• 제목/요약/키워드: 관계혜택

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Convergence and Substitutability between IPTV and Digital Cable TV on Subscribers (IPTV와 디지털 케이블 TV 간의 융합과 대체성 강화에 따른 가입자 변동)

  • Hwang, In Young;Park, J. Hun
    • Informatization Policy
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    • v.22 no.2
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    • pp.19-34
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    • 2015
  • Due to rapid convergence trends in the digital pay TV market, differentiation among the competing medias decreases and substitutability is increasing. The current study aims to explain the effect of service substitutability among competing media on the size of domestic digital pay TV subscribers. For the analysis, the Lotka-Volterra model, an ecological competitive diffusion model, was used to obtain the basic model for a simulation study. A simulation was performed by adjusting independent variables of substitutability to estimate the size of subscriber for particular media. The relationship between the digital cable TV and the IPTV is identified as a predator-prey relationship and the digital cable TV is found to be superior to the IPTV. The simulation results showed that the increase of convergence and substitutability result in the decrease of the entire media market. Especially, the IPTV is estimated to face the greatest loss in this context.

Stakeholder's Valuation of Public PMO System Using Laddering (래더링 기법을 이용한 전자정부사업관리 위탁(공공 PMO)제도의 이해관계자 별 가치체계)

  • Back, Hyung-Chung;Park, Chan-Hyuk;Jang, Seong-Yong;Kim, Ja-Hee
    • Journal of the Korea Society for Simulation
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    • v.24 no.4
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    • pp.127-136
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    • 2015
  • The e-government project management consignment system to allow the public PMO has been introduced to resolve the quality management issue and the business risk, pointed out by the reorganized Software Industry Promotion Act. The additional regulation improvements are demanded because the public PMO system cannot settle down due to the different opinions among related parties: owner, operator and PMO. Therefore, to make balanced regulation improvements, the in-depth studies are necessary to analyze the fundamental causes of the disagreement between the related parties. This study analyses the each related party's cognitive structure to perform public PMO successfully and the fundamental reasons that cause the different opinions by applying the cognitive psychological Means-end chain theory, the laddering technique and the HVM, Hierarchical Value Map. In addition, this study analyses the regulations required for the related parties to obtain the expected benefits.

A Study on Relationship between National Policy Support and Recognized Competitiveness of Spatial Information Company (공간정보기업의 해외진출 체감 경쟁력과 국가 지원정책간의 연관성 분석)

  • Jin, Heui Chae;Choe, Byong Nam;Han, Seon Hee
    • Spatial Information Research
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    • v.22 no.3
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    • pp.59-69
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    • 2014
  • Korea's spatial information companies have been supported by the government due to overcome the weak global competitiveness. This research examines possible causality between the request from the company and the policy support by the government. Structural equation model is used to analyze the recognized competitiveness and the supporting policy. The analysis result shows no statistically significant causality between the company's request and government's support. In other words, the current policies including subsidies, tax incentives, national certificates, and information channels do not impact the global competitiveness of a spatial information company. This research concludes that it is necessity to identify actual weaknesses of the company and to review the efficiency of the supporting policies to overcome those identified weaknesses.

A Study on the Nonlinear Relationship Between Volunteer Time Spending and Psychosocial Well-being in Old Life (노년기 자원봉사 시간과 심리사회적 안녕감의 관계 - 비선형성의 탐색 -)

  • Jung, Jin-Kyung
    • Korean Journal of Social Welfare
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    • v.63 no.1
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    • pp.137-158
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    • 2011
  • This study explore nonlinear relationship between volunteer time spending and psychosocial well-being among the old adults, on the ground of Socioemotional Selectivity Theory. This is secondary analysis using the 2009 National Old Aging Volunteer Survey data including 645 cases. The simple and multiple line graph method are implemented. As a result, this paper shows a nolinerar relationship which the low level of psychosocial well-being at non volunteer status is increasing to the paticular time spending, and then decreases after high level participation like U-shape. Male, over the 75 and not good health status has showed lower level of volunteer time spending. It can be founded that volunteering activity contributes to improve a psychosocial well-being in old life, but the desirable volunteer time spending is medial about 100-200 yearly not over the 700.

