• Title/Summary/Keyword: 고객정보시스템

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A Case Study on SK Telecom's Next Generation Marketing System Development (SK텔레콤의 차세대 마케팅 시스템 개발사례 연구)

  • Lee, Sang-Goo;Jang, Si-Young;Yang, Jung-Yeon
    • Journal of KIISE:Computing Practices and Letters
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    • v.14 no.2
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    • pp.158-170
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    • 2008
  • In response to the changing demands of ever competitive market, SK Telecom has built a new marketing system that can support dynamic marketing campaigns and, at the same time, scale up to the large volumes of data and transactions for the next decade. The system which employs Unix-based client-server (using Web browser interfaces) architecture will replace the current mainframe-based COIS system. The project, named NGM (Next Generation Marketing ), is unprecedentedly large in scale. However, both managerial and technical problems led the project into a crisis. The application framework that depended on a software solution from a major global vendor could not support the dynamic functionalities required for the new system. In March 2005, SK telecom declared the suspension of the NGM project. The second phase of the project started in May 2005 following a comprehensive replanning. It was decided that no single existing solution could cope with the complexity of the new system and hence the new system would be custom-built. As such. a number of technical challenges emerged. In this paper, we report on the three key dimensions of technical challenges - middleware and application framework, database architecture and tuning, and system performance. The processes and approaches, adopted in building NGM system, may be viewed as "best practices" in the telecom industry. The completed NGM system, now called "U.key System," successfully came into operation on the ninth of October, 2006. This new infrastructure is expected to give birth to a series of innovative, fruitful, and customer-oriented applications in the near future.

A Study on Design Medical Tourism Strategy and Business Service Model (의료관광 전략 수립 및 비즈니스 서비스 모델 설계에 관한 연구)

  • Chang, Sae Kyung;Baek, Jong Sun
    • The Journal of Society for e-Business Studies
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    • v.22 no.3
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    • pp.43-55
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    • 2017
  • The market for medical tourism services in the world is steadily increasing and the medical tourism market in the South Korea is also showing high growth. However, they have also problem such as informal various information and services, irregularity price competition etc. In order to solve this problem, We have designed a medical tourism service model based on ICT specific on domestic medical ecosystem. First, analysis trends of domestic and overseas medical ecosystem and identify current problem of medical tourism. In order to solve existed problem we also have designed a medical tourism strategy. Based on the strategy, we have designed business service model based on ICT platform for as fit as Korea medical tourism status. The proposed medical tourism business service model can provide usability to customer and also can solve current medical tourism problem. We expect industrial effect and contribution to the activation.

A Study on the Relationship of Internal Marketing and Market Orientation (내부마케팅과 시장지향성간의 관계에 대한 연구)

  • Chung, Ki-Han;Kim, Dae-Up
    • Journal of Global Scholars of Marketing Science
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    • v.9
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    • pp.19-46
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    • 2002
  • Market orientation emphasizes the capability of a firm to learn customers, competitors, and inter-functional coordination and to use this market intelligence of creating superior value in the marketplace. It has been proved that market orientation contributes to organizational performance. But the question is what the antecedents and consequent to superior market orientation are. The objective of this study is to assess the relationship between internal marketing and market orientation. In this study, Internal marketing consists of empowerment, internal communication, reward system, management supports, and education and training. The effects of internal marketing on market orientation were analysed by Structural equation model. Market orientation was positive affected by internal marketing, directly and indirectly. Specially, the management supports of internal marketing' constructs had relatively important effect on market orientation.

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The techniques of object-based reservation scheduling (객체에 근거한 예약 스케줄링 기법)

  • 김진봉;백청호
    • Journal of the Korea Computer Industry Society
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    • v.5 no.2
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    • pp.227-233
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    • 2004
  • Complex scheduling problems are related to planning, scheduling, constraint satisfaction problems, object-oriented concepts, and agent systems. Human preference-driven scheduling technique was to solve complex scheduling problems using constraint satisfaction problems and object-oriented concepts. We have tried to apply human preference-driven scheduling technique to reservation problems. For customer's satisfaction, we have considered customer's preferences in the reservation scheduling. The technique of reservation scheduling proposed in this thesis is based on object-oriented concepts. 1'o consider the over all satisfaction, the events of every object are alloted to the board along its priority. Constraints to reservation scheduling are classified to global and local. The definition of board and information of every event are global constraints and the preferences to object's board slots are local constraints. We have applied look-ahead technology to reservation scheduling in order to minimize backtracking not to fail the allotment of events.

