• Title/Summary/Keyword: 거래만족

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A Study on Effects of Customer Satisfaction and Transaction Characteristics on Customers Relationship-Orientation (관계지향성에 대한 고객만족과 거래성향의 영향에 관한 연구)

  • 권준희;오세조;박진용
    • Journal of Distribution Research
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    • v.5 no.2
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    • pp.69-90
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    • 2001
  • This study is to confirm how customers relationship-orientation toward the focal company has been constructed by what factors. The major factors are including the level of customer satisfaction and four components of transaction-characteristics like efficiency of decision making, inertia of decision making, information-seeking in store, and perceived risk. For testing of the hypotheses, customer survey has been conducted at four department stores and three discount stores in the Bundang Area. The sample size is 494. The result of the survey has indicated that customers relationship-orientation is influenced by customer satisfaction, efficiency of decision making, and inertia of decision making, but not by information-seeking in store and perceived risk. Further research has been needed for solving these conflicting results.

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An Empirical Analysis on the Mediating Role of Marketing on Customer Satisfaction Focused on the Aviation Service (항공서비스에서 고객 만족에 대한 마케팅 조절 효과 분석)

  • Kim, Joong-Kwan
    • International Commerce and Information Review
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    • v.18 no.3
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    • pp.227-248
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    • 2016
  • World aviation market has been expanded every year caused by improvement of economic level quality of individual life, increase of the development of tourist industry. Aviation companies have compete to develpe the service program for the maintaining of sustainable choice by customer and develop the market share. This study aims to suggest customer service strategy which is based on the relations between satisfaction by providing a differentiated service quality. This paper is focusing on the investigation with the mediating role of commitments on customer satisfaction in Aviation company. For this purpose, we do literature reviews, develop research model and conduct an empirical research. The literature review covers theoretical discussion on customer satisfaction and core variables for hypothesis setting. This analysis shows the airline service factors have a positive effect on the customers' satisfaction and re-choice intention. And it is necessary to improve airlines' systematic management and strategic development on airline service factors for better airlines' customer service.

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The Effects of Transformation Leadership and transactional leadership on Organizational Performance: Moderating Roles of Self-efficacy and Job Satisfaction (변혁적 리더십과 거래적 리더십이 조직성과에 미치는 영향 : 자기효능감과 직무만족의 매개효과를 중심으로)

  • Kwon, Hyeok-Gi
    • Management & Information Systems Review
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    • v.31 no.2
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    • pp.1-20
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    • 2012
  • The purpose of this study was to investigate the influence of leadership types and self-efficacy, job satisfaction on organizational performance. The hypotheses were suggested and data analyses were performed to verify these hypotheses. Data gathering were performed by self-administered questionnaires on the samples of 423 mechanical fields employees in Busan & kyongnam. The results of structural model exhibit that transformational leadership, transactional leadership was positively related to elf-efficacy. And it was also found that self-efficacy, job satisfaction was positively related to organizational performance. Expecially, it showed self-efficacy, job satisfaction as a mediator on the relationships between the leadership types and organizational performance.

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온라인 증권거래 서비스의 고객만족 요인에 대한 실증적 연구

