• Journal of Agricultural Extension & Community Development
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• v.20 no.1
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• pp.105-141
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• 2013

This study focuses on the vision-sharing practices, actual management capabilities and marketing competence for management which are supposed to be associated with the performance of village-based agricultural production sector. For this, vast literatures related to this issues were reviewed and analyzed. and which were used to establishment of research model. And then questionnaire were developed along the research model, survey were implemented using the questionnaire. In survey both of questionnaire and interview were used to obtain proper opinion. Total of 51 completed questionnaires were obtained and used to empirical analysis. The correlation method was used to investigate the relationships between factors affecting performance of agricultural production unit and performance. Major findings are as follows: (1) in overall, factors related to the vision-sharing or communication are not so important or even negative effects on the performance (2) in overall, factors of management competences are relatively associated with the performances positively (3) in overall, general management capabilities like planning or analyzing were positively related to the performance (4)significant factors which were related to the positive effects on the performances were alternatives considering risk of depreciation, securing stable customers, retention of professional personnels.

• Journal of Distribution Science
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• v.4 no.1
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• pp.5-26
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• 2006

As the capital of knowledge becomes more important than traditional capital like land or labor in the 21st century, the most competitive resource for corporations is knowledge. Furthermore, corporations may evaluate and improve latent knowledge of 'intellectual capital(IC)' within organizations, which will enhance their performance in the future. However, most Korea Distribution Companies have evaluated only tangible assets, ignoring latent capital. Since enterpreneurs have recognized that they cannot explain the difference between maret value and book value, the major advanced states lead to more sophisticated techniques to evaluate IC value. Although it is extremely important and urgent to evaluate IC value, the indexes of evaluating IC have never been examined and have been adopted by many corporations. Therfore, this study intends to develop a index for IC valuation. This study hopes to give some insights into the practical use of intellectual capital for the Korea Distribution Companies and help them develop a strategic perspective to enhance their competitiveness.

• Journal of the Korean association of regional geographers
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• v.11 no.3
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• pp.381-394
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• 2005

There is a little agreement about the characteristics of the company town proposed by the Federation of the Korean Industries(FKI). So the purpose of this study is to figure out the FKI's company town, It is begun with the history and the characteristics of the Western company town and the company town of Japanese type. The process of the company town issue from the first proposal of the FKI is examined. Particularly, the definitions, the examples and the expected effects of the company town in the reports supporting the FKI's proposal are explored. Western company town could be characterized by the economic simplicity and the important role of single firm for supply of jobs, houses, etc. In the light of the results of this study, the FKI's company town was based on the western company town especially in definition, influenced by the company town of Japanese type and then identified with industrial clusters. Consequently there is some disaccordance among the definitions, the examples and the expected effects of the FKI's company town. Giving shape to the FKI's company town project in desirable way, it should be developed in small scale at first, with many related enterprises and public institutions to meet their spatial demand and in related with the other new town projects, for example, future innovative city and innovative cluster.

• The Korean Journal of Franchise Management
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• v.3 no.2
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• pp.39-54
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• 2012

Franchise system in Korea has been developed in different way compared with American way of franchising based on mutual contract and intellectual property context. Korean franchising is mostly based on product distribution franchise concept rather than business format franchise in which franchisor makes revenue sources from providing their products as much as possible thru group purchasing and logistics rather than receiving royalty. Many franchise enterprises from Korea drive to enter into global franchise market based on the successful performance of Korean way of franchising. Korean enterprises are required to prepare completely for research and survey regarding local culture, custom, way of life and legal matters etc. when entering into global franchise market to gain a substantial performance. CaffeBene recently entered into American franchise business with success, and many other Korean franchise enterprises have a deep interest in proceeding with global franchise business modeling CaffeBene case. There is no Korean franchise enterprise in United Kingdom in which service franchise area in particular with personal service is considered to become a promising and potential franchise business and many people show a great interest in Oriental foods and beverages with well-being trend. Korean franchise enterprises have now access to United Kingdom easier because IT industry including internet of the country have been developed by leaps and bounds since London Olympic in 2012. The purpose of this study is to suggest key success factors and basic strategy such as situation analysis, selecting business format, and marketing strategy for successful launching of franchise business in United Kingdom.

