• Information Systems Review
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• v.24 no.4
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• pp.77-96
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• 2022

Live commerce has recently received substantial attention due to the spread of the non-face-to-face consumption culture driven by the COVID-19 pandemic. Live commerce has a higher purchase conversion rate than other forms of commerce. Accordingly, the likelihood of impulse buying in a live commerce environment is expected to be high. However, there is a shortage of research on consumer impulse buying in the live commerce environment. This study designs a scenario-based experiment using the integrated model of consumption impulse formation and enactment. Through this method, this study validates the influence of the characteristics of live commerce (i.e., vicarious experience and real-time interaction) on consumers' likelihood of impulse buying and further examines the moderating role of a live commerce host feature (i.e., professionalism) in these relationships. The results of this study confirm that both vicarious experience and real-time interaction have a positive effect on consumers' likelihood of impulse buying and that professionalism strengthens the impact of vicarious experience on the likelihood of impulse buying. This study's scenario-based experimental design is meaningful because it analyzes the likelihood of impulse buying in the context of live commerce shopping. Additionally, it provides live commerce service and platform providers with practical insights into how to maximize profits and operate services more efficiently.

• Asia Marketing Journal
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• v.12 no.4
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• pp.27-54
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• 2011

This research attempted to present the efficiency of culture marketing to the organizations producing culture-art products and to the companies utilizing art and suggest the practical viewpoints to the culture and art policy agencies. The methodology used was to take an in-depth look at the consumer value cognition and benefits of culture-art products in contemporary consumption culture from a social context by conducting a total of 12 Focus Group Interviews, consisting of 58 males and females in their 10s~50s who can represent culture-art product consumers. The culture-art products refer to the artist's spiritual, actual act of creating or to the end products with economic exchange value. They are also sense goods and merit goods that affect the mental state of consumers. By looking at culture-art products as consumer merit goods, this research examined consumer value cognition of culture-art products based on the characteristics culture-art products. As a result, this research determined that consumers view culture-art products largely as 'aesthetic and sensuous merit goods', 'actual and individual merit goods', and 'social public property'. As 'aesthetic and sensuous merit goods', culture-art products are considered as the products of an artist's creative activities; as 'social public property', culture-art products have a public value in terms of ownership; and as 'actual and individual merit goods', culture-art products act on the spirit and reality of a consumer in terms of consumption. As a result of analyzing the benefits of culture-art products based on the above-mentioned consumer value cognition, it was observed that the benefits of culture-art-product consumption are chiefly divided into 'aesthetic character-oriented', 'social relationships-oriented', and 'individual benefits-oriented' depending on how consumers see culture-art products. A 3-conceptional structures model was constructed according to the relationship between consumer value cognition of culture-art products and the benefits. This research revealed that consumers who pursue the aesthetic value or sense of beauty as the central reason experience culture-art products themselves, enjoy intellectual quests, and pursue their satisfaction by expressing affection for and interests in culture-art products. On the other hand, consumers who pursue social value as the central reason as a means of communication by perceiving culture-art products as a public property of society, pursue sympathy with people close to them through the symbolic power of culture-art product consumption or the joy of self-display. Consumers who perceive art products as spiritual and actual merit goods and pursue consumer value as a central reason want to express their own personality, develop themselves, and differentiate themselves or identify themselves with others in the context of social relations for the ultimate goal of living a happy and satisfied life while pursuing to satisfy imminent and actual necessities as emotional stability and rest. The fact that culture-art product benefits could vary according to how a consumer perceives them implies that consumer value cognition of culture-art products and their benefits significant affect consumers' decision in choosing and consuming various culture-art products. It turned out that such benefits from the consumption of culture-art products reflect the complex contemporary consumption culture of rational consumption, symbolic consumption, experiential consumption, and social reflective consumption. This research identified conceptional structures of consumer value cognition on culture-art products and benefits that can be used for studying and understanding culture-art products consumers who pursue a variety of consumption values. They can also be used by private companies in utilizing art, as well as by national agencies in enhancing the population's quality of life. However, since this research could only conceptually grasp consumer perception of culture-art products and reveal the dimension of classification due to its own limitations arising from characteristic investigation, quantitative data on the benefits of culture-art product consumers should be measured in future studies through a quantitative investigation, while using the value cognition of culture-art products and the individual characteristics of consumers as variables based on this research.