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Consumer's Behaviors in the Beauty Industry Omnichannel (미용산업의 옴니채널과 소비자행동)

  • Jho, Hae-in
    • Journal of the Korea Convergence Society
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    • v.12 no.10
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    • pp.287-294
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    • 2021
  • This research is a research on the convergence of beauty marketing businesses to find out the impact of omnichannel in the beauty industry on consumer behavior. The target was 299 copies of the self-answer questionnaire for male and female in their 20s-30s living in Seoul, using the SPSS21.0 program to analyze frequency, explore factors, correlation, and multiple regression analysis. According to the study, Omnichannels were related to consumer behavior, and the sub factors of Omni channels could be divided into exposure, benefits, review, reservation, and convenience. All sub-elements of Omni channels, except exposure, have a positive impact on customer satisfaction during consumer behavior, and all sub-elements of Omni channels have a positive impact on reuse intent during consumer behavior. Customer satisfaction has been shown to have a positive impact on reuse intentions. Therefore, it will provide good feedback for revitalizing the beauty industry. Therefore, research on omnichannel marketing strategies and activation of beauty platform are needed.

The Influence of Perceived Value on Continuance Use Intention in Voice Commerce Context (비대면 음성 쇼핑의 인지된 가치, 지속이용의도에 미치는 영향 관계에 관한 연구)

  • Kim, Hyo-Jung
    • Journal of Digital Convergence
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    • v.20 no.4
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    • pp.225-234
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    • 2022
  • Voice commerce has emerged as a key channel for consumer searches and purchases. This study examines the continuance use intention of voice commerce, applying value-based adoption model. An online survey was conducted with 470 consumers who has experienced with voice commerce. As participants were who buys and purchases goods; or a user who uses food delivery service in voice commerce context. This study used SPSS 23.0 and Amos 23.0 for descriptive analysis, correlation analysis, confirmatory factor analysis, and structul equation modeling analysis. These reaults are as follows. First, usefuleness and response accuracy were significantly influenced the perceived value of voice commerce. Second, functional risk was significantly influenced the the perceived value of voice commerce. Third, perceived value was significantly influenced the continuance use intention of voice commerce. These results enhance understanding of voice commerce users and provide insight into the service provider of voice commerce.

A Study on the Relocation of A New Industry Cluster Firm in the Non-Metropolitan Region: The Case of the Bio-Health Cluster in the Chungcheong Region (비수도권 신산업 클러스터 기업의 역외 이전에 관한 고찰: 충청권 바이오헬스 기업 사례)

  • Bong-Kyung Jeon
    • Journal of the Economic Geographical Society of Korea
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    • v.26 no.3
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    • pp.190-201
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    • 2023
  • This study conducted an in-depth case study of bio-health companies in the Chungcheong region to examine the factors influencing the relocation of new industry cluster firms in non-metropolitan areas. Focusing on the experiences and perceptions of key stakeholders within the cluster, which have been relatively overlooked in previous research, this narrative research explored the factors that lead entrepreneurs who initially founded their businesses in non-metropolitan areas to relocate to metropolitan areas as well as the decision-making process involved. Through interviews with 61 key stakeholders within the Chungcheong cluster, it was observed that entrepreneurs receive various benefits from local stakeholders during the initial stages of entrepreneurship. However, as the company enters a phase of significant growth, matters such as securing specialized talent and market accessibility lead them to contemplate relocating to metropolitan areas. Based on case studies of companies that both remained and relocated in the Chungcheong region, this study examines structural drawbacks within non-metropolitan clusters and provides policy implications.

A Study of Family Cohesion on Self-Regulation Ability of the Elderly (노인의 가족결속력이 자기조절능력에 미치는 영향 연구)

