• Management & Information Systems Review
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• v.38 no.2
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• pp.209-223
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• 2019

The purpose of this study was to stimulate the online word-of-mouth advertising by developing the concept of word-of-mouth constraint factors and measurement tools in connection with the SNS advertising on social networks. To achieve the objective of this study, this study was conducted in 3 phases. First, the exploratory investigation(target group interview, in-depth interview, and expert interview) was performed to determine the concept and scope of the word-of-mouth constraint based on literature study and qualitative investigation method. Second, the reliability and validity of the measurement questions were verified through the survey in order to refine the developed measurement items. Third, the predictive validity of measurement items was verified by examining the relationship with other major construct concept for which the developed measurement items were different. Based on the results of study, 6 components and a total of 23 measurement questions for those components were derived. Each was called intrapersonal and interpersonal constraint(psychological sensitivity, compensatory sensitivity, and other person assessment), structural constraint(reliability, informativity, and entertainment). We developed the measurement questions related to word-of-mouth constraint based on qualitative study and quantitative study and holistically examined the social and psychological, environmental interruption factors acting as the word-of-mouth constraint factors for SNS advertising in terms of SNS achievements and evaluation from the perspective of word-of-mouth constraint. The results will lead to creation of basic framework for systematic and empirical research on the online word-of-mouth constraint and to achievement of effective SNS word-of-mouth advertising.

• Journal of Industrial Convergence
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• v.17 no.1
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• pp.7-16
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• 2019

Korea, which became an aging society in 2000, has made transition to an aged society more quickly than expected since late 2017 after 17 years. Despite this trend, the awareness towards elderly housing facilities has not yet been raised across in society. The primary reason is that use of elderly housing facilities has not been promoted due to lack of understanding about the construction and management of the facilities. The housing of the elderly should be considered in terms of not only residential space but also the issues of medical care and continuous care. Therefore, the trend of elderly housing is pursuing the Continuing Care Retirement Community. Thus, this study analyzed the policies of existing elderly housing facilities and existing elderly housing through comparison with policies and housing of foreign countries. Based on the results, the the government intends to present characteristics and direction of suitable housing design of senior citizens' housing facilities through maintenance of UNIT, securing convergence through changes in the use of facilities, and realising the cost of operation, and studying social welfare measures to cope with the increasing number of elderly residents.

• Knowledge Management Research
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• v.21 no.4
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• pp.287-300
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• 2020

We investigate empirically the impact of IT exploration & exploitation capability and operational capability upon organizational agility, especially small and medium sized firms in the logistics industry in South Korea. Based on literature on the bilateral relationship between organizational agility and IT capability, we follow the established research model and propose hypotheses. This work takes an empirical methodology to test the hypotheses: design survey questionnaires, collect data, test reliability and validity of data, and finally test the hypotheses. Our results based on the data collected in 2018 present that IT exploration & exploitation capability significantly increases operational capability, and operational capability increases organizational agility. We find our contribution in updating previous research findings with recent data and in expanding the domain of research more specifically into small and medium sized firms in logistics industry in South Korea. Practically our work suggests that managers and policy makers should consider both fostering newly emerging IT exploration and existing IT resource exploitation capability in order to enhance organizational agility of those small and medium sized firms in logistics industry.

• Journal of Digital Convergence
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• v.19 no.7
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• pp.189-197
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• 2021

In order to commercialize technology, Korea is continuously fostering specialized institutions for technology transfer/commercialization, and it is composed in various forms. However, there are limited studies on corporate performance according to the type of technology transfer/commercialization specialized institution and the type of support. This study aims to measure the combined utilization performance and performance of companies that have adopted the technology by classifying the types of technology transfer/commercialization specialized institutions. To this end, a study was conducted on 380 companies that promoted the introduction and use of external technologies. As a result of the analysis, it was found that the more the combined use of technology transfer/commercialization specialized institutions has a positive effect on corporate performance, and has different effects on corporate performance depending on the items of external technology introduction. In addition, it was found that the earlier the industrial growth stage is, the higher the corporate performance. Through this study, implications of strategies for the use of specialized organizations for technology transfer and commercialization and introduction of external technologies of the company were presented at the corporate level.

• Journal of Convergence for Information Technology
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• v.11 no.6
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• pp.83-98
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• 2021

This study identified the influence of employees' hybrid start-up intention (intention to start a business while maintaining a job) on the employees' self-determination motivation (intrinsic motivation, extrinsic motivation) and prior knowledge through the Model of Goal-directed Behavior (MGB). We used a PLS-SEM called SmartPLS 3.0 for 126 valid samples collected by judgement extraction for office workers throughout June 13, 2020 to July 3, 2020, and empirically evaluated the measurement model (internal consistency reliability, convergent and discriminant validity) and the structural model (multicollinearity, determination coefficient, effect size, predictive relevance, etc.). Only the intrinsic motivation for realizing the hybrid start-up goal of office workers had a significant impact on the hybrid start-up attitude and subjective norms, and the prior knowledge of hybrid start-up had a significant impact on the hybrid start-up desire and the hybrid start-up intention. In order to induce hybrid start-ups for workers with unstable employment, we need systems and programs that can inspire employees with intrinsic motivation and knowledge about hybrid start-up, so follow-up researches are necessary to analyze about government systems and consulting support that can promote hybrid start-up.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.6
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• pp.55-65
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• 2020

