• Journal of Digital Convergence
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• v.19 no.12
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• pp.207-223
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• 2021

The purpose of this research is to study the influence of online shopping motives on repurchase intentions with Chinese students studying in South Korea. To this end, a questionnaire survey was conducted with 255 Chinese students studying abroad. The SPSS 23.0 analysis clarified the structural relationship between the online shopping mall's motivation and customer satisfaction, and repurchase intentions. First, in the motivation of online shopping, product perception, customer service and shopping experience have a positive impact on customer satisfaction. Second, in the motivation of use, product perception, customer service, and shopping experience have a positive impact on repurchase intentions. Third, satisfaction has a positive effect on repurchase intentions. The results show that the motivation of using online shopping for Chinese students in South Korea is an important factor affecting satisfaction and repurchase intentions. In future research, further research is needed according to the type of online shopping mall.

• Journal of dental hygiene science
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• v.13 no.3
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• pp.246-253
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• 2013

The present study was carried out to evaluate the impacts of the qualities of dental medical services on service value, consumer satisfaction and consumer loyalty for 221 patients who visited 17 dental hospitals or clinics located in Busan and Ulsan using questionnaires and obtained the following conclusion. By gender, males had higher perceptions of para-language than females did in the qualities of the dental medical services, and by the level of education, college students and university graduates had higher perceptions of body language and physical appearance. Scores of service value, consumer satisfaction and customer loyalty were higher in males, college students and university graduates, and married patients, but those were not statistically significant. It turned out that the qualities of the dental medical services were correlated with service value, consumer satisfaction and consumer loyalty. As the perception of para-linguistic and verbal communication in the qualities of the medical services increased, service value increased; as the perception of verbal communication and physical appearance increased, consumer satisfaction increased; and as the perception of verbal communication, physical appearance and body language increased, consumer loyalty increased. To sum up the above findings, the qualities of dental medical services influence service value, consumer satisfaction and consumer loyalty, so in the future, it will be necessary to study quality dental medical services with which patients are satisfied.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.8
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• pp.3415-3420
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• 2011

It is natural phenomenon that, as the level of customer satisfaction index increases, the ratio of satisfied customers increases. However, the effectiveness of practical application of customer satisfaction survey for improving customer satisfaction decreases due to structural limitation on data analysis and the abnormally outnumbered data. To cope with these problems, it is necessary to develop the new methodology to identify the strategy meanings and find the dissatisfied factors of satisfied customers using the satisfied customers reclassification. This study proposes the satisfied customer reclassification method based on 2 dimension model of customer satisfaction/dissatisfactions which is different from the previous one dimension satisfaction model. The experimental results show that satisfaction attributes are different from dissatisfaction attributes and they also have dissimilar roles and functions. With these results it is possible to maximize the customer satisfaction and restrain the customer dissatisfaction through the satisfied customer reclassification and achieve customer satisfaction management eventually.

• Journal of Venture Innovation
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• v.1 no.1
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• pp.181-195
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• 2018

The purpose of this study is to investigate the effect of service quality of a theater on the customer experience value and performance satisfaction and to test causality between variables. For this purpose, Study model was created from the previous studies and performed a survey with the customer who visited Performance Theater. In this study, employee kindness, facility excellence, convenience, and facilities were set as independent variables, and performance satisfaction was selected as a dependent variable. The cultural value and economic value of customer experience were examined as Moderating variables between two variables. Based on the results of this study, It was found that employee's kindness, facility excellence, and convenience have a significant effect on performance satisfaction in performing arts facilities. convenience, there was perfect mediated effect of customer experience between service quality of a theater and performance satisfaction centered on cultural value and economic value. The employee's kindness variable was examined as a perfect mediation of cultural value, and economic value as a sectoral mediation. The excellence variables of the facilities appeared as partial mediations in cultural values and as complete mediations in economic values. In the case of the auxiliary facilities, the significance test failed. According to the results of the research, it was confirmed that convenience service for customers is the most important variable. This result suggests that the service quality of a theater should be basically maintained in terms of the kindness of the facility and staff, and that the customer is more satisfied with the performance than the audience convenience service provided from the Theater. The venue suggests that customer service and reception, purchase of tickets, refund method, and staff training should be thoroughly done so that audiences can make the Theater.

