• Journal of Korean Library and Information Science Society
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• v.38 no.1
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• pp.3-28
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• 2007

It is thought that the various PRs of public library are the PR within the jurisdiction. outside the jurisdiction, by print media. by audio-video media. by fixture. by event. by media outlet. by campaign, through cyber space. and through associated organization. But the strategy of PR from this study is followed. First. the team for PR should be organized. Second. the librarian for PR should be distributed. Third, the budget for PR should be raised. Forth. the organizations of community should be made the full use of for PR. Fifth, the media outlet of the community should be made the best use of. Sixth. the news letter published by public library should be utilized. Seventh. the internet homepage of public library should be made good use of.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.21 no.4
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• pp.5-15
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• 2010

In order to reconstruct the concept on the public relations of public libraries, this study builds a theoretical background on the public relations of public libraries and tries to systemize the public relations of public libraries utilizing the Linkage System by Grunig & Hunt. Emphasizing the importance of the communication between the organization and its environment, Grunig & Hunt theoretically systemized the Linkage System of the organization. Adopting the Linkage System, this study tries to conceptualize the subjects, objects, directions, contents, and methods on the public relations of public libraries.

• Journal of the Korean Society for Library and Information Science
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• v.46 no.1
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• pp.223-240
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• 2012

This study aimed to enhance our understanding of the public relations of public libraries through newspaper article analysis. Thus, this study built a theoretical background on the public relations of public libraries through newspaper articles. It examined newspaper articles on Eunpyeong Public Library in 2010 according to newspaper classification, article type, and article content among others. Accordingly, this exploratory case study, which used the methods of content analysis, interview, and site visit, analyzed them, with emphasis on such factors as the subjects, objects, direction, contents, and methods that influenced the public relations of public libraries.

• Journal of Korean Library and Information Science Society
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• v.41 no.2
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• pp.5-25
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• 2010

This study attempts to compare Jeonju Municipal Library(JML) and RCPL(Richland County Public Library). It was expected that the comparison would give public librarians some suggestions as to their libraries' strengths and weaknesses. JML has shown some weaknesses compared to RCPL, specially, in the quality and quantity sections of resources, budgets, areas of library, public relations, circulations, reading club enrollment are strengths of RCPL, compared to JML. However, JML has the strength in the participation of a lot of volunteers and visitors to the library. JML should extend and publicize the high service quality as the citizens' library.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.33 no.3
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• pp.103-122
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• 2022

The purpose of this study is to suggest for utilization of supporters to promote public libraries. To achieve the study purpose, in-depth interview with nine public library supporters of two public libraries was conducted. The data were analyzed using a qualitative method. The order in which the data analyzed is as follows: segmenting, first coding, in-depth coding, and theme discovery. According to the study results, the followings were suggested for the operation of public library supporters: 1) needed to assign roles based on supporters' capabilities and personal characteristic, 2) needed proactive role by the librarian in charge, 3) needed proactive role by the public library, 4) needed adequate rewards, 5) needed prior education about the public library.

• Journal of the Korean Society for Library and Information Science
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• v.49 no.2
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• pp.275-290
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• 2015

Cooperation between school libraries and public libraries is one of strategies to use the libraries'resources effectively and foster an educational role of librarians by providing good services to children and young adults. According to analysis results of the questionnaire on their cooperation, they sympathize necessary of cooperation between school libraries and public libraries and consider programs and materials as the most necessary part of mutual cooperation. They recognize that lack of awareness and attention obstructs their coordination in common. The teacher librarians promote the programs and services for children and young people of the public libraries, the public librarians also introduce their programs to the school libraries and discuss purchasing and providing educational materials with the teacher librarians. Finally, they assist that assignment of professional workforce and network operation are necessary to improve inter library collaboration.

• Journal of the Korean Society for Library and Information Science
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• v.56 no.4
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• pp.129-159
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• 2022

This study generated primary data for supporting the place branding as a part of the library advertising and marketing strategies to increase public library visits. The literature review enabled the use of the place branding concepts to discover the relationships among the constituent parts, factors, expected outcomes, and loyalty, then to develop the research model and the hypothesis, which were verified using the Structural Equation Model. There were 34 research hypotheses, of which 21 were adopted. The place image factors such as library reliability, library reciprocity, and library safety were found to be significant. This study derived social contribution value as new place value and place image factors as the potential brand image of public libraries. It helped select the place image factors that best fit the local library's core values (i.e., place value). This study is meaningful because it is a fundamental study to introduce place branding in public libraries as an advertising and marketing strategy. And it is expected that public libraries will grow into high-quality brands with high awareness, loyalty, and secure leadership in the local community.

• Journal of the Korean Society for Library and Information Science
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• v.54 no.1
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• pp.51-70
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• 2020

The study strives to shed a light on the users' perception and demand on public libraries in Busan area through a survey asking the facility, materials and service conditions in public libraries. Data are drawn from a survey with three hundred respondents. The survey was implemented to figure out current status and needs regarding library facility, materials, and cultural programs. Supporting data are collected via interview as well. Since this paper discusses such an issue as current situation in public libraries, this study could provide the policy makers with basic information in developing and improving public library programs in Busan area.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.12 no.2
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• pp.105-124
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• 2001

As designing webpage has become part of daily life, the public library tends to use the webpage for the information service and the public relations as well. In this context, this study explores the theoretical background on the webpage of public libraries； investigates and analyzes, based on previous studies, the webpage of public libraries in Seoul in terms of its informations structure and contents : and suggests some recommendations, through designing and controlling, for the effective use of the webpage of public libraries.

• Journal of Korean Library and Information Science Society
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• v.44 no.1
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• pp.279-303
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• 2013

The purpose of this study is to suggest public library service positioning strategies for the segmented markets according to public library service users' loyalty. To achieve the study purpose, this study conducted interview with public library users. Qualitative method was utilized to analyze the data. The following public library service positioning strategies for the both segmented groups were suggested: 1) expanding of bookmobile service and utilization of shuttle bus, 2) regular and systematic user study, 3) diversification of public library service promotion methods, 4) user survey, 5) internal marketing, 6) increasing environmental quality of public library services, and 7) provision of reading programs for preschoolers, students, and their parents.