• 제목/요약/키워드: 결합 전략

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The Effect of Price and Brand Names on the Evaluation of Cosmetics (가격 및 인지도가 화장품 평가에 미치는 영향)

  • Lim, Hyo-Jung;Kim, Ju-Duck
    • Journal of the Society of Cosmetic Scientists of Korea
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    • 제33권2호
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    • pp.117-126
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    • 2007
  • This study investigated the effect of the price and brand name on the consumer's evaluation of cosmetics. 363 women from 20's to 50's living in Seoul and the metropolitan area were asked to use and describe the given samples of cosmetic products for one week with different information of price and brand name. The results of this study are as follows: First, the assessment of the facial toner, moisturizer and cream does not show a significant statistical difference between the group of 'renowned' and 'renownless'. Second, the assessment of the facial toner, moisturizer, and cream shows a significant statistical difference between the user groups which received the prior information whether the cosmetics are 'high price' or 'low price'. Third, the assessment of the users' satisfaction of the 3 kinds of cosmetic products mentioned above is influenced by 'renown' an 'price'. Finally, the interaction of the factor 'renown' and 'price' influences on the cosmetics' effectiveness significantly. From this study, it was discovered that the evaluation and the degree of satisfaction on cosmetics were influenced by the price and brand names. This will improve the understanding of consumers' behavior and personal decision-making, which in be the key of marketing strategy.

A Study of Predictability of VKOSPI on the KOSPI200 Intraday Jumps using different Jump Size and Trading Time (점프발생 강도 및 거래시간에 따른 변동성지수의 KOSPI200 일중 점프 예측력에 관한 연구)

  • Jung, Dae-Sung
    • Management & Information Systems Review
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    • 제35권1호
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    • pp.273-286
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    • 2016
  • This study investigated the information contents of KOSPI200 Options for intraday big market movement by using minute by minute data. The major findings are summarized as follows; First, big market movement occurred more frequently during 9:00~10:00 and 14:00~14:50. These phenomena reflect market unstability just after opening and near closing. Second, VKSOPI is most closely associated with extreme changes such as KOSPI200 jumps. Third, VKOSPI is showed more predictive power with negative KOSPI200 jumps than KOSPI200 jumps. Fourth, VKOSPI showed predictive power for the positive and negative jumps up to 30 minutes before the jumps occurs. The purpose of this study is to explore the most recent topics in the field of finance, research on market microstructure. This study is an important contribution to investigate intraday information comprehensively in terms of market microstructure effects using the 15-year long-term and the high-frequency data(minute by minute). The results of this study are expected to contribute to detect intraday true jumps, proactive development of market risk indicators, risk management, derivatives investment strategy.

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A Study on the Factors Affecting the Entry of Depression by Life Cycle - Focusing on the Comparison of the Three Generations of Adulthood, Middle Age and Old Age - (생애주기별 우울진입에 영향을 미치는 요인에 관한 연구 - 성년, 중년, 노년층의 3세대 비교를 중심으로 -)

  • Jeong, Jun Su;Lee, Hye Kyung
    • Korean Journal of Social Welfare
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    • 제69권2호
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    • pp.117-141
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    • 2017
  • The purpose of this study is to investigate the differences of the factors affecting the entry of depression by generations and to present a practical strategy for preventing of depression by life-cycle. For this purpose, we analyzed the factors influencing the depression of adults, middle-aged and elderly people through the discrete-time hazard model. The results of this study are as follows: First, the lower the self-esteem, the lower the income satisfaction and the family satisfaction people have, the higher the likelihood of entering the depression they have. In addition, age, educational level, health status, presence of chronic diseases, employment status, regional area, and leisure life satisfaction were variables that showed difference by generation. In the case of adulthood(aged 20 ~ 39), unemployed persons are more likely to enter the depression than younger workers. On the other hand, the middle-aged(40 ~ 64 year olds) are more likely to enter the depression if they are older, have poor health status, have no chronic disease, and have low leisure satisfaction. Finally, older people(aged 65 and over) are more likely to enter the depression when the education level is higher, the health condition is worse, and the leisure satisfaction is lower. If they lived in an urban and rural complex, they are more likely to enter the depression. Based on these results, it is necessary to establish a support plan reflecting the characteristics revealed by generations in order to prevent the entry of depression.

