• Journal of Korea Game Society
• /
• v.5 no.2
• /
• pp.19-27
• /
• 2005

The core price policy of on-line game marketing are FPP(Fixed Pre Paid model and PPU(Pay Per Use) model. These two models have been a on-line game company's billing system and a fundamental of MMORPG in Korea. However, they took root billing system only for first movers recently. In now, the market share of several first movers is exceeding 80%, late movers witch have same billing system cannot take part in pair competition. Even though in MMORPG, many games of late movers were favorably noticed by a lot of gamers during Evaluation. Test, a lot of companies are bankrupt before make business. Late Movers declare free game first thing, they maintain their existence and win over customers in on-line game market. And next, they guarantee item selling, give multiple experience value and game money, at last, induce their customers to pay service. As it makes trouble between pay user and free user, and it linked up with the collapse of game contents balance that designed for FPP billing system, And then meet unexpected result which reduction of game life cycle. In this Paper, we classified several contents services based on game contents, and suggested contents premium services which adopted low cost strategy lead to micro payment. we hope it will apply to late movers' new billing system in MMORPG.

• Journal of Digital Convergence
• /
• v.10 no.10
• /
• pp.129-137
• /
• 2012

Entering $21^{st}$ Century, the most critical keyword for companies is change and innovation. To achieve it, Obtaining right person becomes more and more important to those companies. It is not only supported by managers in business world but also by academia. However it is not easy to obtain right persons who have right experiences and knowledges. Therefore, the purpose of this study is to build strategic system which support help to hire and manage human resource. In this study, the suggested system is a type of strategic simulation game and job seeker can get several opportunities to be hired by joining the game. this system would help for companies to manage and hire right persons and there will be extra business opportunities. In conclusion, this system based on strategic simulation game would help human resource management and also promote job market and exchanging and trading companies' information and knowledge as well.

• Journal of Korea Game Society
• /
• v.6 no.4
• /
• pp.17-23
• /
• 2006

Most companies operate their business unit by products which occupy mostly their sales or can increase their sales. The evaluation of business units is very important part to check the market position of its business, the value of investment and business diversification. This paper applies 5 game flat forms to Korean game industry at base on GE model which can evaluate business unit with market merit and competitive advantage in market. the result of study indicates that main flat form and the other flat form distribute diversely, and can determine the time for the new product development, the flat form of main investment and marketing strategy.

• Proceedings of the KAIS Fall Conference
• /
• 2010.11b
• /
• pp.642-645
• /
• 2010

우리나라에서는 세계적으로 대표적인 엔터테인먼트 로봇 사업이 된 축구 로봇분야가 이미 크게 활성화되어 있고, 애완용 로봇분야는 이미 미국/일본 등의 선진국 기업에서 사업화되기 시작한 분야로, 잠재력이 높은 시장으로 분류되고 있다. 로봇완구 시장 규모만 하더라도 올해 60억 달러를 넘어 설 것으로 전망되고 있고, 2015년까지 30-40%의 고속 성장이 예상된다. 이미 일본, 미국, 유럽을 중심으로 한 선진국에서는 이와 같은 오락/게임용 로봇의 제품 개발이 활발히 이루어지고 있다. 반면 국내의 경우, 국내 로봇시장의 협소한 측면 때문에 이 분야의 기술 개발 투자는 거의 이루어지지 않고 있는 실정이다. 따라서 오락/게임용 로봇에 대한 체계적인 연구 개발이 이루어지지 못하고, 몇 개의 중소기업 위주로 각기 고유의 모델을 개발하고 있는 실정이다. 그러나 완구 형 로봇이라도 일반 로봇이 가져야할 기능을 다 가지고 있어야 하기 때문에, 고기능을 가진 완구 형 로봇 개발에는 많은 어려움이 예상된다. 특히 로봇은 중요한 몇 개의 기술만으로 완성도가 높은 제품을 만들어내 못하고, 많은 분야의 다양한 기술이 필요한 학제적 분야이다. 이와 같은 측면에서, 다양한 형태의 제품 상품화를 위해서 기능별 모듈화와 각 모듈의 규격화, 표준화가 필요하며, 또한 이들을 묶어서 하나의 제품으로 구현하는 시스템 통합 기술과 상품화 기술의 개발이 절실히 필요하다.

