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http://dx.doi.org/10.5394/KINPR.2006.30.1.073

An Empirical Study on Factors Affecting the Relationship Quality in Shipping Service Market : Primarily on Relationship between Liner Shipping Companies and Freight Forwarders  

Choi Young-Ro (Division of Shipping Management, Korea Maritime University)
Shin Han-Won (Division of Shipping Management, Korea Maritime University)
Publication Information
Journal of Navigation and Port Research / v.30, no.1, 2006 , pp. 73-83 More about this Journal
Abstract
The purpose of this study is to analyze the dynamic market mechanism adopting relationship marketing techniques between the shipping companies and shippers. As shipping companies mainly rely on sales operation, the relational structure of shipping companies and shippers is considered to be one of the determinants in business performance and customer satisfaction In this respect, the characteristic relationship between sales person and shipping company takes an important roles in relationship marketing in shipping business industry. An empirical study was carried out to find out the determinants cf relationship quality and antecedent factors of characteristics in shipping companies and sales person.
Keywords
Relationship marketing; hipping sevice; Relationhip quality; Long term relationship; Shipping company; Shipper;
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