• Information Systems Review
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• v.23 no.1
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• pp.1-22
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• 2021

This study aims to analyze online game user's game items transacting behaviors for the two game genres such as MMORPG and sports game. For the sake of conducting the analysis, we adopted a fuzzy logic agent-based modeling. In the online game fields, game items transactions are crucial to game company's profitability. However, there are lack of previous studies investigating the online game user's game items transacting activities. Since many factors need to be addressed in a complicated way, ABM (agent-based modeling) simulation mechanism is adopted. Besides, a fuzzy logic is also considered due to the fact that a number of uncertainties and ambiguities exist with respect to online game user's complex behaviors in transacting game items. Simulation results from applying the fuzzy logic ABM method revealed that MMORPG game users are motivated to pay expensive price for high-performance game items, while sports game users tend to transact game items within a reasonable price range. We could conclude that the proposed fuzzy logic ABM simulation mechanism proved to be very useful in organizing an effective strategy for online game items management and customers retention.

• Proceedings of the Korean Society of Computer Information Conference
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• 2018.07a
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• pp.381-382
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• 2018

게임 초기 진입에 있어 사용자들이 거치는 프로세스를 알아보고, 매력적인 게임 GUI는 어떻게 정의하는 가에 대한 것도 제시한다. 본 논문에서는 게임을 선호하는 유저들의 성향과 매력적인 게임 GUI는 무엇인지에 관해 다양한 방법 및 분석한 결과를 제시한다. 게임 UI의 외형이나 기능 등의 요소가 게임을 선택하는 데에 있어 어떠한 영향을 끼치는가에 대해서 알 수 있다. GUI의 통일성 및 컨셉 분석을 통해 요인을 알아보고, GUI가 사용자에게는 어떤 의미를 가지는가에 대한 것을 알 수 있다.

• Journal of Korea Game Society
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• v.19 no.2
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• pp.135-144
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• 2019

This study examined the role of enjoyment in the relationship between perceived auditory feedback (PAF), which provides information about the situation during game play, and user experience factors. 100 undergraduates played a mobile game, 'Classy Royale' and took a survey about their user experience. As a result of analyzing the available data from 98 participants, PROCESS MACRO showed that PAF was positively associated with enjoyment, immersion, and intention to use; enjoyment mediated the effects of PAF on immersion and intention. These results can help game research and development regarding the functional value of audio factors.

• Proceedings of the Korean Society of Computer Information Conference
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• 2023.07a
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• pp.159-161
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• 2023

온라인 게임에서 경매 시스템은 사용자 참여를 증가시키고 게임 내 경제 시스템을 발전시킬 수 있는 효과적인 도구다. 사용자들은 가상의 경매장에서 선수들을 입찰하고 경쟁하며 게임 내에서 전략적인 결정을 내릴 수 있다. 경매 시스템은 사용자 참여와 게임 내 경제 시스템에 긍정적인 영향을 미치며, 사용자들에게 맞춤형 팀 구성과 상호작용의 기회를 제공한다. 스포츠 게임의 사용자 경험을 향상시키고 게임의 지속 가능성을 높일 수 있다. 본 논문은 스포츠 게임에 경매 시스템을 도입하는 이유와 그 영향을 분석하여 제시한다.

• Journal of Korea Game Society
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• v.19 no.4
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• pp.27-36
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• 2019

Approaches to find hidden values using various and enormous amount of data are on the rise. As big data processing becomes easier, companies directly collects data generated from users and analyzes as necessary to produce insights. User-based data are utilized to predict patterns of gameplay, in-game symptom, eventually enhancing gaming. Accordingly, in this study, we tried to analyze the gaming strategy and user activity patterns utilizing Battlegrounds in-game data to detect the in-game hack.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• fall
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• pp.54-56
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• 2021

