• Title/Summary/Keyword: 고객판단

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A Study on Priorities of the Key Competence of Port Logistics Enterprise using AHP Method (AHP 기법을 활용한 항만물류기업의 직업기초능력 우선순위 분석)

  • Park, Doojin
    • Journal of Korea Port Economic Association
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    • v.30 no.1
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    • pp.159-173
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    • 2014
  • This study is key competence port logistics companies analyze the priorities of evaluation factors. key competence index of NCS(National competency standard) was designed on the basis of the research model. The priorities of evaluation factors were analyzed using AHP method. The results of the analysis of 1 layer's key competence priorities are as follows: Interpersonal skills(0.217), communication skills(0.153), ability to develop problem(0.148), ability to understand the organization(0.103), and resource management skills(0.090), self-development ability and professional ethics(0.070), information skills(0.065), technical skills(0.049), numeracy skills(0.035).

Analysis of the factors influencing customer satisfaction of delivery food (배달음식 이용고객의 만족도에 영향을 미치는 요인 분석)

  • Park, Min-Seo;Bae, Hyun-Joo
    • Journal of Nutrition and Health
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    • v.53 no.6
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    • pp.688-701
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    • 2020
  • Purpose: This study was performed to evaluate the importance and satisfaction of the selective attributes of delivery food and to analyze the factors affecting customer satisfaction. Methods: A total of 574 responses were collected from customers who had ordered delivery food for data analysis. Statistical analyses were conducted using the SPSS program (ver. 25.0) for frequency analysis, χ2 tests, t-test, factor analysis, Pearson correlation, multiple regression analysis, and Importance-Performance Analysis (IPA). Results: The importance of delivery food selection attributes was higher in the order of 'hygiene control level (4.72)', 'taste of food (4.64)', and 'delivery accuracy (4.40)'. Satisfaction assessment was higher in the order of 'taste of food (4.32)', 'delivery accuracy (4.26)', and 'convenience of using the delivery app (4.21)'. According to the results of IPA, items that were priorities for improvement were charges for delivery, discount offers, sufficient description of the menu, and rapid handling of customer complaints. On an average, overall customer satisfaction score of delivery food was 4.01 out of 5 points. Additionally, five satisfaction factors were extracted by exploratory factor analysis. According to the results of multiple regression analysis, quality of delivery platform (p < 0.001), quality of delivery service (p < 0.001), convenience and diversity (p < 0.001), quality of delivery food (p < 0.001), and health and safety (p < 0.001) had significant positive effects on overall customer satisfaction. Conclusion: To increase customer satisfaction among delivery food customers, restaurant or delivery platform managers should consistently improve not only the quality of the delivery platform but also the quality of the delivery food and service.

A study on the selection of the target scope for destruction of personal credit information of customers whose financial transaction effect has ended (금융거래 효과가 종료된 고객의 개인신용정보 파기 대상 범위 선정에 관한 연구)

  • Baek, Song-Yi;Lim, Young-Bin;Lee, Chang-Gil;Chun, Sam-Hyun
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.22 no.3
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    • pp.163-169
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    • 2022
  • According to the Credit Information Act, in order to protect customer information by relationship of credit information subjects, it is destroyed and stored separately in two stages according to the period after the financial transaction effect is over. However, there is a limitation in that the destruction of personal credit information of customers whose financial transaction effect has expired cannot be collectively destroyed when the transaction has been terminated, depending on the nature of the financial product and transaction. To this end, the IT person in charge is developing a computerized program according to the target and order of destruction by investigating the business relationship by transaction type in advance. In this process, if the identification of the upper relation between tables is unclear, a compliance issue arises in which personal credit information cannot be destroyed or even information that should not be destroyed because it depends on the subjective judgment of the IT person in charge. Therefore, in this paper, we propose a model and algorithm for identifying the referenced table based on SQL executed in the computer program, analyzing the upper relation between tables with the primary key information of the table, and visualizing and objectively selecting the range to be destroyed. presented and implemented.