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Factors Influencing User Satisfaction and Continuous Usage Intention on Mobile Credit Card: Based on Innovation Diffusion Theory and Post Acceptance Model (모바일 신용카드 사용자 만족 및 지속사용의도에 영향을 미치는 요인에 관한 연구: 혁신확산이론 및 후기수용모형을 중심으로)

  • Jung, Young Hoon;Kim, Gun;Lee, Choong C.
    • The Journal of Society for e-Business Studies
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    • 제20권3호
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    • pp.11-28
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    • 2015
  • Due to the mobil-centered lifestyle following the wider use of Smartphones, Mobile services, including mobile banking and mobile shopping business have increased rapidly. Also with the emergence of "Fintech", which finance combined with technology, IT based financial market is going to be highly promising. In this trend, interests mobile credit cards are increasing. But diffusion of the mobile credit card services is still in the low level. In this situation, to identify factors that influencing satisfaction and continuous usage intention on mobile credit card, this study applied innovation diffusion theory (IDT) and post acceptance model (PAM). To conducting this research, survey data were collected, and we used SmartPLS to analyze survey data. As a result of the study, perceived easy of use, image, compatibility and facilitation positively affect user's satisfaction in mobile credit cards and that such satisfaction have a positive impact on continuous intention to use. The facilitation influences user satisfaction more strongly for those who use mobile credit cards more than plastic credit cards. Also, perceived of use and image influence user satisfaction more strongly for those who use plastic credit cards more than mobile credit cards. It is expected that this study can be a guideline for credit card service providers and policy makers to invigorate mobile credit card business. Also it worths as a early-stage research on Fintech-related studies.

A Study on the Evaluation of Container Terminal Logistics Systems in SCM's Perspective (SCM 관점의 컨테이너터미널 물류시스템 평가)

  • Kim, Sungu;Choi, Yongseok;Yeun, Dongha
    • Journal of Korea Port Economic Association
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    • 제30권4호
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    • pp.47-67
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    • 2014
  • This study examined elements which could evaluate a container terminal logistics system from the viewpoint of supply chain management. This study derived the elements of a container terminal logistics system such as flexibility, reliability, responsiveness, and information sharing and 16 evaluation sub-items in the aspect of a supply chain. In the result of analysis, the weight between SCM elements of a container terminal logistics system was the highest in reliability(0.282), followed by flexibility(0.273), responsiveness(0.224), and information sharing(0.221). The conversion weight was calculated by combining the weight of elements of a container terminal logistics system and the weight of evaluation sub-items. The highest weight which was considered as the most important factor to evaluate a container terminal logistics system was work planning(berth, yard) of flexibility(0.081), followed by accurate fulfillment of container work schedule(ship, yard) and the optimum distribution and arrangement of equipment(QC, TC, YT)(0.079), stable works without damage of containers and ships(0.071), and preventive maintenance of equipment and operators' skill(0.070).

The Development of Gangnam and the Formation of Gangnam-style Urbanism : On the Spatial Selectivity of the Anti-Communist Authoritarian Developmental State (강남 개발과 강남적 도시성의 형성 - 반공 권위주의 발전국가의 공간선택성을 중심으로 -)

  • Ji, Joo-Hyoung
    • Journal of the Korean association of regional geographers
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    • 제22권2호
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    • pp.307-330
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    • 2016
  • This article aims to explain how Gangnam, as a model and standard of compressed urbanization in South Korea, was created. Gangnam and Gangnam-style urbanization need attention not only because they contrast with Korea's urbanization in the past as well as urbanization in the West but also they provide an important model in contemporary Korea's politics, economy and culture. However, there are little studies of how Gangnam's peculiar urbanism was created. To fill this gap, this article will first capture Gangnam's peculiar urbanism as a material landscape and sociocultural lifestyle. Gangnam-style urbanism is (a) materially characterized by high-rise apartment complexes owned by the middle and upper class for dwelling and asset growth and (b) socio-culturally characterized by political conservatism, public indifference, competition over academic performance, appearance, and fashion, and nightlife. Then it will show Gangnam's archetype was created in a spatially and temporally compressed way in and through the spatial selectivity of Korean anti-communist authoritarian developmental state strategies: (1) anti-communism led to the diffusion and accommodation of the population through apartments in Gangnam in the context of its confrontation with North Korea and the fast-growing population of Seoul; (2) military authoritarianism excluded the low-income class and the urban poor from urban development; and (3) the developmental state adopted selective housing policy which treated construction companies and the middle class preferentially through exceptional zoning and price distortions, promoting the construction of apartment in Gangnam and its resultant uneven development.

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A study on development of RGB color variable optical ID module considering smart factory environment (스마트 팩토리 환경을 고려한 RGB 컬러 가변형 광 ID 모듈개발 연구)

  • Lee, Min-Ho;Timur, Khudaybergenov;Lee, Beom-Hee;Cho, Ju-Phil;Cha, Jae-Sang
    • The Journal of Korea Institute of Information, Electronics, and Communication Technology
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    • 제11권5호
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    • pp.623-629
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    • 2018
  • Smart Factory is a concept of automatic production system of machines by the fusion of ICT and manufacturing. As a base technology for realizing such a smart factory, there is an increasing interest in a low-power environmentally friendly LED lighting system, and researches on so-called optical ID related application technologies such as communication using a LED and position recognition are actively underway. In this paper, We have proposed a system that can reliably identify logistics location and additional information without being affected by electromagnetic interference such as high voltage, high current, and generator in the plant. Through the basic experiment, we confirmed the applicability of the color ID recognition rate from 98.8% to 93.8% according to the eight color variations in the short distance.

