• Title/Summary/Keyword: 경험적 소비특성

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Research on the Interactive Experience Design of Museum Cultural Product Customization Platform -Focusing on Shenyang Palace Museum (박물관 문화상품을 위한 플랫폼의 상호경험디자인에 대한연구 -선양고궁박물관을 중심으로)

  • Ren, Shilei;Pan, Younghwan
    • Journal of the Korea Convergence Society
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    • v.13 no.2
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    • pp.185-200
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    • 2022
  • The innovative development of museum cultural products is an important way for museums to play the function of cultural communication with their collections. In the context of consumer upgrading, traditional cultural product design and sales methods gradually fail to meet the diverse needs of consumers. This study aims to propose the construction of a customized interactive experience platform for museum cultural products, promote the development of museum cultural products, and facilitate the inheritance and preservation of museum culture. The research methodology analyzes the model and characteristics of existing cultural product customization platforms by collating existing literature studies, and distributes 159 questionnaires to investigate the needs of cultural product consumers, and finally combines the customization experience with existing e-tailing platform systems according to user needs, proposes a theoretical framework and conducts design practice and usability testing using the Shenyang Palace Museum as an example. The findings show that users have a high acceptance of the customized platform for cultural products and that the design of the customized platform can be used to promote the dissemination of the cultural connotations of museums, optimize the personalized user experience of cultural products, and provide new ideas for the development, design, and retailing of museum cultural products. Based on the above findings, this paper suggests that museums' cultural product development can utilize the design model of customized platforms to further enhance consumers' personalized service experience.

Color Correction Method of CIS Digital Camera for Mobile Phone (휴대폰용 CIS 디지털 카메라의 컬러 보정법)

  • Kim Eun-Su;Jang Soo-Wook;Lee Sung-Hak;Han Chan-Ho;Jung Tae-Young;Sohng Kyu-Ik
    • Journal of the Institute of Electronics Engineers of Korea SP
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    • v.43 no.4 s.310
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    • pp.9-18
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    • 2006
  • In the digital camera system, CMOS image sensor (CIS) is widely used because its size and weight become smaller and power consumption becomes lower. However, there are common problems that colors of the recorded image do not match those of the photographed object and that spectral sensitivity of the CIS used in different cameras varies largely in each case. Therefore, color correction is needed because the spectral sensitivity of the CIS in each color is neither the same color component for most standard colors nor the appropriate color representation for any output devices. In the conventional method, a color correction is empirically obtained by a large number of iterative experiments, but the result is not so satisfied. In this paper, a new method to obtain the efficient color correction matrix for digital camera using CIS is proposed. We obtain camera transfer matrix under the certain white-balance point, and color correction matrix that makes the transfer characteristic of digital camera close to the transfer characteristic of ideal camera is obtained. The experimental results show that the transfer characteristic of digital camera by the proposed method is close to that of the ideal camera. In addition, the image quality of pictures of digital camera using the proposed method is dramatically improved.

A Study on the Humanities of the Placeness and Local cuisine in Busan (부산의 장소성과 향토음식에 대한 인문학적 고찰)

  • Ryu, Jina
    • 지역과문화
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    • v.6 no.4
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    • pp.1-21
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    • 2019
  • This study focused at the local and historical characteristics of Busan from the perspective of local culture, along with the local characteristics of Busan. Busan's local cuisine has been reborn and continues to this day, influenced by the geographical and historical characteristics of the place. Places are not merely spatial points marked by coordinates, but are also semantics that include the human experience and emotional aspects of living in them. A place is a mix of culture, a human response to the visible environment and the environment. An understanding of a place provides a basis for understanding personal geography, culture, and history. .One of the specialties of an area with its location is the local cuisine. Local cuisines are not immutable, as they can change according to the characteristics of the area and the preferences of the residents. Busan's local cuisines reflect the geographical features of the city, and include Busan's historical experiences. First, anchovies and eel are well known for their location as ports bordering the sea. Second, Dongnae Pajeon and Sanseong Makgeolli are made using marine products and grains. Thirdly, during Japanese occupation, fish cake and sliced raw fish was enjoyed by residence in Busan. And finally, Milmyun and Pork Soup, the food made by refugees who came down to Busan and settled down during the 1·4 retreat. The local cuisine, which represents an area, goes beyond simply being eaten, enjoyed, and consumed as a commodity, and is a symbol of the geographical and historical characteristics of the area.

