• Journal of Korea Port Economic Association
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• v.25 no.3
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• pp.1-20
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• 2009

A survey to pallet users was conducted in an aspect of the efficiency and benefit. The questionnaire identified the preference about the main variables such as price, size, conformity, material, which are the criteria of the users' choice. staffs in the capital region was selected as respondents and Cluster Analysis and Simulations was carried out with Conjoint Analysis. The result shows that the variables of material and conformity between facilities and products were more important than the variable of size. The respondents prefer the pallets with a various range of products because warehouses should keep a range of products under various condition of temperature. In accordance, the companies that provide a pallet pool service should set up individual marketing strategy by a type of customers so as to maximize the competitiveness in domestic or international markets. Furthermore, supplying standardized pallets should be consistent with the standardization not for individual logistics units, but for whole logistic systems. To achieve this, it requires the compatibility amongst a range of logistics activity participants by their characteristics.

• The Korean Journal of Archival Studies
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• no.62
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• pp.139-183
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• 2019

Today, the archives strive to move towards more open and hospitable spaces for its users and to provide differentiated services based on detailed user needs and behavior for their own survival and development. Building services for children is especially vital in changing public awareness and expanding the customer base. Therefore this study aims to present fundamental data required for improving exhibit services by understanding children users' perceptions and needs. For such purposes, this study examines the cases of both domestic and overseas exhibit services of presidential archives. Also, the study included the surveys of children and parents who have accompanied children visiting the presidential archive and experiencing the exhibit services. This study is meaningful in that it conducted the evaluation of archival exhibit services in the perspective of the children users. In addition, the analysis of children's satisfactions and needs can contribute to the spread of archival culture and the revitalization of children users' visitations.

• Journal of Global Scholars of Marketing Science
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• v.16 no.3
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• pp.87-106
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• 2006

Importance of on-line community has been increased and also on-line community has been used as an important marketing tool. Fashion companies also considered that on-line community provides opportunities to develop customer relationship and to improve customer loyalty. The purpose of this study is 1) to identify the characteristics of fashion on-line community, 2) to investigate the differences of factors affecting brand loyalty among fashion lifestyle groups. For data collection, on-line survey was conducted for fashion on-line community members in Daum portal site and total 404 subjects were used for this study. Factor analysis, cluster analysis, and regression analysis were used for data analysis. The results of this study were as follow: first, characteristics of fashion on-line community were classified as three factors: 'interactivity', 'information provision' and 'interest provision'. Second, the impact of fashion on-line community characteristics on brand loyalty were found to be significantly different among lifestyle groups. The results from this empirical study provide basic information for strategic planning about fashion on-line community by analyzing characteristics of on-line community users.

• Culinary science and hospitality research
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• v.17 no.4
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• pp.59-73
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• 2011

The purpose of this study is to establish a marketing strategy for the makgeolli manufacturing industry. We fractionized cousumer types depending on motives for purchase of customers who had bought makeolli or drunk it for the last six months. We also examined the relationship between makgeolli selection attributes and customer satisfaction by the cousumer types. SPSS 15.0 statistical package was used to process data. Frequency analysis, factor analysis, a reliability test, K-means cluster analysis, one-way ANOVA, and multiple regression were executed. As a result, the motives to purchase and drink were divided into four factors - marketing, effect on health, self-desires, outside environment; consumers into three types - dependent type, loving type, indifferent type; makgeolli selection attributes into five factors - health characteristics, visual elements, brand characteristics, drinking characteristics, purchase characteristics. It was shown that the makgeolli loving type considered all the makgeolli selection attributes as most important; the dependent type considered the health characteristics and visual elements as less important than the loving type did. The indifferent type considered all the makgeolli selection attributes as less important compared with the other types. Among the makgeolli selection attributes, drinking characteristics and the purchase characteristics had effects on customer satisfaction.

• Culinary science and hospitality research
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• v.20 no.4
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• pp.266-279
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• 2014

The purposes of the study are to segment the American family restaurant market based on relational benefits and to compare each group's demographics, dining characteristics, relationship quality(consumer identification, switching costs, satisfaction, commitment), and relational outcomes(positive word-of-mouth intentions and share of purchases). 510 responses were collected from American family restaurant customers and analyzed using frequency analysis, EFA, reliability test, cluster analysis, MANOVA, discriminant analysis, chi-square test, and ANOVA. The results of the study found three different types of relational benefits: confidence, special treatment, and social benefits. The results of cluster analysis identified three market segments, namely, high relational benefits consumers, medium relational benefits consumers, and low relational benefits consumers. The three groups were different in terms of age(p<0.05) and level of education(p<0.05). In addition, high relational benefits consumers showed a higher level of relationship frequency(p<0.001), relationship quality(p<0.001), and relational outcomes(p<0.001), followed by medium and low relational benefits consumers. Overall, the results indicated that family restaurants need to deliver excellent relational benefits to customers in order to achieve desired relationship quality and relational outcomes. Managerial implications were provided.

