• Management & Information Systems Review
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• v.32 no.4
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• pp.209-225
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• 2013

The effects of message framing have been major research themes in marketing and advertising field and several studies on these effects have been conducted. The purpose of this study is to examine the direct effects of public service Advertising message framing and moderating role of temporal distance. The results indicate that message types have a significant effect on message reliability and acceptance intention. In addition, temporal distance plays a significant moderating role between the message types and the dependent variable. The results of this study suggest various implications in the public service advertising area.

• The Journal of the Convergence on Culture Technology
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• v.5 no.1
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• pp.99-105
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• 2019

This study analyzed the reactions of ad liking, empathy and psychological resistance to antismoking public advertisements through in-depth interviews of 30 adult males. According to the study, non-smokers responded favorably to the advertisement, while smokers were unhappy. In addition, smokers in their 40s and 50s showed a higher level of empathy for ads than those in their 20s and 30s. Smokers have tried various forms of psychological resistance to non-smoking messages, especially denigrating information sources. Based on the results of this research, a measure was proposed to enhance the effectiveness of the non-smoking advertisements.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.24 no.1
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• pp.43-48
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• 2024

This study sought to examine the effectiveness of mobile applications, which have recently increased persuasion effects by stimulating consumer experiences. In particular, to determine how content for public interest affects users' attitudes and beliefs, we selected interactivity and public interest as characteristics of mobile applications and examined their relationship. One of the actual applications was selected for research and the reactions of subjects who experienced it were investigated. As a result, the interactivity and public interest of mobile applications were found to have a direct and indirect influence on content attitude and beliefs, and it was confirmed that content attitude can affect beliefs. These research results show that cognitive structure can be influenced by reinforcing the audience's attitude toward content.

• Journal of Korean Society of Transportation
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• v.26 no.1
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• pp.65-78
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• 2008

After the railway reform in 2004, Korea National Railroad was divided into two separate organizations. The Korea Railway Network Authority is responsible for the construction of new line. Korea Railroad corporation is a public-owned railway operator. The compensation for the loss of rail operator from the Public Service Obligation(PSO) observance is specified in the Law of Rail Industry Development No.32, No.33. However, it is necessary to revise the compensation criteria of PSO after the actual enforcement of the law for more efficient rail operation. This study aims for revising compensation criteria of PSO. In this study, we suggested a revised compensation criteria. The scope of compensation for the loss of regional line operation was adjusted by new criteria considering the characteristics and the business results of the line. The compensation rate is linked with the actual business results of the line for giving motivation to the rail operator.

• The Journal of the Korea institute of electronic communication sciences
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• v.6 no.5
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• pp.749-756
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• 2011

Recently, ever-growing land price has caused public projects to come to considerable deadlocks. Up to date, project principals have relied upon mandatory expropriation policy or other relevant policies in order to procure land sites required for public projects in a short period, but these policies have brought about collective resistances and civil appeals from land owners and cause land compensation price to rise, resulting in delayed progress of public projects. Therefore, land banking system is enforced to resolve these issues. Successful implementation of land banking system requires purchase of sufficient land sites at affordable price so as to execute public projects and control real estate market. However, current version of Land Banking Act reveals several questions as contrary to public expectations in the days of its introduction. This study sought to make further analysis on the whole content of current legal system concerning land banking system. And based on the analysis, this study explored possible solutions for problems that hinder land banking system from its stable operations, so that this land banking system could contribute to resolving land problems by active promotion of public projects as originally intended and by the stabilization of land market based on balance control between supply and demand of land.

• Industry Promotion Research
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• v.8 no.1
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• pp.23-33
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• 2023

In modern times, damage caused by the spread of the Internet has become very diverse. In particular, due to the craze of K-pop since 2008, the damage caused by copyright infringement in the domestic and international music markets has become the biggest problem in the Internet market. However, the manpower of the police and copyright protection agencies to solve these increasingly intelligent crimes is insufficient. Therefore, we are trying to find out the role of the public interest detective as a supplementary force for the public authority and as a substitute for the copyright protection agency that can provide legitimate help for victims in the prevention of music copyright infringement and disputes. For this study, first, the concept and types of music copyright, the concept of public interest detectives, the current status and system of music copyright were identified, and the role of detectives for music copyright protection was explored through system operation and status analysis of protection agencies and literature review. Through the results of this study, it is hoped that the role of a professional detective in the public interest dimension of music copyright protection can be a good soil for the development of the detective industry in the future.

