• Journal of Digital Convergence
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• v.17 no.11
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• pp.213-223
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• 2019

This study aims to prove the relationship between a TPB(theory of planned behavior) variables (subjective norms, attitudes, and self-efficacy), need to belong and personal growth initiatives to explain the reasons for users' shared behavior. 959 participants who had shared online video were collected as a sample through an online survey and the collected data were analyzed through structural equation modeling. The study found that need to belong affected attitudes to online video sharing and subjective norms, and that personal growth initiative also affected attitudes to online video sharing and self-efficacy. In addition, all three variables of TPB were affect the intend of online video sharing, and attitudes to online video sharing were affecting subjective norms and self-efficacy. This study is meaningful in that it demonstrated the user's intention to share online video through variables of TPB along with their need to belong and personal growth initiatives.

• 한국노년학
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• v.30 no.3
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• pp.695-708
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• 2010

Purpose: This study was to explore the factors affecting on Dietary Behavior Change of the vulnerable elderly based on the Stage of Change. Methods: This study was a secondary analysis of the data collected from 1,262 elderly who were participated in the case management program. Total 984 participants who responded all questionnaire were included in the analysis. The variables included general characteristics, health behavior, health status, and dietary behavior stage. The data collected were analyzed by descriptive statistics, trend test and multi-variate logistic regressions. Results: about twenty four percent of the vulnerable elderly subject was pre-contemplation stage and 46.1% of them was contemplation stage of dietary behavior. Having a depressive mood, dependance of Instrumental Activity of Daily living, and being medicaid affected on starting or on maintaining healthy dietary behavior in vulnerable elderly negatively. Conclusion: The tailored nutritional intervention depending on dietary behavior stage are needed for the vulnerable elderly to improve the health. The program which can maintain the function remained of elderly and give psychological support together will be more effective.

• Journal of dental hygiene science
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• v.11 no.2
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• pp.77-83
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• 2011

The purpose of this study is to survey aspects of factors in stages of change and decisional balance on oral examination of adults in their 20s by applying transtheoretical model. Transtheoretical model is the one that was developed in order to explain a human being's behavioral change. The stages of change consist of precontemplation stage, contemplation stage, preparation stage, action stage, and maintenance stage. Decisional balance is utilized with comprising 2 elements such as pros and cons in transtheoretical model, and was mentioned that pros and cons have unique form every behavioral stage of change. As a result of applying the regular oral examination behavior based on transtheoretical model, it was indicated to be precontemplation stage with 79 people(22.1%), contemplation stage with 156 people(43.6%), preparation stage with 38 people(10.6%), action stage with 47 people(13.1%), and maintenance stage with 38 people(10.6%). Subjects, who maintain regular oral examination, were indicated to recognize pros highly in the decision balance. Subjects, who don't have intention of receiving oral examination, were indicated to have characteristic of recognizing cons highly.

• Journal of the Korean Applied Science and Technology
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• v.40 no.2
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• pp.199-209
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• 2023

This study is a descriptive research to identify the factors that influence blood donation intentions of the middle-aged firefighters and prison officer based on Ajzen's (1991) planned behavior theory. The subjects of the study were 223 middle-aged firefighters and prison officer at a fire station and prison located in G City and District B. The Data were analyzed by descriptive statistics and t-test, one-way ANOVA, Pearson's correlation coefficient, Turkey, and multiple regression with the SPSS 21.0 program. There were statistically significant differences in blood donation intention according to the blood donation experience, attempted blood donation within a year, participate plan in blood donation within 3 months. The blood donation intention of middle aged showed significant positive correlations with attitude, subjective norms, and perceived behavioral control towards blood donation. Multiple regression analysis for blood donation intention revealed that the significant predictors were participate plan in blood donation within 3 months, perceived behavior control, subjective norms, attitude towards blood donation, and attempted blood donation within a year. These factors explained 69% of the variance. In order to enhance the middle aged's intention to blood donation, we need a program that can improve middle aged's attitude, subjective norms, perceived behavior control.

• Journal of the Korean Society for information Management
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• v.24 no.2
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• pp.5-27
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• 2007

While $LibQUAL+^{TM}$ is in the headlines of many articles focusing on library service evaluations, little research has been conducted to study the relationship between the $LibQUAL+^{TM}$ factors and the adoption of library services. It remains unclear whether the factors of $LibQUAL+^{TM}$ have any effect on its adoption. A framework was adapted from Icek Ajzen's theory of planned behavior and proposed to extract factors affecting the adoption of library services. The factors were examined via data collection from a Web-based questionnaire survey with college students in the United States. Factor analyses and multiple regression analysis were conducted. Findings show that the intention to use library services is explained by attitude toward library service quality. The attitudinal factors that are significant are (1) perceived personal control, (2) perceived affect of service, and (3) perceived comprehensiveness of information. The relative importance among the factors is also represented by the numbered sequence. However, perceived timeliness of information access and the perception of library as place do not have a significant effect on the intention. This study extends the research on library service evaluation, and provides a new evaluation framework by applying adoption behaviors.