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조직적 환경에 따른 ERP 구축방법이 변화관리와 성과에 미치는 영향에 관한 연구

  • 김승윤;장윤희;손정희;이재범
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2003.05a
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    • pp.63-69
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    • 2003
  • 90년대부터 많은 ERP를 도입하여 회사의 전체 업무를 통합시키고 실시간으로 모든 업무를 동시에 처리함에 따라 경영환경과 정보기술의 급격한 변화에 대처하고 있다. 이러한 ERP 시스템을 도입하던 기존의 업무 수행절차와 방법대신 ERP 패키지가 제공하는 프로세스와 기능을 적용하여 기업 내 업무기능을 혁신한다는 특징을 가지고 있어 조직변화를 수반하게 된다. 따라서 효과적인 ERP 구면을 위해서는 기업의 환경에 적절한 구축방법을 정하고 변화관리 이행 프로그램을 필요로 하고 있다. 본 연구에서는 ERP를 구축하는데 어떠한 조직적 환경요인이 영향을 미지고. ERP 구축방법에 따라 변화관리의 특성이 어떻게 달라지며. 변화관리가 ERP 성과에 어떠한 영향을 미치는지 파악하기 위한 프레임워크를 제시하고 이틀 근간으로 하여 상이한 구축방법을 통하여 ERP틀 구면탄 두 기업을 대상으로 심도있게 비교 분석함으로써 ERP 구축환경의 특성과 ERP 구축방법에 따른 변화관리 특성 및 ERP성과를 살펴보았다. 연구결과 ERP 구축방법은 ERP 구축환경에 따라 차이를 보였으며, ERP 구축 방법에 따라서 변화기법이 달라진다는 사실을 알 수 있었다. 그러나 변화관리 방법 중에서도 최고 경영자의 리더십과 현업 직원의 적극적인 참여 및 전사적인 커뮤니케이션은 ERP 구축방법과 관계없이 중요한 요인으로 나타났다. 그리고 ERP 구축방법에 있어서 변화관리 활동은 ERP 성과에 긍정적인 영향을 미쳤다. 본 사례연구로 얻은 시사점은 ERP의 구현하고자 하는 국내 기업들이 ERP 구축방법을 선정하고 적합탄 변화관리 방법의 전개를 위하여 실질적인 도움을 줄 것이다.6 전문가 그룹을 통해 시범적으로 적응하는 것으로 시작해, 학교 및 연구소를 통한 정보지식 공유 그리고 기업 정보화 솔루션으로 활용 될 수 있다.을 제시한다. 이렇게 함으로써 최대한 고객 납기를 만족하도록 계획을 수립할 수 있게 된다. 본 논문에서 제시하는 계획 모델을 사용함으로써 고객 주문에 대한 대응력을 높일 수 있고, 계획의 투명성으로 인한 전체 공급망의Bullwhip effect를 감소시킬 수 있는 장점이 있다. 동시에 이것은 향후 e-Business 시스템 구축을 위한 기본 인프라 역할을 수행할 수 있게 된다. 많았고 년도에 따른 변화는 보이지 않았다. 스키손상의 발생빈도는 초기에 비하여 점차 감소하는 경향을 보였으며, 손상의 특성도 부위별, 연령별로 다양한 변화를 나타내었다.해가능성을 가진 균이 상당수 검출되므로 원료의 수송, 김치의 제조 및 유통과정에서 병원균에 대한 오염방지에 유의하여야 할 것이다. 확인할 수 있었다. 이상의 결과에 의하면 고농도의 유기물이 함유된 음식물쓰레기는 Hybrid Anaerobic Reactor (HAR)를 이용하여 HRT 30일 정도에서 충분히 직접 혐기성처리가 가능하며, 이때 발생된 $CH_{4}$를 회수하여 이용하면 대체에너지원으로 활용 가치가 높은 것으로 판단된다./207), $99.2\%$(238/240), $98.5\%$(133/135) 및 $100\%$ (313)였다. 각각 두 개의 요골동맥과 우내흉동맥에서 부분협착이나 경쟁혈류가 관찰되었다. 결론: 동맥 도관만을 이용한 Off pump CABG를 시행하여

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Development of Indoor Navigation System based on the Augmented Reality in Subway Station (증강현실 기반 지하철 역사의 보행안내 시스템)

  • KIM, Wongil;LIM, Guk hyun;KIM, Hyun
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.18 no.1
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    • pp.43-55
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    • 2019
  • Smart phone based navigation applications are very useful in everyday life. Cost-effective and user friendly navigation can be provided to the user by many applications available in market. Using the Smart phone these navigation applications provide accurate navigation for outdoor locations. But providing an accurate navigation underground space such as subway station is still a challenge. It is hence more convenient and appropriate for mobility services if the visitors could simply view the guidance of the subway station on their mobile phone, wherever and whenever it is needed. This study develops a algorithm for indoor navigation with the help of Augmented Reality(AR) and QR marker code from the entrance to the train platform for users. This indoor navigation uses AR and QR maker codes for two purposes: to provide the user link to the subway station location and to provide the current guidance details to the user. This Smart phone algorithm that uses a smart phone optical tool to decode the QR marker to determine the location information and provide guidance to the AR without indoor Maps. This algorithm also provides a module to guide mobility vulnerable to the Barrier Free route to destination.

