• Title/Summary/Keyword: 경험품질

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A Study on Customer Experience with Food Truck Services: Focusing on Topic Modeling Techniques (푸드트럭 서비스 이용객 경험에 관한 연구: 토픽모델링 기법 중심으로)

  • Jooa Baek;Yeongbae Choe
    • Journal of Service Research and Studies
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    • v.14 no.3
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    • pp.188-205
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    • 2024
  • The food truck business, which involves selling various types of food from mobile vehicles, has gained significant popularity in urban centers and at events. These food trucks have rapidly expanded due to their relatively low initial investment and high flexibility, attracting customers with unique menus and personalized services. However, as competition increases, the need to manage service quality to boost customer satisfaction and encourage repeat visits has become more critical. Despite this growing importance, there has been limited empirical research on the topic. This study aims to analyze customer experiences with food truck services to gain strategic insights for improving service quality. By applying structural topic modeling to customer review data, the study identified 50 key topics. The process included a comprehensive evaluation of model diagnostics and interpretability to determine the optimal number of topics, ultimately selecting the most relevant ones related to service experiences. The impact of these identified topics on overall customer satisfaction was empirically tested using regression analysis. The results showed that aspects such as "Food Taste," "Friendly Staff," and "Positive Emotion" had a positive influence on customer satisfaction, whereas "Delayed Service," "Negative Emotion," and "Beverage Service" had a negative impact. Based on this analysis, the study proposes concrete methods for food truck operators to systematically analyze customer feedback and use it to drive service improvements and innovation. This research highlights the importance of data-driven decision-making in small business environments like food trucks and contributes to expanding the application of topic modeling in the service industry.

The Effects of Country-of-origin image of Beef on Consumer's Quality Perception, Attitude and Purchase Intention (쇠고기 원산지 이미지가 소비자 품질지각, 태도 및 구매의도에 미치는 영향)

  • Choi, Won-Sik;Lee, Soo-Bum
    • Culinary science and hospitality research
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    • v.17 no.3
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    • pp.89-103
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    • 2011
  • The purpose of the study is to examine the effects of the country of origin image of beef on consumers quality perception, attitude and purchase intention. In order to conduct the research, 300 questionnaires were distributed to consumers who have purchased beef in Seoul during a two-week period from December $27^{th}$, 2010 to January $10^{th}$, 2011, but only 244 were analyzed for this study. The results are as followed First, country - of-origin image of beef had significant relations with consumers quality perception, attitude and purchase intention. Second, consumers quality perception had positive relations with attitude and purchasing intention. Third, consumer's attitude had positive influence on purchasing intention. In order to enhance the country-of-origin image of beef, cows should be raised in an environmentally friendly way. Having regular checkups and using good quality feed would produce reliable products. As well, in order to strengthen the image of beef, aggressive marketing strategies are also recommended.

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Optimal Network Design for Enhancing the Precision of National Geodetic Network (국가 측지망의 정밀도 향상을 위한 최적 측지망 설계에 관한 연구)

  • Cho, Jae-Myoung;Yun, Hong-Sik;Wie, Gwang-Jae
    • Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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    • v.28 no.6
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    • pp.587-594
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    • 2010
  • This paper describe the optimal design of geodetic network by analytical technique based on the quality criteria of network. We described an example of geodetic network design taking into account the precision, reliability and robustness that are the main criteria of network design. The main goal of this paper is to evaluate the criteria to design the geodetic network coinciding with the criteria of high precision(error ellipse, 2DRMS, CEP), reliability(internal and external reliability) and robustness(maximum shear strain, principal strain, dilatation). The network design parameters computed in this study show that precision and reliability has not much improved by about 2% and 3%, respectively, than the observed network, while robustness has much improved by about 3, 100%. It also shown that maximum errors of precision, reliability and robustness were reduced by 5%, 7% and 16,957%, respectively.

The Effects of M-CRM Characteristics, Market Orientation on Customer Loyalty and the Moderating Role of Relationship Length in Insurance Companies (보험기업의 M-CRM 특성과 시장지향성이 고객충성도에 미치는 영향: 관계기간의 조절효과)

  • Jung, Chul-Ho;Jung, Duk-Hwa
    • The Journal of the Korea Contents Association
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    • v.16 no.6
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    • pp.726-738
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    • 2016
  • This paper aims to examine structural relationship between the influence factors of customer loyalty, hypothesizing that m-CRM characteristics, market orientations, relationship quality and relationship length plays a crucial role in achieving customer loyalty in insurance companies. Total of 255 valid sample data were used to test study hypotheses. By using Structure Equation Modeling(SEM) method, the results show that m-CRM characteristics and customer orientation significantly influence to relationship quality except competitor orientation and all relationship quality are very significantly influence to customer loyalty being consisted of customer retention and word of mouth effect. In addition, the modulation effect of relationship length is confirmed about relationship between relationship quality and customer loyalty. A real situation we conducted our research may enable academics and practitioners to understand the antecedents and outcomes of m-CRM implementation in terms of market orientation.

The study on Perceptual Difference on Web Service Quality Factors of Job Information Site (between Korea and China) (국가 간 취업정보 사이트 품질요인에 대한 인식도 차이에 대한 연구 (한국, 중국대상))

  • Wang, Guangying;Park, Sungsik;Lee, Seogjun
    • Journal of Information Technology and Architecture
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    • v.11 no.3
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    • pp.285-310
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    • 2014
  • Based on the network, recruitment, education services, talent testing and human resources management etc. integrated services are expanded, and efforting to raise the market share of job information site. Job information site is an alternative finding job and recruiting environment, helping job seekers to conduct self-directed researching and applying for a job online. Directly or indirectly influential factors upon value of job information site are on the rise. Not only Korea but also China has already recognized the importance of these influential factors on job information site. However, the effective rate of implementing job information site is relatively lower among Chinese job market than Korea. This study suggests that there are differences of cultural background between Korea and China, and they were at different internet infrastructure, such differences impact on different job seekers.

