• Journal of the Korean Society for Library and Information Science
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• v.56 no.1
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• pp.321-345
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• 2022

Public libraries have been facing new challenges as the number of channels providing information resources has been increasing due to information and communication technology development. The perception of public libraries of the general public is that they should continue to play a substantial role in information services. However, the libraries' environments are changing, and the public's needs are diversifying, so public libraries also need to differentiate themselves from other organizations that provide similar services. This paper proposes branding as a solution to create differentiation. The study conducted a questionnaire survey with Koreans in their 20s. A series of statistical tests with the survey data showed the impact of the brand association elements on customer satisfaction and brand loyalty and identified unique factors in public libraries. For example, Brand associations such as material-based services, benefits, and attitude affected both dependent variables. On the other hand, the non-product association such as space/place images did not. Based on these findings, we provided implications for introducing branding in public libraries.

• The Journal of the Korea Contents Association
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• v.22 no.10
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• pp.114-131
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• 2022

The goal of this study is to examine the impact of time perspective and life satisfaction of government and public institution employees on organizational SNS attitude and word-of-mouth effect. A total of 136 incumbent employees participated in this online survey. It was found that past-positive, present-hedonistic, and future time perspective positively affected life satisfaction and the organizational SNS attitude. Meanwhile past-negative time perspective negatively affected life satisfaction only, present-fatalistic time perspective did not negatively affect life satisfaction and organizational SNS attitude. Finally, life satisfaction showed a positive impact on word-of-mouth effect via organizational SNS attitude. By identifying psychological underpinnings of time perspective and life satisfaction, this study will provide theoretical and practical implications regarding internal communication and the effective management of government and public institution-operated SNS.

• Journal of the Korean Society for Library and Information Science
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• v.56 no.1
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• pp.151-173
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• 2022

The concept of the sharing economy, which has shifted the economic paradigm from possession to access to resources, is consistent with the traditional and current roles of public libraries. Thus, this research empirically analyzed the influence relationships between public library use and the sharing economy. Results showed that participation in public library programs serves as a motivational factor for satisfaction with and trust in the sharing economy, while the use of public library facilities and equipment is correlated with attitudes toward and participation in the sharing economy. The use of library collections positively influences sharing intangible resources such as knowledge, information, and personal experience. By contrast, checking out library resources negatively influences the recognition of economic benefits from sharing, which is contrary to claims of library communities. Based on these results, public libraries should aim to have a complementary effect on the sharing economy founded not only on information networks but also human networks grounded in social relationships.

• Journal of Korean Library and Information Science Society
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• v.35 no.4
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• pp.129-147
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• 2004

This study is to investigate extensively the negative word-of-mouth responses and intentions of the public library users. It selects and analyzes empirically some of the antecedents of the complaining behaviors including severity of dissatisfaction attitude toward complaining, difficulty of the complaining, likelihood of success, product/service importance, external attributions, loyalty, and former experience of complaining. Final data through questionaries are obtained from 497 unsatisfied adult public library users in Taegu Metropolitan City, 443 of them analysed with SPSS 12.0 for Windows.

• The Journal of the Korea Contents Association
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• v.21 no.9
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• pp.360-371
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• 2021

The advent of virtual currencies has heightened interest in the Central Bank Digital Currency (CBDC) issued by the central bank. Recently, central banks in some countries have already decided to issue CBDCs or are in the test phase. This study will be an opportunity to compare public and private perceptions of central banks and explore various issues related to the introduction of CBDCs in the future through analysis methods of big data.

