• Title/Summary/Keyword: 관계적 소비

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The Influence of Tourist's Ethical Consumption Concept on Fair Tourism Attitude and Purchasing Intention of Fair Tourism on Tourism Social Media -Considering Risk Perception of Ethical Consumption as the Mediator- (소셜미디어 이용 관광객의 윤리적 소비개념이 공정관광의 태도와 구매의도에 미치는 영향 -윤리소비에 대한 위험지각을 조절변수로 하여-)

  • Park, Hyun-Jee
    • Journal of Digital Convergence
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    • v.14 no.1
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    • pp.83-90
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    • 2016
  • This study is focused on analysing the relationship among ethical consumption concept, fair tourism attitude and purchasing intention of ethical consumption on tourism social media with considering risk perception of ethical consumption as a mediator between fair tourism attitude and purchasing intention of ethical consumption. We found the results as follows. First, the statistically positive relationship is found between ethical consumption concept and fair tourism attitude and between fair tourism attitude and purchasing intention of ethical consumption. And also we observed that the moderating effects of risk perception of ethical consumption on the relationship between fair tourism attitude and purchasing intention of ethical consumption. The most important is resulted as offering fair tourism information through social media.

The Structure Model between Private Security Company's Relationship Characteristics, Service Quality and Consumer Behavior (민간경비업체의 관계적 특성, 서비스품질과 소비행동의 구조적 관계)

  • Kim, In-Jae
    • Korean Security Journal
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    • no.34
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    • pp.57-88
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    • 2013
  • The study aims at identifying, through structure model, the relationship characteristics between a private security company and its service customer as well as the relationship between the service quality and the consumer behavior, thereby providing the practical services that may attract new customers and maintain the existing customers in the competition to survive in the same industry and also may raise the loyal customer base, providing academic fundamental data to set up aggressive relationship marketing strategies. To achieve such purposes above, the research was conducted with 229 subjects, the users of a private security company's service as the employees of the stores located in Cheonan area, using the convenience sampling. The data was treated, using the statistics program, SPSS Windows 18.0 Version for frequency analysis and reliability analysis. Additionally, the confirmative factor analysis and covariance structural analysis were made, using AMOS 18.0 Version. Through the data analysis following the research methods above, the conclusion was acquired as follows: First, the relationship characteristics of a private security company makes influence on service quality. Second, the service quality of a private security company makes influence on consumer behavior. Third, the relationship characteristics of a private security company makes influence on consumer behavior. Fourth, the service quality makes an influence as the mediate effect between the private security company's relationship characteristics and consumer behavior.

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Research on Relationship between Urbanization and Energy Consumption (중국의 도시화와 에너지 소비 관계에 대한 연구)

  • Won, Doohwan;Jung, Sukwan
    • Journal of International Area Studies (JIAS)
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    • v.22 no.1
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    • pp.91-112
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    • 2018
  • This study examined the dynamic relationship between urbanization and energy consumption in China. As an alternative to the conventional method of having the same integration of time series and large samples, ARDL method and Toda-Yamamoto causality analysis were applied. As a result, urbanization income, income, and energy consumption have a long-term stable equilibrium. Urbanization and income have a positive effect on energy consumption in the long run, but short-term changes of urbanization and income have no significant effect on energy consumption changes. The adjusted coefficient was -0.2395, which was statistically significant. In the causality test, income and energy consumption are useful to predict each other, but urbanization is exogenous because there are no causality with other variables. Since the process of urbanization in China has been proceeding slowly and deliberately by the government, it can be seen that the long-term effects of urbanization are clear and exogenous.