• Journal of Digital Convergence
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• v.12 no.9
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• pp.433-443
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• 2014

The purpose of this research is to study characteristics of Korean adults in the cultural consumption in the first decade of the early 21st century based on . The whole course of the cultural consumption of Korean adult from 2000 to 2010 has been steadily on the upswing. For Korean adults, the first decade of the early 21st century is the time when mass culture had been generalized in their cultural consumption, regardless of any generations. Besides, the twenties have been proved to be the core generation of the cultural consumption in Korean society.

• Journal of the Korean association of regional geographers
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• v.17 no.5
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• pp.536-553
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• 2011

New urbanization different from the manufacturing based urban growth has been widely discussed in post-modern city, consumption city and others to reflect the urban changes in qualitative manner. Urbanization stage models consider large cities to be in mature stage, reurbanization and the stages are assumed to be experienced successively in lower sized cities. However, since the industrial restructuring implies new urbanization experiences, this study examines new urbanization in diverse aspects such as the population change and the geographic and social characteristics of commuters and migrants for the 6 large cities in Korea. Seoul follows the urbanization stages in order while other 5 large cities are divergent in their transition from the industrial city. Regional large cities reveal broad reverse commuting and selective in-migration of economically active households for better work and housing opportunities available in central cities. Similar to the consumption city thesis with enhanced cultural and recreational amenities in western cities, the widening urban residential function including housing and other services is a new urbanization characteristic of large cities in Korea.

• Fire Science and Engineering
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• v.24 no.1
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• pp.46-53
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• 2010

This is a case report of a photo-electric single station alarm for residential fire prevention. The detector was developed for the certification in Japanese market which is more than 100 times bigger than Korean market. A comparison and review for test standard owned by KFI (Korea Institute of Fire Industry & Technology) and JFEII (Japan Fire Equipment Inspection Institute) respectively is also conducted. The detector alarms with a buzzer and an indicating LED. Operating period and time in alarm, low battery and fire situation is stated. The electronics circuit part to reduce its current and the detector's characteristics are described. It is explained that the measured current and experimental result of the battery discharge can meet the 10 years operation.

• Journal of the Korean Geographical Society
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• v.35 no.4
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• pp.599-619
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• 2000

본 연구는 지난 30여 년 동안 두 번의 신도시개발 정책으로 인하여 이원적 도시구조를 지니게 된 성남시의 차별적 생성과 변화를 행위주체자로서 여성을 선택하여 그들의 생활세계-생활사, 사회.경제적 배경, 지역정체성, 지역사회의 관계, 일상과 생활공간-를 통하여 공간과 사회와의 관계에서 경험적으로 입증하고자 하였다. 그 결과 성남시는 차별성을 지닌 두 지역사회를 생성하게 되었으며, 각 장소의 행위주체자(여성)의 생활세계에 있어서도 차별적 특성을 나타내어 기존시가지 주부들은 신시가지에 <가까이 하려는> 경향을, 신시간지 주부들는 <구별짓기>의 경향을 나타내고 있었다. 또한 전업주부의 일상생활을 통해서 볼 때 기존시가지의 경우에는 오전에는 주로 부업활동에, 오후에는 주변 이웃과의 교제활동을 주로 함으로써 자신의 거주지를 생산현장으로서의 공간으로 형성해 가고 있는 반면 신시가지 주부들은 오전에는 사적인 생활 즉 여가활동에, 오후에는 자녀교육활동에 참여하는 등 자신의 거주지를 소비현장으로서의 공간으로 형성해 가고 있었다.

