• Title/Summary/Keyword: 관계유지의도

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Service Quality of Dental Institutes Measured by SERVQUAL Model and Intention to Re-visit (SERVQUAL 모형으로 측정한 일부 치과의원의 서비스 질과 재이용의도)

  • Jun, Mee-Jin;Noh, Eun-Kyung
    • Journal of dental hygiene science
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    • v.10 no.1
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    • pp.55-61
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    • 2010
  • The main purpose of this study was to identify the service quality of some dental clinics located in Gwangju and find an association between service quality and patient's intention to re-visit the same dental clinic. The search objects were 197 patients from five dental clinics, and data collected by self-administered questionnaire which was composed general characteristics, characteristics relating to visit of clinics, quality of service, patients satisfaction and intentions to re-visit. The used statistical analysis to find the association between quality of service and intention to re-visit was multiple regression analysis. This study looked at relations between quality of dental service, service satisfaction and intentions to visit again, and found that quality of service including six service areas had a statistically significant positive correlations with satisfaction and intentions of re-visit. When this study conducted a multiple regression analysis to identify variables that influence intentions of re-visit, it found that patients revisited the dental clinic only when quality of service was included. In conclusion, quality of service evaluated by patients influenced on their intention of re-visit and especially. Therefore, this study concludes that improvement in satisfaction and intentions of re-visit relies on Accessibility, that is, providing of medical information, consultant telephone, how delivery the dental medical system is. Service quality of dental institutes measured by SERVQUAL model and intention to re-visit.

The Correlations among Trust, Satisfaction, Commitment, and Relation-Continuing Intention for Internet foundation Fashion Shopping Mall (인터넷 창업 패션 쇼핑몰에 대한 이용고객의 신뢰, 만족, 몰입 및 관계지속의도 간의 구조적 인과관계)

  • Jo, Yoon Ah
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.10 no.6
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    • pp.155-165
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    • 2015
  • The objective of this study is to verify the structural correlations among trust, satisfaction, commitment, relation-continuing intention for internet fashion shopping mall. The statistical significance of questionnaire survey data for 360 customers was verified by using SPSS 18.0 and AMOS 18.0 statistical programs with significance levels of the ${\alpha}=0.05$. First of all, Cronbach's ${\alpha}$ was also assessed to verify the reliability of the measuring tool, and the fitness of the model were also verified to investigate the fitness of this research model. Finally, structural equation model analysis was performed to verify the structural correlations among the structural correlations among trust, satisfaction, commitment, relation-continuing intention for internet fashion shopping mall. On the basis of the empirical analysis, the following key results were drawn. First, trust for internet fashion shopping mall has the positively significant effects on satisfaction. Second, trust for internet fashion shopping mall has the positively significant effects on commitment. Third, trust for internet fashion shopping mall has the positively significant effects on relation-continuing intention. Fourth, satisfaction for internet fashion shopping mall has the positively significant effects on relation-continuing intention. Fifth, commitment for internet fashion shopping mall has the positively significant effects on relation-continuing intention. Sixth, the path of trust${\rightarrow}$satisfaction${\rightarrow}$relation-continuing intention for internet fashion shopping mall has the significant indirect effects, therefore the mediation effect of satisfaction was significant. Seventh, the path of trust${\rightarrow}$commitment${\rightarrow}$relation-continuing intention for internet fashion shopping mall has the significant indirect effects, therefore the mediation effect of commitment was significant.

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The Research on the Influence of the Mobbing by Forming on Alienation in Job Attitude of the Private Security Guards and Control of Self-esteem : focused on Seoul-Kyunggi area (직장 내 소외감형성의 따돌림이 민간경호원의 직무태도에 대한 영향 및 자아 존중감의 조절효과에 관한 연구 : 서울·경기지역을 중심으로)

  • Kim, Yonghak;Park, Seungbyeol;Kim, Taebock;Kim, Hyunmi
    • Journal of the Society of Disaster Information
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    • v.11 no.3
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    • pp.365-375
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    • 2015
  • This study is significant in the sense that it minimize the negative effect of workplace bullying, ultimately it maximize organizational performance and keep private security guards physical and mental health. We tested the hypothesis that workplace bullying negatively impacts private security guard's office attitude, but there will be significant difference in influence with their level of self-esteem scale. First of all, as the result of the correlation analysis of each of variables, a positive correlation was found between self-esteem and job satisfaction but negative correlation between self-esteem they have, the more job satisfaction they get, the lower turnover intention they have. Second, we tried to find out how self-esteem affect them on their job satisfaction. Using regression analysis, we can see that job satisfaction is affected by age, workplace bullying, relational aggression and self-esteem. For example, job satisfaction is increased as they get old and self-esteem is improved, on the other hand, workplace bullying and relational aggression is decreased. Third, to find out how self-esteem affects their turnover intention, we did regression analysis. The result shows that turnover intention is affected by age, working period, workplace bulling, relational aggression and self-esteem. For example, turnover intention if higher as working period, workplace bullying, relational aggression is increased while age and self-esteem is decreased.