• Journal of Korean Public Health Nursing
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• v.33 no.3
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• pp.354-363
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• 2019

Purpose: This study was undertaken to identify factors related to quit-smoking intention based on the planned behavior theory among out-of-school youths. Methods: This study was a quantitative research, data were collected during Nov. 1. 2018 to Feb. 28, 2019, study subjects were 189 out-of-school youths in Youth support Center located in A, B, C area city. The data were analyzed using independent sample t-test and one-way ANOVA, Pearson's correlation coefficient, and multiple linear regression. Results: There was a significant differences of quit smoking intention according to age, weekly allowance, participate of antismoking program. There were positive correlations between quit smoking intention and attitude to non-smoking and perceived behavior control. In smoking cessation intention influenced by predictive variable, age, weekly allowance, attitude to non-smoking, and perceived behavior control explain 26.8% smoking cessation intention. Conclusion: We believe that findings from this study will help to develop the specific smoking cessation education program for out-of-school youth's health behaviors.

• Korean Journal of Culture and Social Issue
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• v.29 no.3
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• pp.275-304
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• 2023

This study aimed to examine the mechanisms underlying digital game usage behavior by applying the Theory of Planned Behavior and the Balance Theory. It investigated the influences of attitude, subjective norms, and perceived behavioral control on the intention to use digital games, as well as the differences in the application of the Theory of Planned Behavior model based on the balance state among individuals, significant others, and digital games. A total of 315 responses from adult PC game users were collected through an online survey conducted from October 21 to 25, 2021, and were analyzed using multiple regression analysis. The results revealed that attitude and perceived behavioral control had a significant positive impact on the intention to continue using digital games, while subjective norms did not exert a significant influence. By categorizing groups into balanced, unbalanced, and imbalance states based on the balance relationship, the application of the Theory of Planned Behavior model showed that in the unbalanced and imbalance groups, both perceived behavioral control and attitude had a positive impact on the intention to continue using digital games. However, in the balanced group, attitude only had a positive impact on the intention to continue game usage. This study contributes to understanding digital game users by examining both individual psychological factors and the influence of others on digital game usage behavior.

• The Journal of the Korea Contents Association
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• v.11 no.9
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• pp.443-452
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• 2011

This research aims at investigating the factors that affects the wearing of the nuclear protection equipment by radiology students. We measured the factors related to the wearing of the nuclear protection equipment based on the theory of planned behavior (TPB). We collected 192 survey records from 230 radiology students in Kwang-ju and Chun-nam providence who finished the clinical training. Based on Logistic Regression analysis, we found that the wearing of the nuclear protection equipment is statistically more probable as the level of study is lower, the scale of practicing hospital is smaller, the attitude rating is lower, and the rating of perceived behavioral control is higher. We argue that the development of educational program considering factors like the perceived behavioral control is required to enhance the degree of wearing the nuclear protection equipment in the clinical training of college students.

• International Commerce and Information Review
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• v.9 no.3
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• pp.81-103
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• 2007

인터넷의 확산과 함께 금융 산업에서 인터넷뱅킹의 등장은 은행 산업 전반에 많은 변화를 가져오고 있다. 인터넷뱅킹은 더 이상 단순한 정보시스템이 아닌 은행의 경쟁력을 결정짓는 중요한 요소로 부각되고 있다. 또한 국내 인터넷뱅킹 사용자의 증가로 인해 은행에서는 기존 인터넷뱅킹 사용자가 지속적으로 인터넷뱅킹을 이용할 수 있도록 여러 가지 전략을 개발하여야 할 것이다. 따라서 본 연구에서는 정보시스템 연구 분야에서 기술 수용에 대한 많은 연구들의 이론적 기반이 되었던 계획적 행동 이론(TPB)과 기술 수용 모델(TAM)을 인터넷뱅킹 이용의도 분석에 적용시켜 인터넷뱅킹 이용 행위를 실증 분석함으로써 지속적인 인터넷뱅킹 이용 의도에 영향을 미치는 요인들을 규명하고자 하였다. 더 나아가 TPB 모형과 TAM 모형을 체계적으로 비교분석하여 인터넷뱅킹 이용의도에 관한 이론적 기초를 제시하고, 인터넷 환경에서 은행의 적극적인 인터넷뱅킹 활용에 도움이 될 수 있는 실무적 시사점을 제공하고자 한다.

• Journal of Digital Convergence
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• v.19 no.5
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• pp.215-227
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• 2021

This study empirically studied the factors affecting the intensity of use of mobile social media and fatigue. Theories for the research framework were based on the theory of planned behavior, the theory of private information protection, the theory of flow, and the theory of process incentives. As a result of data analysis, it was found that self-efficacy, user habits, and flow experience positively influence the intensity of mobile social media use. This study assumed that personal information protection issues negatively affect the intensity of mobile social media use, but have little influence on the use intensity. The intensity of media use had a positive effect on media fatigue. In other words, when the intensity of using mobile social media increased, the feeling of fatigue increased. The expected process incentives variable did not show a moderating effect between media use intensity and social media fatigue. The findings will have implications for social media-related companies and organizations that want to use social media tools for business and public services.