• Title/Summary/Keyword: 관계분석

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인터넷 상점에서의 동적인 고객 분석에 따른 마케팅 전략

  • 하성호;이재신
    • Proceedings of the Korea Inteligent Information System Society Conference
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    • 2002.11a
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    • pp.277-286
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    • 2002
  • 전통적인 고객관계관리 연구는 특정 시점에서 고객관계관리에 중점을 두어 연구되었다. 정적인 고객관계관리와 고객 행동에 관한 지식은 마케팅 관리자가 제한된 마케팅 자원을 이익의 극대화를 위해 사용할 수 있게 해주었다. 그러나 시간이 경과하게 되면 이러한 정적인 지식은 쓸모가 없어지게 된다. 그러므로 고객관계관리는 고객의 동적 특성을 반영해야 한다. 과거 고객의 구매 행위를 관찰하여 현재 또는 미래 시장의 고객을 세분화하여 구분된 고객 군집에 대해 서로 다른 마케팅 전략을 사용할 수 있다. 고객의 구매행동을 근간으로 한 고객관계관리는 수십 년 전부터 연구되어왔지만 동적인 고객관계관리에 대한 연구는 최근에 들어 활발하게 진행되고 있다. 본 논문은 인터넷 상점의 고객 데이터로부터 추출된 지식과 시간 경과에 따른 고객 행동 패턴의 분석을 위해 데이터마이닝과 모니터링 에이전트 시스템(MAS)을 이용하며, 이를 통해 동적인 고객관계관리 모델을 제시한다. 이 모델은 고객 이력 경로에 대한 예측과 고객에게 나타나는 집단 이력경로의, 분석, 그리고 시간 경과에 따른 고객 군집의 변화에 대한 분석, 그에 따른 마케팅 전략 도출을 포함한다. 이 모델의 제안은 많은 온라인 소매상이 직면할 수 있는 경영상의 문제를 해결하는데 유용할 것이다.

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Uncertainty Analysis of Stage-Discharge Curve Using Bayesian and Bootstrap Method (Bayesian과 Bootstrap 방법을 이용한 수위-유량 관계곡선의 불확실성 분석)

  • Kwon, Hyung Soo;Kim, Yon Soo;Kim, Ci Young;Kim, Sam Eun;Kim, Hung Soo
    • Proceedings of the Korea Water Resources Association Conference
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    • 2015.05a
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    • pp.452-452
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    • 2015
  • 수문학 분야에서 하천유량은 중요한 요소이므로 신뢰성을 바탕으로 지속적이고 정확한 관측이 필요하다. 일반적으로 수위나 강우량의 경우 지속적이고, 자동적인 측정으로 비교적 정확한 관측이 가능하다. 하지만, 기술적인 한계와 경제적인 면에서 연속적인 유량측정이 어렵기 때문에 수위-유량 관계곡선을 이용하여 유량을 산정하고 있다. 수위-유량 관계를 통해 유량을 산정할 경우 계산방법과 분석과정에서 오차가 발생되고 산정된 유량의 오차로 이어지게 된다. 따라서, 신뢰성있는 유량 산정을 위해서는 수위-유량 관계곡선의 불확실성을 감소시키는 것이 중요하다. 본 연구에서는 Bayesian 회귀분석 및 Bootstrap 방법을 이용하여 수위-유량 관계 곡선식의 매개변수를 추정하였다. 또한 앞의 2가지 방법의 적용성을 평가하기 위해서 기존 방법인 최소자승법에 의한 매개변수 추정치 결과의 신뢰구간을 비교분석 하였다. 본 연구를 통해 다양한 통계학적 방법을 이용한 결과로부터 수위-유량 관계곡선의 불확실성을 감소시키는데 효과적인 방법을 찾고자 한다.

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Effects of Sex-role Attitude and Communication of Elderly Couples on Marital Satisfaction (노년기 부부의 성역할 태도 와 의사소통이결혼 만족도에 미치는 영향)

  • Lim, Na-Hyun;Ha, Kyu-Soo
    • The Journal of the Korea Contents Association
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    • v.12 no.11
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    • pp.199-214
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    • 2012
  • This study analyzed the differences of the sex-role attitude, communication, and marital satisfaction according to a demographic factors as well as analyzed the relationship of the effects on sex-role attitude(sex-role awareness, sex-capacity awareness), communication(close relationship, exclusive relationship, passive relationship), and marital satisfaction of elderly couples. The survey was conducted from June 20 to July 30, 2012 among the elderly couples aged 60 or older in the Gyeonggi-do areas, and 378 responses were used in the data analysis. The statistical analysis methods were frequency analysis, reliability analysis, t-test, ANOVA, and hierarchical regression analysis. As a results, there were partially differences in the sex-role attitude, communication, and marital satisfaction. The sex-role awareness and sex-capacity awareness had a positive impact on close relationship and passive relationship of the communication. But the sex-capacity awareness had a negative impact on exclusive relationship of the communication. In addition, The sex-role awareness and close relationship had a positive impact on marital satisfaction, but exclusive relationship and passive relationship had a negative impact on marital satisfaction of elderly couples.

