• Journal of Digital Convergence
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• v.13 no.3
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• pp.167-178
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• 2015

This research focused on the research on nonverbal communication among communication, an important trait of consultants, who provide knowledge for the clients. The aim was to investigate meaningful influence on the perceived evaluation of clients, as well as the influence on the consulting corporate trust. The research results can be summarized as follows. It was verified that consultants' nonverbal communication positively influenced perceived consultants' evaluation. Also, it was confirmed that clients' perceived consultant evaluation positively influenced service provision corporate trust and long-term relationships.

• Proceedings of the CALSEC Conference
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• 2003.09a
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• pp.255-260
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• 2003

연구배경 □ 어떠한 시간과 장소에서도 사용 가능한(유비쿼터스, 편재형)통신 환경의 실현 Ｏ IPv6의 보급 Ｏ무선 네트워크의 보편화 Ｏ이동단말의 소형화 및 성능향상 Ｏ다양한 서비스와 어플리케이션 등 □유비쿼터스 통신 환경을 기반으로 한 전자상거래(M-, U-Commerce) Ｏ온, 오프 연동 및 유,무선 연동의 비즈니스 모델 Ｏ실물공간과 가상공간의 상거래를 연결, 통합하는 모델 Ｏ기술적으로는 위치기반, 지능화, 개인화된 고객서비스 가능(중략)

• The Journal of the Korea Contents Association
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• v.5 no.4
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• pp.45-53
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• 2005

The rapid diffusion of using internet and technical development becomes a driving force creating and developing the industries based on internet and made up an electronic commerce market which is a new form of business market. The object of this study is the business form between the consumer and the enterprise having a rapid growth nowadays. We classified enterprises' characteristic factors in internet shopping mall into product's characteristic factors on shopping mall, characteristic factors of the system on shopping mall and characteristic factors of the interaction between customers and shopping mall in the internet shopping mall. And then we investigated how these classified characteristic factors on shopping mall could influence on customer loyalty.

• Korean Business Review
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• v.16
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• pp.61-76
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• 2003

In proportion as increasing priority of sports service industries, the necessity and importance of service marketing has raising. Because of such point, this study investigates on the relationship of physical evidence and performance in using commercial sport centers. A study model and several hypotheses were developed regarding the relationships. To test the model and the hypotheses empirically, we distributed 350 copies of survey and collected 283 copies. 278 copies appear valid for our empirical study, except 5 copies that are considered inappropriate for our purpose. The results and implications are as follows. First, Service physical evidence had a positive effects on overall perceived quality and satisfaction. second, Results indicate that overall perceived quality and satisfaction playa significant role in the relationship between physical evidence and customer loyalty.

• The Journal of the Korea Contents Association
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• v.19 no.10
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• pp.341-352
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• 2019

Recently, as cultural projects are being carried out in various ways, the interest in the space where culture and arts can be provided is also increasing. Therefore, this study selected and analyzed F1963 in Busan. The purpose of this study is to examine the effects of brand asset factors of brand image, brand awareness, brand asset awareness, and loyalty on customer satisfaction and community development of brand asset in complex cultural space and to examine whether customer satisfaction has a mediating effect on the relationship between brand asset in complex cultural space and community development. As a result of the analysis, brand asset of complex cultural space had a positive effect on the satisfaction of users. Also, brand asset of complex cultural space has a positive effect on community development. The satisfaction that users get from the complex cultural space has a mediating effect on the influence of brand asset of the complex cultural space itself on the community development. The implications of this study suggest that complex cultural space plays an important role in the region, and it is necessary for local communities and local governments to brand complex cultural space through diversity of cultural and artistic activities.

• The Journal of the Korea Contents Association
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• v.17 no.2
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• pp.183-197
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• 2017

The purpose of this study is to examine the effects of servicescapes of the Korean restaurants on perceived value and customer satisfaction. Collected data were analyzed by frequency analysis, confirmatory factor analysis, reliability analysis, correlation analysis and covariance structure analysis using SPSS 22.0 and AMOS 22.0 programs. The results of this study are as follows: First, among factors of servicescape, space, aesthetics, cleanliness, convenience and comfort had a significant influence on perceived value. Second, among factors of servicescape, aesthetics, cleanliness and comfort had a significant influence on customer satisfaction. Third, perceived value had a significant influence on customer satisfaction. Finally, the conclusion section suggested strategic implications to induce perceived value and customer satisfaction based on the findings.

• Information Systems Review
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• v.14 no.2
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• pp.93-102
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• 2012

Network brings new values to the business in rapid changes of business paradigm. While business reveals new business model, the business has kept making efforts to replace traditional business model to network environment in order to solve the problems of spaces and times. In this research, we emphasize necessity through case study that the traditional concept of customer should be related with the concept of business network. The finding of this research mainly focused on business, tries to use traits of network without changes of business model, is easy to trap in structural inertia. However, the targeted companies in the case study preferentially considered customer as subscriber. Consequently, they successfully changed their existing business model as well as their business relationships with other companies. Based on methods of "Value Curve" and "Customer Experience Cycle," we analyzed the changed business model and proposed a conceptual idea regarding concept shifting from traditional customer to network subscriber. We hope that the research implicates to propose a new method for business model to develop more advanced business opportunities through using the concept of network subscriber.

• Journal of Intelligence and Information Systems
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• v.14 no.4
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• pp.201-216
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• 2008

Nowadays various new items are available, but limitation of searching effort makes it difficult for customers to search new items which they want to purchase. Therefore new item providers and customers need recommendation systems which recommend right items for right customers. In this research, we focus on the new item recommendation issue, and suggest preference boundary- based procedures which extend traditional content-based algorithm. We introduce the concept of preference boundary in a feature space to recommend new items. To find the preference boundary of a target customer, we suggest heuristic algorithms to find the centroid and the radius of preference boundary. To evaluate the performance of suggested procedures, we have conducted several experiments using real mobile transaction data and analyzed their results. Some discussions about our experimental results are also given with a further research area.

• 프린팅코리아
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• v.12 no.7
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• pp.68-73
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• 2013

대한민국은 너무 좁다. 물리적인 공간도 그렇지만 포화된 시장 여건 속에서 빈틈을 찾기가 어려울 만큼 운신의 폭도 여유가 없다. 그런데 시장 상황은 점점 더 호의적이지 않은 방향으로 전개되고 있다. 가만히 앉아 있다가는 '끓는 물에 익어가는 개구리'가 되기 십상이다. 더 늦기 전에 뛰쳐나가야 한다. 이젠 대한민국이 아니라 전 세계 모든 나라가 시장이고 전 세계 모든 사람이 고객이다.

• Digital Contents
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• no.8 s.75
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• pp.8-13
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• 1999

인터넷을 통해 가장 활발하게 비즈니스가 이루어질 수 있는 분야가 바로 무역업이다. 인터넷이라는 가상공간이 바로 시장이 되고, 인터넷 접속자가 고객이 되기 때문이다. 상품정보, 시장동향정보, 거래선발굴, 신용조사 등 무역정보를 입수하고, 전자메일이나 뉴스그룹과 같은 커뮤니케이션 활동을 통해 인터넷 무역을 활발히 진행시킬 수 있다. 이 글에서는 인터넷 무역 방법 중 정보수집과 광고 마케팅 단계에 대해 알아보고자 한다.