• Title/Summary/Keyword: 관계유지행동

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스키마 관점에서 살펴본 인터넷 쇼핑몰 선택에 대한 소비자행동의 이해;Bricks & Clicks와 Pure-Play 인터넷 쇼핑몰 이용고객의 비교연구

  • Jeong, Nam-Ho;Lee, Geon-Chang
    • 한국경영정보학회:학술대회논문집
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    • 2007.06a
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    • pp.365-371
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    • 2007
  • 인터넷 쇼핑 시장의 확산과 함께 소비자들은 이전보다 더욱 다양한 형태의 인터넷 쇼핑몰을 접할 수 있게 되었다. 따라서, 소비자들은 다양한 쇼핑몰의 선택의 기로에 서게 된 반면, 인터넷 쇼핑몰 업체의 입장에서는 고객의 유지가 매우 중요하다. 특히, 오프라인 기반을 갖춘 Brick & Clicks 인터넷 쇼핑몰의 경우에는 오프라인 고객을 온라인상에서도 그대로 유지하길 바랄 것이다. 그러나, 실제로는 많은 고객들이 오프라인 쇼핑몰과 온라인 쇼핑몰을 동일하게 이용하는 Brick & Clicks 쇼핑몰을 선택보다는 인터넷 상의 순수한 Pure-play 쇼핑몰을 선택하기도 한다. 이에 본 연구에서는 소비자가 Brick & Clicks 인터넷 쇼핑몰이나 Pure-play 인터넷 쇼핑몰을 선택하는 행동에 대해 스키마 관점에서 살펴보고자 한다. 본 연구에서는 인터넷 쇼핑몰에 대한 스키마 형성에 신뢰, 구조적 확신, 관계혜택이 영향을 준다고 보고, 총 514여명의 인터넷 쇼핑몰 사용자를 대상으로 실증분석을 하고 결과를 도출하였다. 분석결과 Pure-play 인터넷 쇼핑몰이 고객에게 더 높은 평가를 받는 것으로 나타나 Brick & Clicks 인터넷 쇼핑몰의 특화가 필요한 것으로 판단된다.

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The Impacts of Restaurant's Hygiene Environment on Customers' Behaviors (외식업체의 물리적 환경이 고객의 행동에 미치는 영향 -위생관리변수의 조절효과를 중심으로-)

  • Park, SoonAe;Kim, Kyungmi
    • Journal of Korea Society of Industrial Information Systems
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    • v.26 no.4
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    • pp.59-71
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    • 2021
  • This study investigates the effects of restaurants' physical environments on customers' words of moth and return intention. Data was collected using a self-administered questionnaire from restaurants during summer of 2020 and received 627 useful responses. The data was analyzed using the hierarchical multiple regression. The results showed that restaurants' physical environments was statistically significant influencing factors on customers' positive word-of-mouth and return intention. Hygiene environmental variables did not moderated the relationship between restaurants' physical environments and customers' word-of-mouth whereas hygiene environmental variables did moderated the relationship between restaurants' physical environments and customers' return intention. The results of this study suggested that restaurant business owners need to maintain clean environment and to continuously educate employees to protect customers from COVID-19 spread.

Comparison of health care practice, dietary behavior, and nutrient intakes, considering the alcohol drinking status of industrial workers in the Chungnam area (충남지역 일부 산업체 근로자의 알코올섭취 수준에 따른 건강관리 실천, 식행동 및 영양소 섭취상태 비교)

  • Park, Gun Hee;Rho, Jeong Ok
    • Journal of Nutrition and Health
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    • v.54 no.3
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    • pp.277-291
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    • 2021
  • Purpose: This study was undertaken to identify the alcohol drinking status of industrial workers, their health care practice, and dietary behavior, as well as their nutrient intake. Methods: In July 2019, 220 male subjects working in the Chungnam area were enrolled in the study. Their alcohol drinking status was evaluated by applying the Alcohol Use Disorder Identification-K (AUDIT-K) system. Demographic characteristics, status of health care practice, and dietary behaviors were assessed using a self-administered questionnaire; nutrient intakes were analyzed using 24-hour recalls. Data were analyzed by applying χ2-test, ANOVA, Duncan test, and Pearson's correlation analysis with SPSS v. 25.0. Results: Workers were classified by their alcohol drinking status as 'normal' (84, 38.2%), 'problem drinker' (45, 20.5%), 'alcohol dependence I' (60, 27.3%), and 'alcohol dependence II' (31, 16.0%). The alcohol drinking status showed significant differences with age (p < 0.05), monthly income (p < 0.05), smoking status (p < 0.05), and need for weight control (p < 0.05). Moreover, increased alcohol intake resulted in significantly decreased levels of health care practice and dietary behaviors (p < 0.05, p < 0.01, respectively). The energy intake was highest in the 'alcohol dependence I' group, followed by 'alcohol dependence II', 'problem drinker', and 'normal drinker' (p < 0.05). Intakes of vitamin E, vitamin C, and niacin in the 'alcohol dependence I' group were found to be higher than the other groups (p < 0.05). A negative correlation was obtained between alcohol drinking status, health care practice, and dietary behaviors, whereas a positive correlation was determined between alcohol drinking status, energy and water intakes. Conclusion: Considering these results, we conclude the necessity to consider nutritional and alcoholic education programs for improving the quality of work life of industrial workers, based on their alcohol drinking status.

