• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.5
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• pp.652-662
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• 2000

Most of established study about consumer behavior was directly connected abstract value with concrete purchase behavior, nevertheless several recognizable process is intervened between abstract concept and concept behavior. Of course researchers suggest hierarchical causality through means-end chain model. However empirical study is insufficient. And it's not certain whether the consumer's personal value affects actual evaluation about product attributes. Thus the purpose of this paper was to explore hierarchical causality of personal value, benefits sought and clothing product attributes and to suggest an alternative approach method. For the empircial study the data sets were collected through 150 female consumers living in Pusan and SAS and LISREL VIII were used for statistical analysis. As the result, hierarchical causality suggested by means-end chain model was positively substantiated. That is, benefits sought is differentiated according to personal value, and actual product attributes are indirectly influenced by personal value through benefits sought. Benefits sought are found to be key mediating variables.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.7
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• pp.907-921
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• 2013

This study shows the importance of human factors in relationship marketing by revealing the influence of Hanbok salesperson's attributes on relationship quality and long-term relationship orientation at the time when a culture is newly understood. A questionnaire surveyed 376 women living around the Seoul and Daejeon Metropolitan areas from February to March 2013. SPSS WIN 20.0 and AMOS 20.0 programs analyzed the gathered data. We review the influence of Hanbok salesperson's attributes (expertise, ethics, communication skill, customer orientation, similarity, and likeability) on relationship quality and behavioral intention. The research indicates that only customer orientation and Hanbok salesperson's expertise attributes influence relationship quality. All the attributes had a positive influence; in addition, the relationship quality had a significant influence on customer loyalty. However, communication skill, similarity, and likeability did not influence relationship quality. Customer orientation, which provides a customized service based on the recognition of individual customer trends and expertise in developing a relationship with customers, are important factors to form relationship quality and loyalty.

• Journal of Internet Computing and Services
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• v.4 no.6
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• pp.33-42
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• 2003

A XML Instance repository model based on the Edge-Labeled Graph is suggested for storing the XML instance in Relational Databases, This repository model represents the XML instance as a data graph based on the Edge-Labeled Graph, extracts the defined value based on the structure of data path, element, attribute, and table index table presented as database schema, and stores these values using the Mapper module, In order to support querry, XML repository model offers the module translating XQL which is a query language under XPATH to SQL, and has DBtoXML generator module restoring the stored XML instance. As a result, it is possible to represent the storage relationship between the XML instances and the proposed repository model in terms of Graph-based Path, and it shows the possibility of easy search of specific element and attribute information.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.7 no.5
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• pp.993-1001
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• 2003

A RDB Storage Model based on the Edge-Labeled Graph is suggested for store the XML instance in Relational Databases(RDB). The XML instance being stored is represented by Data Graph based on the Edge-Labeled Graph. Data Path Table, Element, Attribute, and Table Index Table values are extracted. Then Database Schema is defined, and the extracted values are stored using the Mapper. In order to support querry, Repository Model offers the translator translating XQL which is used as query language under XPATH, into SQL. In addition, it creates DBtoXML generator restoring the stored XML instance. As a result, storage relationship between the XML instance and proposed model structure can be expressed in terms of Graph-based Path, and it shows the possibility of easy search of random Element and Attribute information.

• The KIPS Transactions:PartD
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• v.18D no.6
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• pp.423-432
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• 2011

In this paper, we introduce XOnto-Apriori algorithm which is an extension of the Onto-Apriori algorithm. The extended algorithm is designed to improve the conventional algorithm's problem of comparing only identifiers of transaction items by reasoning transaction properties of the items which belong in the same category. We show how the mining algorithm works with a smartphone application recommender system based on our extended algorithm to clearly describe the procedures providing personalized recommendations. Further, our simulation results validate our analysis on the algorithm overhead, precision, and recall.