• Journal of Venture Innovation
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• v.5 no.4
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• pp.75-90
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• 2022

This study was conducted to empirically analyze the relationship between business and digital capabilities of small businesses on business satisfaction. To this end, business capabilities were subdivided into industry expertise and customer management expertise. Digital capabilities were subdivided into SNS activity, ease of ICT usability, and business utilization of ICT. At the same time, we examined how the moderating effect of performance of personal media education. A survey was conducted to empirically analyze this, and 200 sample who received personal media education were analyzed. SPSS 24.0 and Macro Process 4.0 were used for statistical analysis. As a result of the empirical analysis of this study, industry expertise, customer management expertise, SNS activity, and business utilization of ICT, all had a positive (+) significant effect on business satisfaction. On the other hand, the significant influence relationship on the ease of ICT usability was not tested. Industry expertise and business utilization of ICT were found to be variables that had a great influence. It was analyzed that personal media education performance plays a moderating role between SNS activity, business utilization of ICT and business satisfaction. The results of this study are meaningful in that they empirically analyze that these capabilities affect business satisfaction even for small businesses at a time when the importance of digital capabilities increases.

• Proceedings of the Korea Society of Costume Conference
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• 2001.04a
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• pp.44-45
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• 2001

다양해지는 소비자들의 패션에 대한 개성적 표현 욕구에 따라 우리나라 미용산업은 헤어, 메이크업과 피부미용, 네일케어 분야로 전문화.세분화되면서 토탈 패션산업의 주요영역으로 성장하고 있다. 이러 한 토탈 패션의 등장으로 미용서비스에 대한 수요증가로 양적으로는 상당히 그 규모가 증가했음에도 불구하고, 서버스 품질에 대해서는 고객들에게 확실한 신뢰를 주지 못하고 있다. 이는 국내 미용업계가 미용서비스 제공자의 관점에서 일방적인 서비스를 창출하여 왔고, 고객이 바라는 서비스의 내용과 품질을 제대로 파악하지 못하고 있다는 사실을 의미하고 있다. 따라서, 본 연구는 미용실의 서비스품질의 구성 요인을 확인하고. 미용실의 서비스품질과 소비자 만 족과의 관계를 알아보는 것을 목적으로 한다. 이를 위한 본 연구의 연구문제는 다음과 같다. 첫째, 미용실의 서비스 품질을 결정하는 요인에는 어떠한 것이 있는가\ulcorner 둘째, 미용실의 서비스 품질 중 소비자 만족과 관련하여 상대적으로 중요한 서비스 품질 결정요인은 무엇인가\ulcorner 본 연구를 위한 예비조사에서는 개방형 질문(open-ended question)을 실시하였다. 예비조사결과 프랜차이즈 미용실, 시내중심가 미용실 그리고 집.직장 근처 미용실의 3가지 유형의 미용실은 그 규모나 소비 자 인식이 상이하여 미용실의 서비스품질 차원을 연구하는데 유용한 것으로 나타났다. 본조사에서는 설문지법을 이용하였으며, 그 대상은 서울 지역의 3가지 유형의 미용실을 이용하는 고객들중 2 20-30대의 주요 고객층으로 정하였고 편의 표집하였다. 분석방법으로는 신뢰도 검증을 위해서는 Cronbach's 외 alpha값을 활용하였고, 미용실의 서비스품질 차원의 개념 타당성을 알아보기 위하여 LISREL을 이용한 확인 적 요인분석(confirmatory factor analysis)을 실시하였다. 또한 미용실의 유형에 따른 서비스 품질의 차이를 알아보기 위해서 일원변량분석(one-way ANDV A)을 실시하였으며, 서비스품질 속성들 중 소비자 만족을 결정하는 요인들을 알아보기 위해서 다중 회귀분석(multiple regression analysis)을 실시하였다. 본 연구의 결과들을 요약하면 다음과 같다. 첫째, 미용실의 서비스 품질을 결정하는 요인으로 는 물리적 서비스(유형성, 접근성, 청결성), 판매원 관련 서비스(감정배려, 능력), 정책관련 서비스(점포운영, 명성, 신용카드) , 미용기술관련 서비스로 나타났다. 둘째, 미용실의 서비스 품질을 결정하는 요인들에 있어서 점포 유형간의 차이를 분석한 결과 전체적으로 응답자들은 프랜차이즈 미용실의 서버스 품질에 가장 만족했으며, 시내중심가 미용실과 집근처 미용 실 순으로 나타났다. 셋째, 미용실의 소비자 만족을 예측하는데 유의한 서비스 품질 결정 요일을 살펴보면, 프랜차이즈 미용 실은 청결성($\beta$ =.30), 감정배려($\beta$ =.54), 명성($\beta$ =.60), 미용기술관련 서비스 차원($\beta$ =.68)이 결정 요인으로 나타났다. 시내중심가 미용실은 청결성($\beta$ =.39), 직원의 능력($\beta$ =.49), 명성($\beta$ =.59), 미용기술관련 서비스 차원($\beta$ =.68)가 서비스 결정 요인이었고, 집근처 미용실은 청결성($\beta$ =.27), 감정배려 ($\beta$ =.57), 명성($\beta$ =.73), 미용기술관련 서비스 차원 ($\beta$ =.60)으로 나타났다. 이것으로 미용실의 소비자 만족을 예측하는데 유의한 서비스 품질 결정 요인은 청결성, 감정배려, 명성, 상품관련 서비스임을 알 수 있다. 본 연구의 방법론적 의미는 그 동안 개발된 소매점이나 패션점포의 서비스 품질에 대한 평기척도를 우리나라 미용실에 적용해 봄으로써 미용실의 특성인 유행성, 청결성, 미용실의 명성, 직원과의 친분 등을 포함한 미용실의 서비스 품질 차원과 그 신뢰성 과 유용성을 입증하였다는데 그 의미가 있다. 또한 본 연구의 결과는 미용실 서비스에 대한 소비자들의 인식과 각 미용실의 유형에 따른 소비자 만족을 예측하는데 중요한 서비스 품질 결정 요인들을 통해서 좀 더 나은 미용서비스를 정착시키는데 필요한 전략 을 수립할 수 있다는데 실질적 의미를 지닌다.