How Entrepreneurial Mindset of Office Workers Affects Entrepreneurial Intention: Roles of Social Capital and State-action Orientation (직장인의 기업가형 마인드셋이 창업의도에 미치는 영향: 사회적 자본을 매개, 유지-행동성향을 조절변수로)

  • Song, Chang-Woon;Park, Ju-Young
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.15 no.3
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    • pp.73-88
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    • 2020
  • The majority of previous research on start-ups consist of research on leading variables that affect the entrepreneurial intention related to start-ups established by young people, college students or senior citizens, and the influencing relationships regarding start-ups in the sense of their form such as independent start-ups, franchising start-ups, small business start-ups, etc. It is difficult to find research on entrepreneurial intention targeting office workers. This study investigates the question of how office workers' entrepreneurial mindset affects their entrepreneurial intentions, focusing on mediating role of social capital and moderating role of state-action orientation. We use survey data to empirically test the relationships between the variables in question. This study finds the presence of the positive effect of entrepreneurial mindset on social capital that significantly promotes entrepreneurial intention, demonstrating mediating role of social capital. We understand the existence of moderator, action state, showing that entrepreneurial intention is affected by interaction of entrepreneurial mindset and action state, not entrepreneurial mindset alone. We propose some policy implications based on the results of this study, and lists the limitations of the study.

The Breeding Ecology and Copulation Behavior of Eurasian Eagle Owls(Bubo bubo) (수리부엉이(Bubo bubo)의 번식생태 및 교미행동에 관한 연구)

  • Shin, Dong-Man;Paek, Woon-Kee
    • Korean Journal of Environment and Ecology
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    • v.22 no.1
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    • pp.59-65
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    • 2008
  • This study is mainly focused on the mating of 9 couples of Eagle Owl Bubo bubo habitating in Paju, Ganghwa Island, Icheon, Sihwa Lake, Chungju. For this study, from 2005 to 2007, regular filming and mornitoring for the breeding ecology and copulation behavior of 9 couples of Eagle Owl in the nest and near area had been done. Clutches ranged in size from one to four eggs but averaged 2.27 eggs(n=15), hatching success rate was 71 %(n=34) and fledgling success rate was 83%(n=23). Through the filming and mornitoring, it was found that Eagle Owl continued to copulate each other even after hatching and kept its copulation until the chicks left their nest($7\sim8$ weeks after hatching). This copulation behaviour without fertilization seems to be done for confirming, maintaining and strengthening of pair-bond by the necessity of both male and female, and to aim at stable breeding of their chicks.

Nutrition knowledge, eating attitudes, nutrition behavior, self-efficacy of childcare center foodservice employees by stages of behavioral change in reducing sodium intake (어린이집 조리종사자 대상의 나트륨 저감화 행동변화단계에 따른 영양지식, 식태도, 식행동, 자아효능감 비교)

  • Ahn, Yun;Kim, Kyung Won;Kim, Kyungmin;Pyun, Jinwon;Yeo, Ikhyun;Nam, Kisun
    • Journal of Nutrition and Health
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    • v.48 no.5
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    • pp.429-440
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    • 2015
  • Purpose: The purpose of this study was to examine sodium-related nutrition knowledge, eating attitudes, eating behaviors, and self-efficacy by stages of behavioral change in reducing sodium intake among childcare center foodservice employees. Methods: Subjects (n = 333) were categorized according to two groups based on the stages of change; Pre-action stage (PA group: precontemplation/contemplation/preparation stage), Action stage (A group: action/maintenance stage). Results: A major source of sodium-related nutrition information was TV/radio (56.6%) and only 166 people (49.8%) have experienced nutrition education specific to sodium. Although the A group showed slightly higher scores for nutrition knowledge than the PA group, the difference was not significant. The percentages of correct answers for 'daily goal of sodium intake for adults (27.0%)', 'calculation of sodium content in nutrition labeling (30.3%)' were low for both groups. The A group (total score: 40.3) had more desirable eating attitudes regarding reducing sodium intake than the PA group (36.6, p < 0.001). The total score for eating behaviors was slightly higher in the A group (49.6) than in the PA group (48.5), but without statistical significance. The A group (total score: 58.2) also received higher scores for self-efficacy regarding reducing sodium intake than the PA group (52.5, p < 0.001). Conclusion: This study suggests that nutrition education for childcare center foodservice employees should be expanded and customized education should be implemented according to the stages in reducing sodium intake. It is also suggested that food companies make efforts to develop low-sodium products.

