Reality Based Cultural Tourist Attractions converging with Souvenir (수베니어를 융합한 가상현실 기반의 문화 관광지 가상체험 서비스)

  • Lee, Ga-Yeon;Lee, Seok-hyun
    • Journal of Convergence for Information Technology
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    • v.7 no.3
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    • pp.111-116
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    • 2017
  • This study offers the possibility as a new product of souvenirs from cultural tourist sites with virtual reality contents, instead of a simple exhibit. Users can watch augmented reality contents on souvenirs, and use the virtual experience service of cultural tourist sites with VR viewer. It has 4K-class high-quality $360^{\circ}$ image capture to increase the immersion of users in virtual space, implement virtual reality space and intuitive UI interaction with users using IMU (Inertial Measurement Unit). It is also possible to apply various add-on functions, including 3D contents, through technical development to increase its marketability, and apply in other industries. In addition, the prototype of the souvenir and VR viewer will be made by using a 3D printer and such in order to apply the contents which will be introduced in this study. Various product expansions can be considered through consultation with the relevant companies for the use of ready-made products.

Demand Forecast of Tourists Based on Feasibility Rate -Focusing on installation of offshore cable car in Songdo, Busan- (실현율을 이용한 관광 수요 예측 - 부산 송도해상케이블카 설치를 사례를 중심으로 -)

  • Kim, Han-Joo
    • Management & Information Systems Review
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    • v.34 no.1
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    • pp.179-190
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    • 2015
  • Local governments are commercializing natural environment, one of tourist commodities, to ensure that the proceeds from sale of tourist commodities are returned to local residents(Han Yeong-joo, Lee Moo-yong, 2001). In Songdo beach, Busan, cable car dismantled in 1980s due to the run-down state of the facility is poised for restoration in 26 years and can be said to be of great value as tourist commodity of the region and necessitates the demand forecast. To overcome limitations of demand forecast in existing studies, the analysis was made based on feasibility rate(Gruber index, self-confidence index), the realizable predictive value, for the willingness-to-visit rate when forecasting the demand of visitors. The results of demand forecast suggested that number of visitors would range from approximately 550,684 persons to 1,514,416 persons when the target region for demand forecast was confined to Busan Metropolitan City, and was in the range between 1,013,740 persons and 2,854,340 persons when the target region was expanded to cover Busan, Ulsan, and Gyeongnam. Based on the results of this study, estimation of visitors and demand forecast for Songdo offshore cable car restoration which reflect characteristics of Songdo beach of Busan would provide important basis for proceeding with tourism industry development project.

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