Physicochemical Properties of Pearl Oyster Muscle and Adductor Muscle as Pearl Processing Byproducts (진주 가공부산물(육 및 패주)의 이화학적 특성)

  • Kim, Jin-Soo;Kim, Hye-Suk;Oh, Hyeun-Seok;Kang, Kyung-Tae;Han, Gang-Uk;Kim, In-Soo;Jeong, Bo-Young;Moon, Soo-Kyung;Heu, Min-Soo
    • Journal of the Korean Society of Food Science and Nutrition
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    • v.35 no.4
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    • pp.464-469
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    • 2006
  • This study was conducted to evaluate a knowledge on food components of muscle and adductor muscle of pearl oyster (Pinctada fucata martensii) as pearl processing byproducts. The concentrations of mercury and chromium as heavy metal were not detected in both pearl oyster muscle and adductor muscle, and those of cadmium and lead were 0.06 ppm and 0.11 ppm in only pearl oyster muscle, respectively. Thus, the heavy metal levels of pearl processing byproducts were below the reported safety limits. The volatile basic nitrogen (VBN) content and pH of pearl oyster muscle were 11.6 mg/100g and 6.31 and those of abductor muscle were 8.6 mg/100 g and 6.33, respectively. It was concluded that pearl oyster muscle and adductor muscle might not invoke health risk in using food resource. The contents of crude protein (16.5%) and total amino acid (15,691 mg/100 g) of adductor muscle were higher than those of muscle (11.2% and 10,131 mg/100 g) and oyster (12.1% and 11,213 mg/100 g) as a control. The contents of calcium and phosphorus were 95.4 mg/100 g and 116.0 mg/100 g in muscle, 75.2 mg/100g and 148.1 mg/100 g in adductor muscle, respectively. The calcium level based on phosphorus was a good ratio for absorbing calcium. The free amino acid contents and taste values were 635.5 mg/100 g and 40.2 in muscle, and 734.9 mg/100 g and 24.1 in adductor muscle, respectively, but that (882.8 mg/100 g and 40.2) of oyster was higher than those of pearl processing byproducts. Based on the results of physicochemical and nutritional properties, pearl oyster muscle and adductor muscle can be utilized as a food resource.

Proposition of causal association rule thresholds (인과적 연관성 규칙 평가 기준의 제안)

  • Park, Hee Chang
    • Journal of the Korean Data and Information Science Society
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    • v.24 no.6
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    • pp.1189-1197
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    • 2013
  • Data mining is the process of analyzing a huge database from different perspectives and summarizing it into useful information. One of the well-studied problems in data mining is association rule generation. Association rule mining finds the relationship among several items in massive volume database using the interestingness measures such as support, confidence, lift, etc. Typical applications for this technique include retail market basket analysis, item recommendation systems, cross-selling, customer relationship management, etc. But these interestingness measures cannot be used to establish a causality relationship between antecedent and consequent item sets. This paper propose causal association thresholds to compensate for this problem, and then check the three conditions of interestingness measures. The comparative studies with basic and causal association thresholds are shown by numerical example. The results show that causal association thresholds are better than basic association thresholds.

An SNS and Web based BDAS design for On-Line Marketing Strategy (온라인 마케팅 전략을 위한 SNS와 Web기반 BDAS(Big data Data Analysis Scheme) 설계)

  • Jeong, Yi-Na;Lee, Byung-Kwan;Park, Seok-Gyu
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.19 no.1
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    • pp.141-148
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    • 2015
  • This paper proposes the BDAS(Big Data analysis Scheme) design that extracts the real time shared information from SNS and Web, analyzes the extracted data rapidly for customers, and makes an on-line marketing strategy efficiently. First, the BDAS collects the data shared in SNS and Web. Second, it provides the result of visualization by analyzing the semantics of the collected data as positive or negative. Therefore, because the BDAS ensures an average 90% accuracy in judging the semantics about the shared SNA and Web data, it can judge customer's propensity accurately and be used for on-line marketing strategy efficiently.

A Study on Search Query Topics and Types using Topic Modeling and Principal Components Analysis (토픽모델링 및 주성분 분석 기반 검색 질의 유형 분류 연구)

  • Kang, Hyun-Ah;Lim, Heui-Seok
    • KIPS Transactions on Software and Data Engineering
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    • v.10 no.6
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    • pp.223-234
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    • 2021
  • Recent advances in the 4th Industrial Revolution have accelerated the change of the shopping behavior from offline to online. Search queries show customers' information needs most intensively in online shopping. However, there are not many search query research in the field of search, and most of the prior research in the field of search query research has been studied on a limited topic and data-based basis based on researchers' qualitative judgment. To this end, this study defines the type of search query with data-based quantitative methodology by applying machine learning to search research query field to define the 15 topics of search query by conducting topic modeling based on search query and clicked document information. Furthermore, we present a new classification system of new search query types representing searching behavior characteristics by extracting key variables through principal component analysis and analyzing. The results of this study are expected to contribute to the establishment of effective search services and the development of search systems.