Relationship Between Job-related Affective States and Job Attitudes: Mediating Effects of Emotional Labor (직무관련 정서상태가 직무열의 및 직무탈진에 미치는 영향: 감정노동의 매개효과)

  • Jae, Hwang-Sung;Baek, Yoonjung;Kim, Boyoung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.8
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    • pp.4930-4941
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    • 2014
  • This study had three purposes. First, the effects of job-related affective states on emotional labor (deep acting and surface acting) of employees engaging in service job were examined. Second, previous studies focused on the negative effects of emotional labor on job attitudes. On the other hand, this study dealt with not only the negative effects of emotional labor but also its positive effects. In particular, this study examined the effects of emotional labor on positive job attitudes, such as job commitment and job involvement, as well as negative job attitudes, such as exhaustion and cynicism. Finally, this study examined the mediation effect of emotional labor on the relationship between the job-related affective state and job attitudes. The data was collected from 150 employees working in 15 service firms in Korea. The results were as follows. First, the positive job-related affective state increased the deep-acting. On the other hand, negative job-related affective state increased surface-acting. Second, the main effect of deep-acting on positive job attitudes (dedication and vigor) was significant. In addition, the main effects of surface-acting on the negative job attitudes (exhaustion and cynicism) was significant. Finally, the mediating effect of deep-acting on the relationship between positive job-related affective state and positive job attitudes was significant. In addition, surface-acting mediated the relationship between negative job-related affective state and negative job attitudes. The theoretical and practical implications of this study are provided in the discussion session.

An Analysis of Urie Consciousness and Behavioral Pattern in Close Relationships of the Korean People (한국인의 대인관계에서의 기본도덕으로서의 의리분석 : 한국인에게 진정한 친구는 의리있는 친구인가)

  • Kibum Kim;Mee Hee Kim;Sang-Chin Choi
    • Korean Journal of Culture and Social Issue
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    • v.8 no.1
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    • pp.79-101
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    • 2002
  • The present study was to investigate the psychological characteristics of Urie(義理; interpersonal morality) in Korean interpersonal relationships in terms of qualitative approach and quantitative approach. In study 1, the authors developed an open-ended questionnaire focused on Urie behavior and not Urie behavior. The results revealed that helping, trusting, and caring behaviors and historicality were the key elements of Urie relationships. On the other hand, selfish and distrusting behaviors disrupted Urie relationships. In study 2, the authors conducted video experiment in order to study how the subjects interpret and understand Urie phenomenon. This video stimulus composed of love and friendship. The main characters showed their conflicts between love and friendship. Thus, subjects were asked to answer their interpretations and understandings about what was going on according to the scene. In study 3, we made three kinds of scenarios which were constituted in conflict situation between close friends who works together at their own company. If one asks some favors to you against social justice, how do you do? Most subjects evaluated the whistle blowing behavior as moral and just. However, they evaluated the insider as not good friend. They evaluated one who did favor even though that behavior was socially unjust as good friend and having Urie. Consequently, Korean people emphasize on their human relationships in everyday life. Urie relationship is built in close and Cheong relationship.

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A Study on the Influence Factors of Fashion Virtual Influencer's Visual Factors Leading to Follower's Behavioral Intention & Addiction (패션 버추얼 인플루언서의 시각적 요소가 팔로워 행동의도, 중독에 이르는 영향요인 연구)

  • Wang, Jin-Nan;Bae, Seung-Ju;Lee, Suk-Ho;Lee, Sang-Ho
    • Journal of the Korea Convergence Society
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    • v.12 no.12
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    • pp.213-222
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    • 2021
  • This study tried to identify the factors influencing the visual factors of fashion virtual influencers(FVI), on follower behavioral intention and addiction. As the number of fans of FVI is increasing these years, and the addiction phenomenon of social platforms is also increasing, researchers thought that a study to confirm the behavioral intention of fans and the path to addiction through the visual factors of FVI would be necessary. According to the research results, it was confirmed that among the visual factors of FVI, attractiveness affects authenticity through expertise. In addition, researchers confirmed that authenticity influences flow through relationship maintenance of behavioral intention, and authenticity influences addiction through flow. Thus, researchers verified the path leading to FVI's visual factors to behavioral intention and addiction, such as visual factors and authenticity, authenticity and behavioral intention, and behavioral intention and addiction. Researchers hope to conduct research with various content types of FVI, other social platforms.

제93호 자랑스런안전인 - 안전을 전하는 미소천사

  • Im, Jae-Geun
    • The Safety technology
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    • no.143
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    • pp.14-15
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    • 2009
  • 안전을 담당하는 관리자로서 때로는 근로자분들에게 싫은 소리를 해야 하고 때로는 언성을 높이며 다투기도 해야 했던 때가 있었습니다. 같은 직장 안에서 다른 동료나 근로자와 원활한 관계를 유지하고 싶지 않은 사람은 아마 한 명도 없을 것입니다. 하지만 안전관리자라는 직업을 택한 이상 안전하지 않은 행동이나 상태를 보고 '좋은 게 좋은 거라' 넘길 수는 없는 노릇일 것입니다. 안전사고로 생명을 잃거나 영원히 불구로 힘든 나날을 살아가는 동료를 옆에서 지켜봐야 했던 경험이 아마 지금의 제가 조금이라도 더 열심히 제 일에 최선을 다하도록 하는 원동력이 되고 있지 않을까 합니다. 앞으로도 제가 선택한 이 일에 보람과 사명감을 갖고 끝까지 최선을 다하도록 하겠습니다.

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