• Title/Summary/Keyword: 거시적이미지

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The effect of Micro and Macro Country Image on Brand Evaluation -Focus on the effect of brand familiarity and openness- (국가이미지가 브랜드 태도에 미치는 영향에 관한 연구 -브랜드 친숙도와 개방성의 조절효과를 중심으로-)

  • Jiang, Jin;Qing, Cheng-Lin
    • Journal of Digital Convergence
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    • v.18 no.4
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    • pp.75-80
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    • 2020
  • This study verified the moderating effect of brand familiarity and openness in the relationship between micro and macro-national image in Chinese market and brand attitude. The research methods used in this study based on previous studies, a research model was established, related research hypotheses were set up, and Chinese consumers were selected as survey subjects to conduct surveys and data collection, and the suitability test and research hypothesis of the model were verified. As a result of this study, Micro and macro-national image had a positive effect on brand attitude, brand familiarity and openness had no moderating effect on micro-national image, and macro-national image had a moderating effect on macro-economic image. The results of this study provide implications for companies in Korea, the United States, and Japan, which have close relations with China in the Chinese market, to utilize various business strategies.

Effect of Induced Voltage on Spray Characteristics of Piezo Actuated Diesel Injector (인가전압이 디젤 피에조 인젝터의 분무 특성에 미치는 영향)

  • Lee, Jin-Woo;Bae, Choong-Sik
    • Transactions of the Korean Society of Automotive Engineers
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    • v.18 no.4
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    • pp.99-106
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    • 2010
  • A piezo-driven injector was applied with a purpose to evaluate the effect of induced voltage on spray characteristics. For this, injection rate, macroscopic imaging, ambient gas entrainment and particle sizing were carried out. It was shown that initial slope of injection rate was steeper as induced voltage increased, while slope of injection rate became mostly constant with fully opened needle. From macroscopoic imaging, longer spray tip penetration was produced with higher induced voltage. Moreover, wider spray angle was detected in the early stage of spray development, when higher induced voltage was applied. Ambient air entrainment rate was increased and particle size was reduced with higher induced voltage.

Multi-Dimensional Association Rule Mining in Multimedia Data (멀티미디어 데이터의 다차원 연관규칙 마이닝)

  • Kim, Jin-Ok;Hwang, Dae-Jun
    • Proceedings of the Korea Information Processing Society Conference
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    • 2001.10a
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    • pp.233-236
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    • 2001
  • 멀티미디어 데이터의 증가와 마이닝 기술의 발전으로 인해 멀티미디어 마이닝에 대한 관심이 증가하고 있다. 본 논문에서는 특성국지화를 이용한 내용기반의 정보검색 기술과 다차원 데이터큐브 구축기술을 통해 멀티미디어 데이터에서 연관규칙을 찾아내는 멀티미디어 데이터마이닝 시스템 프로토타입을 제안한다. 특히 멀티미디어 데이터의 칼라, 질감 등 거시적인 이미지 성분 대신 이미지의 영역성과 유사성을 이용한 특성국지화방법을 이용하여 이미지를 분할함으로써 방대한 데이타에서 효과적인 내용기반의 정의 검색을 시행하고 검색한 벡터를 메타데이타로 한 데이스베이스를 구축한다. 그리고 데이터베이스에서 데이터간 연관규칙을 찾아내어 지식을 마이닝하는데 효과적인 다차원 데이터큐브를 구축하고 여기에 연관규칙 검색 알고리즘을 적용한다.

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An Analysis of the Hong Kong Industrial Relations at Both Macro and Firm levels (거시적 및 기업차원에서의 홍콩 노사관계의 특징 및 변화)

  • Lee, Sang Woo
    • Asia-Pacific Journal of Business
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    • v.1 no.1
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    • pp.1-22
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    • 2010
  • In theoretical term, cultural/institutional approach, the peculiarly of the later comers, such as Hong Kong, Korea, Twain, and the converging influence from Post-modernism underlie this paper. The first approach is influential in understanding the survival of many traditional values within most of the Hong Kong firms. The later comer one can be used to explain the fact that later comer enjoyed various synergy effects when their oriental values are combined with new practices. The last one is also quite useful for the explanation of why most modern firms exposed to a severe international competition adopted human resource management But problem is that these are subjected to severe criticism because of their downgrading nature against employees.

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An Investigation on the Macroscopic Spray Behavior of Nonimpinging-type Injector through Optical Measurement Technique (광학계측기법에 의한 비충돌형 인젝터의 거시적 분무거동 고찰)

  • Kim, Jong-Hyun;Jung, Hun;Kim, Jeong-Soo
    • Proceedings of the Korean Society of Propulsion Engineers Conference
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    • 2012.05a
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    • pp.143-148
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    • 2012
  • This study is an investigation on macroscopic spray behavior of nonimpinging-type injector equipped on the hydrazine thruster under development. An electron microscope is employed for the acceptance examination of injector orifice. Initial performance characteristics and spray behavior of injector are observed through the instantaneous spray images which are captured by high speed camera and Schlieren method with varying injection pressures. The injector performance is scrutinized by the velocity along with penetration length of spray and categorized by dimensionless parameters. It is confirmed that there exist varying characteristics related to the spray breakup caused by fabrication errors of injector-orifices. Unexpected spray behavior, which needs to be reexamined, is grasped at specific pressure level, as well.