• Culinary science and hospitality research
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• v.16 no.4
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• pp.190-205
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• 2010

The purpose of this study is to understand the effect of physical environment of family restaurant upon customers' emotions, satisfaction and revisit intent. Based on total 438 samples obtained from the empirical research, this study reviewed the reliability and fitness of the research model using Amos program. The hypothesized relationships in the model were tested simultaneously by using a structural equation model (SEM). The proposed model provided an adequate fit to the data, $x^2$ 592.898(p<0.001), df=239, CMIN/DF 2.481, RMR 0.103, GFI 0.900, NFI 0.952, CFI 0.970, RMSEA 0.058. SEM resulted that the physical environment showed a significant effect on customers' positive emotions($\beta$=0.388, p<0.001) and negative emotions($\beta$=-0.148, p<0.001). Also, customers' positive emotion($\beta$=0.828, p<0.001) bad a positive significant effect on customer satisfaction, and customer satisfaction($\beta$=0.771, p<0.001) bad a positive significant effect on revisit intent. Limitations and future research directions are also discussed.

• Proceedings of the Korean Institute Of Construction Engineering and Management
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• 2006.11a
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• pp.326-331
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• 2006

The Construction Management(CM) was adopted to the domestic construction industry 10 years ago, but it has suffered from so many problems. Therefore, this study intends to contribute to the development of the CM through suggesting the method which measures the service quality of the CM and the customer satisfaction. The most important thing of this method is SERVQUAL which is a multiple-item scale for measuring consumer perceptions of service quality. In order SERVQUAL which is widely used in the service industry to be applied to the CM field, this study modifies SERVQUAL partially and comes up with the detailed analysis way through the case research and then, finally considers the practical use and the problem of this method.

• Culinary science and hospitality research
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• v.20 no.4
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• pp.100-114
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• 2014

This study aims to analyze customer satisfaction, revisit intention, and recommendation intention of food styling of Korean fusion cuisine in order to establish the development of food styling of Korean fusion cuisine and to develop the marketing strategies for food styling of Korean fusion cuisine. A survey was conducted in Korean fusion restaurants during the month of August 2013. A valid sample of 150 questionnaire sheets returned were analyzed using SPSS version 21.0. Results of this study showed that food styling of Korean fusion cuisine influenced customer satisfaction, revisit intention, and recommendation intention. Food styling factors such as food and plate, linen and centerpiece, cutlery, and, glassware influenced customer satisfaction, revisit intention, and, recommendation intention. This study suggests to develop a scheme for modern food styling for the globalization of Korean cuisine.

• Culinary science and hospitality research
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• v.17 no.5
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• pp.167-183
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• 2011

The purpose of this study is to identify the associations among the customer-appraised physical attractiveness of employees, emotional response and customer satisfaction, which has not been fully explored in the foodservice literature. Based on total 249 samples obtained from the empirical research, this study reviewed reliability and fitness of the research model and verified total 3 hypotheses using Amos program. As a result, the physical attractiveness of employees had a significant effect on emotional response of customers and satisfaction. In particular, in casual dining restaurants, the physical attractiveness of employees had a significant positive effect on emotional response (${\alpha}_{11}$=.624)and customer satisfaction(${\alpha}_{21}$ = .495). Also, customer's emotional response had a significant positive effect on customer satisfaction (${\beta}_{21}$ = .312). In addition, the effect of customer-appraised physical attractiveness of employees in casual dining restaurants on customer satisfaction was found to be partially mediated by the customers' emotional response. Limitations and future research directions were also discussed.

• Culinary science and hospitality research
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• v.6 no.3
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• pp.225-241
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• 2000

본 연구는 품질관리와 고객만족관리의 관계를 규명하는데 목적을 두고 있다. 연구조사는 외국관광객과 서울의 특등급호텔의 종사원을 대상으로 수행되었으며, 연구결과 호텔 서비스 품질관리 수준은 고객만족도에 영향을 끼치는 것으로 나타났다. 연구자는 품질관리 시스템, 품질과 운영 결과, 고객만족 결과로 구성된 성공적인 품질관리를 제안하고자 한다.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 1996.04a
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• pp.597-601
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• 1996

현재 점점 더 경쟁이 치열해 지고 있는 국내 통신시장에서 경쟁우위를 차지하고 보다 나은 서비스를 통신고객들에게 제시하기 위해서는 고객의 요구를 파악하는 것이 필수적이다. 이를 위해여 본 연구에서는 통신사업에 있어서 설문조사방법과 설문결과를 관리하기 위한 데이타베이스의 프로타입을 제시하고자 한다. 이를 통해 고객의 요구를 파악하고 분석하여 통신회사의 능동적인 대처가 가능하도록 하여 경영전략수립과 고객만족 달성에 효율화를 도모하고자 한다.