The purpose of this study is to empirically analyze the factors that affect start-up activities at the national level. Unlike most existing research about entrepreneurship at the individual level, this empirical analysis makes use of the total early-stage entrepreneurial activity(TEA) index at national level. This was developed by the Global Entrepreneur Monitor (GEM) as the measure for the degree of entrepreneurship of the countries. Based on the previous studies, not only national income level and unemployment rate, but also other factors including the cultural characteristics of the countries were included in our regression model. Using GEM's panel data, we found that the effectiveness of the factors depends on the stage of economic development. In particular, we found 'U-shape' relationship between the level of per capita income and entrepreneurship activity by the panel regression analysis using quadratic function. This analysis result can explicitly confirm what the existing literature have explained descriptively. Furthermore, the governmental support programs are shown to have significantly positive effects on the entrepreneurship or start-up activities in the factor-driven and efficiency-driven economies. On the contrary, those programs were not very helpful in the innovative economies. Lastly, this research suggests that the 'education and training' and the 'entrepreneurial culture' be the supportive norm for new business regardless of the economic development level.

• The Journal of the Korea Contents Association
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• v.21 no.5
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• pp.607-626
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• 2021

The purpose of this study is to verify the effect of leader's managerial coaching behavior on employees' innovative behavior and to confirm the mediating effect of entrepreneurship and the moderating effect of LMX(Leader-Member Exchange). Hypotheses were established based on prior research and variety of theories including broaden-build theory and self-efficacy theory. The survey was accessed via the online, 279 employees over 20's or older, who have worked in various domestic organizations were participated. SPSS 25.0 and AMOS 25.0 were used to verify the reliability and validity of the collected data, and the hypothesis was analyzed by SPSS process macro 3.0. The study found that leader's managerial coaching behavior has positive effects on both employees' entrepreneurship and innovative behavior and that entrepreneurship has mediating effect between leader's managerial coaching behavior and an employees' innovative behavior. The results of this study suggested leader's managerial coaching behavior is a prominent factor in facilitating innovative behavior among employees. Implications include an organizational requirement to develop systems for initiating effective managerial coaching behavior in leadership, and for improvement of both entrepreneurship and LMX among employees.

• Journal of Digital Convergence
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• v.19 no.11
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• pp.181-199
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• 2021

Recently, financial companies are promoting chatbot services in line with the reduction of branches and the expansion of non-face-to-face services. However, it is difficult to expand the chatbot services at once in the presence of technical limitations and constraints of internal and external environment. Therefore, it is necessary to analyze the various situations of chatbot service to preemptively identify problems that can occur in stages and seek solutions. This study conducted interviews with 12 field practitioners and researchers to examine the intentions and behaviors of financial chatbot service users and interpreted them using TPB. The study revealed the characteristics of 'feelings and attitudes' such as convenience or inconvenience from the chatbot experience, 'subjective norms' such as herd behavior or the yearning for empathy of others, and 'behavioral control' according to the recognition of difficulty or convenience of chatbot use process. This study shows that this characteristic can affect the intention and actual behavior of users to use chatbot service continuously. In the future research, it is necessary to empirically study specific intentions and influence factors for actual users.

• Journal of the Korean Society for information Management
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• v.38 no.4
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• pp.25-46
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• 2021

This study proposed the improvement in the evaluation systems and indicators of small libraries, by analyzing the evaluation indicators of the current small libraries, domestic and foreign ones and domestic other institutions, and gathering opinions from managers of them and experts belonging to related groups, in order to enhance the management quality of small libraries and strengthen the independence of them, based on the evaluation on the activation and substantiality of them. The evaluation systems proposed by this study is divided into Track 1 evaluating small libraries and Track 2 evaluating local governments. The evaluation indicators of small libraries was simplified by eliminating the indicators found from the statistics of Track 1 (small libraries). Track 1 consists of three evaluation areas in regard to the management of small libraries, such as library management, infrastructures and services, 8 evaluation items, 10 evaluation indicators, quantitative (a total of 100 points) and qualitative (a total of 120 points) evaluation. Track 2 consists of 2 evaluation areas in regard to the establishment and enforcement of small library policies and the support for small libraries, such as library management and infrastructures, 4 evaluation items, 5 evaluation indicators and quantitative evaluation (a total of 100 points).

• Journal of Family Resource Management and Policy Review
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• v.26 no.3
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• pp.87-106
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• 2022

This study compared working arrangements, interest in rural migration, and life satisfaction in Japan in two periods: immediately after the COVID-19 (2019 coronavirus disease) pandemic and two years after the global outbreak. The comparison was based on data from the "Survey on Changes in Attitudes and Behaviors in Daily Life under the Influence of Novel Coronavirus Infection, 2020, 2021", which was conducted four times by the Japanese Cabinet Office directly after the COVID crisis (May 2020 and September 2021). The respondents who participated in both the first and fourth surveys were employed individuals aged 20 years or older. The results are as follows. First, the proportion of Tokyo residents engaging in telework immediately after the COVID-19 pandemic was 36.1%, which is higher than the levels observed nationwide. Second, individuals involved in telework and those working under flexible arrangements were more highly interested in moving to rural areas than those who commute to work. Third, among people engaged in telework, life satisfaction diminished immediately after the COVID-19 pandemic compared with the period before this crisis. After two years of the pandemic, however, life satisfaction among this group improved. Changes in working arrangements due to the pandemic can be expected to promote migration, as well as help revitalize regions and encourage the discovery of new lifestyles.