Customer Voices in Telehealth: Constructing Positioning Maps from App Reviews (고객 리뷰를 통한 모바일 앱 서비스 포지셔닝 분석: 비대면 진료 앱을 중심으로)

  • Minjae Kim;Hong Joo Lee
    • Journal of Intelligence and Information Systems
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    • v.29 no.4
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    • pp.69-90
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    • 2023
  • The purpose of this study is to evaluate the service attributes and consumer reactions of telemedicine apps in South Korea and visualize their differentiation by constructing positioning maps. We crawled 23,219 user reviews of 6 major telemedicine apps in Korea from the Google Play store. Topics were derived by BERTopic modeling, and sentiment scores for each topic were calculated through KoBERT sentiment analysis. As a result, five service characteristics in the application attribute category and three in the medical service category were derived. Based on this, a two-dimensional positioning map was constructed through principal component analysis. This study proposes an objective service evaluation method based on text mining, which has implications. In sum, this study combines empirical statistical methods and text mining techniques based on user review texts of telemedicine apps. It presents a system of service attribute elicitation, sentiment analysis, and product positioning. This can serve as an effective way to objectively diagnose the service quality and consumer responses of telemedicine applications.

A Case Study of Balanced Scorecard(BSC) System Implementation in Public Procurement Service (조달청 BSC 시스템 구축사례)

  • Kim, Jae-Yeol
    • Information Systems Review
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    • v.9 no.1
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    • pp.259-282
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    • 2007
  • This paper provides a case for the comprehensive performance management system in Public Procurement Service. Public Procurement Service set up the BSC system at the beginning of 2006 by improving and complementing the earliest performance management system and made it possible to automatically connet the performance measurement and evaluation of the departmental and person by using CSF and KPI, which result from their mission and strategic assignments. Therefore, the public service of the adminstration is able to offer better customer service, as the private corporations do, apply the incentive and disincentive policies to the personnel and reward administration and contribute to changing the administration into an organization of competition and performance compensation. The application of the BSC system enables the strengthening of the individual evaluation system in the departmental, integration of various evaluations into one, and the establishment of a monitering system of achievement rate in the objective management in the periodic results. Such a case study of Public Procurement Service will determine the course of establishment of the BSC in other public institutions and suggest many successful methods and ideas for the performance management system.

Development of a System for UX Analysis of Financial Mobile App Review Data and Its Verification (금융 모바일 앱 리뷰 데이터의 UX 분석을 위한 시스템 개발 및 검증)

  • Jiye Hyeon;Yeongmin Son;Jae Wan Park
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.1
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    • pp.755-761
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    • 2023
  • As digital transformation accelerates, the proportion of non-face-to-face services in financial services is also increasing. Recently, user experience has emerged to secure competitiveness in mobile services, and analysis techniques to improve user experience have emerged. User review data, one of the data used for quantitative evaluation, contains a lot of unnecessary information, which is time-consuming to derive improvement directions. Therefore, this study aims to develop a UX analysis system based on the hierarchy of UX needs by using a cosine similarity algorithm and analyze user review data of Kookmin Bank, Woori Bank, Kakao Bank, and Toss for verification. This study proved that the developed UX analysis system is a system that can effectively analyze UX through the analysis of user review data. The system of this study is expected to be easily used to identify improvement plans for the hierarchy of UX needs in an agile organization that needs to quickly reflect customer feedback.

A Transmission Service Method for Processing Visual Recognition of Sender Information (발신자 정보에 대한 시각적 인식 처리를 위한 전송 서비스 기법)

  • 김기현
    • Journal of KIISE:Computing Practices and Letters
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    • v.10 no.4
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    • pp.328-336
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    • 2004
  • Recently a mobile service is changing into a system environment that offers the customer various contents service. Representative example of service is a Calling Identity Del ivory Service(CID). Such service has the problem in the case which the receiver cannot remember the phone number of the sender; it has a difficult problem that cannot easily confirm whose the phone number it is. Therefore, it is desirable to design and implement visual services that can enhance the recognition of users. In this paper, we propose the architecture that is similar to a Calling Identity Delivery Service. We propose the architecture for communication service and system that is able to visually display the information of the sender using 2D image data in mobile environment. After that we set the image information to represent the user and this method is able to visually display the information of the sender by transmitting an image data through channels from switch station or base station using the server. When the receiver receives a phone call from the sender, this method provides an efficient service by transmitting visual data with bell sound. That is, the image information of sender is appeared on liquid crystal display(LCD) of the receiver at the same time. We investigate the concepts for processing real-time transmission of image data and describe an example of the implementation result that is based on system. This technology has a potential influence on the marketing and presents an efficiency of this method.