• Journal of Korea Entertainment Industry Association
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• v.13 no.3
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• pp.351-361
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• 2019

The objective of this article is to identify an alternative strategy for brand marketing through a case study of the Korean boy band BTS, which has recently seen a huge success in the global music scene. BTS has actively used transmedia storytelling as a tool to survive in the competitive music market. Transmedia storytelling refers to stories that are expanded across different media platforms, engaging audiences to explore from one medium to another to undergo multiple experiences. It gives audiences various ways of enjoying cultural content and participating in cultural content production through numerous media outlets. BTS has established and spread its fictional universe through albums, music videos, short films and webtoons, and has launched diverse projects where fans actively share, create, and play with their content. By inviting fans to actively participate in and interact with the BTS universe spreading through multiple media platforms, BTS can keep its fans engaged and energized. These activities have generated an emotional bond between BTS and their fans, which further leads to a worldwide fandom, based not on a producer-customer relationship but on mutual trust. The BTS case demonstrates the potential of transmedia storytelling as a useful benchmark to provide a positive brand experience for customers, which eventually enhances brand attachment and brand loyalty.

• The Journal of the Korea Contents Association
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• v.11 no.1
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• pp.317-328
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• 2011

Logistic system and methods of the transportation have been changed rapidly by the variety of the logistics environment. It is necessary to analyze the efficiency of Korean trucking companies for enhancing the competitive power and operating. This paper will describe the analysis of the efficiency of the trucking companies with DEA models. By the CCR and the BCC models, which are in parts of DEA model, the efficiency and RTS(Return To Scale) of forty two selected trucking companies were studied. It was also analyzed how the study the input-output variables were effected. And then, some of the forty two trucking companies were shown as the benchmark. As the result of analysis on the two models, seven companies won the score '1' on CCR model and seventeen companies on BCC model. Moreover, this study showed that reducing the total asset out of input variables, and raising the sales profit out of the output variables played a main role to increase the efficiency of the trucking companies highly.

• Journal of Engineering Education Research
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• v.13 no.3
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• pp.3-10
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• 2010

Human resources specialized in product development (PD) being essential in industry to enhance their competitiveness in the market with differentiated products, the PD curricula of domestic universities are in need of restructuring to better provide a comprehensive and diverse spectrum of knowledge as well as practical experiences for PD. We compared the PD curricula of selected domestic and foreign universities and identified advanced features of PD curricula. The major portion of the information used in our benchmarking of the seven, three domestic and four foreign, universities is obtained through their official websites. At domestic universities, the PD curricula comes in different sizes and is administered at the departmental level. On the other hand, each foreign university has her own unique form of PD curricula which is formulated on the firm basis of multidisciplinary collaboration among schools of Engineering, Management, and Arts with diversified program options ranging from giving course credits to offering various certificates and degrees. The industrial sponsorship in the form of financial support and mentorship at foreign universities is much more noticeable than at domestic universities. The survey results of the present study can be effectively utilized to develop an effective PD curriculum.

• Journal of Engineering Education Research
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• v.9 no.1
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• pp.20-31
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• 2006

To enhance the competitiveness of the engineering college through cultivating market-oriented engineering students and to overcome the current 'science/engineering evasion' phenomena, this study proposes an engineering-management course and a strategy for its design and operation. Management ability and leadership is now a necessity for engineering students who will lead the society with their innovative science technology, yet such capacities can only be enhanced by providing a well organized engineering-management program. This study intends to introduce and propose development plans for Yonsei University College of Engineering's 'Techno-Yonsei' undergraduate engineering-management program. CEO's with an engineering background are increasing and in a society where cutting-edge technology is regarded as an invaluable asset, and where development and application of such technology is recognized as the key to securing competitiveness, the roles of 'engineering minded' CEO's are becoming indispensable. This study is significant in that it presents both the need and solution for a market-oriented engineering-management program in accordance to the social demands.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.18 no.1
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• pp.203-223
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• 2023