A Study on Consumers' regulatory focus as a determinant of perceived value of online shopping mall VMD (온라인 쇼핑몰VMD에 대한 지각된 가치의 영향요인으로 소비자 조절초점 역할에 관한 연구)

  • Suh, Yonghan
    • Management & Information Systems Review
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    • v.33 no.5
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    • pp.213-232
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    • 2014
  • Sensitivity to online store stimuli (VMD attributes) and response (online store loyalty) may depend upon consumers' regulatory focus (emotional state). In other words, consumers' sensitivity to online store atmosphere and consequent store loyalty can be influenced by the match between their regulatory focus (promotion focused vs. prevention focused) and the type of the online store VMD benefits Study 1 results indicate consumers have a different evaluation about online store atmosphere depending on their regulatory focus. Promotion-focused consumers were significantly more sensitive to visual appeal and entertainment attributes of online store atmospherics than prevention-focused consumers. Conversely, prevention-focused consumers were significantly more sensitive to security and privacy attributes of online store, than promotion-focused consumers. Study 2 results indicate for promotion-focused shoppers, hedonic value toward online store atmosphere was associated with greater online store loyalty. In contrast, prevention-focused shoppers were influenced more by the utilitarian attributes on online store loyalty than promotion-focused shoppers. The current findings indicate that shoppers with promotion-focused are more easily persuaded by visual and entertainment-oriented online store cues. Conversely, shoppers with prevention-focus are more easily persuaded by safety and privacy-oriented online store cues.

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The Effects of Fairness and Service Quality on the Loyalty in the R&D Processes: Mediation Effect of Trust (연구개발 과정에서 공정성과 서비스 품질이 충성도에 미치는 영향: 신뢰의 매개효과)

  • Jeong, Yonggil;Sohn, Minho
    • Journal of Service Research and Studies
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    • v.8 no.4
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    • pp.77-88
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    • 2018
  • Collaboration works on R&D project have many characteristics in interoranizational relationships. There are many variables on explaining the their relationships. In the previous study, I chose some relevant variables and some hypotheses. Base on service marketing theories and relationship marketing perspective I suggest 5 hypotheses. Independent variables are fairness and quality, and dependent variable is loyalty. And trust are treated as the intervening variable between the independent variables and dependent variable. To test the research model and some hypothesis empirically, I collected the data using the questionnaire. Sample size was 448, it was enough to analyze statistically. Data were analysed using the SPSS and AMOS. In the previous study, H1($fairness{\rightarrow}trust$), H2($quality{\rightarrow}trust$), H5($trust{\rightarrow}loyalty$) were accepted, but H3 and H4 were rejected. The reason H3($fairness{\rightarrow}loyalty$) and H4($quality{\rightarrow}loyalty$) were not accepted might be attributed to the fact that trust was the mediating variable between fairness and loyalty, quality and loyalty. Specific research methodologies and statistical findings from AMOS were referred in the previous study(Jeong 2018). In this study, I suggested some hypotheses on the mediating role trust between fairness and loyalty and service quality and loyalty. Using the PROCESS-macro, I found that trust was the mediating variable between fairness and loyalty as well as service quality and loyalty. This research is the complementary and extended study from previous research.