A Study on the Mediating Role of Customer Value in the Structural Relationships among Restaurant Service Quality, Customer Satisfaction, and Loyalty: Focusing on Ages 20s-30s (외식서비스품질과 고객만족, 충성도 간의 구조적 관계에서 고객가치의 매개역할에 관한 연구 : 20-30대 소비자를 중심으로)

  • Lee, Won-Gab;Kim, Gi-Jin
    • Culinary science and hospitality research
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    • v.18 no.3
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    • pp.121-136
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    • 2012
  • The purpose of this study is to examine the structural relationships among restaurant service quality, customer value, customer satisfaction, and loyalty. Also, in the structural relationships, it intends to examine the mediating influence of customer value. In order to achieve the purpose of this study, consumers in their 20s and 30s who had the experience visiting to Korean style restaurants, fast food restaurants, pizza restaurants, and family restaurants in Daegu were surveyed through quota sampling. The survey was conducted for a month from May 20 to June 20, 2011, and total 459 copies of questionnaire were used for final analysis using IBM SPSS 19.0 and IBM AMOS 19.0. Analysis result showed that the restaurant service quality such as encounter service and food quality had a significant effect on customer value, customer satisfaction, and customer value on customer satisfaction and loyalty. In addition, it was found that the mediating role of customer value was significant in the influence of service encounter and food quality on customer satisfaction and loyalty.

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A Study on the Perception of Cyber Money Quality by Individual Characteristics

  • Yoon, Jongsoo;Kim, Gimun
    • Journal of the Korea Society of Computer and Information
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    • v.24 no.12
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    • pp.175-182
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    • 2019
  • While there have been lots of researches on the use of cyber money in online business area, few studies suggested the results on relationship between individual characteristics, including demographic and cyber money usage characteristics, and quality factors of cyber money. Therefore, this study investigates which quality factors of cyber money are perceived to be important, and examines whether the perception of cyber money quality will vary by individual characteristics such as gender, age, cyber money usage frequency, and cyber money usage volume. The results show, based on the statistical analyses using survey questionnaire for cyber money users living in the Seoul metropolitan area, that there are differences in perception of required quality factors of cyber money among the respondents grouped by gender, age, and usage frequency of cyber money. This study could propose a variety of implications for future researches on the use of cyber money in online business areas of home and abroad.

A Study on Quality evaluation Methodology Establishment of Anti-Virus Software based on the Real Test Environment (리얼 테스트 환경 기반의 안티바이러스 소프트웨어의 품질평가 방법론 정립에 관한 연구)

  • Maeng, Doo-Iyel;Park, Jong-Kae;Kim, Sung-Joo
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.35 no.3B
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    • pp.440-452
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    • 2010
  • For an evaluation of the software product, the national/international organizations and labs have been studying various methodologies for the quality on the basis of ISO/IEC Quality Assurance System, but they still have many issues in evaluation of the anti-virus software that has special characteristics of complexity. In this paper, to establish a methodology of the quality evaluation for the anti-virus software, fulfilling the requirements more than reasonable level, a process to draw the evaluation items and quantification was established. And the information of weight was objectified by analyzing the relative magnitude between each factors. Based on the defined information (evaluation item, weight), conducting the quality evaluations for 70 kinds of open anti-virus software collected from the portal sites in the real test environment, and as a result of the positive analysis with user's long-term experience, this paper justifies the evaluation item and the weight.

Design and Implementation of Software Globalization Quality Management Framework (소프트웨어 글로벌화 품질관리 프레임워크 설계 및 구현)

  • Lee, Sei-Young
    • The KIPS Transactions:PartD
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    • v.19D no.1
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    • pp.29-38
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    • 2012
  • Software globalization is becoming more important worldwide but little is known about how globalization technologies are actually carried out in the Korean software industry. In this paper, we have designed Globalization Quality Management (GQM) framework and applied the framework to the industry domestically for the first time. GQM provides a structured and effective way for software organizations to adopt globalization practices and evaluate the results. GQM consists of three main components: 1) software quality management process, 2) globalization support model and 3) globalization assessment model. This framework also supports both plan-driven and iterative/incremental development methods. On the basis of the GQM, a survey study was conducted among software engineering professionals, gathering the data from 31 IT companies across 7 large-scale projects in Korea. The result indicate that the evaluation score for globalization capability is 2.47 and global readiness is 2.55 out of 5 points. Also It said that internationalized product design (32.9%) and global/local product requirements analysis (28%) are needed to be taken care of first.

The Priority Analysis of the Risk and Countermeasures for Quality Control in the Steel Structure (강구조물 공사의 품질관리를 위한 리스크 중요도 분석 및 대응방안)

  • Cho, Hang-Min;Song, Young-Woong;Ahn, Jae-Bong;Choi, Yoon-Ki
    • Korean Journal of Construction Engineering and Management
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    • v.8 no.3
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    • pp.87-96
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    • 2007
  • Recently construction environment is being professionalized. oversized and diversified. Due to fluctuation of construction environment, the demand for the project of steel structure is ieased gradually and steel construction is needed the efficient quality management. The construction of steel structure which required a variety of sub-contractors, the progress of works and technologies are comprehensive of various risks and uncertain factors. But currently the construction of steel structure is conducted the risk management by perception and experience of constructors. Therefore, the analyzing factors of the risk and establishing the device are able to manage the quality management efficiently. In this study, we have conducted the interview of experts, polls and through the Analysis Hierarchy Process (AHP) for the scientific and systematic risk management. This paper will propose a plan for systematization of the construction of the steel structure.