• Journal of Fashion Business
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• v.16 no.4
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• pp.75-87
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• 2012

This study was to investigate the conversion intent of fashion store among college undergraduates. The conversion intent in internet shopping mall and local store was associated with store attributes and relationship quality. A random sample of undergraduate students completed a questionnaire that contained measure of Store attributes, Relationship quality, Conversion intent of fashion store. The results revealed that store attributes of local store were store comport/salesman service, product diversity, store location, price and the store attributes of internet shopping mall were product diversity/easy of navigation, store reliability, screen configuration, sales promotion. Also, the result founded that the conversion intent of fashion store is related to store comport/salesman service in local store and is related to product diversity/easy of navigation, screen configuration, promotion in internet shopping mall. Relationship quality is highly effected of the conversion intent of local store and internet shopping mall. We expect that this research results can be used as a basic material for another study and setting up the marketing strategies in fashion store.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.1
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• pp.33-44
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• 2009

This study is a survey of college students who have been exposed to a variety of clothing consumption environments such as online transactions through the Internet, with the purpose of examining the influence of salespersons attributes on college students' relationship commitment and perception of salespersons performance. The study conducted a questionnaire survey on 464 male and female students and used SPSS 12.0 for statistical data analyses such as mean, standard deviation, frequency analysis, reliability analysis, factor analysis, and multiple regression analysis. The results of this study can be summarized as follows: First, salespersons attributes such as appearance, expertise, customer orientation, and customer management fumed out as the factors that influence the satisfaction under relationship commitment at statistically significant levels. Likeability, customer orientation, and customer management were found to have statistically significant influence on perceived reliability of salespersons. Second, with respect to the influence of relationship commitment on customer performance, statistically significant factors included satisfaction and reliability. Customer orientation is considered most important by both male and female students among the salespersons attributes, followed in order by expertise, customer management, appearance, ethic and similarity. Likeability was found to be the least important attribute.

• The KIPS Transactions:PartA
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• v.11A no.2
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• pp.149-158
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• 2004

XML as a standard for representing data and document structure is widely used in every area, and we have to write XML compilers which process the XML documents according to a user's intention. Because it takes time and costs to write XML compilers by hand, we need some generators that automatically generate XML compilers. In this paper, we introduce an XML compiler generator named XCC. It reads DTD and semantic rules, and it generates XML compiler and Java classes which correspond to the elements defined in the DTD.

• Proceedings of the Korean Information Science Society Conference
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• 2003.10b
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• pp.154-156
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• 2003

웹 상의 데이터 표현 및 교환의 표준으로 각광받는 XML은 논리적 구조와 내용 정보를 이용하여 보다 정확한 검색이 가능하다. 그러나 더욱 빠른 속도로 증가하는 많은 양의 데이터에 대해 보다 정확하고 풍부한 검색을 하기 위해서 메타데이터를 활용하는 방법이 고려되었고, RDF와 같은 메타데이터 기술 언어들에 대한 연구가 많이 이루어지고 있다. RDF는 XML의 문법 구조를 이용하여 작성되므로 XML 문서를 RDF 형태로 작성한다던가, 약간의 수정을 통해 기존 XML 문서를 RDF 형태로 변환하는 것이 가능하다. XML의 RDF 변환은 여러 이점 때문에 앞으로 활성화될 가능성이 크기 때문에 RDF의 특성을 고려한 저장 및 검색에 대한 연구가 필요하다. 따라서 본 논문에서는 XML을 기본적인 RDF 형태로 변환하는 기본적인 규칙을 소개하고 변환된 RDF 문서를 위한 저장 구조를 제안한다. 제안한 저장 구조는 기존 웹 애플리케이션과의 쉬운 연동을 위하여 관계형 데이터베이스를 기반으로 구성되며, 리소스/속성/값의 RDF 기본 구조를 고려한 세 종류의 테이블로 구성된다. 또한 본 논문에서는 RDF 문서에 대한 키워드 질의 처리를 고려하여, 질의 처리 결과의 단위를 리소스로 정의한다. 그리고 주어진 키워드들에 대한 질의 처리 결과로 반환된 리소스들 간의 중요도를 평가하기 위하여 키워드간의 근접도, 키워드 내포 정도, 다양한 속성 관계를 맺고 있는 다른 리소스들을 고려한 랭킹 평가 기법을 제안한다.

• The Journal of the Convergence on Culture Technology
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• v.5 no.4
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• pp.157-169
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• 2019

The purpose of the present study was to prepare baseline data for developing nursing theory and knowledge by analyzing the concept of taeoom among the nurses and by investigating the differences from the similar concept of workplace bullying. This study carried out an analysis after perusing 15 articles selected from 125 research articles retrieved according to the evolutionary method of Rodgers. The attributes of taeoom found in the present study were passage rites, painful human relationships, verbal attacks, and working relationships. There is a clear difference in concept between taeoom and workplace bullying, therefore the two concepts should be used discriminatively in nursing research. In addition, by the dynamic changes of the properties of taeoom according to the times and social circumstances, the concept of taeoom is gradually expanding and changing negatively.