• The Journal of the Korea Contents Association
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• v.16 no.1
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• pp.42-51
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• 2016

For changes in the distribution structure these days, consumer demand is moving rapidly from offline to online. The consumers' mentality to purchase products conveniently is reflected in this phenomenon. Also for agricultural products, safety to protect contents, brand and design which can provide credibility to consumers are recognized as most important than ever. Especially, strawberry is thin-skinned so that the quality of product may deteriorate even with weak impact and shaking, so it is significantly influenced by the structural packaging or material. Also, strawberry is frequently distributed through direct trading, it is the reality that the package design of strawberry is less competitive than that of other products due to inadequate environments of commercial farms. That is, the demand of strawberry increases everyday but the strawberry package cannot fulfill the needs of producers and consumers. In order to reinforce competitiveness in strawberry sales, it is urgent to carry out fundamental studies regarding the development of package. Therefore, the purpose of this study is to supplement and improve issues arising from the usage of current strawberry package. Through the analysis of strawberry package elements (shape, material, design) and understand the points of improvement sought by producers and consumers through IPA MAP (importance, satisfaction level) analysis.

• Proceedings of the Korean Institute Of Construction Engineering and Management
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• 2006.11a
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• pp.567-570
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• 2006

Recently because of rising of international oil prices, plant industry market has been active and purchase orders of big project are tending upwards. For strengthening of overseas plant competitive power and successful project operating, it is essential the project management technology and method. but procurement management of plant industry has evaluated uncompetitive. In this study, we analyzed the process of procurement founded and main contents and information. we study flowing of procurement information. user and creation time though detailing procurement information, then, we suggest the Contents Classification System and Management Model of Procurement Information.

• Culinary science and hospitality research
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• v.22 no.5
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• pp.37-51
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• 2016

The purposes of this study were (1) to investigate the important selection attributes of coffee brands and the relative positions of major coffee brands on the positioning map through similarities and preferences of coffee brands that customers perceive and (2) to provide Korean coffee brands with strategic information about how to differentiate themselves from existing competitors in the Chinese market. A total of 268 samples were used for data analysis that comprised frequency analysis, descriptive statistics, ALSCAL, and regression analysis. The results showed that among 8 coffee brand selection attributes the most important was atmosphere, followed by cleanness and sanitary condition, and convenient location and transportation. Friendly service, taste of coffee, price and variety of menu were next and brand was the least important among 8 selection attributes. The results of positioning map showed that Maan Coffee was evaluated the highest iin atmosphere, cleanness and sanitary condition, and convenient location and transportation compared to other coffee brands. Marketing strategies for Korean coffee franchisers (Angel-in-us Coffee and Caffe Bene) were provided for successful repositioning in the Beijing coffee market.

• Journal of Digital Convergence
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• v.15 no.9
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• pp.167-178
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• 2017

Big Data is a key asset for the company and a key factor in boosting its competitiveness in the logistics sector. However, there is still a lack of research on how to collect, analyze and utilize Big Data in logistics. In this context, this study has developed a value model applicable to logistics companies based on the results of analysis and application of Big Data in the logistics of previous studies and DHL. The purpose of this study is to improve the operational efficiency and customer experience maximization level of logistics companies through utilization of big data analysis in logistics, to improve competitiveness of big data utilization and to develop new business opportunities. This study has a significance to newly create a value model for utilization of big data analysis in logistics sector and can provide implications for other industries as well as logistics sector in the future.

• Korean Journal of Construction Engineering and Management
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• v.14 no.2
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• pp.45-55
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• 2013

Recently, with achieved US$ 500 Billion international cumulative construction order, the Korean government presented overseas construction industry visions for international orders of US$ 100 B and entering the top five countries in global construction market. Also, Korean companies are developing strategies for expansion of international markets especially focused on company competitiveness as a target market. Therefore, this study aims to analysis of competitiveness for the Cambodian building construction market, which presents abundant development potential. The results of IPA result were as follows; construction order information and supply chain management are needed for public tender projects and F/S, global project financing, and supplier relationship management are needed for construction investment projects. However, this work is still considered to provide the basic data that can help Korean construction companies who plan to enter the Cambodian building construction market strengthen their medium and long-term capabilities.

• Journal of Digital Convergence
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• v.8 no.4
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• pp.35-46
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• 2010

Since the major requisite of software production is manpower, the core element of the competitive power of software is also manpower. However, economic treatments and social status of software manpower are in a very unsatisfactory situation. While Korean government has been continuing to drive the policy to foster the local software industry, the most cultivating policies of software industry are adjusted to the focus to create the local market in software field, reinforce the global competitive power, and intensify the competitive basis of small and medium size business organizations. So it is true that manpower which is key players and core elements of the software industry, have been shunned by the government policy. The purpose of this study is to initiate the necessity of the policy for technical manpower in the software industry and to suggest a policy program to uplift the treatment of them. To achieve this purpose, this paper will analyze the structural relation between variables about software policy and suggest policy programs to improve the treatment of manpower in the software field.

