• Title/Summary/Keyword: 공간 분류

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Semantic Network Analysis of Trends in Hyundai Motor's Corporate Cultural Marketing (언어 네트워크 분석을 통한 현대자동차의 기업 문화마케팅 변화 연구)

  • Kim, Junghyun;Lee, Jin Woo
    • Korean Association of Arts Management
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    • no.51
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    • pp.75-102
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    • 2019
  • This study aims to figure out the progression of Hyundai motor's corporate cultural marketing by conducting semantic network analysis. Although the previous research has focused on conception, categorization, impact, and performance of cultural marketing, they hardly pay attention to changes in cultural marketing over time. To explore the identified gap, we collected 2,315 articles concerning Hyundai motor's cultural marketing on daily newspapers printed from 2001 to 2018. The 18-year time period was classified into four periods, and lists of words were extracted and analyzed by Korean language analysis program, Textom and social network analysis program, called 'UCINET'. The outcome of our analysis indicates that Hyundai Motor's cultural marketing has been developed from the strategy of merely increasing sales to the means of distinguishing their corporate and brand identity. In the early 2000s, the words 'customer', 'The Age of Great Paintings: Rembrandt and the 17th century Dutch paintings', and 'performances' were extracted with high frequency. It shows Hyundai Motor held performance-oriented events and provided benefits to specific consumer groups under the type of 'Cultural Promotion'. In addition, as the exhibition sponsored by Hyundai motor was reported in the media with high publicity effect, the concept of 'Cultural Support' is also emerged. In the late 2000s, the top exposures were 'Seoul Arts Center' and 'Seoul Metropolitan Symphony Orchestra'. Under the concept of 'Cultural Support', both organizations and cultural events were sponsored by Hyundai motor. Hyundai Motor has the tendency to cooperate with high profile parties who have already accomplished high publicities to attract social interests and issues. In the early 2010s, Hyundai Motor created cultural marketing brand and space ('Brilliant' and 'Hyundai Art Hall') that broadened the potential target groups, which represented both 'Cultural Support' and 'Cultural Enterprise'. In the middle and late of the 2010s, as shown by the high frequency of 'brand' and 'global', Hyundai Motor has focused on the global market and viewpoint has expanded to brand building focusing on the type of 'Cultural Enterprise'.

An Analysis of Urban Environment Characteristics Influencing on Satisfaction of Residential Environment (주거환경 만족에 영향을 미치는 도시환경 특성 분석)

  • Park, Hoon
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.8 no.1
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    • pp.1-16
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    • 2018
  • A residential space where a person lives in may change following the flow of time and it has evolved in various shapes through the development process of a city. In particular, after the 1900s when the modern urban planning was first applied in full-scale, the urban environment and residential environment have formed cities through systematic planning. Under the assumption that the level of satisfactory life for urban residents residing in such an urban environment would be influenced mutually with the residential environment and urban environment to carry out this study, and as for the methodology of this study, the questionnaire was implemented with the subject of residents in Seoul City and analysis was implemented for regression analysis through SPSS 20.0 program. The results of the study are shown as follows. First, the relationship of the residential environment and urban environment is classified for convenience, safety and pleasance to have the important implication, and the level of satisfaction for the residential environment is analyzed to show implications with influence on the level of satisfaction for settlement consciousness. Second, the relationship of influence of residential environment on the settlement consciousness with the characteristics of urban environment is statistically noticeable and the stability and pleasance would have the statistically noticeable influence on satisfactory residential environment and the convenience would not render noticeable influence. And, third, under the characteristics of urban environment, convenience does not have direct influence on the settlement consciousness and it is confirmed to influence on the settlement consciousness indirectly only through the satisfaction of variation in the residential environment.

A Study on the Brand-imprinting Effects of Utilizing Interactive Media Installation -Focusing on interactive marketing targeted at consumers in their 20s and 30s- (설치형 인터랙티브 미디어 활용을 통한 브랜드 각인효과에 관한 연구 -20~30대 소비자를 대상으로 한 인터랙티브 마케팅을 중심으로-)

  • Moon, Ha Na;Choe, Jong Hoon;Park, Seung Ho
    • Design Convergence Study
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    • v.14 no.1
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    • pp.47-61
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    • 2015
  • Along with the advent of the digital era, the media environment in which an informant would convey information one-sidedly has evolved more towards engaging customers to actively participate and produce contents themselves. This change in content consumption behavior has brought about the new marketing paradigm. The new communication strategy is interactive marketing, which enhances brand-imprinting Effects, and has been consistently proposed these days. This study aims to examine these brand-imprinting effects through an empirical study and to propose an application plan. Therefore, methods of approach for engaging customers' participation and the methods of experiences are categorized by types through the case analysis of various domestic as well as international interactive marketing techniques. In addition, in-depth interviews have been carried out in order to verify the influence of interactive marketing on brand-imprinting effects. Through the interview, potential needs of customers were found. Based on the findings, marketing strategies that utilize interactive media installation for brand-imprinting effects have been constructed. First, to utilize a space for a medium of communication between customers and advertising media. Second, using storytelling as a construct that focuses on the individual's situation. Third, to design interactions that are proper to the situation and context.