• JOURNAL OF ELECTRICAL WORLD
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• s.292
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• pp.21-26
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• 2001

올해는 건청궁 시등으로부터 114년, 한성정기회사 설립으로부터 103년이 되는 해이다. 모두 한 세기를 훌쩍 넘어선 이런 때에 통합체제였던 전력사업이 다시 분할 민등화되는 전력사적 대 전환점에 서게 되었다. 지난 한 세기 동안 전력사업은 정치, 경제, 사회의 변혁 그리고 전력기술의 발전과 더불어 소용돌이쳐 왔다. 사회 경제와 밀접한 연관관계를 갖는 공익사업이기 때문에 공익을 위해 겪어야만 했던 발자취이다. 한성전기 설립 이후 일정말기 태평양전쟁 수행을 위해 정치적, 전FIR적 개편을 강행한 것을 제외하면 순수한 공익목적 달성을 위해 사업의 발전적 해체 및 재정비가 이루어진 전력사적 대 전환점은 세 번 정도 있었다. (1) 초기의 창업과 사업의 난립, (2) 발송전설비의 계획적 배치와 배전권역의 대통합, (3) 통합 한전의 발족 등이 그것이다. 대전환의 도래는 약 35년에서 40년 주기를 보이고 있는데 경제변환주기처럼 순환론적 메커니즘에 의한 변환을 겪은 건 아니지만 ''전력사적 변환''의 필요성이 제기되어 몇 년씩 들끓다가 의식의 순화과정을 거쳐 새로운 구조로 탈바꿈한 발전단계를 거쳐왔다. 지금 우리 전력산업계가 대전환의 시점에 직면해서 여러 가지 진통을 겪고 있는 것도 새로운 체제가 태어나는 역사적 필연의 단계라고 할 수 있다.

• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.933-937
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• 2009

Interactive multi-media advertising is a new field with broad space of research coming into being with the emergence and extensive application of computer multi-media technology. This text analyzes the existing application in the advertisement of mutual media at first. Secondly analyze the public service advertisement design in the mutual media and public space. Through to in the public space, utilize to public service advertisement design and analysis of the mutual media, To characteristic and advantage of the mutual media, make the application of the public service advertisement to carry on research on the public space.

• Bulletin of Food Technology
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• v.15 no.4
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• pp.3-16
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• 2002

한국담배인삼공사의 민영화에 따라 인삼의 공익적 연구기능을 수행해 왔던 한국인삼연초연구원이 한국담배인삼공사의 중앙연구원으로 흡수되어 민간연구소화 되면서 공익적 인삼연구기관의 공백 상태가 되었다. 이에 한국을 대표하는 상품인 고려인삼의 공익적 연구를 수행할 인삼연구기관의 설립 필요성 및 방안에 대한 관계 부처 협의에 따라 한국식품개발연구원(정부출연 연구기관)에 2002년 11월부로 인삼연구단이 발족하게 되었다. 한식연의 인삼연구단은 2003년 순수 인삼관련 연구비로만 12억을 확보하고 앞으로 "고려인삼의 효능에 대한 우수성의 과학적 입증과 품질차별화", "인삼 가공 연구와 가공산업 활성화 및 수출촉진", "인삼 및 인삼제품류 고품질 유지를 위한 유통 및 품질관리 기술 확립", "국제경쟁력 강화를 위한 인삼 및 인삼제품류의 규격기준 설정" 등의 연구를 수행하여 고려인삼을 한국을 대표하는 세계 초일류상품으로 발전시킬 것입니다.

• Bulletin of Food Technology
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• v.15 no.4
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• pp.17-28
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• 2002

한국담배인삼공사의 민영화에 따라 인삼의 공익적 연구기능을 수행해 왔던 한국인삼연초연구원이 한국담배인삼공사의 중앙연구원으로 흡수되어 민간연구소화 되면서 공익적 인삼연구기관의 공백 상태가 되었다. 이에 한국을 대표하는 상품인 고려인삼의 공익적 연구를 수행할 인삼연구기관의 설립 필요성 및 방안에 대한 관계 부처 협의에 따라 한국식품개 발연구원(정부출연 연구기관)에 2002년 11월부로 인삼연구단이 발족하게 되었다. 한식연의 인삼연구단은 2003년 순수 인삼관련 연구비로만 12억을 확보하고 앞으로 "고려인삼의 효능에 대한 우수성의 과학적 입증과 품질차별화", "인삼 가공 연구와 가공산업 활성화 및 수출촉진", "인삼 및 인삼제품류 고품질 유지를 위한 유통 및 품질관리 기술 확립", "국제경쟁력 강화를 위한 인삼 및 인삼제품류의 규격기준 설정" 등의 연구를 수행하여 고려인삼을 한국을 대표하는 세계 초일류상품으로 발전시킬 것입니다.