• Title/Summary/Keyword: 경쟁점

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A Study on Locational Competitiveness Factor of Inland Logistics Complex in Gangwon (강원영동남부권 내륙물류기지 입지경쟁 요인에 관한 연구)

  • MIN, Se-hong;JEONG, Dong-hun;KANG, Dal-won
    • The Journal of shipping and logistics
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    • v.34 no.4
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    • pp.637-656
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    • 2018
  • This res arch was conducted to identify a suitable location for an inland logistics complex in Gangwon Province, South Korea and it aims use competitive factors to derive implications from the logistics competitiveness of Gangwon Province. According to Origin-Destination analysis, the most suitable and desirable site for creating the complex was found to be in the Wonju city area. A total of 28 variable were derived through prior study in order to identify the competition factors for the inland logistics complex, As a result of exploratory factor analysis, a total of 16 subfactors were reclassified into four main factors. Analytic hierarchy process(AHP) analysis showed that 'accessibility factors' (0.374) ranked highest in terms of importance, followed by 'reliability factors' (0.358), 'operability factors' (0.166), and 'government policy factors' (0.102). In each category, delivery of goods from the inland logistics complex base to the demand site was found to be the most important factor (0.160).

Growth Strategy and Privatization of Chinese Airports: Implications for IIAC (중국공항들의 성장전략과 민영화: 인천국제공항에 대한 시사점)

  • Choi, Gyoung-Gyu
    • International Area Studies Review
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    • v.13 no.3
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    • pp.551-581
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    • 2009
  • This case study explores the stock sale, the resulting governance structures, and the airport management and development in Beijing Capital International Airport and Shanghai International Airport at Pudong. It is imperative for Incheon International Airport Corporation (IIAC) to change the management paradigm to survive in the changing environment and to become hubs in the relevant regions. And IIAC needs to search for the new ownership and governance structure to cope with the internal and external demands for innovation. In this study, along with the recent trends of the global airport industry, we suggest the implications for the IIAC's major decisions, especially, for the stock sale, the resulting governance structure, and the airport development and management. It is suggested that Korean government retain the majority control in the process of privatization to keep IIAC as a government-owned enterprise to provide the public goods to the citizen. Furthermore, to maximize the value of stock sale, IIAC needs to decide strategically the time and speed in the hybrid form of stock selling using trade sale and IPOs.

A Case Study on the Importance of Private Brand to Maximize Profit in the CVS (편의점의 이익 극대화를 위한 PB 상품 개발에 관한 사례 연구)

  • Kim, Hee-Sam;Cho, Jai-Rip
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2010.04a
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    • pp.141-145
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    • 2010
  • 소형 편의점에서 판매하고 있는 상품 중에서 NB는 모든 업체 모든 점포에서 판매하는 공통 상품으로서 비교 차별화 되는 상품은 아니다. 외관은 물론 유통방식이나 기능은 물론이고 매출 이익률이 거의 비슷하기 때문이다. 여기에는 서비스, 가격 할인과 같은 극심한 판촉 경쟁이 있을 뿐이다. 편의점에서 비교 우위의 차별화를 기할 수 있는 상품은 PB상품 즉 자사 상표 부착 상품이다. 자사의 제조 기술이나 판매 방식을 쏟아 넣어 자사만의 독특한 컨셉으로 상품을 제조할 수 있기 때문이다. 본 연구에서는 편의점 또는 소형 소매점이나 할인점에서의 PB 상품의 중요성과 상품본부에서 정책을 취할 때 어떤 상품 군을 어떤 비중으로 개발하고 마켓팅력을 집중해야 하는지에 대한 사례를 연구하였다.

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The Effect of SME Marketing Capability on Market Performance : Mediating Effect of Online Export Marketing and Moderating Effect of Competitive Intensity (중소기업 마케팅능력이 시장성과에 미치는 영향 : 온라인 수출마케팅의 매개효과 및 경쟁 강도의 조절효과)

