• Title/Summary/Keyword: 공간 소비의사결정

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Application of Spatial Information Technology to Shopping Support System (공간정보기술을 활용한 상품구매 지원 시스템)

  • Lee, Dong-Cheon;Yun, Seong-Goo
    • Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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    • v.28 no.2
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    • pp.189-196
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    • 2010
  • Spatial information and smart phone technology have made innovative improvement of daily life. Spatial and geographic information are in practice for various applications. Especially, spatial information along with information and telecommunication technology could create new contents for providing services for convenient daily life. Spatial information technology, recently, is not only for acquiring location and attribute data but also providing tools to extract information and knowledge systematically for decision making. Various indoor applications have emerged in accordance with demands on daily GIS(Geographic information system). This paper aims for applying spatial information technology to support decision-making in shopping. The main contents include product database, optimal path search, shopping time expectation, automatic housekeeping book generation and analysis. Especially for foods, function to analyze information of the nutrition facts could help to improve dietary pattern and well-being. In addition, this system is expected to provide information for preventing overconsumption and impulse purchase could help economical and effective purchase pattern by analyzing propensity to consume.

A Study on University Students' Types of Spatial Consumptive Decision Behavior for Development of a Creative Square on Campus (창의스퀘어 캠퍼스조성을 위한 대학생의 공간 소비의사결정유형에 관한 연구)

  • Yang, Hye-Jin;Kim, Nam-Hyo
    • Journal of the Korean Institute of Educational Facilities
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    • v.18 no.5
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    • pp.61-71
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    • 2011
  • The purpose of this paper is to analyze university students' types of spatial consumptive decision behavior in order to provide a guideline on development of creative squares on campus. In particular, it is investigated how student's general characteristics, such as gender, age and major, awareness of creative squares, and preferred spatial types have influence on types of spatial decision consumptive behavior. In addition, correlations among the factors and types are analyzed. As a specific method for gathering information, a questionnaire composed of 46 questions was drawn up to conduct a survey of 206 students of S University in Seoul. The collected data from the survey were analyzed using SPSS windows v17.0. Based on a few previous works, the spatial consumptive decision behavior is classified into four types with Crombach ${\alpha}=0.794$ : 'Exploration' type, 'Experience' type, 'Showing-off type, and 'Trend-Following' type. The main results of this paper can be summarized as follows. First, all factors that affect spatial consumptive decision behavior are more or less correlated with one another. Second, awareness of creative square is significantly different according to the age and major of students. Third, in general, the 'Exploration' type embraces the largest number of students, followed by 'Experience' type, 'Showing-off type, and 'Trend-Following' type. Fourth, the portion of students belonging to each type is a little different according to the major of students. Finally, each type of spatial consumptive decision behavior is highly correlated with the gender and preferred spatial types of students. It was also found that all types of students prefer three to five specific spatial types. Accordingly, the identified spatial types can be exploited in developing a creative square in campus. The results of this paper are expected to expedite follow-up research on creative squares on campus under various conditions.

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국내외 지리정보시스템의 활용현황과 전망

  • Yu, Geun-Bae
    • 정보화사회
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    • s.108
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    • pp.38-41
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    • 1996
  • 날이갈수록 정보가 중요한 자원으로 부각되고 있다. 현대를 정보의 홍수로 특징짓기도 하지만, 정작 의사결정에 사용할 수 있는 정보는 매우 귀한 시대이기도 하다. 쓸만한 정보가 귀하다는 데에는 여러가지 원인이 있다. 홍수처럼 밀려드는 낮은 질의 정보를 종합하여 농축시키거나, 잘못된 정보를 걸러내는 능력이나 기술이 마련되지 못한 탓도 한 몫을 차지하고 있다. 좋은 정보에 대한 수요가 폭발적으로 늘어남에 따라 여러가지 정보시스템이 개발되어 왔다. 이 가운데 지리정보시스템(GIS)은 생산활동과 소비활동이 영위되는 공간에 관련된 정보를 다루는 것이다. GIS는 다양하고도 강력한 기능을 가지고 있기 때문에, 계획기관에서 집행기관, 그리고 사후관리기관에 이르기까지 다양한 기관에서 폭넓게 사용되고 있다. 따라서 GIS에 대한 견해나 반응도 다양하다.

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The Effect of SNS Ad Types on Adolescents' Decision-making (SNS광고의 각 유형이 청소년의 구매의사결정에 미치는 영향 -페이스북을 중심으로-)

  • Jeong, Ga-Hyun;lee, Byeong-Gwan
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2016.10a
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    • pp.507-510
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    • 2016
  • SNS connect off-line and on-line so that it forms a relationship by sharing users' life and interests. Especially, marketing through SNS is not only economical also it spreads in the fast pace. Thus, many enterprise recognize SNS as a part of platform of ads and they are constantly investing on SNS ads. Also, with the spread of smartphones, the rate of adolescents who use SNS has soared and the rate of exposure to SNS ads also has increased. However, SNS ads have great impact on adolescents'decision-making, because their values of decision-making has not been well developed so that they are easy to influenced by external factors. Therefore, this study aims to understand the effect of SNS ads on adolescents'decision-making.

