• Journal of the Korea Society of Computer and Information
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• v.16 no.1
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• pp.211-218
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• 2011

Customer relationship management (CRM) comprises a set of processes and nabbing systems supporting a business strategy to build long term, profitable relationships with specific customers. Customer data and information technology(IT) tools form the foundation upon which any successful CRM strategy is built. Recently, the Internet rectifying this life, IT technology and the rapid development taking place over the Internet, customer relationship management, e-CRM has emerged. The purpose of this research is to investigate the important elements of e-CRM which in fluence the customer satisfaction and the brand loyalty in e-shopping mall. And this study is to investigate the relationship between customer satisfaction and repurchase intention and word of mouth intention.

• Journal of the Korean Society for information Management
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• v.20 no.2
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• pp.263-283
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• 2003

This study explores a user as a customer and analyzed a customer centered contents service based on the customer value and customer satisfaction. This study showed that revisit of the site and content purchase are strongly affected by contents quality, service, and cost. Especially, the ratio of satisfaction of the complaint-response time and customer support system in comparison to the quality and cost factors was low. Therefore, library and information center need to improve the contents service in terms of customer relation.

• Journal of Service Research and Studies
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• v.12 no.4
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• pp.106-124
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• 2022

This study examined whether the social support (emotional support, information support) provided by customers through chatbot service affects the satisfaction of chatbot service felt by customers and whether the satisfaction of chatbot service affects loyalty and intention to continue using chatbot service. In order to confirm the moderating effect of social presence of chatbot service, a total of 300 effective data were obtained by conducting an online survey divided into a group that recognizes social presence highly and a group that recognizes low. As a result of the analysis, the path from emotional support to satisfaction of chatbot service was supported in the group that recognized social presence highly, and the path from emotional support to satisfaction of chatbot service was not supported in the group that recognized social presence low, and the difference was confirmed in the hypothesis path coefficient. This is interpreted as the social presence affecting human emotional response.This study can provide implications for the function of social presence of chatbot service in that it applied information support and emotional support, which are two factors of social support, to chatbot service, and demonstrated the relationship between satisfaction, loyalty, and continuous use according to the degree of social presence of chatbot users.

• Journal of Service Research and Studies
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• v.5 no.2
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• pp.119-132
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• 2015

It is a problem that the poor quality of data hinder the efficient operation and rapid decision-making in enterprises. Thus, we examined if the management class support and business environment could influence the data utilization management in this research. We also verified that relevant activity promotes data utilization for the handling of work or decision-making, thereby affecting customer orientation. The study showed that data utilization quality control is a positive factor for utilizing data for better business decision-making process. It was also confirmed that utilizing the data has indirect effect on customer orientation. Finally we suggested the practical implications to the corporate executives. Future research will be needed to find relationships between data quality management and other factors including management performance.

• Proceedings of the Computational Structural Engineering Institute Conference
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• 1999.04a
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• pp.86-93
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• 1999

구조 설계지원 시스템의 최종적인 목표는 설계의 진행 시, 수없이 발생하는 선택의 과정이 구조물 품질 향상의 방향으로 이루어 질 수 있도록 하는 것이다. 이를 위해서는 두 가지의 해결 방안이 필수적이다. 하나는 구조 설계지원 시스템이 담당해야 하는 설계영역을 고객의 요구조건으로부터 최종 해결안을 도출시키는 차원까지 확대시켜야 하며, 두 번째는 품질을 정의하는 구조물의 성능이 다양하면서 서로 상반되기 때문에 이들을 동시에 만족시켜줄 수 있는 방안을 모색해야 한다는 점이다. 본 논문에서는 이러한 문제점을 해결할 수 있는 구조 설계지원시스템을 특히 Grid-like 타입의 구조물에 관하여 논의하고자 한다.

• Annual Conference of KIPS
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• 2000.10a
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• pp.301-304
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• 2000

전자상거래 지원 시스템에서 판매지원 에이전트는 고객의 취향을 파악하여 구매자에게 가장 적절한 상품을 탐색하여 사용자의 만족도를 극대화할 수 있어야 한다. 이에 인공지능 기법에 하나인 사례기반 추론기법을 이용한 판매지원 에이전트와 감성공학을 응용한 신제품 디자인 개발지원 에이전트를 결합한 다중 에이전트 시스템을 제안하고자 한다.

• Journal of Intelligence and Information Systems
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• v.8 no.2
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• pp.15-35
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• 2002

Data mining has received a lot of attention from practitioners. That is partly because it allows company to extract a set of useful knowledge about customers from database, thereby retaining current customers and magneting potential customers. This logic is especially essential in the field of credit card industry, where just 5% increase of number of customers is hewn to cause 120% increase in profit. The problem is how to retain current customers and even make them more loyal to company. However, previous studies lacked proposing extensive strategies of reducing the churning rate. In this sense, this study attempts to suggest such strategies by applying neural network, logistic regression, and C5.0 techniques to credit card data. We used a real data set of four years from 1997 to 2000, which were gathered from a credit card company. Experimental results revealed that our approach could yield robust strategies for retaining customers by reducing the churning rate.

• Digital Contents
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• no.2 s.81
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• pp.68-73
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• 2000

EIP는 의사결정처리 시스템을 지원하여 실제 업무 가치를 추가하고 e-비즈니스 애플리케이션 지원을 추진하고 있다. 모든 EIP는 사용이 간편하고 구현이 용이한 웹 브라우저 인터페이스를 채택하고 있으며, 협력업체나 고객 등을 포함한 EIP 사용자들은 업무 정보를 공유하여 업무 운영에 대한 폭넓은 이해가 가능하다.

• 월간산업보건
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• s.361
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• pp.52-54
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• 2018

어딘가로 이동하는 방법 중 가장 느린 수단이 걷기다. 시간과 에너지를 소모해야 하지만, 사무실에 갇혔던 몸에 활기를 주고 바람과 공기를 있는 그대로 느낄 수 있으며 주변 환경을 돌아볼 수 있는 여유를 갖게 한다. 봄을 맞아 진행된 '건강걷기대회'에 대한산업보건협회 경인지역본부가 의료지원을 나섰다.

• The monthly packaging world
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• s.158
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• pp.147-148
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• 2006

(사)한국포장협회 협회정보화 지원사업 참여/ (주)GMP 경인지류코팅조합 초청 세미나/ (주)GMP 우수고객 초청 세미나