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http://dx.doi.org/10.14400/JDC.2021.19.8.151

A Study on the Determinants of Culture and Art Consumption of One Person Households  

Choi, Soonhwa (Dept. of International Business, Dongduk Women's University)
Publication Information
Journal of Digital Convergence / v.19, no.8, 2021 , pp. 151-160 More about this Journal
Abstract
This study aims to analyze the determinants of culture and art consumption of one person households using 「2019 National Art and Culture Activity Survey」. Based on previous research, cultural and economic capital, health perception, and residence were selected as independent variables, and 1,755 single household data on cultural attendance, art education, and demographics were extracted to analyze the relationships. Zero-inflated negative binomial model was employed as cultural attendance variable includes many zeros. It was found that education has a significant impact on cultural attendance possibility and frequency. However, art education in childhood, income, health perception, and residence were found to have selective effects, and unique characteristics of single households influences the findings. This study contributes to developing relevant research by focusing on the single households and provides implications to boost cultural consumption. Finally, directions for future research, such as considering psychographic variables, were suggested.
Keywords
One Person Households; Culture and Art Consumption; Cultural Capital; Economic Capital; Health Perception; Residence Area;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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