• Title/Summary/Keyword: 경영전략변화

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Research on Management Strategies for Intellectual Property Activities to Improve Corporate Performance (기업의 성과 제고를 위한 지식재산활동의 경영전략 연구)

  • Sangho Lee;Kwangmoon Cho
    • Journal of Internet of Things and Convergence
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    • v.9 no.6
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    • pp.83-92
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    • 2023
  • The purpose of this study is to provide a rational management strategy to improve the management performance of companies through intellectual property activities. Through this study, we aim to explore countermeasures to strengthen competitiveness in a changing global environment. A survey of 200 companies was conducted from September 1 to October 30, 2023. Statistical analysis was conducted using frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, multiple regression analysis, and difference analysis. The conclusions are as follows. First, the impact of intellectual property activities on management performance was found to be creation and utilization. Second, the impact of management strategies on management performance was found to be differentiation strategy, cost advantage strategy, and concentration strategy. Third, cost advantage strategy has a partial mediation effect on the relationship between creation activities and managerial performance of intellectual property activities. Fourth, the differentiation strategy has a partial mediating effect on the relationship between the creation of intellectual property activities and managerial performance. In addition, differentiation strategy has a full mediating effect on the relationship between the utilization of intellectual property activities and performance. Fifth, concentration strategy has a partial mediating effect on the relationship between intellectual property activity utilization and management performance. Sixth, there is a difference between creation activities, protection activities, utilization activities, cost advantage strategy, differentiation strategy, financial performance, and non-financial performance based on venture certification status. As the importance of intellectual property is increasing in the era of technological hegemony, IoT companies will need to improve their management performance through venture certification and strategies utilizing intellectual property in order to secure future competitiveness. Based on this study, we hope that IoT companies will maximize their performance by implementing efficient strategies that consider IP activities.

Study on Strategic Alliances of Corporations in Internet Industry by Complex Network Theory (복잡계 네트워크 이론을 통한 인터넷산업에서 기업의 전략적 제휴에 대한 연구)

  • Lee, U-Sik;Seon, Ji-Ung;Lee, Hui-Sang
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2004.05a
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    • pp.147-150
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    • 2004
  • 인터넷산업은 기술, 자본, 마케팅 등의 이유로 활발한 전략적 제휴가 이루어지고 있다. 본 논문은 최근 7년간 인터넷 산업의 기업간 전략적 제휴 사례를 조사하여 이를 바탕으로 전략제휴 네트워크화 하였다. 이 네트워크에 대해 연결정도, 밀도, 컴퍼넌트 분석을 수행하였으며, 연결정도의 분포를 분석하여 자연계, 사회시스템 등에서 많이 발견되고 있는 스케일 프리 네트워크의 성질을 갖는 지를 분석하였다. 또한 인터넷 붕괴 이전과 이후의 2기간의 전략적 제휴 네트워크의 변화 정도도 파악 하였다. 이와 같은 네트워크 모델분석은 국내 인터넷산업의 제휴 관계와 그 변화 추세 등을 거시적으로 살펴보는데 도움이 될 것이다.

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사립대학의 경영 전략과 당면과제

  • Eo, Yun-Bae
    • 대학교육
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    • s.89
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    • pp.55-65
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    • 1997
  • 사립대학들은 모처럼 맞이한 정체성 확립의 호기를 자체 발전의 자원으로 전환시킬 수 있어야 한다. 즉, 새로운 대학 경영의 기반을 스스로 구축하는 경영혁신이 필요하다. 대학도 개인이나 기업, 다른 사회조직과 마찬가지로 환경 변화에 적응하는 데 실패하면, 존립 기반과 정체성 상실의 위기를 맞게 된다.

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Regulation Trends of Strategic Alliance in Telecommunication Market (통신시장에서의 전략적 제휴에 관한 규제동향)

  • Cha, S.M.;Kim, J.S.
    • Electronics and Telecommunications Trends
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    • v.17 no.5 s.77
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    • pp.157-168
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    • 2002
  • 전략적 제휴는 이제 흔히 볼 수 있는 기업의 경영전략이 되었다. 기존의 규제당국의 전통적 입장에 의하면 전략적 제휴는 관련시장에서의 경쟁을 제한할 우려가 있는 부당한 공동행위로 간주될 가능성이 많았다. 그러나 전략적 제휴의 장점들이 인식되면서 이에 대한 규제당국의 입장이 변화되고 있다. 본 고는 이러한 변화 추세를 규범적 관점에서 분석하였다.

A Systems Perspective on Performance Engineering in HRD (성과 촉진자로서의 HRD 시스템적 관점)

  • Heo, Kap-Soo
    • Management & Information Systems Review
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    • v.32 no.1
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    • pp.241-258
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    • 2013
  • HRD professionals should be able to contribute to performance improvement by focusing on strategic business partner activities such as planning, organizational development, and organizational design. Taking a systems view is important in the development of strategy because simply offering specific interventions neither changes nor improves the fundamental systems of an organization. In order to guide the management of organizations as systems, HRD professionals need to not only deal with resistance to change in solution implementation but also identify quantifiable measures to judge the effectiveness of implemented solutions with partnerships with relevant stakeholders. HRD professionals are particularly required to play a critical role in aligning process goals, process design, and process management to improve performance. Adjusting human performance policies and practices to local cultural differences is also among the urgent tasks for HRD professionals.

