• Title/Summary/Keyword: 경영활성화

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A Study on the Determinants of Mobile Application Purchase based on User Groups (사용자 유형에 따른 모바일 앱 구매요인에 관한 연구)

  • Oh, Sunju
    • Information Systems Review
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    • v.16 no.1
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    • pp.73-88
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    • 2014
  • According to the widespread use of smartphone, various and abundant mobile applications have been used and lots of new companies have developed mobile applications. To revitalize mobile application market, a lot of research and experiments have been performed in application development and delivery industries. The purpose of this research is to figure out the usage pattern of smartphone application and purchasing criteria of mobile application. We categorized smartphone application users with respect to application selection criteria and examined the characteristics of the categorized users. As a result, the factors of purchasing criteria of the users with respect to smartphone application selection criteria and application type were categorized into 3 groups: aggressive usage group, middle usage group, and passive usage group. The result of this study indicates that the relationship between purchasing criteria and usage pattern in mobile application market was actualized by measuring the purchasing factors of user. Therefore this fact suggests that it is very important to measure the accurate purchasing factors of its user for setting up the marketing strategy of mobile application market.

The exploratory study on exporting brand strategy: Focused on the demand survey for brand & domain consulting (수출 브랜드 전략에 관한 탐색적 연구: 브랜드 및 도메인 개발 컨설팅 수요조사를 중심으로)

  • Kim, Gwi-Gon
    • Journal of Digital Contents Society
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    • v.10 no.4
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    • pp.551-560
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    • 2009
  • Under the recent global business environment and active e-commerce era through digital media, the decision on the exporting companies' brand and web domain development is a very crucial strategic choice. Especially, since web domain development is closely related with company's brand strategy, this study is conducted to research the decisive factors of exporting brand strategy on the basis of the need research results on Korean exporting company's overseas brand and domain development strategy. As presented in statistical results, in case of Korean exporting businesses, the level of OEM brand export was when there was high export competitiveness and the level of OEM brand export was high when there was higher uncertainty about the environment. This supports the hypotheses on the basis of existing research documents. However, the similarities of markets failed to bring out any statistical meaningful influence. As the second result, businesses with high export competitiveness tend to select global brand strategy and businesses with high environment uncertainty tend to choose local brand strategy. However, the similarity of markets failed to show any statistical meaningful influence.

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A Study on the Shipping Policy of Korea and Japan (우리나라와 일본의 해운정책 비교 연구 - 계획조선제도에 대한 회고와 시사점을 중심으로-)

  • Kim, Kwang-Hee;Kim, Hyun-Duk
    • Journal of Korea Port Economic Association
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    • v.23 no.3
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    • pp.103-126
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    • 2007
  • As a result of the development of heavy and chemical industries during the Economic Development Plan, Korean shipbuilding industry expanded its capacity rapidly and became a strategic export industry. The 1973 Arab oil crisis and the subsequent doubling of oil prices greatly reduced world demand for tankers and the market was crashed as numberous orders for tankers were cancelled in Japan and Europe. Under these circumstances, Korean Shipping industry also experienced a decrease in overseas demand for shipbuilding. The Korean government established the 'planned shipbuilding' scheme. The primary purpose of the scheme was to develop the shipbuilding industry, to link the industry to the shipping industry and to develop both industries together. However, Japanese shipping established goals linking with macro-national economic policy, such as saving foreign currencies and freight of importing goods, also assisting reconstruction and development of shipbuilding industry. To accomplish these goals, Japanese government used several policy tools such as financial assistance, law, guidance.

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A Development Methodology of the Interactive Ubiquitous Service Model for a Mixed-Use Complex in u-City (u-City 활성화를 위한 복합단지의 인터액티브 u-서비스 모델 개발 방법)

  • Park, Kwang-Ho;Kim, Yun-Hyung
    • Information Systems Review
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    • v.11 no.1
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    • pp.197-215
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    • 2009
  • As the ubiquitous technology has been widespread, the u-service development driven by the private sector is increasing these days. In this paper, a new development methodology of interactive u-services for a mixed-use complex in u-City is proposed. The current state-of-the-art IT, Web2.0, assumes that information must be communicated in both way, not only from service provides to users but also from users to service providers. Here the user-driven u-service will be utilized for service providers to customize user services. By this interactive u-service paradigm, the information users become the information providers so that the mixed-use complex will take advantage of massive information. Also, admitting that the mixed-use complex is limited in terms of the space size, the network effect of information and shared contents created through the interactive u-services can be maximized.