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Quantification of 3D Pore Structure in Glass Bead Using Micro X-ray CT (Micro X-ray CT를 이용한 글라스 비드의 3차원 간극 구조 정량화)

  • Jung, Yeon-Jong;Yun, Tae-Sup
    • Journal of the Korean Geotechnical Society
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    • v.27 no.11
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    • pp.83-92
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    • 2011
  • The random and heterogeneous pore structure is a significant factor that dominates physical and mechanical behaviors of soils such as fluid flow and geomechanical responses driven by loading. The characterization method using non-destructive testing such as micro X-ray CT technique which has a high resolution with micrometer unit allows to observe internal structure of soils. However, the application has been limited to qualitatively observe 2D and 3D CT images and to obtain the void ratio at macro-scale although the CT images contain enormous information of materials of interests. In this study, we constructed the 3D particle and pore structures based on sequentially taken 2D images of glass beads and quantitatively defined complex pore structure with void cell and void channel. This approach was enabled by implementing image processing techniques that include coordinate transformation, binarization, Delaunay Triangulation, and Euclidean Distance Transform. It was confirmed that the suggested algorithm allows to quantitatively evaluate the distribution of void cells and their connectivity of heterogeneous pore structures for glass beads.

Institutionalization of Korean Native Beef Production and the Characteristics of Commodity Chain: the Case of Hampyong-gun in Jeonnam Province (한우 생산 제도화에 따른 한우 상품사슬의 특징: 전남 함평군을 중심으로)

  • Kim, Na-Ri;Park, Kyonghwan
    • Journal of the Economic Geographical Society of Korea
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    • v.17 no.2
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    • pp.296-320
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    • 2014
  • Since the last decades, livestock ranching has been fast industrialized and the global trade of meat products is sheer increasing. And the Korean government opened its domestic beef market to meet increasing domestic demand for beef. In this context, domestic beef production took its way to specialization and scale economies, and subsequently the commodity chain of beef became different from the conventional one. Such institutions as beef quality grade, HACCP, and brand marketing have strong influence on current beef production systems. Furthermore, along with the macro-scale change, regional and local systems and actors also transform the beef commodity chain. Hampyong-gun, which had once been a declining rural and under-served region in the past, is now actively reviving its economy by producing industrialized, specialized, and localized beef. Such native beef production is both impacted by and associated with multi-scaled actors, their institutions and supporting discourses. These heterogeneous actors and institutions form a newer form of native beef system in the region.

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Characteristics of the Spray Development with Diesel Fuel Temperatures (디젤 연료 온도에 따른 분무 발달 특성)

  • Lee, Jin-Woo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.3
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    • pp.270-275
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    • 2016
  • The characteristics of the fuel quantity, injection rate and macro spray development was investigated under a range of diesel fuel temperatures. The actual injection quantity decreased despite the same signal of the injection start and injection duration as the fuel temperature decreased. The injection rate measurements confirmed that the actual injection commencement was delayed and the actual injection duration was shortened under lower fuel temperature conditions, which explains why the injection quantity decreased. Spray tip penetration with a lower fuel temperature was longer than that with a higher fuel temperature due to the deteriorated atomization. As a pre-test for the combustion experiment under low temperature conditions, piston targeting with pilot injection was accomplished, which showed that the fuel droplet from pilot injection was introduced into the crevice area. This suggests that the pilot injection quantity and timing should be chosen with careful consideration for actual applications.

An Observation on the Concept of Shape Grammar through the Body Proportion of the Mid-size Sedans (중형 세단의 차체 비례를 통한 자동차 조형문법의 개념고찰)

  • Koo, Sang
    • Archives of design research
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    • v.18 no.2 s.60
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    • pp.283-292
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    • 2005
  • Recently automotive markets are on the way into maturing status with the mega merger between makers which brought equalizations of technology and upgrade of overall performance of vehicles. And the needs of automobile also changed into replacement buying from the entry buying. For the reason why it is the recent trend which has more importance on the software oriented element such as the sane design of vehicles than the hardware like the mechanical elements. This changing characteristics of market which requires more creativity and finished style treatment on an automotive design demand the concept of shape grammar for conducting shape on the macroscopic view. In this research the possibility has been observed to use the body proportion as the concept of the shape grammar for analyzing the relations between the form, sign, and perception as a basic principle of organizing shapes.

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Domestic Tourism Revitalization Policies According to the Satisfaction of Visitation with the Image of Tourist Attraction for Experiential Tourism (체험관광 방문동기가 관광지 이미지의 방문 만족에 따른 국내 관광 활성화 정책 연구)

  • Park, Hwan-Tae;Lee, Youn-Oak
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.7
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    • pp.235-247
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    • 2021
  • The purpose of this study was to examine whether the motivation for visiting experiential tourism can be maximized by revitalization of domestic tourism according to tourist image and visit satisfaction. In order to achieve this purpose, the four factors of educational motive, experiential motive, cultural motive, and communion motive of experiential tourists who visited domestic experiential tourist destinations, as well as the image of tourist destination, and suggestions for revitalizing domestic tourism through visit satisfaction were proposed. Therefore, the implications of this study are as follows. First, theoretical significance can be found by establishing the concept of domestic experience tourists' visit motives, image of tourist destinations and results related to visit satisfaction in the COVID-19 according to this study. It suggests that it is an essential condition for promoting a new change in which tourists participate in experiential tourism motives in the era of the pandemic by providing experiential tourism programs that are tailored to the level of tourists through research on the image of tourist destinations and their satisfaction with their visit motives. are giving Second, in terms of experiential tourism programs operated by domestic experiential tourism companies, it should be possible to promote the image of a safe tourist destination utilizing the characteristics of untact services that can provide non-face-to-face services. In addition, in an environment where visits to experiential tourism activities are somewhat limited in the era of the pandemic corona, it will help to revitalize domestic tourism and the local economy by expanding the non-face-to-face service to discover and develop direct experience programs in the region.