Dynamic Interindustry Linkages Analysis of Human Resources Development in the field of Information Technology (정보통신분야 인력양성에 대한 동태적 산업연관분석)

  • Lee, Jung-Mann;Cho, Sang-Sup
    • Journal of the Korea Academia-Industrial cooperation Society
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    • 제12권4호
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    • pp.1621-1627
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    • 2011
  • This study investigates both backward and forward multipliers of human capital in the field of information technology in order to evaluate human resources programs which were executed in the public sectors. Dynamic interindustry linkages analysis was employed as a methodology after classifying human capitals related to information technology into 9 industries. First, empirical findings showed that there are economic externalities in the IT HRD programs when the formation of human capital increases with more investment in them. Second, another finding was that the effect of HRD programs could be powerful when HRD programs were closely connected with R&D programs, showing that R&D programs among IT HRD programs have huge backward linkage effect. In addition, IT service sector has its own spill-over effect to other industries. Third, however, small budget and one off HRD programs should be considered as a negative price synergy effect. Finally, overall economic feasibility of IT HRD programs turned out to be excellent with consideration of their own economic direct and indirect effect.

Designing A V2V based Traffic Surveillance System and Its Functional Requirements (V2V기반 교통정보수집체계 설계 및 요구사항분석)

  • Hong, Seung-Pyo;Oh, Cheol;Kim, Won-Kyu;Kim, Hyun-Mi;Kim, Tae-Hyung
    • Journal of Korean Society of Transportation
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    • 제26권4호
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    • pp.251-264
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    • 2008
  • One of the crucial elements to fully facilitate the various benefits of intelligent transportation systems (ITS) is to obtain more reliable traffic monitoring in real time. To date, point and section-based traffic measurements have been available through existing surveillance technologies, such as loops and automatic vehicle identification (AVI) systems. However, seamless and more reliable traffic data are required for more effective traffic information provision and operations. Technology advancements including vehicle tracking and wireless communication enable the acceleration of the availability of individual vehicle travel information. This study presents a UBIquitous PRObe vehicle Surveillance System (UBIPROSS) using vehicle-to-vehicle (V2V) wireless communications. Seamless vehicle travel information, including origin-destination information, speed, travel times, and other data, can be obtained by the proposed UBIPROSS. A set of parameters associated with functional requirements of the UBIPROSS, which include the market penetration rate (MPR) of equipped vehicles, V2V communication range, and travel time update interval, are investigated by a Monte Carlo simulation- (MCS) based evaluation framework. In addition, this paper describes prototypical implementation. Field test results and identified technical issues are also discussed. It is expected that the proposed system would be an invaluable precursor to develop a next-generation traffic surveillance system.

A Comparison Study of Foreign Nation's Risk Management Programs for Controlling Foodborne Pathogens (제외국 식중독균 위해관리 정책 비교 연구)

  • Lee, Jong-Kyung;Shin, Seong-Gyun;Kwak, No-Seong;Cho, Yoon-Hee;Kwak, Hyo-Sun;Park, Il-Kyu
    • Journal of Food Hygiene and Safety
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    • 제29권1호
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    • pp.6-15
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    • 2014
  • This study was performed to acquire the information on the foodborne pathogen risk management programs in a couple of developed countries by the expert meeting and searching the information on the web. The backgrounds, strategies and effects related to microbial hazards of the foodborne pathogen reduction programs in fresh produce (US), Escherichia coli O157:H7 in ground beef (US), Salmonella in chicken, pork and eggs (Denmark), and Vibrio parahaemolyticus in seafood (Japan) were investigated for case study. A comparison among the pathogen reduction programs was conducted to find advantages and disadvantages and implications of the policies to bring out implications of the programs. A model for foodborne pathogen reduction program was developed based on both the CODEX risk management scheme and the case studies as follows; 1) preliminary risk management activities, 2) planing a foodborne pathogen reduction program, 3) option identification and selection, 4) implementation (conducting the each stake-holders role and applying the intervention methods), 5) monitoring activities, 6) interim review, 7) continuation or amendment of implementation method by the interim review before achieving the goal, and 8) final review and additional cost-benefit analysis if necessary. This proposed model according to the role of the stake-holders can be used to conduct microbial risk management programs in Korea in the near future.