An Intelligent Conversational Agent based on MII using Semantic Bayesian Network (시맨틱 베이지안 네트워크를 이용한 MII 기반 지능형 대화 에이전트)

  • Kim Kyoung-Min;Cho Sung-Bae
    • Proceedings of the Korean Information Science Society Conference
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    • 2005.07b
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    • pp.547-549
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    • 2005
  • 최근 정보 제공에 도움을 주는 대화형 에이전트의 연구가 활발히 진행되고 있다. 그러나 대부분의 대화형 에이전트는 사용자의 요구에 미리 준비된 정적인 답변을 제공하므로 친밀감을 주는 다양한 대화를 유지하지 못한다. 이런 한계점을 극복하기 위해 베이지안 네트워크 등의 인공지능 기법을 이용한 사용자 의도 추론을 통해 보다 세밀하고 유연한 대화처리 모델이 연구되고 있다. 본 논문에서는 기존의 정보검색을 위한 대화형 에이전트에서 사용자 의도 추론에 사용된 베이지안 네트워크의 효율을 높이기 위해 노드간의 의미 관계를 표현하는 정보를 결합한 시맨틱 베이지안 네트워크 모델을 제안함으로써 효과적인 사용자 의도 추론을 가능하게 한다. 또한 단발적인 질의 분석이 아닌 점증적 질의 분석 방법으로써, 불충분한 정보로 적절한 답변을 추론하지 못할 경우에 MII(mixed-initiative interaction)를 이용하여 주어진 문제를 해결한다. 실제 모바일 검색 사이트를 대상으로 다양한 유형의 대화를 수행하여 유용성을 확인하였다.

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직장인의 Hybrid창업의도에 미치는 영향요인에 관한 연구

  • Gang, Yeong-Cheol;Ha, Gyu-Su
    • 한국벤처창업학회:학술대회논문집
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    • 2021.04a
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    • pp.131-136
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    • 2021
  • 산업 패러다임과 트랜드의 변화 속에서도 저성장, 고령화는 뉴 노말 시대의 가장 큰 문제점으로 대두되고 있다. 이에 따라 각자도생이 필요하며, 결국 창업이 대세인 시대가 되었다. 성공적인 창업을 위해서는 많은 준비와 실패 노하우의 축적이 필요하나 실패를 용납하지 않는 우리 사회분위기상 이는 쉽지 않다. 조사에 따르면 창업 장애요인으로 '창업실패 및 재기에 대한 두려움', '창업 준비부터 성공까지의 생계유지'가 많은 부분을 차지하고 있다. 이러한 장애요인을 줄이는 방법으로 Hybrid창업을 제시할 수 있으나 국내 많은 기업이 직장인의 겸직을 제한하는 탓에 Hybrid창업이 활성화되지 못하고 있고 관련 연구도 거의 없는 수준이다. 그러나 52시간 근무제로 직장인이 투잡(two-job)을 통한 수익창출 기회는 증가하였고, 고용불안과 은퇴이후를 고민하는 직장인들이 우회 창업하는 경우도 적지 않다. 이러한 Hybrid창업 현상은 조기은퇴, 고령화의 영향으로 계속 증가할 것으로 예상됨에 따라 관련 연구를 축적할 필요가 있다. 본 연구의 목적은 직장인의 Hybrid 창업의도에 미치는 영향요인을 탐색하는데 있다. 본 연구에서는 직장인의 창업가 특성, 창업역량, 경력지향성과 Hybrid창업의도간의 관계와, 직장인의 조직불안 인식의 조절효과를 검증하고자 한다.

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Structural Relationship between Individual Factor, Quality Factor and Immersion in Impact Analysis of Facebook Persistance (기본심리욕구, 시스템품질, 서비스품질 및 몰입이 Facebook 지속사용의도에 미치는 영향 규명)

  • Joo, Young-Ju;Chung, Ae-Kyung;Lee, Minyeong
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.16 no.3
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    • pp.47-55
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    • 2016
  • As smartphone was distributed widely usage of SNS is growing. Because of ots characteristics, SNS can sustain only when user uses SNS, users' intention to persist use of SNS is very important. Therefore in this study, psychological needs and immersion, the quality of SNS were chosen as impact variables to verify whether they affect the persistance of Facebook usage. A survey was conducted to 165 of Facebook user, and the result showed that compentence and relatedness significantly affeted immersino, and compentence and system quality significantly affected Facebook persistence.

