• The Journal of the Korea Contents Association
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• v.19 no.10
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• pp.364-371
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• 2019

The World Health Organization (WHO) announced the 11th International Classification System (ICD-11), which classifies game addiction as a disease in 2018. Sin stocks are defined as the companies that have negative addictive properties and are taxed on social costs. If a game disorder is listed in the disease classification system in Korea, it is highly likely that Korean game companies may be considered as sin stocks that causes negative addictive properties and social costs such as the game addiction and the game addiction tax. This suggests that game companies could be newly included in the scope of sin stocks in Korea. In this study, we examine the effect of the inclusion of game companies in the scope of sin stocks on the job preferences of game companies. We found that there is a high level of opposition to the opinion of the listing sin stocks of game companies, and a high degree of addiction and gambling was suggested as the cause of the game companies being classified as sin stocks. We also found that firm value and job preference would be decrease if a game company was classified as sin stocks. The study is meaningful in that it suggests that game companies can be perceived negatively as sin stocks due to the disease code of game disorder, which has recently emerged as a social issue. Also, this study will contribute to the academia and market participants by reporting statistically the effect of the classification of sin stocks in game companies on job preferences for game companies.

• Journal of Korea Game Society
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• v.15 no.4
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• pp.133-144
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• 2015

This study aims to establish the concepts of overindulgence and addiction and present proposals on game policies and marketing for game companies by identifying relationship among game product loyalty, game company loyalty, and game company profitability from the psychological viewpoint (game overindulgence and addiction) of online and mobile gamers. Accordingly, this study has the following implications. First, government should realize the fact even gamers are confused over differences in such concepts concerning game and have processes to reestablish game overindulgence and game addiction and follow policies to establish such images. Second, loyalty to game products should be enhanced by highlighting the features to buy items and additional contents through game networks as well as features to share contents and records generated within games for those with overindulgence. Moreover, companies should strengthen publicity to increase loyalty to game companies. Conversely, the focus should be on game product image rather than corporate image. Third, game companies should engage in strategies for the game's direction, development, and marketing to establish positive brand based on game products and help become the brand of the corporation itself. Fourth, there is a necessity to increase gamers and study their satisfaction rate based on game development and efficient marketing.

• Journal of Korea Game Society
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• v.16 no.5
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• pp.89-98
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• 2016

The purpose of this paper is to analyze corporate image of Korean game companies. The questionnaires such as corporate image, gaming playing period, dispute with parents included The lowest score was 2.75 on Han Game which is servicing web board games. Kakao which is a game platform got the highest score. Result through the tests showed that 5 companies were categorized into 3 groups, lower group(Han Game and NEXON), middle (NCSoft and Netmarble), higher (Kakao). Correlation with gender factor showed that only NEXON is significant. NEXON Score by female is higher than that of male. In addition, longer playing period on NEXON games has negative corporate image. Correlation between conflict with parents and negative corporate image of NEXON is also significant.

• Digital Contents
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• no.7 s.146
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• pp.105-109
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• 2005

온엑스포는 2,300여개에 이르는 국내 디지털콘텐츠 기업 정보를 온라인을 통해 제공하고, 기업들의 국내외 홍보와 마케팅을 지원하는 국내 최대 규모의 디지털콘텐츠 사이버 전시장이다. 온엑스포는 6월과 7월 두달동안 참신한 아이디어와 기술로 게이머들에게 좋은 평가를 받고 있는 콘텐츠를 한자리에 모아 소개하는‘2005 게임 온엑스포’를 개최하고 있다. 이에 이번 행사에 참가한 기업 중 두각을 나타내고 있는 기업을 탐방해 게임 시장의 현황과 사업전략 그리고 앞으로의 계획에 대해 들어봤다.

• Digital Contents
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• no.6 s.145
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• pp.108-112
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• 2005

온엑스포는 2,300여개에 이르는 국내 디지털콘텐츠 기업 정보를 온라인을 통해 제공하고, 기업들의 국내외 홍보와 마케팅을 지원하는 국내 최대 규모의 디지털콘텐츠 사이버 전시장이다. 온엑스포는 6월과 7월 두달동안 참신한 아이디어와 기술로 게이머들에게 좋은 평가를 받고 있는 콘텐츠를 한자리에 모아 소개하는‘2005 게임 온엑스포’를 개최한다. 이에 이번 행사에 참가한 기업 중 두각을 나타내고 있는 기업을 탐방해 게임 시장의 현황과 사업전략 그리고 앞으로의 계획에 대해 들어봤다.