Recently, the platform industry is rapidly growing in the global market, and competition is intensifying at the same time. Therefore, in order for domestic platform companies to have global competitiveness in the platform market, it is necessary to study the platform business ecosystem and success factors. However, most of the recent platform-related studies have been theoretical studies on the characteristics of platform business status analysis, platform economy, and indirect network externalities of platforms. Therefore, this study comprehensively analyzed the success factors of Silicon Valley's business ecosystem proposed in previous studies, and at the same time analyzed the success factors extracted from stakeholders in the actual Silicon Valley platform business ecosystem. And based on these factors, an IPA analysis was conducted as a way to propose a success plan to stakeholders in the platform business ecosystem. As a result of the analysis, among the success factors collected through previous studies, manpower, capital, and challenge culture were identified as factors that are relatively well maintained in both importance and satisfaction in Silicon Valley. In the end, it can be seen that the creation of an environment and culture in which Silicon Valley can use it to challenge itself based on excellent human resources and abundant capital contributes the most to the success of Silicon Valley's platform business. On the other hand, although it is of high importance to Silicon Valley's platform corporate ecosystem, the factors that show relatively low satisfaction among stakeholders are 'learning and benchmarking among active companies' and 'strong ties and cooperation between members', and it is analyzed that interest and effort are needed to strengthen these factors in the future. Finally, the systems and policies necessary for market autonomous competition, 'business support service industry', 'name value', and 'spin-off start-up' were important factors in literature research, but the importance and satisfaction of these factors were lowered due to changes in the times and environment. This study has academic implications in that it comprehensively analyzes the success factors of Silicon Valley's business ecosystem proposed in previous studies, and at the same time analyzes the success factors extracted from stakeholders in the actual Silicon Valley platform business ecosystem. In addition, there is another academic implications that importance and satisfaction were simultaneously examined through IPA analysis based on these various extracted factors. As for academic implications, it is meaningful in that it contributed to the formation of the domestic platform ecosystem by providing the government and companies with concrete information on the success factors of the platform business ecosystem and the theoretical grounds for the growth of domestic platform businesses.

• (The)Study of the Eastern Classic
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• no.73
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• pp.249-279
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• 2018

This paper analyzes the 'strategy' of Sunzi's art of war and verifies the modern application value of it by combining the 'strategy' of the art of war with modern enterprise management. The army adopts 'war strategy' with the aim of minimizing the loss and sacrifice caused by the war and winning in the shortest time. Enterprise aims to maximize profits at the lowest cost and adopt 'business strategy'. Three factors of art of war's strategic, the 'power', 'adaptation', 'trickery', are similar to the 'internal resources analysis', 'external environment analysis' and 'information management' of the modern enterprise's management. In the process of establishing strategic plan, the art of war emphasizes 'strategy of winning' including 'prophet', 'estimates' and 'maneuvering', in the modern enterprise management, 'prophet' is shown as 'competitor analysis' of the '3C analysis' and 'benchmarking learning'. 'Estimates' is shown as 'SWOT analysis' and '4P's analysis'. 'Maneuvering' is shown as 'market positioning strategy' and 'market preemption strategy'. In the stage of implementing the strategy, 'surprise attack strategy', 'strategy of void and actuality' and 'dividing and integrating strategy' of the art of war are shown as follows in modern enterprises ; 'Surprise attack strategy' is shown as 'differentiation strategy' and 'concentration strategy', 'Strategy of void and actuality' is shown as 'information management' and 'rational market positioning strategy'. 'Dividing and integrating strategy' is shown 'diversification strategy', 'concentration strategy', 'change management', 'basic competition strategy', 'synergy effect' and etc. In terms of strategic results, the 'victory of war' of the art or war is shown as 'competitive advantage' and 'maximization of profits' in modern enterprise management strategy. In a word, although there are different names and expressions between the strategy of Sunzi's art of war and modern enterprise, but their connotation is the same. We can see that the art of war which was written in about B.C.500, has left a high utilization value for modern enterprise in rapid environmental change and intense competition.