• Journal of the Korea Society of Computer and Information
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• v.16 no.6
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• pp.187-194
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• 2011

The purpose of this study was to analyze the effects of internal marketing on job satisfaction and organizational commitment of secretaries working in IT based companies. Especially, to analyze the effects of internal marketing on secretaries in IT companies, this study has adopted job specialization rather than the comprehensive market point of internal customers. Through the analysis, the following results were obtained: firstly, internal marketing factors such as effectiveness of communication, various compensation systems, and chance of educational training have positive effects on job satisfaction and organizational commitment. Secondly, job satisfaction has no impact on organizational commitment. To be able to satisfy external customers through internal marketing, communication skills has be to improved between the workers in the company, and also various compensation systems and educational training should be provided more extensively. The secretary in the company is considered a vital link between the company and customer service. In this view, the result of this study is expected to provide some managerial strategies to decision maker in the company to establish a way to increase the satisfaction and needs of internal customers in applying internal marketing.

• Journal of Global Scholars of Marketing Science
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• v.13
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• pp.209-229
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• 2004

Although the site evaluation factors that affect the navigation pattern are well documented, the attempt to explore the difference in the relationship between navigation pattern and site evaluation factors by post hoc segmentation approach has been relatively rare. For this purpose, this study constructs the structure equation model using web-evaluation data and log file of a community site with 300,000 members. And then it applies the structure equation model to each segment. Each segment is identified by mixture model. Mixture model is to unmix the sample, to identify the segments, and to estimate the parameters of the density function underlying the observed data within each segment. The study examines the opportunity to increase GFI, using mixture model which supposes heterogeneous groups in the users, not through specification search by modification index from structure equation model. This study finds out that AGFI increases from 0.819 at total sample to 0.927, 0.930, 0.928, 0.929 for each 4 segments in the case of the community site. The results confirm that segment level approach is more effective than model modification when model is robust in terms of theoretical background. Furthermore, we can identify a heterogeneous navigation pattern and site evaluation variation in the community website at segment level.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.28 no.2B
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• pp.157-169
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• 2003

The customer retention is one of major goals for telecommunication service providers as MNP(Mobile Number Portability) would be enforced soon. The purpose of this study is to construct a customer retention model by (1) extracting the statistically significant determinants that influence on the Out-bounding churn and In-bounding churn separately and (2) ranking the importance of sub-factors to minimize Out-bounding churn and to satisfy In-bounding churn. This model applies to domestic wireless telecommunication service providers and customer retention strategies are suggested based on the result.