Workers' Job Satisfaction on Organizational Commitment in Small and Medium Sized Enterprises: Focused on Moderating Effect of Perceived Organizational Support (중소기업 근로자의 직무만족이 조직몰입에 미치는 영향: 조직지원인식의 조절효과를 중심으로)

  • Choi, Soo-Chan;Lee, Ji-Sun;Lee, Eun-Hye;Jang, Jung-Woo
    • The Journal of the Korea Contents Association
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    • v.16 no.7
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    • pp.622-632
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    • 2016
  • The purpose of this research is to verify the moderating impact of perceived organizational support between job satisfaction and organizational commitment among the workers in small and medium sized enterprises in South Korea. For this research, 117 workers were selected through a survey from September 7th to 25th, 2015. As results, perceived organizational support had the moderating effect between job satisfaction and organizational commitment of the workers. These findings suggest that corporate welfare programs should be launched in order to maximize the managerial effectiveness in the workplace. In addition, the government must develop and provide appropriate supportive systems for the well-being of the employees in the small and medium sized enterprises. Finally, the employees should make efforts to let the government and companies recognize their unique needs in work and life.

지방자치단체의 외국인투자 유치방안 - 경남의 경험과 동서협력 모색 -

  • Park, Wan-Su
    • Journal of Global Scholars of Marketing Science
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    • v.2
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    • pp.39-57
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    • 1998
  • IMF위기 이후 여러 가지로 어려움에 처해 있는 경제를 회복하기 위한 돌파구로서 외국기업과 자본의 유치의 중요성이 더해지고 있다. 특히 대규모 기업의 구조조정과 기업들의 투자마인드 위축으로 어려움을 겪고 있는 지방경제를 활성화하기 위한 수단으로서의 투자유치는 먼저, 외국자본의 직접투자를 통하여 단기간에 산업기반을 강화할 수 있고, 제조업의 해외이전에 따른 산업공동화를 방지할 수 있다. 또한 당면한 과제인 고실업을 해소하기 위해서도 필요하다. 정부는 '98, 9. 17. 외국인투자유치촉진법을 제정, 공포하고, 시행령을 마련하여, 국세와 지방세의 감면혜택은 물론 분양가와 조성원가와 차액보조금, 고용보조금, 직업훈련비등의 인센티브를 보완한다. 경상남도의 외국인투자유치전략으로는 경남의 입지적 경쟁우위를 확보할 수 있는 업종을 선정하여 중점유치활동을 전개하고 있다. 이를 위한 구체적 방안으로는 첫째, 투자유치과를 신설하고 전문직공무원을 채용하였고, 민간전문가를 기업으로부터 파견받아 기존 공무원이 담당하기 힘든 부분을 담담토록 하고 있고, 둘째, 진사지방산업단지를 외국인투자지역으로 지정하고 하였다. 셋째, 외국인투자기업에 대한 여러 가지 인센티브를 위하여 경상남도 기업 및 투자 유치조례(안)을 입안중이다. 넷째, 투자유치 타켓기업을 선정하여 집중유치활동을 전개하고 있으며, 다섯째, 경남도내에 이미 투자한 기업에 대한 사후관리를 철저히 하여 경영상의 애로사항 해결에 만전을 다 할 것이다. 지방자치제의 실시로 지방자치단체간의 경쟁이 가열되고 있으나 투자유치활동에 있어서 동서의 협력방안을 모색해 보았으며, 공동투자프로젝트 개발, 공동투자유치설명회 개최, 투자 유치기법의 상호 벤치마킹 등이 필요하다. 결론적으로 외국인 투자촉진법 등 법령의 정비와 외국인 투자유치의 중요성에 대한 인식이 확산되어 외국인 투자유치의 환경이 획기적으로 개선될 것으로 기대된다. 지방자치단체에서도 투자를 기다리던 관행에 탈피하여 입체적인 투자유치노력을 전개해야 할 것이다.

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Development of Competency-Based Entrepreneurship Education Model : The Case of K University (역량기반 기업가정신 교육모델 개발 : K대학의 사례)

  • Lee, Cheolki;Ahn, Taeuk;Lee, Sangkon;Lee, Sangsook
    • Journal of Practical Engineering Education
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    • v.12 no.1
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    • pp.61-72
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    • 2020
  • Entrepreneurship works as a driving force in socio-economic innovation, the leading role in job creation and economic development. As the importance of entrepreneurship is increased, research on entrepreneurship training methods based on the capability model is vitalized in order to effectively develop entrepreneurship in the EU and OECD. In Korea, however, the research on entrepreneurship capability is nearly not proceeding while the outcome of entrepreneurship training is insufficient. The research, therefore, invented the entrepreneurship training model at K university after analyzing cases of entrepreneurship training from inside and outside of the country followed up through the theoretical consideration of entrepreneurship capability and collecting suggestions from experts. The training model rejects the existing economics-based theory education, focuses on the development of entrepreneurship capability, and suggests an educational process considering students' developing stage of entrepreneurship capabilities.