The Effect of Consumption Value and Creating Shared Values on Purchase Intention - Focused on Outdoor Brands - (소비가치와 기업의 공유가치창출활동이 구매의도에 미치는 영향 - 아웃도어 브랜드 중심으로 -)

  • Lee, Kil-Gu;Yi, Seon-Gyu
    • Journal of Convergence for Information Technology
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    • v.9 no.1
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    • pp.105-115
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    • 2019
  • This study empirically analyzed the effect of outdoor brand consumer's consumption value and company's creating shared values activity on consumers' purchase intention. The sub-variables of consumption value were set as functional value, conditional value, and emotional value as factors affecting consumers' purchase intention. The sub-variables of company's creating shared values activities were set as economic value, relational value, social value. As a result of analysis, functional value, conditional value, and emotional value of consumption value were found to have a positive effect on purchase intention, and economic value, social value, and relational value of company's creating shared values were all positively influenced Respectively. According to the results of the analysis, it is found that both consumption value of outdoor brand consumers and company's creating shared values activities are positive factors for purchase intention. This result can be deduced that consumers 'consumption value and company's creating shared values activities in outdoor brand industry are already reflected in consumers' purchase intention.

A Study of Male Luxury Consumption and the Cultural Politics of Difference Focused on the Consumer Experiences of Men in their 30s (남성의 명품 소비와 차이의 문화정치 한국 사회 30대 남성의 소비 경험을 중심으로)

  • Ryoo, Woongjae;Park, Jeongeun
    • Korean journal of communication and information
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    • v.75
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    • pp.9-42
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    • 2016
  • This study critically examines the social and personal meanings that luxury consumption have in contemporary Korean society through understanding the consumption experiences of men in their 30s. Interviews with nine male consumers who are committed to luxury brands, especially those that produce suits, watches, fountain pens, and shoes, were conducted to collect qualitative data. We found that participants are satisfied with the whole process of luxury brand consumption including buying, using, and managing and try to consume the products for self-expression, congruent with their lifestyle and identity. Individuals have learned how to consume the luxury brand from their role models. Their consumption follows hybrid and postmodern patterns and combines luxury brand products with non-luxury one. In contemporary Korean society, using the luxury products is considered necessary to achieve some advantages in social contexts and can be also functioned as a sort of social signifier and self-help, as well as, a tool for self satisfaction or well-being.

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The Effect of Baby-boomer Retirees' Consumption Patterns on Depression in Later Life (은퇴 베이비부머의 소비패턴과 우울에 관한 연구)

  • Park, Seo-Young;Hong, Song-Iee
    • 한국노년학
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    • v.37 no.2
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    • pp.349-368
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    • 2017
  • The purpose of this study is to empirically structure the patterns of baby boomer retirees'consumption and their effects on depression in later life. Using the 5th wave of Korea Retirement and Income Study(KReIS) in 2013, of baby boomers born in 1955 to 1963, we analyzed those who were completely retired(n=420). The Latent Profile Analysis(LPA) classified the empirical patterns of consumption and then a multiple regression analyzed the effect of consumption patterns on depression among these baby boomer retirees. The LPA results showed that the consumption patterns consist of five groups: (1) Basic life-oriented class(26.9%), (2) Balanced consumption class(29.3%), (3) Social life-oriented class(18.3%), (4) Leisure-oriented class(18.5%), and (5) Education-oriented class(7.0%). Baby boomer retirees' depression was associated with their consumption patterns. Specifically, the basic life-oriented class showed significantly lower depression than the education-oriented class. Other correlates such as higher education, having no spouse, lower subjective health, greater limitations in physical functions, having a diagnosed disability, having fewer children, higher dissatisfaction with leisure activities, and lower self-perceived economic status were associated with higher levels of depression in this study. These findings suggest meaningful implications for gerontological policy and practice for baby boomer retirees in Korea. In light of vulnerable retirement preparation, social services specialized for baby boomers should consider financial education for revamping consumption scale beyond asset management and long-term case management of pre and post retirement cases.

