• Proceedings of the Korea Association of Information Systems Conference
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• 2005.12a
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• pp.249-257
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• 2005

본 연구는 e-marketplace에 대해 기업이 지각하는 만족이 신뢰, 다차원적 관계몰입(감정적몰입, 지속적몰입, 규범적몰입)에 영향을 미칠 수 있음을 제안하고 이를 실증 분석하였다. 전체적으로 제안모델은 수용할만한 자료적합도를 보여 주었으며, 제시한 4개의 가설 모두가 유의한 것으로 나타났다. 그리고 간접효과를 분석한 결과 만족이 신뢰를 통해서 다차원적 관계몰입(감정적몰입, 지속적몰입, 규범적몰입)에 간접적인 영향을 미치는 것으로 나타났다.

• Korean Journal of Social Welfare Studies
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• no.37
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• pp.267-294
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• 2008

Social workers experience various work commitment forms in the field practice. This study tries to find the discriminant validity of job, organizational, career, and relationship commitments among these work commitment forms. This study also tries to find the interrelationship among these commitment forms and the relationship of each of four commitment forms with the withdrawal intention, which is represented by turnover intention and career change intention. For this purpose, a survey of 417 social workers working for community welfare centers in Busan and Gyeongnam was conducted and the data was analyzed. The results of this study showed that the work commitment forms have discriminant validity. The analysis of interrelationship between commitment forms using SEM revealed that the more a social worker commits to his or her job, the more he/she commits to his/her job and the relationship with the client. In addition, job and organizational and career commitments affect turnover intention while career and relationship commitments affect career change intention. Therefore, to improve organizational management, it is necessary to understand diverse forms of work commitment as well as organizational commitment. And differentiated management strategies are needed to increase either each commitment form or various commitment forms at the same time.

• Journal of vocational education research
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• v.33 no.3
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• pp.127-143
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• 2014

This study is based on a review of the literature on workplace commitment(Cohen, 2000; Morrow, 1993; Randall & Cote, 1991). Commitment is an important multifaceted construct but also one that is hard to define. Given this, this study starts from identifying that how previous research has suggested various conceptualizations for workplace commitment. The aim of this review on workplace commitment is to suggest that team commitment should be considered as one of important commitment foci in the workplace. The implication of this study is that subsequent operationalization, analysis and inference has overlooked differences between these commitment forms, leading to an oversimplified account of employee commitment that mixes together different forms of commitment.

• Journal of Korea Society of Industrial Information Systems
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• v.16 no.4
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• pp.163-174
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• 2011

The purpose of this study is to examine the antecedents of employee's organizational change commitment during organizational change. We propose that leader-member exchange (LMX) and trust in the organization could foster employee's commitment to change. A theoretical model linking the role of leader-member exchange and trust in the organization to affective commitment and normative commitment to organizational change through leadership have tested in a study of 303 respondents from 15 organizations reporting that their organizations were undergoing significant change due to the turmoil environment and M&A. We develop the hypotheses from the prior studies and empirically test them in the context of personnels who have survived from the drastic organizational changes. Based on the analyzed results, we discussed the theoretical implications and limitations.

• Journal of Global Scholars of Marketing Science
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• v.15 no.2
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• pp.161-182
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• 2005

This paper reports on a study testing a model that articulates factors affecting duration of the relationship between exporters and importers. The model posits that affective commitment and calculative commitment influence duration of the relationship. Affective commitment of an importer toward an exporter is hypothesized to be predicted by social satisfaction, which in turn may be predicted by cultural familiarity, perceived similarity, and credibility. In contrast, calculative commitment is hypothesized to be predicted by economic satisfaction, which in turn may be predicted by opportunism and relationship performance. A survey of importers was conducted to test the model. The study results provided support for most of the hypotheses. Theoretical and managerial implications of the study results are discussed too.

• Proceedings of the Korea Association of Information Systems Conference
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• 1998.10a
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• pp.64-71
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• 1998

정보시스템 분야에서 성공적인 정보시스템 개발을 위하여 사용자 참여, 몰입, 만족 과 관련된 많은 연구가 진행되었다. 초기의 연구에서는 사용자 참여와 몰입의 개념이 혼용 되었으나 현재는 구분되는 개념으로 사용되고 있다. 초기 연구에서 몰입과 만족에 관한 연 구가 있었으나 구분되는 개념으로 보았을 때 몰입보다는 참여와 만족에 관한 연구로 보아야 할 것이고, 그후 진행된 대부분의 연구가 사용자 참여와 만족간의 관계에 대한 것이었다. 이들 연구에서는 사용자의 참여 정도가 사용자 만족에 어떠한 영향을 미치는가를 분석하였 다. 그러나 이들의 연구는 일관성 있는 결과를 제시하지 못하였는데, 이와 같은 결과가 나 타난 데에는 다른 여인도 작용하였겠지만, 개발에 참여한 사용자의 주관적 심리 상태인 사 용자 몰입 정도의 차이가 결과의 불일치를 가져오는 요인으로 작용하였을 수 있다. 본 연구 에서는 사용자 참여와 몰입간의 관계를 분석하기 위하여, 시스템 개발에서 사용자와 개발자 간의 관계를 집단으로 간주하여, 집단의 구조적 측면과 집단의 행위적 측면에서 이들 관계 를 분석하였다. 이들 관계에 영향을 주는 조절변수로 구조적 측면에서는 공식화, 집권화 정 도를, 행위적 측면에서는 갈등의 정도, 집단 응집성, 의사소통 수준을 사용하였다.