A Fundamental Study on Laboratory Experiments in Rock Mechanics for Characterizing K-COIN Test Site (K-COIN 시험부지 특성화를 위한 암석역학 실내실험 기초 연구)

  • Seungbeom Choi;Taehyun Kim;Saeha Kwon;Jin-Seop Kim
    • Tunnel and Underground Space
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    • v.33 no.3
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    • pp.109-125
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    • 2023
  • Disposal repository for high-level radioactive waste secures its safety by means of engineered and natural barriers. The performance of these barriers should be tested and verified through various aspects in terms of short and/or long-term. KAERI has been conducting various in-situ demonstrations in KURT (KAERI Underground Research Tunnel). After completing previous experiment, a conceptual design of an improved in-situ experiment, i.e. K-COIN (KURT experiment of THMC COupled and INteraction), was established and detailed planning for the experiment is underway. Preliminary characterizations were conducted in KURT for siting a K-COIN test site. 15 boreholes with a depth of about 20 m were drilled in three research galleries in KURT and intact rock specimens were prepared for laboratory tests. Using the specimens, physical measurements, uniaxial compression, indirect tension, and triaxial compression tests were conducted. As a result, specific gravity, porosity, elastic wave velocities, uniaxial compressive strength, Young's modulus, Poisson's ratio, Brazilian tensile strength, cohesion, and internal friction angle were estimated. Statistical analyses revealed that there did not exist meaningful differences in intact rock properties according to the drilled sites and the depth. Judging from the uniaxial compressive strength, which is one of the most important properties, all the specimens were classified as very strong rock so that mechanical safety was secured in all the regions.

Monitoring of Groundwater quality according to groundwater use for agriculture (농업용 지하수 사용에 따른 지하수질 모니터링 평가)

  • Ha, Kyoochul;Ko, Kyung-Seok;Lee, Eunhee;Kim, Sunghyun;Park, Changhui;Kim, Gyoo-Bum
    • Proceedings of the Korea Water Resources Association Conference
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    • 2020.06a
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    • pp.30-30
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    • 2020
  • 본 연구에서는 여름철에 농업용수(벼농사용)로서 집중적으로 지하수를 사용하는 지역에서 시기별 지하수 사용에 따른 지하수 수질변화를 평가하기 위해 수행되었다. 연구지역은 충남 홍성군 양곡리와 신곡리 일부를 포함하는 면적 2.83 ㎢(283.3 ha)에 해당하는 지역이다. 연구지역 지하수 수질의 공간적 분포 및 시간적 변화 특성 평가를 위하여 2019년 2회(7월, 10월)에 걸쳐 지하수 관정(21개소)에 대하여 조사 및 분석을 수행하였다. 지하수 샘플은 현장에서 온도(T), pH, 용존산소(DO) 및 전기전도도(EC), 산화환원전위(Eh) 등을 측정하였고, 실험실에서 주요 양이온 및 미량원소(Ca, Mg, Na, K, Si, Sr), 음이온(F, Cl, Br, NO2, NO3, PO4, SO4), 알칼리도, 용존 유기탄소(DOC)와 용존 유기물(DOM) 등을 분석하였다. 지하수 수질조사 결과, 전체의 14~15개소(67~71%)가 Ca-HCO3 유형으로 분류되었으며, 다음으로는 Ca-Cl 유형이 4~5개소(19~24%)가 관찰되었다. 얕은 심도의 관정에서 상대적으로 심도가 깊은 관정보다 대부분 성분(TDS, Ca, Mg, Na, K, Cl, SO4, HCO3, DOC)에서 높은 농도를 나타내었다. 지하수의 수질자료를 이용하여 다변량통계분석법인 주성분분석(PCA: Principal Components Analysis)과 계층적 군집분석(HCA: Hierachical Cluster Anlaysis)를 수행한 결과, 초기 3개 주요 고유성분(eigenvalue)는 PC1 54.0%, PC2 14.2%, PC3 12.3%로 전체 분산의 88.3%를 설명할 수 있었다. PC1은 Ca, Mg, Na, K, Cl, SO4, DOC가 주요한 영향 인자였으며 PC2는 HCO3, NO3, DO에 영향 받음을 확인하였다. 계층적 군집분석 결과, 연구지역 지하수는 Na-Cl 유형의 C-3 관정을 제외하고는 크게 두 그룹으로 구분되어 졌다. 다변량통계분석의 결과에서도 수리지화학, 동위원소, 용존유기물 등의 특성에서 나타나는 것과 유사한 연구지역의 수질특성을 확인할 수 있었다. 연구지역은 차시기 동안 수질변화는 일부 관정을 제외하고는 유의할 만한 수준으로 관찰되지는 않았고, 지하수 사용에 따른 지하수위 회복도 빠르게 진행되고 있는 것으로 나타났다.