  • Park, Dong-jin;Seo, Young-wook
    • Journal of Venture Innovation
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    • v.6 no.3
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    • pp.131-148
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    • 2023
  • This study analyzed the effect of marketing ability of SMEs using online export marketing on market performance. Small and medium-sized enterprises (SMEs) are making efforts to expand their markets from the domestic market to the overseas market and increase sales. We studied the factors that can produce results in the fiercely competitive overseas market. A total of 400 export SMEs were surveyed, and 159 companies directly participating in online export marketing were selected as final targets. The survey was analyzed using SMART PLS 4.0 and SPSS 26.0 statistical programs, and research hypotheses were verified. The results of the study are as follows. First, it was found that the marketing ability of SMEs had a positive (+) effect on online export marketing. Second, it was confirmed that online export marketing had a significant positive (+) effect on market performance through its mediating role. In addition, the intensity of competition in the export market was found to have a moderating effect in online export marketing. The implications of this study are as follows. The theoretical basis was established that the marketing capabilities (product development capability, distribution capability, pricing capability, public relations capability) of exporting SMEs have a positive effect on overseas market performance through online export marketing. In the market, the use of online export marketing by SMEs can provide implications in that it can be an important means for overseas market development and performance. As a result, it is necessary to actively utilize online export marketing for SMEs to enter overseas markets and achieve results.

An Empirical Study on the Effects of Alliance Strategy and National Culture Characteristics on Alliance Performance (제휴기업의 국가문화특성이 제휴 성과에 미치는 영향에 대한 실증분석)

  • Lee, Jungah;Kang, Nakjung
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.8 no.6
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    • pp.121-130
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    • 2018
  • The purpose of this study is to analyze the effect of partnership type (pre-competitive, competitive, pro - competitive, non - competitive partnership) and national cultural characteristics on partnership performance. In order to analyze this, we conducted questionnaires on companies that have conducted international management and affiliated companies. A total of 223 questionnaires were sent. A total of 121 inquiries were collected from 224 survey requests. Based on this, a structured questionnaire was sent back to the staff members listed in the survey request, and a total of 98 samples were collected. The results of the empirical analysis through the questionnaire showed that the difference between the affiliation type and the national culture had a significant effect on the partnership performance. The results showed that the difference between the affiliation type and the national culture had a significant effect on the partnership performance. This could be a very meaningful implication for companies that are able to achieve successful alliances in a way that enables them to achieve successful alliances.

A Research on the Relationship between Duty Free' Locations and Sales of its Product Attributes at Airport : a Case of Departure and On-Arrival Duty Free at Incheon International Airport (공항 면세점 위치와 판매품목별 매출액 간 관계성 연구: 인천국제공항 출국장 및 입국장 면세점 사례를 중심으로)

  • Yoon, Han-Young;Cho, Sung-Hwan
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.2
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    • pp.103-114
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    • 2020
  • On-arrival duty free will prevent Korean outbound passengers from keeping the duty free items they purchased at the departure during their travel. Most Korean tourists have requested the airport authority to install on-arrival duty free since the grand-opening of Incheon int'l airport. Considering the fierce hub airport competition in the North East Asian region, the Korean government's decision to install on-arrival duty free is regarded as a well-timed intervention. The purpose of the research was to analyze sales correlation based on a comparison of sales of both departure and on-arrival duty free and to propose an administrative implication. Compared to business conglomerates running departure duty free, on-arrival duty free operators, who are small or medium companies, have weakness in product composition, marketing, and merchandising capabilities. According to the analysis, outbound passengers, who purchased fashion accessories and leather products at the departure duty free, tended to purchase cosmetics/perfume or liquor on the arrival duty free. Such complementary purchasing behavior of passengers showed there is barely a negative correlation between departure and on-arrival duty free.

An Empirical Analysis on International Competitiveness of Korean Export Products against MINTs based on Technological Level (기술수준별 한국 수출제품의 대 민트(MINTs) 국제경쟁력 분석)

  • Shim, Jae-Hee
    • International Commerce and Information Review
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    • v.16 no.4
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    • pp.281-305
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    • 2014
  • The purpose of this study is to empirically analyze the status and the trends in the international competitiveness of Korean export products against MINTs. For the study, the data were collected from the trade statistics for the period 2009-2012 produced by KITA and UN comtrade, and trade specialization index and market comparative advantage index were selected as index analysis methods. The findings from this study are as follows: First, Korea maintains a continuous increase of trade volume and trade balance in trade with MINTs, and exports finished goods, auto parts, etc. to MINTs, whlie mainly imports primary products such as energy fuels from MINTs. Second, Korea remains competitive in both product groups and individual products over MINTs. Third, even though Korean exports obtain a high competitiveness against MINTs, its competitiveness shows the differences by country. Several implications of this study are as follows: First, we need to take full advantage of energy resource-rich MINTs in securing stable energy fuels. Second, we should prepare response plans for the economic conditions which can have a negative impact on trade with MINTs, Third, we need to build strategies for maintaining the competitiveness of Korean exports over MINTs. Fourth, The differentiated export strategies should be established by country by considering differences in Korean exports' competitiveness which exist among the four countries of MINTs. Fifth, we need to prepare for such a situation which MINTs attempt to expand its influence by forming a collective economic cooperation.