  • Jung, Myung-Hee
    • The Journal of Industrial Distribution & Business
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    • v.8 no.6
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    • pp.51-60
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    • 2017
  • Purpose - This study aimed to investigate the correlation between the social activity of the elderly and recognition of family cohesion of the elderly who are exposed to the current aging society. In addition, the study has delved into the method of family cohesion improvement through the differences between groups based on the mediator effect of how the results have effects on the elderly's self-control capabilities. Research design, data, and methodology - This study has targeted the elderly who are attending the elderly university among users in seven community centers located in Seoul and Gyeonggi-do area. The study has also conducted a survey by the format of a half-structured questionnaire. It is aiming to investigate the elderly's family cohesion with children and their self-control capability, and understand their satisfaction of social activity to help successful elderly life. The study has suggested the following as mentioned. First, the study analyzed that the perceptual factor of family cohesion with children would be deducted based on advanced researches. Second, the influencing relationship would be analyzed through the relational analysis between the elderly's family cohesion and social activity. Results - The family cohesion with children has a significant effect on psychological happiness and it showed the influencing relationship with improvement of the elderly's self-control capability. Therefore, creating fellowship through meaningful conversation with children would be needed. In addition, various programs and consultant service would be offered to build healthy relationship between aged parents and their children. Through this, the elderly will be able to have not only better relationships with their family, but also increased psychological health and well-being as well. Conclusions - It is needed that not only supporting policies for children who take care of aged parents but also that the elderly who need long-term care could meet their children whenever they want through increased numbers of sanatoriums operated by cities and countries. In addition, the nation would offer financial and administrative support continuously so that people receive the benefits from sanatoriums located in the locality of children's residence beyond the elderly's residence. Moreover, social infra would be established as well.

A Study on the Relationship of Benefits, Quality, and Continuity Intention in Community Services (지역사회 서비스에서 관계혜택과 관계품질, 관계지속의도와의 관계연구)

  • Lee, Hyun-Ju;Huh, Moo-Yul
    • The Journal of Industrial Distribution & Business
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    • v.8 no.4
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    • pp.53-63
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    • 2017
  • Purpose - This study aims to examine the correlations between relationship benefits, quality, and continuity intention of community services. It further investigates the mediation effect of relationship quality operating on the association between relationship benefits and relationship continuity intention. Thus, this study will aim to elucidate the correlations between relationship benefits, quality and community services intention. Research design, data, and methodology - To achieve these objectives, this study executed a questionnaire from the users of the child․adolescent psychological support service which represents part of community services. The research framework that was utilized in this study was of three main factors. They were relationship quality, relationship benefits, and intention of relationship continuity. In relationship quality, factors such as trust and commitment was included in this section. For relationship benefits, factors such as society benefits and commitment benefits were the essence. The control variable in this study was gender, age, income, hours of service used, and the number of times service was used in community services. Results - The key research findings are as follows. First, this study found out that the more the social benefits was enhanced in the community services, the higher the relationship continuity intention was. Second, this study has found out that the higher the trust of community services, the higher the relationship continuity intention. Third, this study has shown that the more the relationship benefits was enhanced in the community services, the higher the recognition by the users' relationship quality was. Fourth, the trust in the community services played a mediating role between the relationship benefits and relationship continuity intention. Conclusions - Many associations could be discovered on the correlations between relationship benefits, quality, and community service continuality intention. These results will have important implications for the future of child and adolescent psychological support services. In terms of relationship marketing, the three factors; benefits, quality, and continuity intention in community services were proved to be pivotal. In order for the continuity intention in community services, the two factors of benefits and quality were the influential factors. From a policy maker's standpoint, the relationship continuity was the most important factor.

Ethnic Conflicts of the Have-nots: Emergent Hispanic Ethnicity (미국 빈민층 민족집단간의 갈등: 남미계 이민집단의 등장을 중심으로)

  • Kwon, Sang-Cheol
    • Journal of the Korean Geographical Society
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    • v.31 no.4
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    • pp.672-684
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    • 1996
  • This paper explores the inter-ethnic conflicts between Blocks and Hispanics focusing on the emergent Hispanic ethnictity that reveals situational character in the US contexts. In the US census categories, major groups are indetified by race and ethnicity in which the Hispanic orgin is a category based on their common language while diverse in nationality. The census defined Hispanic category extends conveniently to acquiesce Affirmative Action and other government resource distribution. Internally, Hispanics have established numerous organizations to coalesce and assure their interests. The achieved dual language program and jurisdictional revision to represent language minority work as leverages to their cohesiveness. Under diminishing public resources and welfare payment, it is more difficult sharing burdens than benefits between minority groups. Block are not comfortable with the benefits Hispanics receive form the civil rights achievement without having had to struggle for it. The ethnic conflicts of the have-nots have become a new ethnic phenomenon attributable to the emergent Hispanic ethnicity.

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