• The Journal of the Korea Contents Association
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• v.21 no.6
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• pp.94-103
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• 2021

The purpose of this study investigates how game users' evaluation on a game company's CSR activities, perceived quality of game programs, and its brand assets affect the intention to game use. Specifically, this study tries to find out the causal relations among variables as testing the hypotheses. Firstly, the effect of users' evaluation on a game company's CSR activities and its qualities of game programs on the brand assets. Secondly, the effect of users' evaluation on a game company's CSR activities and its qualities of game programs on the intention to game use. Thirdly, the effect of users' evaluation on a game company's CSR activities, the qualities of game programs, and the brand assets on the intention to game use. 367 college students were administrated to the survey. The results indicate that game users' evaluation on economic, ethical, and philanthropic responsibilities, except legal one have an effect on brand assets and intention to game use. Specially, on effects of the three independent variables(CSR activities, perceived quality, and brand assets) toward intention to game use, ethical responsibility and brand loyalty have statistically significant. This result confirms that game company's board of directors should consider ethical company management as well as CSR activities not as cost but as investment for increasing company's business profit.

• Venture DIGEST
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• s.59
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• pp.9-9
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• 2004

탄탄한 초고속 인터넷통신망을 기반으로 우리나라 온라인게임산업은 눈부신 성과를 일궈냈다. 이에 발맞춰 정부는 게임산업을 집중 육성해 오는 2007년까지 세계 3대 게임강국으로 발돋움한다는 청사진을 제시한 바 있다. 부존자원이 부족한 우리에게 창의력과 도전정신만으로 엄청난 부를 창출할 수 있는 게임산업은 분명 매력적인 시장이다. 온라인게임과 더불어 이제 독특한 아이디어와 기술력에 기반한 모바일게임으로 우리나라는 세계 3대 게임강국으로 한발 더 다가서고 있다.

• The Journal of the Korea Contents Association
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• v.19 no.4
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• pp.1-11
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• 2019

Recently, the importance of not only financial factors from financial statements but also non-financial factors such as consumers' evaluation and loyalty to game content is more emphasized when assessing the value of game companies. In this study, we suggest the brand reputation index as an appropriate measure of a game company's valuation and examine the effect of the brand reputation on game companies' stock price using the observations of Korean major 30 game companies. From the empirical results, we find that there is a significantly positive association between the brand reputation index and the game companies' stock price. This explains that the brand reputation of game companies can directly affect their firm value. The findings are expected to contribute to capital markets and academia as they have presented empirical evidence of the importance of brand reputation as a non-financial measure for the valuation of game companies.

• Journal of Korea Game Society
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• v.5 no.2
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• pp.29-36
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• 2005

Determining the price of a newly developed game product is a substantial matter affecting many aspects of corporate management. An appropriate pricing based on the proper data encourages consumers to purchase products repeatedly Yet presently most game companies prefer to set a price according to the cost including developing expense, advertising expense and law materials. As a result that price does not reveal the rue value of the product, many corporations face the demerits in the corporate management including the low sales, the loss of client and the poor promotion. This study has emphasis on the evaluating the price according to the consumer view rather than either corporate or industrial view. The price preference research analysis shows that Korean gamers prefer the price ranging around 30 thousand won in the simulation game, RPG game, and arcade game. In the online game, around 20 thousand won is the preferred price. This difference explains well the features of each game categories.

• Venture DIGEST
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• s.28
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• pp.4-5
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• 2003

지오인터랙티브는 1997년 설립된 모바일 게임 전문업체다. PDA게임 소프트웨어 부문에서‘경쟁자가 없는’ 세계적인 게임업체로 자리를 굳혔으며 2000년부터는 휴대폰 게임시장에 진출, ‘짱구는 못말려’, ‘내 애인 만들기’등의 대박을 터뜨리고 있다