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Competitive Displacement of Methylcellulose from Oil-Water Interface by Various Emulsifiers (저분자량 유화제 첨가에 의한 계면 흡착 메칠셀룰로오스의 경쟁이탈 특성 연구)

  • Hong, Soon-Taek
    • Journal of the Korean Society of Food Science and Nutrition
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    • v.37 no.10
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    • pp.1271-1277
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    • 2008
  • Competitive displacement of methylcellulose (MC) absorbed at the oil-water interface was investigated by interfacial composition, surface shear viscosity, or surface tension measurements. It was found that all emulsifiers could competitively displace the interfacial MC from the oil-water interface but their behaviors were different from each other. With Tween 20 added to MC emulsion (1 wt% MC, 10 wt% n-tetradecane, 20 mM bis-tris, pH 7), MC load was steadily decreased with increasing concentrations of the emulsifier, as confirmed by surface shear viscosity measurements; moreover, there was complete MC displacement from the emulsion droplet surface at high concentration (0.1 wt%). The oil-soluble Span 80 was found to show a synergism with MC at the interface, which resulted in higher MC load at relatively low emulsifier concentrations ($\leq$0.05 wt%). At a higher emulsifier concentration (0.1 wt%) limited MC displacement was observed. These results were well supported by surface shear viscosity measurements. With water-soluble SDS, MC load was decreased with increasing concentrations of the emulsifier. Unlike Tween 20, however, it was found that at high concentrations (> 0.1 wt%), there was still some MC remaining at the droplet surface. Surface tension measurements are suggestive of an interfacial complex between MC and SDS.

Difference of Purchasing Behavior by Types of Retail Store and Importance-Performance Analysis Market Selection Attributes: Focused on Improvement of Traditional Market Competitiveness (소매점 유형별 상품구매행동 차이 및 선택속성의 중요도와 만족도 비교분석: 전통상권 경쟁력 강화를 중심으로)

  • Kim, Hong-Bin;Kim, Hyun
    • The Journal of the Korea Contents Association
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    • v.12 no.9
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    • pp.311-324
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    • 2012
  • This study is to investigate consumer's purchasing behavior by types of retail store and to conduct Importance-Performance Analysis(IPA) to exhort adequate competitive strategy to the traditional market. The results of this study are as follows. First, the result shows that consumer spends more time and less money at the traditional market due to the difficulties of store searching by store arrangement and construction of the market. Second, this study suggest that the traditional market needs to change their competitive strategy in same level with the discount stores, the traditional market can concentrate their capability on specialization and uniqueness of their product to meet the consumer's needs. Third, according to the result on quadrant(concentrate here) of IPA, traditional market is marked on ease of refund, convenience of after service and parking facility, and cleanliness of bathroom while the discount store and the department store are marked on high credibility level and quality of product.

Regulations and Costing Model for Mobile Interconnection in Europe (유럽의 이동망 상호접속 규제 및 비용산정모형 검토)

  • 조은진
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2003.05a
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    • pp.624-628
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    • 2003
  • EC(European Commission)는 유럽의 이동전화시장에서 전반적으로 경쟁이 이루어지고 있지만 호착신시장과 같은 상호접속시장에서는 경쟁이 불충분하다고 판단하고 있다. 이로 인하여 착신접속료를 설정하는데 있어서 경쟁인센티브가 결여된다는 입장이다. 따라서 EC는 이동망 비용규제 방안을 모색하고 비용산정에 관한 지침을 마련하기 위하여 활발히 연구진행중이며 이의 일환으로 EE(Europe Economics)에게 Bottom-up 방식의 이동망 LRIC 모형 개발을 위탁하였다. 본 연구에서는 유럽 각국의 상호접속시장 비용규제 현황을 파악하고 EE에서 개발한 LRIC 비용산정모형을 살펴보고 모형 개발과정에서 발생하는 쟁점이 되는 사항들을 파악하여 국내 이동망 LRIC 비용모형개발에 대한 시사점을 살펴보고자 한다.

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