• Title/Summary/Keyword: 공연장

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Possible Ways to Make a Strategical Use of CRM for Facilitating Performing Arts (공연예술 활성화를 위한 CRM의 전략적 활용방안)

  • Kim, Chung-Eon
    • The Journal of the Korea Contents Association
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    • v.12 no.4
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    • pp.225-234
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    • 2012
  • The purpose of this study is to explore possible ways to make a strategical use of CRM(Customer Relationship Management) for facilitating performing arts. In order to satisfy the purpose, this study investigated actual cases of CRM, primarily focusing on LG Art Center, one of representative performance venues in South Korea, and CREDIA, a performing art planning agency in South Korea. Here, it was found that LG Art Center operated its independent TMS(Theater Management System) and thereby could afford to successfully plan performing art programs on the basis of customer-oriented convenient ticketing system as well as a pile of customer information. On the other hand, CREDIA introduced advanced performance management system and has successfully attracted larger membership than before. Moreover, it organized specialized personnel in membership management and thereby could manage membership in systematic manner. And it was found that based on web log analysis, CREDIA developed a variety of products to comply with customer needs and thereby could realize higher returns and better customer satisfaction through cross-selling activities as well as performance ticketing. However, it was found that CREDIA still operated its membership system and mileage point system in stereotypes manner. Thus, it is required to operate differentiated membership system based on membership grades and diversify practical ways to save and use mileage points, so that CRM can be strategically applied to develop new audience and maintain loyal customers.

A Study on the Introduction of a Dramaturg System for the Active Management of Local Public Theaters (지역 공공극장 운영 활성화를 위한 드라마투르그 제도 도입 연구)

  • Hwang, ARam
    • Korean Association of Arts Management
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    • no.60
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    • pp.69-92
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    • 2021
  • This study was designed to insist on the need of introducing the position of dramaturgs as professionals at performance venues. A dramaturg is a professional staff member that proposes an artistic orientation in the making process of performing arts works such as play and dance. Dramaturgs are divided into production dramaturgs participating in individual works and permanent dramaturgs resident in the theater. In the present study, discussions developed around plans to make use of permanent dramaturgs at local public theaters. The study introduced the advantages of the dramaturg position at culture and arts centers serving as a public theater in the community and proposed institutional improvement measures for it. At a culture and arts center, a dramaturg will play the roles of expanding culture and arts service to local residents, increasing creative chances for local artists, contribution to the vitalization of local culture, and narrowing the cultural gap between the Seoul metropolitan region and the rest of the nation. The introduction of a permanent dramaturg system should be supported by efforts across various aspects including the revision of Culture and Arts Promotion Act and Public Performance Act, improvement of the management system of culture and arts centers, change of performance evaluation methods for performance venues, and introduction of a cultivation course for the public sector.

A Trend Analysis of Contemporary Dance (컨템포러리 댄스 트렌드 분석에 관한 연구)

  • CHUNG, Euisook
    • Trans-
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    • v.1
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    • pp.67-89
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    • 2016
  • This study aims to examine the present (Western) modern dance by analyzing the works of three choreographers who are currently at the forefront of the dance scene to identify and understand the current choreographic trend. The three selected choreographers for this study are Justin Peck (USA), Sidi Larbi Cherkaoui (Belgium) and Zach Morris (USA). These choreographers were chosen on the basis of their significant identity within the current dance scene. For analysis, one noteworthy works of each choreographer were selected for video analysis. The result of the analysis illustrates that in the current era of promoting technology convergence in the performing arts industry, the three choreographers approach convergence differently by integrating dance and other mediums in their choreography. Peck converges between ballet and the ordinary, Cherkaoui converges between dance and other cultures and Morris converges between dance and venue.