지상전시 - 제9회 미래패키징 신기술 정부 포상 수상작

  • (사)한국포장협회
    • The monthly packaging world
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    • s.267
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    • pp.80-92
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    • 2015
  • 산업통상자원부가 주최하고 한국생산기술연구원이 주관하는 2015년도 "제9회 미래패키징 신기술 정부포상"수상작이 선정됐다. 미래지식산업인 패키징산업 종사자의 긍지와 자부심 함양의 계기를 실천하고, 패키징산업 종사자의 사기진작과 패키징산업 활성화를 도모하기 위해 매년 진행되고 있는 미래패키징신기술 정부포상은 패키징 산업 기술인의 기술개발 의욕을 고취하고 패키징산업 기술성과 및 산업발전 기여도에 대한 정부포상를 실현하며 패키징산업 종사자간 정보교류 극대화 및 공동체 의식 함양으로 일체감을 조성시켜왔다는 평가를 받고 있다. 미래패키징 신기술 정부포상은 기업부문 및 학생부문, 그리고 공로부문으로 나누어 수상자를 선정, 진행되고 있다. 기업부문은 패키징 완제품, 친환경패키징, 패키징관련기계(설비) 및 관련부품, 패키징인쇄(라벨링), 패키징원부자재 생산 및 가공공정, 패키징디자인 등의 분야에서 신기술 개발 또는 개선으로 수출신장, 매출 수익 증대 및 발명특허 획득을 통해 패키징 기술력 발전에 기여한 기업의 패키징제품 또는 패키징디자인을 대상으로 하고 있으며, 학생부문은 패키징 디자인 관련분야 전공자로 패키징과 연관된 컨셉으로 상품성, 창의성, 표현성, 친환경성, 지속가능성 등이 어우러진 독창적인 패키징제품 또는 패키징디자인을 대상으로 진행하고 있다. 또한 공로부문은 패키징 산업 관련 산업계, 학계, 연구계, 유관기관에 종사하는 자로서 패키징 관련 핵심 기술개발, 경영, 마케팅 면에서 패키징 산업 발전에 기여한 공적이 뚜렷한 자, 패키징산업발전 정책연구 및 패키징산업 육성에 기여한 기업 또는 개인을 대상으로 하고 있다. 제9회 미래패키징 신기술 정부포상 심사 결과 삼성전자(주)의 'Curved UHD TV 용(用) Curved 포장 Box'가 국무총리상으로 선정됐으며, (주)대륙제관의 '폭발방지 맥스부탄'을 비롯해 4개사가 산업통상자원부 장관상으로 선정되는 등 총 29개사가 수상 기업으로 선정됐다. 공로부문에서는 (주)남경의 김선창 회장과 (주)화남인더스트리의 석용찬 회장이 산업통상자원부장관 표창자로 선정됐다. 이 외에도 학생부문에 17개 작품이 선정, 수상이 예정되어 있다. 본 고에서는 기업부문 수상작 및 공로부문 수상자들의 활약상을 살펴보도록 한다.

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Agricultural Management Innovation through the Adoption of Internet of Things: Case of Smart Farm (사물인터넷에 의한 농업경영혁신 : 스마트농장의 사례)

  • Kim, Joo-Tae;Han, Jong-Soo
    • Journal of Digital Convergence
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    • v.15 no.3
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    • pp.65-75
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    • 2017
  • Agricultural sector in Korea faces the threat of aging farmers and many other difficulties. Because agriculture is a very less-competitive industry in Korea and many solutions to improve the competitiveness of Korean agriculture should be studied. The advent of Internet of things(IoT) technology makes possible many new industries and business models in the current society. The adoption of this new technology in agriculture can bring about innovations in agricultural production and distribution as $6^{th}$ industry. This paper summarizes the opportunities in IoT and smart farm. The major benefits and obstacles in introducing smart farms are reviewed and the cases of two successful smart farms in Korea are analyzed. Through these case studies, we can recognize the current status and future strategies in Korean smart farms.

The Effects of Government Financial Support on the Performance of Industry-University Cooperation: Focus on LINC Program (정부 재정지원이 산학협력 성과에 미치는 영향 분석: 산학협력 선도대학 육성사업을 중심으로)

  • Moon, Hyungjin;Lee, Heesang
    • Journal of Technology Innovation
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    • v.24 no.3
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    • pp.29-52
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    • 2016
  • As Industry-University Cooperation (IUC) has been emphasized for securing national competitiveness in a knowledge-based economy, the South Korean government has promoted related policies, including a financial support program for facilitating IUC activities. This study examines the effects of Leaders in INdustry-university Cooperation (LINC) program, which is one of the government financial support programs for IUC, on the performance of IUC by propensity score matching. The results show that LINC program positively influences the number of technology transfers and the number of faculty that participated in start-ups. The results of this study are expected to provide implications for improving IUC policies and the financial support program.