The moderating effect of perceived authenticity in service recovery process (서비스 회복과정에서의 공정성과 진정성의 역할 : 진정성의 조절효과)

  • Suh, Mun-Shik;Min, You- Jin;Rho, Tae-Seok
    • Management & Information Systems Review
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    • v.33 no.1
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    • pp.17-43
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    • 2014
  • research tries to present the role of perceived justice and authenticity in service recovery process. Prior research on the service recovery have focused on relationship among perceived justice, recovery satisfaction and positive customer behavior. Especially perceived justice including distributive, procedural, and interactional justice has addressed as most important antecedents of recovery satisfaction. Although the pivotal role of perceived justice for successful service recovery has agreed by many researchers, relatively little attention has been paid to emotional aspect of customer. During the service recovery process, even if customer perceived recovery effort from service provider as justice one, they might feel displeasure or dissatisfaction. It means prior researches have underestimated the importance of emotional aspect while they focus on cognitive aspects. The one research focused on emotional aspects examined effect of authenticity in service context with other related factors. However, solely examined effect of authenticity is not enough to present proper implication effect between justice and authenticity so that it can be understood more clearly. In this study, we examined customer reactions to service failure and recovery process in restaurant service settings. Specifically, we focused on the moderating effect of authenticity on the paths between perceived justice and outcome variables such as forgiveness and recovery satisfaction.

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Testing for Measurement Invariance of Fashion Brand Equity (패션브랜드 자산 측정모델의 등치테스트에 관한 연구)

  • Kim Haejung;Lim Sook Ja;Crutsinger Christy;Knight Dee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.28 no.12 s.138
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    • pp.1583-1595
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    • 2004
  • Simon and Sullivan(l993) estimated that clothing and textile related brand equity had the highest magnitude comparing any other industry category. It reflects that fashion brands reinforce the symbolic, social values and emotional characteristics being different from generic brands. Recently, Kim and Lim(2002) developed a fashion brand equity scale to measure a brand's psychometric properties. However, they suggested that additional psychometric tests were needed to compare the relative magnitude of each brand's equity. The purpose of this study was to recognize the psychometric constructs of fashion brand equity and validate Kim and Lim's fashion brand equity scale using the measurement invariance test of cross-group comparison. First, we identified the constructs of fashion brand equity using confirmatory factor analysis through structural equation modeling. Second, we compared the relative magnitude of two brands' equity using the measurement invariance test of multi-group simultaneous factor analysis. Data were collected at six major universities in Seoul, Korea. There were 696 usable surveys for data analysis. The results showed that fashion brand equity was comprised of 16 items representing six dimensions: customer-brand resonance, customer feeling, customer judgment, brand imagery, brand performance and brand awareness. Also, we could support the measurement invariance of two brands' equities by configural and metric invariance tests. There were significant differences in five constructs' mean values. The greatest difference was in customer feeling; the smallest, in customer judgment.

A Study on the Change of Opticion's perception and Actual conditions on Eyewear Dispensing (안경조정에 대한 안경사의 인식 및 실태 변화에 관한 연구)

  • Park, Jeong-Sik;Lee, Jeong-Yeong;Jang, Woo-Yeong
    • Journal of the Korea society of information convergence
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    • v.7 no.1
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    • pp.47-53
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    • 2014
  • This study was carried out recognition and status changes of optician for glasses fitting. It based on a survey results of twice in relation to the glasses fitting. The results are as follows. The ratio of glasses fitting about optician operation appeared to increase gradually. The positive awareness change appeared from the customer and optician about the cost charging about the glasses fitting. In the case of a plastic glasses, the burden for the inconvenience feeling and fitting frequency showed an increase with relation to the temple fitting. To reduce the burden of glasses fitting, The continuous education for the correct glasses usage need.

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