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A Study on the Value Factors of Culture Consumers for Corporate Culture Marketing through Big Data Techniques (빅데이터 기법을 통한 기업 문화마케팅을 위한 문화소비자의 가치 요소 연구)

  • Oh, Se Jong
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.1
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    • pp.31-36
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    • 2020
  • Corporate Culture Marketing is a marketing tool that enhances a company's cultural image or conveys its image through culture. Culture Consumer value analysis is important predictive data in identifying the value and pursuit of life in individual consumption behavior, explaining the choice behavior of culture consumers, and serves as the basis for decision making. The research method was linked to the text mining and opinion mining techniques of big data, and extracted positive, negative and neutral words. The analysis targets culture consumers participating in concerts at Hyundai Card's 'Super Concert', which is subject to domestic consumers, and CJ ENM's 'KCON', which is subject to foreign consumers. The culture consumer value elements of corporate culture marketing are the basic conditions, and they were derived as 'Consensus Communication (Expression of Sensibility)', 'Participation Sharing(VIP Belonging)', 'Social Change Issue', 'Differentiating Services', 'Price Discount Benefit' and 'Location Quality'. In the future, we will need to foster 'Culture Technology Marketers' and apply them in areas such as arts management planning, cultural investment, cultural distribution, cultural space, Corporate Culture, CSR and K-pop marketing to enhance corporate interests and brand value and enhance brand value.

A Time Series Analysis of Urban Park Behavior Using Big Data (빅데이터를 활용한 도시공원 이용행태 특성의 시계열 분석)

  • Woo, Kyung-Sook;Suh, Joo-Hwan
    • Journal of the Korean Institute of Landscape Architecture
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    • v.48 no.1
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    • pp.35-45
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    • 2020
  • This study focused on the park as a space to support the behavior of urban citizens in modern society. Modern city parks are not spaces that play a specific role but are used by many people, so their function and meaning may change depending on the user's behavior. In addition, current online data may determine the selection of parks to visit or the usage of parks. Therefore, this study analyzed the change of behavior in Yeouido Park, Yeouido Hangang Park, and Yangjae Citizen's Forest from 2000 to 2018 by utilizing a time series analysis. The analysis method used Big Data techniques such as text mining and social network analysis. The summary of the study is as follows. The usage behavior of Yeouido Park has changed over time to "Ride" (Dynamic Behavior) for the first period (I), "Take" (Information Communication Service Behavior) for the second period (II), "See" (Communicative Behavior) for the third period (III), and "Eat" (Energy Source Behavior) for the fourth period (IV). In the case of Yangjae Citizens' Forest, the usage behavior has changed over time to "Walk" (Dynamic Behavior) for the first, second, and third periods (I), (II), (III) and "Play" (Dynamic Behavior) for the fourth period (IV). Looking at the factors affecting behavior, Yeouido Park was had various factors related to sports, leisure, culture, art, and spare time compared to Yangjae Citizens' Forest. The differences in Yangjae Citizens' Forest that affected its main usage behavior were various elements of natural resources. Second, the behavior of the target areas was found to be focused on certain main behaviors over time and played a role in selecting or limiting future behaviors. These results indicate that the space and facilities of the target areas had not been utilized evenly, as various behaviors have not occurred, however, a certain main behavior has appeared in the target areas. This study has great significance in that it analyzes the usage of urban parks using Big Data techniques, and determined that urban parks are transformed into play spaces where consumption progressed beyond the role of rest and walking. The behavior occurring in modern urban parks is changing in quantity and content. Therefore, through various types of discussions based on the results of the behavior collected through Big Data, we can better understand how citizens are using city parks. This study found that the behavior associated with static behavior in both parks had a great impact on other behaviors.

Review and Prospects on International Physical Distribution Studies of Geography in the Globtlization Era (세계화 시대의 국제물류 연구동향과 과제)

  • 한주성
    • Journal of the Economic Geographical Society of Korea
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    • v.1 no.1
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    • pp.57-74
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    • 1998
  • Recently. the interest in Physical distribution has increased in economic geography This paper aims to review and prospect the internatonal physical distribution studies of international trade and international freight flows. And it has examined the changes in methodology of international physical distribution. Author has defined international physical distribution as the physical distribution of international trade and international freight flow The results are as follows : (1) As the methodology of international physical distribution studies developes, the physical distribution should be recognized not only as transportation phenomenon but also as total logistics which is understood as the combination of production and consumption including information flow. (2) The studies about model of international physical distribution flow ill need to study regional relations including urban, in the future. And economic geography and location theory adding culture and behaviour elements will be restructured, because not only state but also multinational corporation appear as trade subject in global economy. (3) The studies for the relation of habor and its hinterland in Physical distribution need to analyze the factors causing habor use with decision-making behaviour of corporation. (4) After oil crisis. as air freight is important, the studies for hinterland and foreland of freight centering international airport are needed because of necessity of light and small freight. flexible Production system, free trade, and high speed freight transportation of freshing food and flowers and so forth.