A Meta-analysis of the Effect of Work Engagement on Turnover Intention in Korean Organizations (조직 내 업무몰입이 이직의도에 미치는 효과에 대한 메타분석 연구)

  • Kang, Wonseok;Kim, Woocheol;Jo, Hyunjeong
    • Journal of Practical Engineering Education
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    • v.14 no.1
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    • pp.149-163
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    • 2022
  • The rapid changes in the environment surrounding today's companies require continuous securing and retention of excellent human resources to maintain competitiveness. Therefore, research on work engagement (WE) and turnover intention (TI) was actively conducted as a representative factor necessary to secure the organizational competitive advantage and promote continuous growth. This is because the high performer has relatively high capabilities and high employability according to market demand, so securing and maintaining them is a very important issue from the perspective of corporate management. Research on the relationship between WE and TI have been conducted in various fields so far, but the results have been derived differently for each study. This means that there may be differences depending on the characteristics of the domestic context. However, studies that analyzed the relationship from a comprehensive and overall perspective are very rare, and the need for research is raised. Therefore, this study attempted to statistically analyze the relationship between variables and present research directions by synthesizing the results of existing studies. Through the analysis of previous studies, a meta-analysis was conducted on the effect of WE on TI within the organization in the domestic context to analyze the effect, and academic and practical implications were derived based on this.

Factors Affecting Cross-Buying Intentions in the Banking Industry (은행서비스 산업에서 교차구매 의도의 영향요인에 관한 연구)

  • Kim, Jihea;Kim, Sanghyeon
    • Asia Marketing Journal
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    • v.11 no.3
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    • pp.57-89
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    • 2009
  • This study aims to shed light on the new insights on the cross-buying intentions in the banking industry and suggests an integrated model of the cross-buying intentions. Recently with globalization in the financial sector, financial companies are trying to retain current customers and attract new one by developing various financial products. In South Korea, this trend is especially apparent in the banking sector. Cross-selling of various financial products such as beneficiary certificates, bankasurance and etc. is becoming more important in retaining competitive advantage in Korean banking industry. However, there are few studies which are trying to find out the factors affecting cross-buying intentions and explain their interrelationships comprehensively. Based upon the previous studies, this study finds out the factors affecting cross-buying intentions and classifies them into two dimensions: affective and instrumental. Affective dimension includes trust, satisfaction and commitment. Instrumental dimension includes the factors such as geological convenience, one-stop convenience, professionality, and direct mail. The results from this study are as follow. All the factors in the affective dimension(trust, satisfaction and commitment) have significant impacts on cross-buying intentions. Also all the factors in the instrumental dimension(geological convenience, one-stop convenience, professionality, and DM) significantly affect cross-buying intentions. Some implications of this dissertation are as follow; First, this study identifies the antecedents of cross-buying intentions comprehensively. Second, this paper provides practical guidelines for the banks attempting to intensify cross-selling activities. Third, banks need to develop sophisticated plans which can consolidate the emotional ties with customers through positive service experiences as the affective dimension is important in influencing cross-buying intentions. Finally, regarding the instrumental dimesnion, the implications are: 1) Developing various new financial products in addition to traditional product such as deposits and installment savings for improving customer convenience, 2) Enhancing the professionality of employees by strengthening education programs on numbers of financial products, 3) Increasing cross-buying intentions through the DM.

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Factors Influencing Turnover Intention of Nurses in Comprehensive Nursing Care Wards : Focused on Emotional Labor, Role Conflict, and Reciprocity (간호간병통합서비스 병동 간호사의 이직의도에 영향을 미치는 요인 : 감정노동, 역할갈등, 호혜성을 중심으로)

  • Lee, Soo-Jin;Kim, Eun-A
    • Journal of Digital Convergence
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    • v.18 no.6
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    • pp.467-477
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    • 2020
  • The purpose of this study is to examine the effects of nursing emotional labor, role conflict, and reciprocity on turnover intention in comprehensive nursing care wards nurses. 209 nurses working in comprehensive nursing care wards across 13 hospitals in G and M city participated in this study. Data were analyzed descriptive statistics, t-test, one-way ANOVA, Pearson correlation, and hierarchical multiple regression analysis. As a result, the research model explained 52.9%(F=14.458, p<.001) of intention to turnover. The most significant factor affecting turnover intention was emotional labor(β=.311), followed by reciprocity and role conflict. Therefore, it is necessary to devices and guidelines to protect nurses who encounter various situations in the process of emotional labor, and to implement a human resource management system that can maintain friendly and equal relationships.

Assessing the Impact of Social Mission on Retention Intention of Female Employees in Social Enterprises (사회적 미션이 사회적기업 여성근로자의 재직의도에 미치는 조절효과 : 융합적 접근 모색)

  • Lee, Eun Jung
    • Journal of the Korea Convergence Society
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    • v.8 no.1
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    • pp.195-201
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    • 2017
  • Social enterprises are social mission-oriented entities, despite working entrepreneurial way. Mission orientation is recognized as a strong management tool that can motivate employees and remain there to accomplish it. This study investigated the role of social mission as well as job insecurity and job satisfaction as factors on retention of women in social enterprises. Binominal Logistic regression analysis is used. The result showed that 82.3% of respondents had intention to work at social enterprise. Also, social mission orientation of female workers had an effect of buffering the negative relationship between job insecurity and retention. These results suggest that social enterprises need to consider implicit working conditions as much as explicit work conditions for female-friendly jobs. Binominal Logistic regression analysis is used.