Analysis Method for Integrating Components of Product (제품의 구성 부품들을 통합시키기 위한 분석 방법)

  • Choi, Jun Ho;Lee, Kun Sang
    • Transactions of the Korean Society of Mechanical Engineers A
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    • v.41 no.4
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    • pp.279-289
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    • 2017
  • This paper presents some of the methods used to incorporate the parts constituting a product. A new relation function concept and its structure are introduced to analyze the relationships of component parts. This relation function has three types of information, which can be used to establish a relation function structure. The relation function structure of the analysis criteria was established to analyze and present the data. The priority components determined by the analysis criteria can be integrated. The analysis criteria were divided based on their number and orientation, as well as their direct or indirect characteristic feature. This paper presents a design algorithm for component integration. This algorithm was applied to actual products, and the components inside the product were integrated. Therefore, the proposed algorithm was used to conduct research to improve the brake discs for bicycles. As a result, an improved product similar to the related function structure was actually created.

The Correlation Analysis Between Soil Bacterial Community and Growth Characteristics of Wild-simulated Ginseng (Panax ginseng C. A. Mey er) in Different Forest Phy siognomy (임상별 토양세균군집과 산양삼 생육특성 간의 상관관계 분석)

  • Kiyoon Kim;Hyun-Jun Kim;Yurry Um;Dae-Hui Jeong;Jeong-Hoon Huh;Kwon-Seok Jeon
    • Proceedings of the Plant Resources Society of Korea Conference
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    • 2020.08a
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    • pp.61-61
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    • 2020
  • 본 연구는 우리나라 임상 중에서 침엽수림과 침활혼효림으로 구성된 산양삼 시험포지를 선정하고, 임상별 토양의 토양세균군집을 분석하여 산양삼 생육특성과의 상관관계 구명하고자 수행하였다. 산양삼 시험포지는 침염수림으로 구성된 충주 산양삼 종자공급단지와 침활혼효림으로 구성된 함양 산양삼 종자공급단지를 선정하여 각각 조성하였다. 토양세균군집 분석은 pyrosequencing analysis (Illumina platform)를 이용하였고, 토양세균군집과 생육특성 간의 상관관계는 Pearson's correlation을 이용하여 분석하였다. 임상별 시험포지의 토양세균은 두 시험포지 모두 Acidobacteria가 우점종으로 확인되었다. 주좌표 분석을 통해 임상별 산양삼 시험포지에서 우점하는 토양세균 군집을 확인한 결과, 먼저 토양세균 군집은 임상별 시험포지에 따라 군집화를 이루는 것으로 확인되었고, Pearson's 상관관계 분석 결과, 토양세균 군집의 상대적 빈도수는 수종 비율에 따라 상이한 상관관계를 보이는 것으로 확인되었다. 이 중에서 Proteobacteria, Alphaproteobacteria, Actinobacteria_class, Phycisphaerae는 침엽수의 비율과 유의적인 정의 상관관계를 보였고, Nitrospirae, Chlamydiae, Planctomycetia, Acidobacteria_6는 활엽수의 비율과 유의적인 정의 상관관계를 보이는 것으로 나타났다. 또한 임상별 산양삼 시험포지의 토양세균 군집과 산양삼 생육특성 간의 상관관계를 분석한 결과, Nitrospirae, Chlorobi, Planctomycetia, Acidobacteria_6가 산양삼의 생육과 유의적인 정의 상관관계를 보였다. 본 연구결과를 바탕으로 다양한 산림환경에서 토양세균군집과 산양삼 생육특성 간의 상관관계를 명확하게 구명할 수 있다면 향후 산양삼의 최적 재배지를 선정하는데 있어 도움을 줄 수 있을 것으로 사료된다.

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The Effects Attributes of Dessert Cafe Selection on Relationship Quality and Behavioral Intentions (디저트 카페 선택속성이 관계의 질, 행동의도에 미치는 영향)

  • Kim, Young-Kyun
    • Culinary science and hospitality research
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    • v.21 no.6
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    • pp.38-48
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    • 2015
  • This study examined the factors that affect the relationship between dessert cafe customer attribute election, relationship quality and behavioral intention. A total of 260 questionnaires were distributed to consumers, of which 250 were deemed suitable for analysis after the removal of 10 unusable responses. In order to perform statistical analyses required by the study, the SPSS 18.0 Statistical Program was employed for frequency analysis, factor analysis, reliability analysis, correlation, and regression analysis. The results of the exploratory factor analysis showed that three factors regarding attributes selection were extracted from all measurements with a KMO of 0.757 and a total cumulative variance of 67.885%, With regard to relationship quality, three factors were extracted with a total cumulative variance of 76.070% and a KMO score of 0.715. One factor for behavioral intention was extracted that accounted for a total cumulative variance of 66.254% and a KMO score of 0.771. All factors were significant to 0.000 and the correlation between variables was significant. Thus, based on the results, the main research hypothesis that identifies the relationships attributes selection between relationship quality and behavioral intention was partially adopted.