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Development of a Soil Distribution Method and Equipment Operation Models Using Worker's Heuristics (작업자의 휴리스틱을 적용한 토량배분 및 장비운영 모델 개발)

  • Lim, So-Young;Kim, Sung-Keun;Ahn, Seo-Hyun
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.36 no.3
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    • pp.551-564
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    • 2016
  • Earthworks are the fundamental steps in a construction job, and are mainly comprised of smaller tasks performed by construction machinery. The productivity of the construction job can be improved by optimizing excavation, filling, and other such operations. Earthworks involve a lot of mechanical work performed by the collaboration between various kinds of construction equipment, which in turn leads to higher fuel consumption. Actual earthworks depend mostly on the intuition and experience of the driver of the machines, thus leading to inefficiency and environmental problems caused by unnecessary emission of carbon, Recently automated and information-oriented technologies are consistently being researched towards the improvement of efficiency of earthworks in the construction industry. The present research involves the introduction and understanding of the decision-making elements of heuristics which can be applied to the earthwork planning. A method is also suggested for creating an effective work path for construction machine to perform task packages (TP) for cutting and filling processes. A simulation test is performed to verify the effectiveness of suggested methods in terms of space interference and total moving distance of construction equipment.

Development of Bivalve Culture Management System based on GIS for Oyster Aquaculture in GeojeHansan Bay (거제한산만 굴 양식장에 대한 GIS 기반 어장관리시스템 개발)

  • Cho, Yoon-Sik;Hong, Sok-Jin;Kim, Hyung-Chul;Choi, Woo-Jeung;Lee, Won-Chan;Lee, Suk-Mo
    • Journal of the Korean Society of Marine Environment & Safety
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    • v.16 no.1
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    • pp.11-20
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    • 2010
  • Oyster production is playing an important role in domestic aquaculture, but facing some problems such as exports decrease, a slowdown in domestic demand and marine environmental deterioration. In order to obtain the suitable and sustainable oyster production, suitable sites selection is an important step in oyster aquaculture. This study was conducted to identify the suitable sites for lunging culture of oyster using Geographic Information System(GIS)-based multi-criteria evaluation methods. Most of the parameters were extracted by Inverse Distance Weighted(IDW) methods in GIS and eight parameters were grouped into two basic sub-models for oyster aquaculture, namely oyster growth sub-model(Sea Temperature, Salinity, Hydrodynamics, Chlorophyll-a) and environment sub-model(Bottom DO, TOC, Sediment AVS, Benthic Diversity). Suitability scores were ranked on a scale from 1(leased suitable) and 8(most suitable), and about 80.1% of the total potential area had the highest scores 5 and 6. These areas were shown to have the optimum condition for oyster culture in GeojeHansan Bay. This method to identify suitable sites for oyster culture may be used to develop bivalve culture management system for supporting a decision making.

A Study of Design Education for the Public and its Development Direction (대중의 디자인교육문제와 발전방향에 관한 연구)

  • Cho, Kyu-Myung;Kim, Tae-Chul;Kim, Kyung-Sook
    • Archives of design research
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    • v.18 no.1 s.59
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    • pp.91-104
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    • 2005
  • In the past, the design education focused on the technique and skill to satisfy the production and consumption activities of a corporation based on beauty and practicality in the industrial age. Now, it's time to switchover to a life-quality enhancing education by harmonizing and meeting the public's physical and mental needs because design education is a character education which enhances the quality of life by uplifting people's aesthetic sense. This paper has emphasized on the importance of public education of design through the theoretical investigation on social environmental changes caused by the emergence of information society,,education problems, public education, and the necessity of design education. The reason why this study should be done has been suggested by investigating the necessity of this research and bringing up the issue. Furthermore, the current status and problems of public education on design have been analyzed. Then, based on the result, the development direction of design education has been suggested. This study can be concluded as follows: First, the design education should change from its vertical structure to a horizontal one. It should be widely spread to the public, getting off from its privatization for a certain group. Second, designers and the public should correct their way of thinking about design. The ordinary people as well as the designers should cultivate their capability to find and take care of design related issues in their everyday lives. Third, all people should be the subject of design education for the public. As a part of cultural education on the public's aesthetic sense, design education should be reborn as a field of study in which a sound public culture can be developed by the integration of human life and culture, exceeding the limit of school curriculum.

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