• Journal of Korea Game Society
• /
• v.7 no.3
• /
• pp.89-96
• /
• 2007

The domestic game industry is diversifying itself in terms of game contents. The existing contents have limits when it comes to satisfy various needs and tastes of users. A scenario which successfully absorbs the players and users of a game may affect the whole game structure. Companies also introduce new contents to seize new customers. Thus, contents are considered more important than the past. Now that companies are able to produce various forms of contents and products out of one specific content, the development of new, user-satisfying contents can affect other fields of the industry. Thus, they are now found in one of the top positions in the business hierarchy. But game developers and experts concentrate more on other factors and environments of games, slowing down the growth of contents development. Therefore, this study focuses more on contents as an essential attribute to game production, especially scenario making. How changing results of a synopsis, as a part of a scenario, affect the preference of game users was the main focus of the study. The result of the study should suggest a positive direction for contents and scenario development.

• Journal of Korea Game Society
• /
• v.9 no.2
• /
• pp.59-68
• /
• 2009

This study empirically analyzes game engine supplier's licensing strategy connected with supplier's technological regime and technological innovation. The results show that game engine supplier's technological regime is heterogeneously differentiated and it's user friendliness increases. "User Friendliness" of supplier's technological regime enables supplier's efficient technological transfer and increases supporting capability. Technological knowledge factors such as modularity of game engine structure, generic capability, codifiability of tacit game engine knowledge and degree of innovation turn incomplete technological market into efficient technological market by increasing supporting capability and by reducing transaction cost.

• Journal of Convergence for Information Technology
• /
• v.11 no.11
• /
• pp.38-43
• /
• 2021

As the number of augmented reality games using augmented reality technology increases, the demands of users are also increasing. Game technologies used in augmented reality games are mainly games using MARKER, MARKERLESS, GPS, etc. Games using this technology can augment the background and other objects. To solve this problem, we want to help develop augmented reality games by analyzing objects in the background, which is an important element of augmented reality. To analyze the background in the augmented reality game, the background object was analyzed by applying a deep learning model using TensorFlow Lite in the UNITY engine. Using this result, we obtained the result that augmented objects can be placed in the game according to the types of objects analyzed in the background. By utilizing this research, it will be possible to develop advanced augmented reality games by augmenting objects that fit the background.

• Journal of Convergence for Information Technology
• /
• v.11 no.3
• /
• pp.1-6
• /
• 2021

Most of the match-3 puzzle games supports automatic play using the MCTS algorithm. However, implementing reinforcement learning agents is not an easy job because it requires both the knowledge of machine learning and the way of complex interactions within the development environment. This study proposes a method in which we can easily design reinforcement learning agents and implement game play agents by applying PPO(Proximal Policy Optimization) algorithms. And we could identify the performance was increased about 44% than the conventional method. The tools we used are the Unity 3D game engine and Unity ML SDK. The experimental result shows that agents became to learn game rules and make better strategic decisions as experiments go on. On average, the puzzle gameplay agents implemented in this study played puzzle games better than normal people. It is expected that the designed agent could be used to speed up the game level design process.

• Journal of the Economic Geographical Society of Korea
• /
• v.24 no.3
• /
• pp.313-329
• /
• 2021

This study analyzed the characteristics of the management crisis, the level of resilience, and the alternatives based on the companies' self-evaluation of the game industry in Daegu. The Daegu game industry, which started spontaneously in the late 1990s, grew rapidly until the late 2000s with the support of the government and supporting organizations. However, from the mid-2010s, it has entered a period of recession due to the number of companies that failed to respond to the saturation of the mobile game market and fierce competition at home and abroad. In response, some game companies turned the crisis into an opportunity to strengthen their competitiveness by pursuing challenging strategies for product differentiation and pioneering new markets. On the other hand, companies that were passive in responding to the crisis have not get out of the management crisis. In addition, in terms of the resilience level of game companies in Daegu, the level of immediate response to shock(rapidity) and replacement of the damaged part(redundancy) was low, but the level of mobilizing sufficient resources internally(resourcefulness) was high. However, as the Daegu game industry is facing more complex multi-spatial-scale environmental changes than in the past, its resilience should be strengthened through strategies that can compensate for weaknesses in terms of the game industry ecosystem beyond individual company-level efforts.

• Journal of Korea Multimedia Society
• /
• v.8 no.4
• /
• pp.536-543
• /
• 2005

3D online game, with its striking realistic value, is leading the entire Korean game market which has various game genres. Technology sharing is very hard within the Korean game industry. That is because 1)there are few professionals, 2)most of the companies are small-scaled, and 3)there are security reasons. Therefore, it should be significant if we have software design techniques which make it possible to reuse the existing code when developing a network game so that we could save a lot of efforts. In this paper, the author analyzes the demand through the case in the client's design of the network game based on DirectX and proposes the effective software design methods for reusable code based on the creative patterns application in the GoF in the class design.