• Journal of Digital Convergence
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• v.13 no.11
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• pp.509-515
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• 2015

This study verified the effectiveness of various economic experience in adolescence on forming economic view. Survey was carried out for Asan-si residents and online homepage visitors in Sep. 2015, 116 cases were finally used for analysis. This study confirmed the moderating effect of interest in economy on the relationship between various economic experience in adolescence and formation of economic view, and analyzed differences depend on economic knowledge learning path. Various economic experience in adolescence positively affected economic comprehension, rational consumption attitude, start-up intention and the moderating effect of interest in the economy was verified. Demographic Characteristics and economic knowledge learning path also affected differences of economic view by the group. These study results suggest that experiential youth economic education program will be effective on forming economic view.

• Journal of Digital Convergence
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• v.19 no.8
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• pp.151-160
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• 2021

This study aims to analyze the determinants of culture and art consumption of one person households using 「2019 National Art and Culture Activity Survey」. Based on previous research, cultural and economic capital, health perception, and residence were selected as independent variables, and 1,755 single household data on cultural attendance, art education, and demographics were extracted to analyze the relationships. Zero-inflated negative binomial model was employed as cultural attendance variable includes many zeros. It was found that education has a significant impact on cultural attendance possibility and frequency. However, art education in childhood, income, health perception, and residence were found to have selective effects, and unique characteristics of single households influences the findings. This study contributes to developing relevant research by focusing on the single households and provides implications to boost cultural consumption. Finally, directions for future research, such as considering psychographic variables, were suggested.

• Journal of Digital Convergence
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• v.20 no.1
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• pp.141-153
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• 2022

This study tried to understand the structural relationship of consumer characteristics on consumer emotions and satisfaction in online shopping. First, consumer characteristics derived various tendencies through previous studies. Next, consumer emotion was defined as positive and negative emotions in the six purchasing processes from information search to use, and satisfaction was defined as the overall satisfaction of the purchasing experience. To this end, this study measured consumer satisfaction and positive/negative emotions in the six consumption processes in their 20s and 40s with online clothing shopping experience within the last month. Finally, structural equation modeling(SEM) was conducted. As a result, the model fit was good, and impulse purchase tendency, conspicuous consumption tendency, innovation tendency, and trendy shopping tendency only affected negative emotions. On the other hand, it was confirmed that information search tendency, hedonic shopping tendency, and economic shopping tendency directly affect positive emotions and indirectly affect consumer satisfaction. Through this, implications for improving the consumer experience in online shopping were presented by identifying consumer characteristics and enhancing consumer emotions.

• Proceedings of the Korea Water Resources Association Conference
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• 2011.05a
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• pp.35-39
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• 2011

토양과 식물의 잎에서 일어나는 증발산은 주로 증발접시, 침루계 등을 이용하여 실측하거나 에디 공분산, Bowen 비 등을 이용하여 경험적으로 측정할 수 있으나, 이러한 지점별 실측 자료는 공간적인 변동성이 큰 수문기상인자 특성상 지역적인 대표값으로 적용하는 데 어려움이 따른다. 본 연구에서는 이러한 기존 증발산 관측 방법의 단점을 보완하고자 인공위성 영상자료를 기반으로 한 원격탐사 기법을 이용하여 Penman-Monteith (PM)와 Priestley-Taylor (PT) 공간 증발산 산정 모형을 적용, 우리나라 증발산의 시공간적인 분포를 산정하였다. Terra 인공위성에 탑재된 Moderate Resolution Imaging Spectroradiometer (MODIS)로부터 제공되는 위성 영상 자료를 이용하여 기존에 연구된 증발산 모형을 이용하여 증발산을 산정하고 이를 상호 비교함으로써 우리나라에 대한 적용성을 검토하였다. 본 연구의 결과는 토양 및 식생이 소비하는 물의 양을 보다 정확하게 시공간적으로 파악하여 정부 차원의 수자원 관리 계획 수립에 유용하게 이용될 것이다.