• The Journal of the Korea Contents Association
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• v.17 no.9
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• pp.597-605
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• 2017

Although the medicine is developed to support the quality of treatment, if we do not increase the quality of health care for customer satisfaction, customer satisfaction does not rise any more. The competitiveness of the hospital slows down since the visitor to the hospital is reduced. It is medical reason that the focus of the medical information moves from doctors to customers. This study analyzed websites, the private hospital located in Busan. The websites provide contact information; web-based information from health services is increasing. Statistical analysis was carried out cross analysis using available variables on websites by using the SPSS 21.0 for Version. Departments were also significant, depending on the health services by the external contact elements and contact elements designed to study the problem in analyzing the results presented in this study. This means the contact is different by departments. The results of this study is to better consider the Departments website when making specific characteristics we expect the increase of health care quality and patient satisfaction.

• Journal of Digital Convergence
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• v.19 no.10
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• pp.303-317
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• 2021

The purpose of this study is to analyze the competitiveness of OTT operators by developing an analysis framework specialized for the OTT industry. Based on existing research on business model, platform business model, and OTT characteristics, the OTT platform business model framework was developed, and case analysis was conducted based on data from related materials, literature, and internal data to suggest the direction for domestic OTT operators. As a result of the study, domestic OTT operators should use advanced AI and big data technologies to produce original content and improve the infrastructure and service quality of the platform. This study is meaningful in that it provides an analysis framework for OTT operators to establish their own competitive strategies and suggests the direction for domestic OTT operators through case application.

• International Area Studies Review
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• v.12 no.3
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• pp.517-545
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• 2008

This study, tried to describe the corporations and competitiveness of IT industries in Korea and China as well as the general trend in trade using import-export structure. Further, based on trade intensity index, revealed comparative advantage index, Grubel-Lloyd index, constant market share, the trade structure between Korea and China was analyzed for the equipment in the fields of communication, information, broadcasting and their parts. The results are; first, since 2004, China has been catching up with Korea in the number of their companies listed in the global top 500 conglomerates. Second, the trade intensity index increased in 2007 4.57% up from 2002, showing increasingly closer connection between the two countries in the area of communications equipment. Third, according to revealed comparative advantage index, Korea's info-communications equipment seems to comparatively lag behind, but in terms of import-export structure is in the black. Fourth, in recent years, Korean equipment's market share in the Chinese market has been dropped due to the weakening competitiveness and the changing commodity supplies.

• Proceedings of the Korea Technology Innovation Society Conference
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• 1999.05a
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• pp.63-70
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• 1999

최근 신기술기반기업 (New Technology Based Firm; 이하 NTBF)이 국가 경쟁력에 미치는 영향 및 중요성에 대한 관심이 증가됨에 따라, 국가적인 차원에서 이들의 지원을 위한 조치들과 이들의 창업을 촉진시키고 육성하기 위한 연구들이 진행되고 있다. 본 연구는 NTBF 들이 성공적인 창업을 달성하는데 영향을 미치는 주요 요소들을 분석함으로써 우월한 기술과 아이디어들을 활용하여 시장에 진입하려는 NTBF 들의 성공적인 창업의 기회를 넓히는데 도움을 주고자 한다. 먼저, 기존의 문헌 분석을 통하여 성공적인 창업의 핵심요소로 알려져 있는 항목들을 분석하였으며 다음으로, 문헌 분석을 통하여 얻어진 창업과정의 영향 요소들을 이용하여 NTBF들을 대상으로 하는 설문을 작성하였으며, 이들에 대한 실증 분석자료로 활용하여 각각의 항목들이 어떠한 중요도를 갖는지 분석해 보았다. 분석 절차로는 각 기업의 성과에 대한 측정 지표를 만들고 이와 상관관계가 있는 NTBF 창업활동 요소들을 분석함으로써 성공적인 창업의 핵심요소를 도출하고자 하였다. 본 연구의 결과에 있어서 실증분석 대상으로 한 NTBF의 수가 적어 통계적 의미가 약함을 인정하지 않을 수 없다. 따라서 향후 핵심 성공 요소들의 도출에 있어서 보다 많은 설문 집단을 대상으로 분석을 수행하는 것과, 설문의 방법이 아닌 다른 분석 방법들도 시도될 필요가 있는 것으로 생각된다,