• The KIPS Transactions:PartD
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• v.10D no.6
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• pp.1049-1058
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• 2003

The last few years have been a boom time for the online gaming industry. Internet-based online games have made an increasingly popular form of entertainment. The gaming industry estimates that online gaming players reach over 26 million in 2002. The rapid development of online game-contents and related information technology shall increase the size of industry and have a profound impact on many ways of our living and sociaty. This paper develops the exploratory LISREL model for identifying the factors attecting the players' loyalty for some specific brand of online games. The concept of flow, word of mouth, feedback, challenge, social norms, and online community activities, etc, are all introduced into the model, as the independent variables affecting the loyalty directly and indirectly. Based on data collected from online questionnaire survey, the validity of the model has been tested and interesting conclusions have been developed concerning the relationships between the loyalty, flow, word of mouth and other set of independent vareables. It is hoped that this result might provide the useful guidelines for developing the successful online game contents.

• The Journal of the Korea Contents Association
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• v.17 no.5
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• pp.326-336
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• 2017

This study investigates the relevance of stress, self factor and emotional factor, and the influence on Smartphone Addiction Level among college students. The survey was administered to 261 college students in J city from December 16th to 23rd, 2016. The structured self-administered questionaries were used. The multiple linear regression analysis revealed that the factors with explanatory powers of 52% on Smartphone Addiction Level included physical activity changes, sleep disorders, the self control about self factors, the impulsion of emotional factors. With the analysis of covariance structure, we could confirm the relationship among the four factors such as stress, self factor, emotional factor and Smartphone Addiction Level. The results of the study indicate that the efforts to manage stress, self factors and emotional factors, are required to reduce the Smartphone Addiction Level of the college students. The results are expected to be useful for the development of programs and policy to decrease the Smartphone Addiction Level. In the following study, structural equation modeling about additional factors, which influences on Smartphone Addiction Level, will be needed.

• Korean small business review
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• v.39 no.3
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• pp.57-76
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• 2017

While the unemployment rate is rising rapidly due to recent economic recession at home and abroad, university students' reluctance to apply for jobs in Small and Medium Enterprises (SME's) causes instability in manpower supply and demand and social unrest. To provide insights for solving the problem, this study explores how beliefs and attitudes of university students influence their intention to apply for jobs in SME's using Theory of Planned Behavior proposed by Icek Ajzen. This study followed the 2-stage survey methodology suggested by Ajzen. In the first stage of pilot study, a small sample of university students was used to illicit readily accessible behavioral outcomes, normative referents, and control factors. In the second stage of main study, the standard questionnaire was designed and administered and data were collected and analysed using the PLS Structural Equation Modeling (SEM) technique. PLS-SEM was used instead of Covariance Based (CB)- SEM considering the exploratory nature of this study. In overall, the results showed that TPB is very effective in explaining and predicting the university student's intention to apply for jobs in SEM's. Gender turned out to be a significant moderator variable in the relations between intention and its influence factors. Student's scholastic performance showed a negative correlation with intention. More research efforts need to be exerted to better understand university student's job seeking behavior.

• Journal of Digital Convergence
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• v.10 no.8
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• pp.45-52
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• 2012

The purpose of this study is to investigate the perceived quality toward user performance and corporate performance in production information systems. For this purpose, a research model and hypotheses are developed based on the relevant literature reviews. Data have been collected from 132 enterprises which have implemented production information systems, and the research hypotheses were tested by covariance structural model analysis. The results of this empirical study are summarized as follows. First, production information quality and support service quality are confirmed to have a positive effect on user's satisfaction, however, I found no evidence of a statistically significant relationship between system quality and user's satisfaction. Second, all of three quality factors which are production information quality, system quality, and support service quality have positive influence on system usage. Third, user's satisfaction has positive influence on system usage, and both of user's satisfaction and system usage have positive influence on performance improvement. Based on these findings, this study suggested the implications, as well as limitations and further research directions.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.6
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• pp.264-274
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• 2018

This study constructed a prediction model based on covariance structure to identify the causal relationship between job stress, fatigue, burnout, and job satisfaction on turnover intention in nurses working in general hospitals. The study subjects were 648 nurses at a general hospital in D city. Data collection was surveyed by using self-administered questionnaires structured during the period from November 1, 2016 to December 31, 2016. As a result, the level of turnover intention was significantly higher in the group showing higher job stress, fatigue, and burnout and significantly higher in the group showing lower job satisfaction. The turnover intention of subjects showed a significant positive correlation with job stress, fatigue, and burnout but showed a negative correlation with job satisfaction. As a result of covariance structure analysis, job stress had greater influence on turnover intention than fatigue, burnout, and job satisfaction. Higher job stress, fatigue, and burnout and lower job satisfaction were associated with increased turnover intention. The results of this study show that the turnover intention of general hospital nurses is significantly related to job stress, fatigue, burnout, and job satisfaction. In particular, job stress had a greater effect on turnover than fatigue, burnout, and job satisfaction. Therefore, in order to lower the turnover intention of general hospital nurses, it is necessary to seek ways to mitigate job stress.