본 연구는 교육용 가상현실 게임 튜토리얼 인터페이스 구성 요소와 고려사항을 파악하여 튜토리얼 인터페이스를 디자인하는 것을 목적으로 한다. 현재 개발 중인 가상현실 교육용 게임 콘텐츠를 기반으로 튜토리얼이 제공되어야 하는 사용자 과업을 도출하였다. 그 후 상용화된 가상현실 게임을 직접 사용해 봄으로써 가상현실 게임 튜토리얼의 구성 요소를 파악하였다. 대부분의 가상현실 게임 튜토리얼은 텍스트 형태의 게임 방식과 컨트롤러 그림 기반의 인터페이스 설명으로 구성되어 있었다. 문헌조사를 통해 가상현실 게임에서 튜토리얼 인터페이스 설계 시 고려되어야 하는 디자인 요소를 분석하였고, 중앙으로부터 콘텐츠를 편안하게 볼 수 있는 범위는 좌우 약 -77도 ~ 77도에 위치되어야 함을 확인하였다. 또한, 텍스트, 버튼, 색상 요소에 관한 가상현실 인터페이스 디자인 원칙도 함께 수집하여 정리함으로써, 최종적으로 사용자 과업에 따른 가상현실 게임 튜토리얼 인터페이스를 디자인하였다. 본 연구는 추후 가상현실 게임 튜토리얼 인터페이스 제작 시 유용할 것으로 기대된다.

• Journal of Convergence for Information Technology
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• v.11 no.8
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• pp.119-128
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• 2021

This study defines the integrated game experience of game users that across internal and external media of game as the transmedia enjoyment of game. This study categorizes the cases and analyze features. Game users have four types of transmedial enjoyment. The expansion type is characterized by the user's desire to solve the uncertainty, and the transmission type is characterized by the emergence of alternative play spaces. In the permeation type and the circulation type, it is observed users participate more in the content can be re-contextualized and based on real world knowledge.

• Cartoon and Animation Studies
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• s.42
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• pp.151-175
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• 2016

The game industry has evolved from mobile games to PC online games after the smart-phone industry was opened up. In this environment, the game industry has rather been negatively developing its commercials means than the sufficient fundamental entertainment to the users. Especially, many games were released with better graphic qualities yet poor originality, continuing to be popular without enhancing the market itself. Moreover, the user's recognition level has improved. The users share their online gaming experience easily with the development of network environment. They receive the feedbacks on the quality of the game through the online channels and media by sharing them together. The high margin of the game industry will lead to the negative feedbacks of the users, effecting them to critique the content although the market looks good for now. The game industry's evolution has to be reviewed in the perspective of users, to look back at the successful cases of the past before the mobile era by analyzing and indicating the quality of the games and content's direction. This research is focused on the success factors of from the user's point of view, which has been widely claimed as a popular game franchise publicly before the mobile games had risen. WOW has been the most successful MMORPG game with its user record of 1.2 million till now. For these reasons, this study analyzes 's success factors from the user's point of view by configuring five expert groups, sequentially applying expert group survey, interview, Jobs-to-be-done and Fishbein Model as UX methodologies based on the business model to see through its long term rein in the industry. Consequently, The success factors from the user side of MMORPG provides an opportunity for the users to interact deeply with the game by (1) using well designed 'world view' over 10 years, (2) providing 'national policy' that is based on the locations of the users' culture and language, (3) providing 'expansions' with changes in time to give the digging elements to the users.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.13 no.1
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• pp.199-205
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• 2009

Supporting the interactive relation between gamer and computer, and offering the game world information, the user interface in online games plays an important role for a gamer to lead game into the intended direction. The purpose of this study is to analyse a currently utilized online game with educational implications and to analyse its user interface design elements, in order to suggest the strategy how to reformative educational online games.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2008.05a
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• pp.955-960
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• 2008

Supporting the interactive relation between gamer and computer, and offering the game world information, the user interface in online games plays an important role for a gamer to lead game into the intended direction. The purpose of this study is to analyse a currently utilized online game with educational implications and to analyse its user interface design elements, in order to suggest the strategy how to reformative educational online games.