재래닭 생산물의 소비형태에 관한 조사연구

  • 한성욱
    • Proceedings of the Korea Society of Poultry Science Conference
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    • 1998.04a
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    • pp.51-86
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    • 1998
  • $\bigcirc$ 재래닭 생산물의 소비 및 구매형태 등에 대한 조사에서 종합적인 결론은 최종 소비자의 응답자는 총 2,250명이었으며 연령, 성별, 직업, 거주지, 주거형태, 가족수, 소득분포등이 비교적 다양하게 분포되어 있다. 판매업소의 특성은 지역별, 매장면적, 업주연령, 성별, 경력등에서 매장위치는 약 60%가 농촌이고 관광지 21.3%, 도시 19.0%순이였으며 매장 면적은 10-30평이 66.9%, 경력은 3년이하 27.4%, 3-5년 22.7%, 5-10년 22.2%였다. $\bigcirc$ 재래닭고기의 소비형태에서 육류선호도는 쇠고기, 돼지고기, 닭고기 순이였으며 재래닭고기의 소비형태에서 전체 응답자의 64.4%가 먹어본 경험이 있었다. 주로 섭취시기는 74.5%가 여름철에 식구들과 같이 회식할 때 식사대용이나 부식용으로 섭취하였다. 소비자가 재래닭고기를 좋아하는 이유는 고기가 쫄깃쫄깃하여 씹는맛과 지방이 적으며 단백한 맛 때문에 독특해서 좋아한다고 하였으며, 싫어하는 이유는 너무 질기고 고기의 양이 너무 적다는 의견이 많았다. 선호하는 요리방법은 백숙, 삼계탕이었고 좋아하는 부위는 역시 다리부위였다. 재래닭고기의 섭취량에 대하여는 1회에 2인이 1마리를 먹는다가 36.4%, 3인이 1마리 31.8%로서 68.2%가 2-3인이 1마리를 먹는다고 하였으며, 가족구성원 중에는 가장이 제일 선호하는 것으로 나타났다. $\bigcirc$ 음식점에서 판매되는 요리한 재래닭의 1마리 가격에 대한 의견은 84.5%가 20,000원정도면 부담이 없이 먹겠다고 하였다. $\bigcirc$ 재래닭의 구입행동에서 구입주체는 주부였으며, 구입장소는 농.축협의 슈퍼와 정육점이었고 백화점과 재래닭 사육장에서 직접구입도 하고 있었다. 구입 동기는 가족들이 좋아하고 영양가를 생각한다가 62%였으며 구입정보는 주위사람의 권유로 구입하고 있었다. $\bigcirc$ 구입할 때 중점적으로 살펴보는 사항은 신선도와 순수재래종 여부, 위생상태였다. 한편 소비자가 언제나 구입할 수 없다는 의견이 85.2%나 되어 원활한 공급과 시장조성이 아직 정착되지 않고 있었다. $\bigcirc$ 현재 유통되고 있는 재래종닭은 소비자 대부분이 잡종으로 인식하고 있었으며, 재래종과 일반육계와의 구별은 깃털색, 피부색, 정강이색등 외관상으로 구별하고 있었다. 체중에 대한 반응은 너무 작다는 의견이었고, 식품으로의 인식도는 비교적 고급식품으로 인식하고 있다. $\bigcirc$ 재래종닭고기의 브랜드화에 대한 견해는 젊고 소득이 높은 계층에서 브랜드화의 필요성을 강조하고 있다. $\bigcirc$ 재래종달걀의 소비형태는 대부분의 소비자가 좋아하였으나 아직 먹어보지 못한 응답자가 많았다. 재래종달걀의 맛에 대해서는 고소하고 독특하여 차별성을 느끼고 있었다. $\bigcirc$ 재래종달걀의 구입장소는 계란판매점(축협.농협), 슈퍼, 백화점, 재래닭 사육 농장등 다양하였으며 포장단위는 10개를 가장 선호하였고, 포장재료는 종이, 플라스틱, 짚의 순으로 좋아하였다. $\bigcirc$ 달걀의 가격은 200원정도를 적정하다고 하였으며, 크기는 (평균 52g)는 가장 적당하다고 인식하고 있으며, 난각색은 대부분의 응답자가 갈색을 선호하였다. $\bigcirc$ 재래종달걀의 구입시 애로사항은 믿을수 없고, 구입장소를 몰라서, 값이 싸다 등이었고, 앞으로 신뢰할 수 있고 위생적인 생산 및 유통체계가 확립될 경우 더 많이 소비하겠다는 의견이었다. $\bigcirc$ 재래닭 판매업소(식당)의 판매형태는 66.7%인 대부분의 업소가 잡종과 개량종 유색닭을 판매하고 있었으며, 1개 업소에서 1일 판매수수는 5-10수의 영세한 판매형태였고, 계절적으로는 여름철에 대부분을 판매하였다. $\bigcirc$ 식당에서 판매하는 재래닭고기의 요리 종류는 주로 백숙이었고, 삼계탕, 닭볶음도 있었으며, 요리된 재래닭 1마리 가격은 20,000원 이상이었으며, 20,000원이하로 판매하는 잡종이 많았다. $\bigcirc$ 재래닭 판매업소에서 재래닭을 구입하는 방법은 재래닭 사육농장에서 1회에 수십마리 구입하여 판매업소의 간이 사육장에서 기르면서 판매하는 업소가 49.6%, 도계된 재래닭을 구입하여 판매하는 업소 26.9%, 직접 재래닭을 사육하면서도 도계하여 판매하는 업소가 21.7%였다. 판매업소에서의 재래닭 사육기간은 90일 이상이었으며 대부분의 업주는 야산에서 방사한 것을 좋게 생각하고 있었다.

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Local Adjustment and Geographical Knowledge of Foreign Immigrants in S. Korea (외국인 이주자의 지역사회 적응과 지리적 지식)

  • Choi, Byung-Doo
    • Journal of the Economic Geographical Society of Korea
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    • v.13 no.1
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    • pp.39-63
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    • 2010
  • As foreign immigrants are rapidly increasing, how they without previous knowledge and experience adjust themselves to local circumstances where they come to live becomes a major social issue. In order to analyze their adjustment process, this paper suggests a model which consists of relationships with local environment and people on the one hand, and of geographical knowledge and imagination on the other. The analysis of questionnaire survey based on the conceptual model suggests some findings. As there are considerable differences in the extent of their local adjustment and felt difficulties among immigration types, nationalities, and dwelling regions, foreign immigrants‘ policies should be devised proper for their type and characters.