  • Choe, Don-Hwang;Hong, Jae-Beom;Yang, Jeong-Sik
    • Proceedings of the Korea Association of Information Systems Conference
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    • 2005.05a
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    • pp.161-175
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    • 2005
  • 본 연구에서는 온라인 증권거래 서비스 품질과 고객만족 나아가 고객행동을 분석한 연구이다. 이를 위해 설문조사를 실시하였으며 조사원이 직접 증권사 객장을 방문하여 운라인 증권거래경험이 있는 고객을 대상으로 설문조사를 실시하였다. 이를 위해 40개 증권사, 420여개설문이 회수되었다. 분석결과, 첫째, 온라인 증권거래를 이용하는 고객층을 분석하면, 여성보다는 남성이 온라인 증권거래를 활발히 이용하고 있으며 연령별로는 40대, 50대, 30대 순으로 나타났으며 직업은 대부분 근로생활자가 많이 활용하고 있는 것으로 나타났으며 전체 50%이상이 매일 접속하고 거래하는 것으로 나타났으며 운영 규모는 1천만원이하가 다수로 나타났다. 둘째, 온라인 증권거래 서비스 품질요인으로 지각된 신뢰성, 지각된 편의성, 지각된 유형성, 지각된 응답성 순으로 고객만족에 영향을 미치는 것으로 나타났다. 지각된 신뢰성은 약속된 서비스를 정확하게 수행하는 능력에 대한 지각으로 나타내며, 지각된 편의성은 온라인증권거래를 이용하기에 얼마나 용이한 지에 대한 지각을 나타낸다. 지각된 유형성은 물적 시설, 장비, 사람, 의사소통 도구의 외형과 같은 부분에 대한 지각을 나타내는 것이다 지각된 응답성은고객을 돕고 즉각적인 서비스를 제공하려는 의지에 대한 지각을 나타낸다. 마지막으로 고객만족은 재이용이나 구전의도에 긍정적인 효과를 미치는 것으로 나타났다. 이러한 결과는 고객지향적인 온라인 증권거래 서비스 시스템 구축 및 운영이 이용확대에 중요한 요인임을 제시한다. 본 연구는 온라인 증권거래에 대한 고객만족의 탐색적인 연구로써 보다 심도 있는 연구를 위한 기초를 제공하였다는 점과 온라인 증권거래 성과측정요소로써 고객만족에 영향을 미치는 요인을 제시했다는 점에서 의미를 지닌다.에 의해 유도된 single-strand 절단을 억제하였다. 이상과 같이 간세포 일차배양에서 양파추출물은 t-BHP에 의해 유발된 간독성, 간세포 생존율 감소, 지질과산화를 농도 의존적으로 억제시켰고 또한 t-BHP에 의해 억제된 GSH-Px, GSH-Rd 및 catalase의 활성을 증가시켰다. 이와 같이 양파추출물의 간보호 및 항산화 효과는 항산화 효소, 특히 catalase의 활성 증가와 hydroxyl radical에 의해 유도된 산화억제 및 이에 따른 지질과산화 억제에 기인하는 것으로 사료된다.chno-economic paradigm)의 시각에서 제시하는 한국경제의 성장 ${\cdot}$ 고용 ${\cdot}$ 분배를 위한 정책방향은 다음과 같은 동태적발전과정으로 요약할 수 있다 : 기초과학연구능력 확충 ${\rightarrow}$ 소화 ${\cdot}$ 흡수 ${\cdot}$ 개량 ${\rightarrow}$ 토착화 능력의 배양 ${\rightarrow}$ 자체기술개발, 선진기술 도입, 산업간 및 산업내 기술확산, 국제기술협력 ${\rightarrow}$ 기술혁신의 촉진 ${\rightarrow}$ 총요소생산성과 기업경쟁력(자원 및 역량, 프로세스 경쟁력, 품질경쟁력, 시장경쟁력, 고객성과, 시장성과, 재무성과)의 제고 ${\rightarrow}$ 가격경쟁력(임금, 금리, 물류비용, 환율 등)과 비(非)가격경쟁력(디자인, 에프터서비스, 품질, 운송 등)의 제고 ${\rightarrow}$ 국가경쟁력의 제고 ${

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Customer Satisfaction in Secondhand Market : Case Study of SELL-IT (중고시장의 고객만족경영: 셀잇(Sell-it) 사례를 중심으로)

  • Kim, Young Suk;Jeon, Da Young;Oh, Ju Seon;Kim, Na Yeon;Jeon, Won Gil;Cho, Jieun
    • Journal of Service Research and Studies
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    • v.6 no.3
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    • pp.123-139
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    • 2016
  • As competition continues to increase, it becomes even more important for companies to improve customer satisfaction to survive. Many companies have tried to improve customer satisfaction in their own ways. This case study focuses on the market for used products, and introduces the case of the start-up company, SELL-IT, a company that has made great efforts to solve the problems commonly facing their customers and has been rewarded by improved customer satisfaction. Focusing on improving communications between buyers and sellers, the root of many problems in any market, SELL-IT has introduced a number of new systems to solve the problems that plague the secondhand market. This case study provides marketers with practical implications to improve customer satisfaction in the secondhand market.

Factors Affecting Duration of Relationship between Exporters and Importers (수출입 업자간의 거래 지속에 영향을 미치는 관계특성에 대한 연구)

  • Lee, Hyoung-Tark;Lee, Dong-Jin
    • Journal of Global Scholars of Marketing Science
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    • v.15 no.2
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    • pp.161-182
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    • 2005
  • This paper reports on a study testing a model that articulates factors affecting duration of the relationship between exporters and importers. The model posits that affective commitment and calculative commitment influence duration of the relationship. Affective commitment of an importer toward an exporter is hypothesized to be predicted by social satisfaction, which in turn may be predicted by cultural familiarity, perceived similarity, and credibility. In contrast, calculative commitment is hypothesized to be predicted by economic satisfaction, which in turn may be predicted by opportunism and relationship performance. A survey of importers was conducted to test the model. The study results provided support for most of the hypotheses. Theoretical and managerial implications of the study results are discussed too.