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The Impact of Service Quality(Performance Work, Price, Physical Environment) on Customer Satisfaction, Trust, and Intention to Re-attend Ballet Performances : US Localization of K-ballet Content (발레공연의 서비스 품질(작품, 가격, 물리적 환경)이 만족, 신뢰, 재 관람의도에 미치는 영향: K-발레 콘텐츠 미국 현지화를 중심으로)

  • Kim, Kwangjin
    • The Journal of the Korea Contents Association
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    • v.21 no.10
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    • pp.149-162
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    • 2021
  • This study aims to conduct an empirical analysis on the impact of service quality (performance work, price, physical environment) on customer satisfaction, trust and intention to re-attend ballet performances. Another focus of the research is to examine the structural effect of satisfaction and trust on customer's intention to re-attend. This study surveyed 240 adults (Americans) who have physically attended ballet performances from 2019 to 2020. Applying the structural equation modeling analysis using the software SmartPLS, this study investigates 240 valid responses obtained from a global research institute in a mid-August 2020 survey. The findings of the analysis are as follows. (1) Performance work is positively correlated with customer satisfaction, while price and physical environment do not affect customer satisfaction. (2) Performance work is positively correlated with customer trust. However, price and physical environment haven't been observed to affect customer trust. (3) Customer satisfaction is positively correlated with customer trust. (4) Performance work, price and physical environment do not affect customer's intention to re-attend ballet performances. (5) Customer satisfaction is positively correlated with customer intention to re-attend performances. (6) Customer trust is positively correlated with the intention to re-attend performances.

A Smart Ticketing System Based-on Hybrid Web (하이브리드 웹 기반의 스마트 발권 시스템)

  • Park, Byung-Eon;Park, Jin-Sub;Jung, Il-Hong
    • Journal of Digital Contents Society
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    • v.12 no.4
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    • pp.567-574
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    • 2011
  • In this paper, we have designed and implemented a commercial web system for the future which resolves the necessary security and compatibility to the existing issues in various fields such as theater or the ball park that tickets are issued. The system presents the OTP (One Time Password) system using the mobile in order for defense in the bypass hacking technique such as screen hacking and for greater security. Also, we presents a smart ticketing system that improve the existing responsive hybrid web. It uses Non-ActiveX System which solve compatible problems with present systems that don't use ActiveX. Also, it is available in a variety of environments and equipment. In addition, the system provides an intelligent screen switching systems using the characteristics of mobile devices, an automatic discount system, and a venue information system which shows the shortest distance to the venue considering the commercial portion.

A Study on the Section Type Characteristic of the Audience's Space in Performing Facilities (공연시설 객석공간의 단면유형 특성에 관한 연구)

  • Ko, Jae-Min;Hwang, Mee-Young;Jung, Sung-Wook;Lee, Jong-Jin;Lim, Che-Zinn
    • Korean Institute of Interior Design Journal
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    • v.15 no.2 s.55
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    • pp.127-137
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    • 2006
  • In the viewing of public performance arts, it needs to make space construction appropriate for performance purposes, because the section type has an effect on audience's inspection. Therefore, this study researches the intentional characteristics and comprehends the relationship between correlation factors to influence on section type of audience space in performance facilities. In addition to, this study comes under fundamental research to propose the course of standard plan, accord with diverse requirement, in the special performance facilities which will be built up. The results as following; 1) The factors that influence the section type of the audience's space in performing facilities are divided as two elements. The first element is construction of space, viewing environment, and the second element is visual characteristic, and acoustic characteristic. 2) The section type are classified as six types, A-type(Flated type), B-type(Sloped type), C-type(Gabled type), D-type(Arched type), E-type(Reverse arched type), and F-type(Reverse sloped type). 3) Characteristics are deduced by the section type, construction of space and viewing environment are restricted by the characteristics of the section type.