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Special Report - The Climatic Change Convention and Carbon Foot Print Lablel (특집 - 기후변화협약에 따른 국내 탄소라벨링 동향과 기업 대응)

  • Kim, Ik
    • The monthly packaging world
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    • s.203
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    • pp.65-75
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    • 2010
  • 본 원고는 기후변화 대응을 위한 핵심 정책대안 중의 하나인 탄소성적표지제도에 대한 그간의 운영실적을 소개하고 인증제품의 주를 이루는 포장용기를 활용한 비내구재 제품에 대한 탄소발자국에 대한 다양한 분석결과를 토대로 포장용기가 제품에서 차지하는 탄소발자국의 기여도에 대한 분석결과를 제시하였다. 또한, 자사 제품에 대한 탄소배출량을 계산하는데 필요한 탄소배출량 계산법을 탄소성적표지 인증기준을 중심으로 사례를 들어 쉽게 설명하고자 하였다. 마지막으로 에코디자인을 적용한 저탄소제품 개발에 대한 우수사례를 소개함으로써 포장용기를 활용한 제품을 생산하는 기업들에게 기업의 저탄소경영을 위한 최소한의 방안을 제시하고자 하였다. 이상에서 보았듯이 이젠 우리가 생산하는 제품에 대한 탄소배출량을 줄이는 것은 선택이 아닌 살아남기 위한 필생의 전략이 되고 있다. 우리 기업만의 독자적인 저탄소경영 전략을 수립하고 탄소성적표지제도를 기업의 저탄소경영전략의 일환으로 삼아 소비자와 지속적으로 커뮤니케이션 해 나가는 것이 기업의 이미지제고와 경쟁력을 높이는데 초석이 될 거라는 것을 필자는 믿어 의심치 않는다.

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A Case Study on Strategic Alignment for e-Transformation of Pulmuone (e-Transformation을 위한 풀무원의 전략적 연계 사례연구)

  • Yoon, Cheol-Ho;Kim, Sang-Hoon
    • Information Systems Review
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    • v.7 no.2
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    • pp.183-194
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    • 2005
  • This study validated the strategic alignment approach for e-Transformation of the traditional firm through the case analysis of e-Transformation practices performed in Pulmuone Inc., which had been managed and operated in a traditional mode. The e-Transformation approach identified in this study was focused upon the strategic alignment among 4 domains of business strategy, organizational infrastructure and processes, IT strategy, and IT infrastructure and processes, and was performed in the following process: 1) developing IT strategy to perform business strategy, 2) building IT infrastructure and processes to support IT strategy, and then 3) transforming organizational infrastructure and processes based on IT infrastructure and processes. The theoretical implication of this study is to empirically verify the Strategic Alignment Model hypothesized by Henderson and Venkatraman(1994) through the case analysis on e-Transformation of Korean traditional firm, and the practical contribution is to provide a feasible and effective guideline in carrying out e-Transformation of the typical traditional organization.

A Study on the Direction of Strategic Development & the Changes in Academic Libraries in Korea (대학도서관의 변화 추이 및 전략적 발전 방향에 관한 고찰)

  • Kwack, Dong-Chul
    • Journal of Korean Library and Information Science Society
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    • v.37 no.4
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    • pp.225-246
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    • 2006
  • The purpose of this study is to explore strategies for development which could help academic libraries expand and strengthen their significances in the midst of structural innovations for universities in Korea. In this study, the trend in changes in academic libraries affected by financial difficulties and structural reforms in universities is analyzed, and major issues and challenges that academic libraries have currently faced are investigated. Also, reviewed are strategies that major academic libraries in advanced countries have built, and it is suggested how to establish strategies for development and medium-and long-term plan for improving academic libraries. which should be carried out on the government level.

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A Study On the Design for Marketing Divisions of Construction Companies in relations to the Changes of Domestic Business Environment (국내 건설환경 변화에 따른 수주조직구조 설계에 관한 연구)

  • Kim Yong-Gu;Kim Sun-Kuk
    • Korean Journal of Construction Engineering and Management
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    • v.6 no.3 s.25
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    • pp.90-99
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    • 2005
  • Recently, many Korean construction companies have tried to modify organization structures in order to increase the performance profit while coping with environmental changes in the construction market. Most Korean construction companies are adapting to environmental changes and devote various struggle for maximizing the result of receiving order. Especially, the organization structure of Marketing Divisions is the important for management performance and is the important key elements to attain the management goals. This research on construction companies organization has never been dealt before in korea. Through this research, the relationship between construction environmental changes and management performance profit is proven and is reflected when making the Marketing Divisions. It suggests the Marketing Divisions structure model by business type and receiving order type. Also, the result of this research could be used the important basic data that is necessary to the organization model development and this model development can be prepared for facing the new environmental changes in the near future.