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Moderating Effects of Subordinates' Active Engagement between Commanders' Transformational·Transactional Leadership and Job Satisfaction (부하들의 능동적 참여가 지휘관의 변혁적·거래적 리더십과 직무만족 간에 미치는 조절효과)

  • Lee, Kang-Kuk;Yi, Seon-Gyu
    • The Journal of the Korea Contents Association
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    • v.15 no.12
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    • pp.447-458
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    • 2015
  • This study is aimed for emprical analyzing (1) the effects of leadership of army commanders on subordinates' job satisfaction and (2) the moderating effects of subordinates' active engagement within the relationship between commanders' transformational transactional leadership and job satisfaction of soldiers, while over 500 combat soldiers throughout the nation are questioned for this analysis. The followings are the summary of findings of this study. The first finding shows that both transformational and transactional leadership have positive impacts on the job satisfaction of the soldiers. In this context, it is recommended that army commanders should apply effectively these behaviors of leadership in order to achieve their goals in military organizations. The second sector of the analysis includes the moderating effect of subordinates' active engagement within the relationship between the commanders' leadership and job satisfaction of the soldiers. The finding of the second analysis shows that subordinates' active engagement has positive moderating effect on the relationship between transformational leadership and job satisfaction. However, it has no moderating effect on the relationship between transactional leadership and job satisfaction. This implies that army commanders should apply the behavioral factors of both leadership styles and encourage active engagement of soldiers in order to enhance the satisfaction of soldiers, focusing more on applying the behavioral factors of transformational leadership.

The analysis Influencing Mobile Channel Loyalty using a Transaction Cost Theory (거래비용이론을 이용한 모바일 채널충성도에 미치는 영향 분석)

  • Jang, Sung-Hee;Jung, Hee
    • Journal of the Korea Society of Computer and Information
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    • v.14 no.10
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    • pp.149-157
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    • 2009
  • This study aims to empirically examine the factors influencing mobile channel loyalty. This study has been reviewed various theoretical research relating to mobile channel loyalty and transaction cost theory. The model was tested Structural Equation Modeling(SEM) using AMOS 7.0 analysis on the sample collected from 240 respondents. The result of hypothesis testing is as follows. First, asset specificity, uncertainty and transaction frequency were influenced by chanel satisfaction. Second, asset specificity was influenced negatively by chanel preference. Third, chanel satisfaction was influenced positively by chanel preference. Finally, chanel satisfaction and chanel preference were influenced positively by chanel loyalty.

An Empirical Study on the Internet Shopping Malls B2C Users' Lifestyle and Consumer Satisfaction (인터넷쇼핑몰 B2C 거래자의 라이프스타일 유형과 고객만족에 관한 연구)

  • Lee, Eun-Jae;Shim, Wan-Seop
    • International Commerce and Information Review
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    • v.4 no.1
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    • pp.129-147
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    • 2002
  • 본 연구는 인터넷쇼핑몰 B2C 거래자의 라이프스타일과 고객만족의 관계를 알아보려는 의도로 설문지 측정도구를 이용하였으며 선행연구와 실증분석을 시행하였다. 인터넷쇼핑몰 고객만족은 어떠한 인지적인 상황이나 태도에서 나아가 사후 행동과 연관지어 생각한다면 제품에 대한 재구매나 높은 애호도, 호의적인 구매행위 둥의 결정하는 원인으로 나타나기 때문에 인터넷쇼핑몰 관리자에게 B2C 거래의 성공적으로 이끌기 위한 필요한 마케팅정보를 제공할 수 있다. 분석결과 라이프스타일 유형중에서 열광매니아형이 고객만족에 긍정적으로 나타났다. 이러한 결과는 인터넷쇼핑몰에서 구매한 사이버소비자 집단의 구성원의 생활의식과 행동에 어떤 영향을 미치고 그 결과로 라이프스타일과 소비자행동의 관계를 파악해 줌으로써 체계적인 시장세분화에 접근할 수 있는 프레임웍(framework)을 제공해 줄 것이다.

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The Effects of e-Service Quality on Satisfaction and Continuance Intention in Cryptocurrency Exchange (암호화폐 거래소의 e-서비스품질이 만족과 지속사용의도에 미치는 영향)

  • Kim, Hyunchul
    • Journal of Korea Society of Industrial Information Systems
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    • v.23 no.6
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    • pp.113-123
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    • 2018
  • There are no studies related to the cryptocurrency exchange, unlike the explosive topic and the active transaction of the cryptourrency around the world. In this study, variables were constructed based on the previous researches to examine the effects of e-service qualities(information quality, transaction quality, design quality, safety quality), satisfaction and continuance intention of cryptocurrency exchange. The samples consist of 180 survey data drawn from the users of cryptocurrency exchange. The collected data were analyzed by SPSS 24.0 and AMOS 21.0. According to results of the reliability and validity test, all were found reliable, and all items were included. As a result of hypothesis testing through path analysis, First, the e-service qualities (information quality, transaction quality, design quality, safety quality) of the cryptocurrency exchange showed positive effects on satisfaction at the significance level of 1% and 5%. Second, e-service qualities (information quality, transaction quality, design quality, safety quality) of the cryptocurrency exchange were found to have positive effects on continuance intention at the significance level of 1% and 5%. Third, the satisfaction of the cryptocurrency exchange has a positive effect on continuance intention at 1% level of significance.