• Asia Marketing Journal
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• v.2 no.4
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• pp.13-35
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• 2000

기존의 관계마케팅에 대한 연구에 있어서 소비자 만족과 같은 고객의 평가에 대한 경험적 연구들이 많이 진행되어 왔지만 기업에 대한 소비자들의 관계성이 강하고 약한 다양성을 구분하지 못하고, 대부분의 연구들이 상대적으로 단기적이거나 약한 관계에 대한 실증연구의 결과들을 제시하고 있기 때문에 상대적으로 관계지향성이 높은 고객에 대한 연구가 필요하다. 따라서 본 연구는 거래적 교환관계에서부터 관계지향적 교환관계까지의 연속적 고객관계선상에서 비교적 관계지향성이 높은 고객과의 관계구축을 구전의도와 재구매의도에 영향을 미치는 요인의 관점에서 살펴보고자 하였다. 먼저 관계마케팅에서 핵심적인 구성요소인 요인별 만족과 전반적 만족 그리고 몰입과 신뢰 개념을 검토하고, 이들 구성요소들간의 관계를 파악한 후, 재구매의도에 대한 몰입과 신뢰의 효과를 검토하였다. 본 연구에서는 기업과 5년이상 장기적인 관계를 유지하고 있는 심야전력고객을 대상으로 하여 실증연구를 실시하였는데, 분석 결과 전반적 만족은 요인별 만족과 구전의도에 매개적 역할을 하는 것으로 나타났으며, 관계적 교환관계에 있어서 요인별 만족과 재구매의도는 신뢰와 몰입수준에 의해 매개되는 것으로 나타났다. 또한 요인별 만족이 신뢰와 몰입에 미치는 영향도 다르게 나타났는데, 심야요금제도와 서비스맨에 대한 만족이 몰입에 영향을 미치며, 제품요인과 대리점 요인에 대한 만족이 신뢰에 영향을 미치는 것으로 나타났다.

• Journal of Digital Convergence
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• v.17 no.11
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• pp.117-126
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• 2019

This research examined whether and how prior customer participation and the relationship commitment of the brand enhance experiential behaviors of offline stores such as Apple, Huawei, MI, Oppo, Samsung, Vivo. A structured self-report questionnaire was administered to collected 258 survey responses and structural equation modeling was applied using SPSS and AMOS. The results of this study are as follows: First, customer participation increased normative commitment, emotional commitment, and persistent commitment. Second, the relationship commitment of consumers enhanced various experiential behaviors such as entertainment experience, educational experience, escapist experience, and aesthetic experience. Third, consumers with high brand fanship reported more positive aesthetic and escapist experience. The results of this study are expected to provide effective marketing strategies for companies setting up offline experience stores by understanding customer participation and involvement that should be considered for consumers targeted.

• The Journal of the Korea Contents Association
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• v.10 no.1
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• pp.353-364
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• 2010

The purpose of this study is to examine the effect of leader-member exchange(LMX) on employee's affective commitment and continuance commitment focusing on the mediating role of job stress. On the basis of theoretical linkages between the constructs, a conceptual model and hypotheses were established. The sample included 482 employees. Structural equation modeling(SEM) was employed to test the hypothesized relationships in the conceptual model. This study shows that the proposed model is reasonably fit to the actual data. Empirical results indicate that LMX has a negative impact on employee's job stress, has a positive impact on employees' affective commitment and continuance commitment. Employees' job stress has partially mediated effect on the relationship between LMX and employees' affective commitment, but has not mediated effect on the relationship between LMX and employees' continuance commitment.

• Management & Information Systems Review
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• v.32 no.5
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• pp.175-192
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• 2013

The previous researches on customer participation(CP) have examined the influences of CP on customer satisfaction and service quality focusing on the role of CP in the service encounters. However, this paper identifies the path relationships between CP and relationship commitment focusing on the impact of CP on the relational outcomes. By expanding the role of CP in the service encounter, this paper shows what relational variables can be influenced by CP in detail, which identifies that CP plays an important role in service encounter empirically. As results, CP has significant influences on the relationship commitment such as normative commitment, continuance commitment, and affective commitment respectively. Additionally, considering the characteristics of CP, CP is more impactful on normative commitment than affective commitment.