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Enhancement of Geomorphology Generation for the Front Land of Levee Using Aerial Photograph (항공영상을 연계한 하천 제외지의 지형분석 개선 기법)

  • Lee, Geun Sang;Lee, Hyun Seok;Hwang, Eui Ho;Koh, Deuk Koo
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.28 no.3D
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    • pp.407-415
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    • 2008
  • This study presents the methodology to link with aerial photos for advancing the accuracy of topographic survey data that is used to calculate water volume in urban stream. First, GIS spatial interpolation technique as Inverse Distance Weight (IDW) and Kriging was applied to construct the terrain morphology to the sand-bar and grass area using cross-sectional survey data, and also validation point data was used to estimate the accuracy of created topographic data. As the result of comparison, IDW ($d^{-2}_{ij}$, 2nd square number) in Sand-bar area and Kriging Spherical model in grass area showed more efficient results in the construction of topographic data of river boundary. But the differences among interpolation methods are very slight. Image classification method, Minimum Distance Method (MDM) was applied to extract sand-bar and grass area that are located to river boundary efficiently and the elevation value of extracted layers was allocated to the water level point value. Water volume with topographic data from aerial photos shows the advanced accuracy of 13% (in sand-bar) and 12% (in grass) compared to the water volume of original terrain data. Therefore, terrain analysis method in river linking with aerial photos is efficient to the monitoring about sand-bar and grass area that are located in the downstream of Dam in flooding season, and also it can be applied to calculate water volume efficiently.

Development of Life Science and Biotechnology by Marine Microorganisms (해양 미생물을 활용한 생명과학 및 생명공학 기술 개발)

  • Yongjoon Yoon;Bohyun Yun;Sungmin Hwang;Ki Hwan Moon
    • Journal of Life Science
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    • v.33 no.7
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    • pp.593-604
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    • 2023
  • The ocean accounts for over 70% of the Earth's surface and is a space of largely unexplored unknowns and opportunities. Korea is a peninsula surrounded by the sea on three sides, emphasizing the importance of marine research. The ocean has an extremely complex environment with immense biological diversity. In terms of microbiology, the marine environment has varying factors like extreme temperature, pressure, solar radiation, salt concentration, and pH, providing ecologically unique habitats. Due to this variety, marine organisms have very different phylogenetic classifications compared with terrestrial organisms. Although various microorganisms inhabit the ocean, studies on the diversity, isolation, and cultivation of marine microorganisms and the secondary metabolites they produce are still insufficient. Research on bioactive substances from marine microorganisms, which were rarely studied until the 1990s, has accelerated in terms of natural products from marine Actinomycetes since the 2000s. Since then, industries for bioplastic and biofuel production, carbon dioxide capture, probiotics, and pharmaceutical discovery and development of antibacterial, anticancer, antioxidant, and anti-inflammatory drugs using bacteria, archaea, and algae have significantly grown. In this review, we introduce current research findings and the latest trends in life science and biotechnology using marine microorganisms. Through this article, we hope to create consumer awareness of the importance of basic and applied research in various natural product-related discovery fields other than conventional pharmaceutical drug discovery. The article aims to suggest pathways that may boost research on the optimization and application of future marine-derived materials.