• Journal of the Korean Society for information Management
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• v.27 no.3
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• pp.189-206
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• 2010

This research analysed 73 samples to find out the recognition of librarians working in domestic public libraries from the information user's views. This research analyzed public library user's usual recognition level of librarian's work attitude, qualification, and service lever based of group of gender. For this, this research stands on the basis of previous researches and 3 types of modified questionnaire; recognition level of librarian's work attitude, recognition level of librarian's qualification, and recognition level of communication between librarians and information users using on nominal scale and interval scale. The research's result showed study outcome of librarian's work attitude was generally low with the mean of 2.81. Second, librarian's qualification of being a specialist was low with the mean of 2.84. Lastly, satisfaction of communication service level between information users and librarians was low with the mean of 2.89. Male and Female groups showed the difference of acknowledgement between each questions.

• Journal of the Korean Society of Marine Environment & Safety
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• v.21 no.5
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• pp.492-500
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• 2015

This paper attempts to analyze the public's attitudes about the Saemangeum development project and its impact on marine environment with the data from a national survey of 1,000 households obtained by a professional survey firm with face-to-face interviews using two split samples: a sample of 400 households in on-site area (Saemangeum area) and a sample of 600 households in off-site area (the nation except for Saemanguem area). More specifically, ordered probit model is employed to investigating the factors affecting the public attitudes to the Saemanguem development project. The results show that over 70 percentage of respondents in both the samples opposed Saemanguem development project when they considered its economic gain and impacts on marine environment at the same time. Futhermore, over 90 percentage of respondents judged that environmental management of Saemanguem open sea is necessary. Therefore, making appropriate actions are required to manage marine environment of Saemanguem open sea.

• The Science & Technology
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• s.527
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• pp.67-69
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• 2013

• Journal of Digital Convergence
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• v.15 no.10
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• pp.161-171
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• 2017

In recent years, the authenticity of leaders has become an important issue in leadership research. It is because the sincerity of the leader exerts a great influence on the behavior, attitude and performance of members of the organization. This study examines the effect of authentic leadership on organizational commitment, organizational citizenship behavior and job performance, and empirically analyzes whether the effect varies depending on public organizations and private organizations. The survey administered through a questionnaire was conducted for members of public corporations and private companies in Korea. Of the collected questionnaires, 444 were used in the analysis. Empirical results were verified by factor analysis and regression analysis using SPSS/WIN 23.0 and STATA 14.0. Results show that leadership had a positive effect on organizational commitment, organizational citizenship behavior, and job performance and the effect was significant in both public and private organizations.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.17 no.3
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• pp.147-163
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• 2022

The relocation policy of public Institutions throughout provincial areas that implemented for the purpose of "balanced national development" finished in 2019 with the last relocation of the Korea Institute of Science & Technology Evaluation and Planning, which moved to Chungbuk Innovation City. Electric power public corporations also completed relocation program over eight regions across the nation. This study was conducted empirically to identify the structural relationship between the public service motivation and job attitude. In this, the relationship of organizational change, particularly occurred by the regional relocation, with the psychological state of these organization members (experienced direct changes and got substantial impacts in various aspects such as psychological, economic and living environment, etc.,) was studied. This study aims to seek early organizational stabilization ideas for electric power public corporations after relocation, and to present some implications that can contribute to the secondary relocation of public institutions to local areas. This study shows the statistically significant relationship between the psychological state occurred by relocation and organizational commitment. The result shows that the higher the expectation levels, the higher the degree of organizational commitment, while anxious psychological state has no relation with that. Additionally, expectation level has no significant functional relation with turnover intention. Followings are the major conclusions revealed in this study; The stronger the anxious psychological state, the higher the turnover inducement goes up. The higher the expectation levels, the higher the public service motivation grows, and the higher the anxiety psychological state, the public service motivation lowers. The organizational commitment grows according to the public service motivation proportionally, but the turnover inducement intention is weak. The moderating effect of public service motivation between the expectation of organizational change and turnover intention was not significant, but it was analyzed that the moderating effect of public service motivation formed a significant relationship with other anxiety psychology. The expectation levels of employees of electric power public corporations has grown up after moving to provincial areas. Relationship between the expectation mind and the turnover inducement has decreased after local relocation.