Effects on Job Satisfactions by an emotional Intelligence and Conflict-relations of Social Workers in a Long-term care Facilities : focused on the moderating effects of communications (노인요양시설 종사자의 감성지능과 갈등관계가 직무만족에 미치는 영향 : 소통의 조절효과 연구)

  • Park, Yae-Hyun;Ha, Kyu-Soo
    • The Journal of the Korea Contents Association
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    • v.13 no.12
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    • pp.246-260
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    • 2013
  • The purpose of this study is to demonstrate moderating effect of communications on job satisfactions by an emotional intelligence and conflict-relations of employees and to investigate the influence on job satisfactions by an emotional intelligence and conflict-relations of employees in a long-term care facilities. The results were analyzed from the final responses of 379 employees who are working in a long-term care facilities in Gyeong-Gi Province by SPSS 18.0. The method used in this study were factor analysis, t-test, ANOVA, hierarchical regression analysis, moderated regression analysis. The results of this study are as in the following. First, these consequences showed that an emotional intelligence is positively related with job satisfaction among others' emotional appraisal, use of emotion, regulation of emotion and self emotional appraisal. Second, these results are observed that the conflicts of client's protector and superior is negatively related with job satisfaction. Third, these data are convinced that the communications have a partial effects among conflict, relationship and compensation.

A Study on Regionalization in the World Crude Oil Markets Using Cointegration and Causality Analysis (공적분과 인과관계 분석을 통한 국제원유시장의 지역화 연구)

  • Kim, Jinsoo;Heo, Eunnyeong;Kim, Yeonbae
    • Environmental and Resource Economics Review
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    • v.16 no.2
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    • pp.213-237
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    • 2007
  • Discussions on regionalization of the world crude oil markets have provided important implications for the establishment of national energy policies. In particular, due to arbitrage trading, if these markets are regionalized, Korea who imports approximately 80% of the annual oil consumption from a single region may be faced with a crucial problem. Therefore, in this study, we analyzed regionalization of the world crude oil markets using causality analysis as well as cointegration method to consider temporal relationship and time lags. To analyze regionalization, we chose Dubai price for the Middle East market, Brent for the European, WTI for the U.S., and Tapis for the East Asian. For the case that long-run equilibrium existed between market prices, we used vector error correction model to analyze causal relationship, and for the case that equilibrium did not exist, we used Hsiao (1981)'s framework that can consider asymmetric time lags in the model for causality analysis. By the results of cointegration analysis, there did not exist long-run equilibrium among Dubai price and the other prices. However, we found the causal relationship among Dubai price and the other prices with one to four weeks time lags. Therefore, in effect, we could conclude that the world crude oil markets are unified supporting Adelman (1984)'s hypothesis.

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An Empirical Study on Factors Affecting the Relationship Quality in Shipping Service Market : Primarily on Relationship between Liner Shipping Companies and Freight Forwarders (해운서비스시장에 있어서 관계질에 영향을 미치는 요인에 관한 실증연구 - 정기선사와 운송주선인간의 관계를 중심으로 -)

  • Choi Young-Ro;Shin Han-Won
    • Journal of Navigation and Port Research
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    • v.30 no.1 s.107
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    • pp.73-83
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    • 2006
  • The purpose of this study is to analyze the dynamic market mechanism adopting relationship marketing techniques between the shipping companies and shippers. As shipping companies mainly rely on sales operation, the relational structure of shipping companies and shippers is considered to be one of the determinants in business performance and customer satisfaction In this respect, the characteristic relationship between sales person and shipping company takes an important roles in relationship marketing in shipping business industry. An empirical study was carried out to find out the determinants cf relationship quality and antecedent factors of characteristics in shipping companies and sales person.

A Study of Performance Improvement of Internet Application Traffic Identification using Flow Correlation (플로우 상관관계를 통한 인터넷 응용 트래픽 분석의 성능 향상에 관한 연구)

  • Yoon, Sung-Ho;Kim, Myung-Sup
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.36 no.6B
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    • pp.600-607
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    • 2011
  • As network traffic is dramatically increasing due to the popularization of Internet, the need for application traffic identification becomes important for the effective use of network resources. In this paper, we present an Internet application traffic identification method based on flow correlation to overcome limitation of signature-based identification methods and to improve performance (completeness) of it. The proposed method can identify unidentified flows from signature-based method using flow correlation between identified and unidentified flows. We propose four separate correlation methods such as Server-Client, Time, Host-Host, and Statistic correlation and describe a flow correlation-based identification system architecture which incorporates the four separate methods. Also we prove the feasibility and applicability of our proposed method by an acceptable experimental result.