Sound Absorption Material Using Aluminum Sash (알루미늄 새시를 이용한 흡음구조)

  • Kim, Jung-Joong;Jeong, Jeong-Ho;Sohn, Jang-Yeul
    • Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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    • 2007.11a
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    • pp.201-204
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    • 2007
  • 다양한 공연장 및 대공간에서의 실내음향 제어를 위해서는 실내마감재료의 흡음 및 확산성능을 제어할 수 있는 재료가 필요하다. 본 연구에서는 이를 위해 알루미늄 새시를 이용한 흡음구조를 개발하였으며, 흡음특성을 조사하기 위하여 수직입사 흡음계수와 잔향실법 흡음계수를 측정하였다. 수직입사 흡음계수 측정결과 알루미늄 다목적 흡음재의 타공구조와 인서트에 의해 형성되는 공간이 공명형 흡음기의 역할을 하여 중.저주파수 대역의 흡음계수가 증가되는 것으로 나타났다. 잔향실법 흡음계수 측정결과 알루미늄 새시를 이용한 흡음구조의 형성에 따라 공명주파수 대역보다 낮은 중저주파수 대역의 흡음계수가 증가되는 것으로 나타났다. 공기층 증가에 따라 공명주파수 이상 대역에서의 흡음률은 증가되고 주파수 대역별 흡음계수 편차도 감소되는 것으로 나타났으며, 고주파수 대역의 흡음률 향상을 위한 방안이 필요한 것으로 나타났다.

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A STUDY ON LIGHTING SIMULATION SYSTEM (통합형 무대 디자인 시스템 연구 -조명 시각화 및 통제 시스템에 관하여-)

  • Lee, Dong-Hun;Jang, Tae-Soo;Shin, Ho
    • 한국HCI학회:학술대회논문집
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    • 2009.02a
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    • pp.851-854
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    • 2009
  • This Research suggest that key features of lighting simulation and intuitive theaterical design method can unify single system. It can produce the virtual scene of stage which is able to predict the number of lighting box and design budget. the final goal of this research is unifying lighting and stage design into on single system.

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A Study on The Acoustical Characteristics of Small Theater in The National Center for Korean Traditional Performing Arts (국립국악당 소극장의 실내음향 평가)

  • 정유근
    • Proceedings of the Acoustical Society of Korea Conference
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    • 1998.06c
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    • pp.421-426
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    • 1998
  • 국악전용 공연장으로 지어진 국립국악 소극장의 음향 특성을 실내 음선도, 암소음, 잔향시간 및 음압분포에 의해 분석.평가하였다. 연구결과 무대 앞부분과 객석모서리에서 음선경로차가 17m 이상으로 나타나 회주공조현상의 발생이 예측되며 남부순환도로와 인접하여 소극장내에 높은 암소음이 측정되었다. 잔향시간의 측정결과 과다한 실내 흡음력으로 인해 공석시에 계획값 보다 0.8초 정도가 짧으며 이는 관객입장시 더욱 악화될 것이 예측되어 1석당 실용적을 증가와 실내 흡음력을 가능한 줄일 필요가 있다. 음압레벨은 음악당 전 객석에서 고른 음압분포가 보이고 있으나 무대 음원에서 객석전열 사이에 초기 음압감쇠가 크게 나타나 무대주변의 음압 보강이 요구된다.

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A Study on Size and Spatial Composition of Culture & Art Centers (지방 문예회관의 규모와 공간구성에 관한 연구)

  • Lee, Eul-Gyu
    • Journal of the Korean Institute of Rural Architecture
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    • v.4 no.1
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    • pp.61-70
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    • 2002
  • The purpose of this paper is to find out and discuss architectural factors for planning the cultural facilities for performing art. For the purpose, the Culture & Art centers in major cities are investigated. The investigation focuses on the analysis of efficient utilization and spatial composition of the Culture & Art centers. Generally the cultural facilities must be located on the site where people can easily access, and should have various kinds and sizes of rooms which people can use for various activities. However, most of the investigated Culture & Art centers are apart from the downtown of the cities, and do not provide the varied spaces. In particular, the sizes of performing halls are too large, and this makes the ratio of room use frequency and the occupancy of seat to be low. To encourage people to use the Culture & Art Centers, the program managers should arrange various programs which reflect the needs of people, and the clients and designers should decide proper room sizes and functions through appropriate analyses of the facilities.

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