Survey About Current Status of Pediatric and Adolescent Physical Therapy: Focus on Pediatric and Adolescent Rehabilitation Hospitals in Seoul and Gyeonggi Province (소아 청소년 물리치료 실태 조사: 서울 경기 지역 소아 청소년 재활병원을 중심으로)

  • Kim, Jeong-soo;Min, Kyoung-chul
    • Therapeutic Science for Rehabilitation
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    • v.12 no.4
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    • pp.67-80
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    • 2023
  • Objective : This study aimed to investigate the current status of physical therapy in children and adolescents. Methods : Sixty questionnaires from physical therapists treating children and adolescents with disabilities were analyzed. The questionnaire consisted of questions on physical therapy, participants, satisfaction, and the assessment of pediatric and adolescent physical therapy. Descriptive statistics and frequencies were used to investigate the current status, participants, and satisfaction. Differences between physical therapy participation difficulty, importance-ability of major aspects of pediatric and adolescent physical therapy, and therapy goal frequency were analyzed using paired T-test. Results : 11 to 15 cases (66.7%) and one-on-one treatment (95.0%) were performed independently (95.0%). The main ages of the subjects were preschool and school, the diagnoses were brain lesions and developmental delay, and treatment was conducted for up to 20 years or older. Satisfaction with pediatric and adolescent physical therapy was high (70.0%), as was the intensity of work (71.7%). Neurodevelopmental therapy, gait training, and goal-directed rehabilitation were the main treatments, and Gross Motor Function Measures of 88 and 66, respectively, were used. Respondents said that current fee system is inadequate (66.1%) and appropriate fee system is needed. Conclusion : This study extensively investigated the content of and factors related to pediatric and adolescent physical therapy. Based on the current situation, efforts to improve the expertise and continuity of pediatric and adolescent physical therapists and apply the latest treatment techniques are required.

The Spatial Patterns of Organic Matter Content and Macrobenthos during Summer in the Muan Bay Intertidal Zone, Korea (하계 무안만 조간대에서의 유기물 함량 및 대형저서동물의 공간 분포특성)

  • Eun Young Ko;Kyoung Seon Lee
    • Journal of Marine Life Science
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    • v.8 no.2
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    • pp.121-127
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    • 2023
  • The study was performed in order to understand the association between organic matter content in the sediments and the distribution of macrobenthos in the intertidal zone of the Muan bay. The sediment samples obtained from 21 sampling sites in August 2019 were analyzed for sediment composition and organic matter content (Ignition loss; IL and Total organic carbon; TOC). Further the macro benthos was sorted and enumerated. The sediments of inner area of bay has coarser composition where mouth part of bay, the sediments were predominantly silty. The highest organic matter content (both of IL and TOC) was measured at station 10 located near the Mokpo area while the lowest values was measured at station 20 adjacent to the north side of the bay. The 4 most abundant species accounted for more than 10% of all specimens were Assiminea sp., Musculista senhousia, Cerithideopsilla cingulate and Heteromastus filiformis. The maximum number of species and density were observed at station 10. Cluster analysis and non-metric multidimensional scaling (MDS) allow identification of four benthic assemblages based on species abundance. The correlation analysis revealed that there was a significant difference (p<0.05) in the density with TOC. Based on the analysis; it was found that the distribution of macrobenthos varied with the differences in sediment composition and organic matter content.

Characteristics of Plant Community of Willow Forest in the Wetland Protection Areas of Inland Wetlands (습지보호지역 버드나무림의 식물군락 특성)

  • Cho, Kwang-Jin;Lim, Jeoncheol;Lee, Changsu;Chu, Yeounsu
    • Journal of Wetlands Research
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    • v.23 no.3
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    • pp.201-212
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    • 2021
  • In wetland protection areas, a phytosociological research was conducted on willow forests, which plays an important ecological and environmental role and is the main material for ecological restoration. A total of 61 relevés were collected according to the Z-M(Zürich-Montpellier) school's method and the characteristics of plant communities and the composition of the species were identified. A total of 9 plant communities including 237 taxa were differentiated. Willow species showing the high r-NCD(relative net contribution degree) value in study areas were Salix koriyanagi, Salix chaenomeloides, Salix triandra subsp. nipponica, Salix gracilistyla and Salix pierotii. Poaceae was the most diverse in species, followed by Asteraceae, Apiaceae, Polygonaceae and Fabaceae. Life form type of willow forests in wetland protection areas was determined to be Th(therophytes)-R5(non-clonal form)-D4(clitochores)-e(erect form) type. The naturalized plants and invasive alien species were identified as 24 taxa and 4 taxa, respectively. Naturalized and disturbance indices were 10.1% and 41.4%, respectively. The results of the site-species ordination by Non-Metric Multidimensional Scaling(NMDS), wetland types and altitude gradient were the main ecological factors determining the spatial distribution of plant communities. Diversity index and evenness index were high in mountainous palustrine wetlands with relatively high altitude, and the disturbance index, naturalized index and appearance rate of annual plant were high in riverine and lacustrine wetlands with low altitude.