소비자전망지수의 유용성 검토

  • Park, Won-Ran
    • Proceedings of the Korean Statistical Society Conference
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    • 2005.05a
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    • pp.113-119
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    • 2005
  • 경제적성과는 생산자, 소비자, 정부 등과 같은 경제주체들이 생산, 투자, 소비 등의 활동을 얼마나 유기적이며 효율적으로 잘 하느냐에 달려있고, 소비자전망조사는 경제주체 중 소비자의 향후 경기 및 소비에 대한 심리를 조사하고 이를 지수화하여 소비 및 경기 예측자료로 활용하는데 그 목적이 있다. 이렇게 작성된 소비자기대지수와 소비자평가지수는 서로 높은 상관관계를 가지고 움직이며, 이들의 차는 동행지수 순환변동치보다 3개월 정도 선행하는 것으로 나타났다. 또한 소비자기대지수는 계절성 검토결과 계절성이 있으며, 원계열보다 계절조정계열이 움직임이 뚜렷하며, 동행지수 순환변동치와 비교결과 선행성도 더 큰 것으로 나타났다. 이외에도 소비자기대지수는 소비관련 지표인 GDP 민간소비와 가계소비지출과도 서로 상관관계가 있는 것으로 나타나 정보변수로서의 유용성이 있는 것을 확인하였다.

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The impact of self-esteem and unstable adult attachment on Compensatory consumption behavior among Millennials (밀레니얼세대의 자아존중감과 불안정 성인애착이 보상소비행동에 미치는 영향)

  • Hwang, JiHee;Cho, KyeongEun;Choi, HyeKyong
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.1
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    • pp.99-104
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    • 2021
  • The purpose of the study is to examine the impact of self-esteem and unstable adult attachment on compensatory consumption among millennials. The survey was conducted on millennials (19~34) in June, 2018. The results revealed the static relationship between self-esteem and compliment-type compensatory consumption, while the relationship of self-esteem with consolation-type compensation consumption become insignificant when unstable adult attachment was controlled. Unstable adult attachment(anxiety/avoidance) showed significant impace on both compliment-type and consolation-type compensatory consumption. The research findings imply that compensatory consumption behaviors can be explained with psychological and relational factors among consumers in their early adulthood.

An Analysis on the Causality between Production Activity and Electricity Consumption in Manufacturing Sector (제조업 생산활동과 전력소비 간의 인과관계 분석)

  • Lim, Jaekyu;Kim, Jong-Ik
    • Environmental and Resource Economics Review
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    • v.23 no.2
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    • pp.349-364
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    • 2014
  • This study analyzed Granger causality between power consumption and production activity in manufacturing sector, by using error correction model. It found that there exists the connection between power consumption and production activity in manufacturing sector. By reflecting the industrial characteristics, it found not only the bilateral causality (power consumption ${\leftrightarrow}$ production activity) in power non-intensive industry, high value-added industry and low value-added industry, but also one-way causality (power consumption ${\rightarrow}$ production activity) in power-intensive industry. These results imply that power demand management policy focusing on efficiency improvement is necessary primarily to minimize negative impacts on production activity, and also stable power supply system is required to meet the increase of power demand.

소비자 만족 형성 과정에 대한 감정 반응의 역할

  • 김광수;곽원일
    • Asia Marketing Journal
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    • v.1 no.1
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    • pp.2.1-2.38
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    • 1998
  • 본 연구에서는 소비자 만족 형성 과정에서 발현되는 소비자의 감정 반응의 역할에 대해 이론적 및 실증적으로 고찰하였다. 소비자 감정 반응에 관한 선행 연구의 고찰을 통해 소비자 만족 형성 과정에서 발현되는 소비자 감정 반응은 구매라는 사건을 중심으로 기분 상태와 소비 정서라는 주요한 범주로 구분할 수 있음을 발견하였다. 다음으로 감정과 인지의 관계를 설명하는 이론, 특히 정서의 인지적 평가 이론을 기초로 기존의 기대-불일치 모형에 의한 인지적 과정과 기분 상태→소비 정서의 감정적 과정을 결합하는 연구 모형을 수립하고 확인적 요인 분석과 구조 방정식 모형으로 실증 분석하였다. 실증 연구 결과 점포 내 기분 상태는 유쾌와 각성, 소비 정서는 긍정적 소비 정서와 부정적 소비 정서의 차원으로 구분되며, 기대가 소비자의 점포 내 기분 상태의 인지적 평가로, 불일치가 소비 정서의 인지적 평가로 간주될 수 있으며, 점포 내 기분 상태가 제품의 성과 판단과 소비 정서에 직접적으로 영향을 미친다는 사실이 밝혀졌다.

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