• The Journal of the Korea Contents Association
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• v.10 no.7
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• pp.355-365
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• 2010

IT service is becoming a critical business operation in the age of information revolution. In providing IT services internally to other functions of the corporation and externally to other organizations, sharing of knowledge between business people and system people is known to become more and more critical for successful IT services. Purpose of this research is to examine the impact of IT service quality on knowledge sharing activities between IT service providers and users. Theoretical research model, through an extant literature review, is proposed here, consisting of IT service quality, relationship quality(satisfaction, trust and commitment), and the level of knowledge sharing activities. Survey results of 183 users indicates that IT service quality significantly influences commitment through satisfaction and trust, which in turn influences the level of knowledge sharing activities. Also, interestingly, satisfaction and trust do not directly influences the level of knowledge sharing,but indirectly, through commitment.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.10
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• pp.7126-7137
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• 2015

This study explored the quality of nursing services in relation to a nurse's psychosocial factors (type A behavior pattern, self-esteem, locus of control, and anxiety), job stress, and fatigue. This study targeted 503 nurses who currently work at six different general hospitals in Daejeon city, The data was collected by self-administered questionnaire which was surveyed from April 1 to June 30, 2014. As the result of analysis of covariance, psychosocial factors affect the quality of nursing services more than job stress or fatigue. In addition to that, as parts of psychosocial factors, high self-esteem and low fatigue, job stress, and anxiety increase the quality of nursing services. The research above implies that the quality of nursing services of nurses who work at the general hospital has a correlation with not only the psychosocial factors but also job stress, and fatigue.

• Journal of the Korea Convergence Society
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• v.10 no.5
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• pp.71-78
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• 2019

This study attempted to identify convergent influence on depression and its association with job seeking stress, academic burnout and anxiety among college students. Data collection was carried out using a self-administered questionnaire from Nov. 12, 2018 to Dec. 14, 2018 and the target was randomly selected 304 students from colleges located in J area. Depression was positively correlated with job seeking stress, academic burnout and anxiety. The covariance structure analysis showed that the job seeking stress, the higher academic burnout and the higher anxiety tend to increase depression. These results show that to lower college students' depression, it is necessary to try to lower job seeking stress, academic burnout, and anxiety. These results are expected to be utilized for employment counseling, academic counseling, and expansion of resources for psychological stability and various interventions that lower the depression of college students. In future studies, the survey about additional factors of influence on the depression of college students will be needed.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.30 no.4D
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• pp.339-349
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• 2010

The objective of this paper is to develop a structural equations model system for the purpose of tourists' excursion behaviour analysis with their information usage. A tourist' excursion behavior defined as activities in the sightseeing region between arriving and leaving time includes indexes with respect to activity' time use and the number of spots. Additionally, such indexes can be modeled as endogenous variables in the structural equation model system on the assumption that they are influenced by the degree of familarity on the sightseeing region, the degree of information usage, and individual attributes. The case study application involves excursion behaviour data such as one-day excursion activity and information usage diary that are observed in the Fuji Five Lakes, Japan. Since the models presented in the paper are available to statistically analyze the covariance among the endogenous variables, they have the advantage of effectiveness analysis on information usage in the excursion area, compared to the prior approaches such as discrete choice models.

• Journal of the Korea Society of Computer and Information
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• v.19 no.5
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• pp.99-107
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• 2014

In the past decade, Pine & Gilmore set out the vision for a new economic era, the experience economy, in which consumers are in search for extraordinary and memorable experiences. The purpose of this study is to investigate the relationships among walking tourist's experiences, walking tourist satisfaction and revisit intention as the social interest on walking tour has risen. A total of 250 respondents completed a survey. Using structural equation modeling (SEM) technique, the results reveal the effects of Esthetics(indulged in environments) and Escapism(diverging to a new self) that impact on walking tourist satisfaction and on revisit intention indirectly. Overall, finding of this study enhance the theoretical progress on the experiential concept in walking tour and offer important implication for walking tour marketers.