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A phenomenon Study on Acceptance Universe of K-pop Audience : Focused on Group Aespa's Universe Case (K-pop 수용자의 세계관 수용 현상 연구 : 그룹 에스파의 세계관 사례를 중심으로)

  • Kim, Nakyung
    • Trans-
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    • v.12
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    • pp.173-222
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    • 2022
  • This thesis examines the 'universe' acceptance phenomenon, currently used as a content strategy in the K-pop field, from the perspective of K-pop audiences, and then attempts to identify their experience of acceptance and the meaning of the universe. For this, tweets related to the universe acceptance experience of Aespa, the group utilizing the universe as a content strategy the most actively, were collected, and this data was analyzed according to a phenomenological approach, an approach to explore the structure of personal experience and the essence of a phenomenon. As a result of analyzing using Moustakas' method, the semantic structure of the universe acceptance phenomenon of K-pop audiences was derived based on 21 thematic units. It was found that current K-pop audiences are experiencing active cultural consumption rather than unilateral or passive through acceptance of the universe. This means that K-pop audiences have the characteristics of active audiences that produce meaning, interact with other fans, and exert influence on outside of community. At the same time, these characteristics affect acceptance of the universe. Simultaneously, through active acceptance experience, it is found that K-pop audiences give a new meaning in the K-pop universe, as "marketing assets", "fandom community assets", and "K-pop industry expansion assets." Among them, the recognition of 'marketing assets' was reaffirmed as a basis for supporting related previous studies. In addition, it derived the new values of the universe in the K-pop field by discovering the meaning of "fandom's specific assets" and "assets of the K-pop industry for expansion". These meanings had not been found that previous studies from the producers' point of view. And then, for the purpose of expanding the value of the universe in the future, it was discussed the direction of the new meaning of the universe. Finally, this study is meaningful in that it revealed the semantic structure of the universe acceptance phenomenon and discovered a new meaning of the universe in the K-pop field. Additionally, it was intended to contribute to expanding the field of research by suggesting various follow-up studies from various perspectives.

Rurban Design and Improvement of Urban Environment (러번 디자인과 도시환경 개선)

  • Lee, Jawon
    • The Journal of the Convergence on Culture Technology
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    • v.4 no.1
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    • pp.7-15
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    • 2018
  • The "Rurban" Design is a design concept that can actively preserve and embrace natural terrain and rural resources in an effort to continuously enhance a city, and restore the community that collapsed due to industrialization and unplanned urbanization. The concentration of Seoul Metropolitan area in Korea and the destruction of rural areas and localities caused by the urban sprawl have become a difficult problem for urban development after industrialization. The development of unbalanced growth and the environmental damage remain as issues as well. The tradition and diversity restoration of the New Urbanism paradigm, which was presented in the latter half of the twentieth century, has been an alternative plan for a big city that had experienced industrialization and urbanization at an early phase. However, there is a limit of application to European and North American cities. The philosophical concept of "Rurban Design" is to apply the use of rural elements more directly, and to outline resource conservation, proper consumption, and suitable scale. In all considerations, this will be a practical strategy to complement the limitations of New Urbanism with its design capacity that maximizes the characteristics of the region.

A Study on the Impact of CSV(Creating Shared Value) of Delivery Companies on Confidence and Intention to Use Delivery Service: Focused on Senior Parcel Delivery Service (택배업체의 CSV(공유가치창출)가 신뢰 및 사용의도에 미치는 영향에 관한 연구 : 실버택배 서비스를 중심으로)

  • Kim, Yoon Jeong;Kim, Eun Jung;Kim, Jong Weon
    • Journal of Korea Society of Industrial Information Systems
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    • v.22 no.5
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    • pp.85-100
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    • 2017
  • The Delivery Companies are Facing the Difficulty in their Delivery Services due to the Continuously Increasing Delivery Demand and Insufficient Supply of Delivery Persons to Satisfy the Demand. In Such Circumstances, the Delivery Companies have been Implementing the CSV Service by Introducing the Senior Parcel Delivery Service Creating Jobs for Senior Citizens. This Paper Investigated the Impact of the Quality of Senior Parcel Delivery Service, CSV Activities, and Individual Characteristic Factors of Consumers on the Customers' Confidence and Intention to Use the Delivery Service of Delivery Companies. For the Empirical Analysis, the Online/Offline Questionnaire Survey was Executed with the Individuals who used the Delivery Service and 216 Samples were Finally Selected for Empirical Analysis. In Accordance with the Analysis Results, the Speed, the Quality of Senior Parcel Delivery Service, had Significant Impact on the Customers' Confidence, but Safety had no Significant Impact on it. Next, the Sincerity of CSV Activity by Senior Parcel Delivery Service Companies Showed the Significant Impact on the Customers' Confidence. However, the Adequacy of CSV Activity had No Significant Impact on the Customers' Confidence. Furthermore, the Consumption Value and Ethical Consumption Propensity, the Individual Features of Consumers, Demonstrated the Significant Impact on the Customers' Confidence and also on the Customers' Confidence on and their Intention to use Senior Parcel Delivery Service Companies.