• Title/Summary/Keyword: 개인화추천

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How to improve the accuracy of recommendation systems: Combining ratings and review texts sentiment scores (평점과 리뷰 텍스트 감성분석을 결합한 추천시스템 향상 방안 연구)

  • Hyun, Jiyeon;Ryu, Sangyi;Lee, Sang-Yong Tom
    • Journal of Intelligence and Information Systems
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    • v.25 no.1
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    • pp.219-239
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    • 2019
  • As the importance of providing customized services to individuals becomes important, researches on personalized recommendation systems are constantly being carried out. Collaborative filtering is one of the most popular systems in academia and industry. However, there exists limitation in a sense that recommendations were mostly based on quantitative information such as users' ratings, which made the accuracy be lowered. To solve these problems, many studies have been actively attempted to improve the performance of the recommendation system by using other information besides the quantitative information. Good examples are the usages of the sentiment analysis on customer review text data. Nevertheless, the existing research has not directly combined the results of the sentiment analysis and quantitative rating scores in the recommendation system. Therefore, this study aims to reflect the sentiments shown in the reviews into the rating scores. In other words, we propose a new algorithm that can directly convert the user 's own review into the empirically quantitative information and reflect it directly to the recommendation system. To do this, we needed to quantify users' reviews, which were originally qualitative information. In this study, sentiment score was calculated through sentiment analysis technique of text mining. The data was targeted for movie review. Based on the data, a domain specific sentiment dictionary is constructed for the movie reviews. Regression analysis was used as a method to construct sentiment dictionary. Each positive / negative dictionary was constructed using Lasso regression, Ridge regression, and ElasticNet methods. Based on this constructed sentiment dictionary, the accuracy was verified through confusion matrix. The accuracy of the Lasso based dictionary was 70%, the accuracy of the Ridge based dictionary was 79%, and that of the ElasticNet (${\alpha}=0.3$) was 83%. Therefore, in this study, the sentiment score of the review is calculated based on the dictionary of the ElasticNet method. It was combined with a rating to create a new rating. In this paper, we show that the collaborative filtering that reflects sentiment scores of user review is superior to the traditional method that only considers the existing rating. In order to show that the proposed algorithm is based on memory-based user collaboration filtering, item-based collaborative filtering and model based matrix factorization SVD, and SVD ++. Based on the above algorithm, the mean absolute error (MAE) and the root mean square error (RMSE) are calculated to evaluate the recommendation system with a score that combines sentiment scores with a system that only considers scores. When the evaluation index was MAE, it was improved by 0.059 for UBCF, 0.0862 for IBCF, 0.1012 for SVD and 0.188 for SVD ++. When the evaluation index is RMSE, UBCF is 0.0431, IBCF is 0.0882, SVD is 0.1103, and SVD ++ is 0.1756. As a result, it can be seen that the prediction performance of the evaluation point reflecting the sentiment score proposed in this paper is superior to that of the conventional evaluation method. In other words, in this paper, it is confirmed that the collaborative filtering that reflects the sentiment score of the user review shows superior accuracy as compared with the conventional type of collaborative filtering that only considers the quantitative score. We then attempted paired t-test validation to ensure that the proposed model was a better approach and concluded that the proposed model is better. In this study, to overcome limitations of previous researches that judge user's sentiment only by quantitative rating score, the review was numerically calculated and a user's opinion was more refined and considered into the recommendation system to improve the accuracy. The findings of this study have managerial implications to recommendation system developers who need to consider both quantitative information and qualitative information it is expect. The way of constructing the combined system in this paper might be directly used by the developers.

Influencer Attribute Analysis based Recommendation System (인플루언서 속성 분석 기반 추천 시스템)

  • Park, JeongReun;Park, Jiwon;Kim, Minwoo;Oh, Hayoung
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.23 no.11
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    • pp.1321-1329
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    • 2019
  • With the development of social information networks, the marketing methods are also changing in various ways. Unlike successful marketing methods based on existing celebrities and financial support, Influencer-based marketing is a big trend and very famous. In this paper, we first extract influencer features from more than 54 YouTube channels using the multi-dimensional qualitative analysis based on the meta information and comment data analysis of YouTube, model representative themes to maximize a personalized video satisfaction. Plus, the purpose of this study is to provide supplementary means for the successful promotion and marketing by creating and distributing videos of new items by referring to the existing Influencer features. For that we assume all comments of various videos for each channel as each document, TF-IDF (Term Frequency and Inverse Document Frequency) and LDA (Latent Dirichlet Allocation) algorithms are applied to maximize performance of the proposed scheme. Based on the performance evaluation, we proved the proposed scheme is better than other schemes.

The Development of the Bi-directionally Personalized Broadcasting and the Targeting Advertisement System Based on the User Profile Techniques (사용자 프로파일 기반의 맞춤형 광고 서비스 및 양방향 개인 맞춤형 방송 시스템 구축)

  • Shin, Sa-Im;Lee, Jong-Soel;Jang, Se-Jin;Lee, Soek-Pil
    • Journal of Broadcast Engineering
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    • v.15 no.5
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    • pp.632-641
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    • 2010
  • This paper shows the research about the personalized broadcasting system. The personalized broadcasting is the service that users only show the programs which they want to watch when they want to watch these. The purpose of the bi-directional broadcasting service is supporting more satisfied and more personalized services by permitting the bi-directional data transformation. This research also develops the user profiling system for the bi-directional and personalized broadcasting service. This system applied the TV-Anytime metadata specifications which is the standard for the personalized broadcasting services, the system supports the various functions for the bi-directionl and personalized broadcasting such as the user profiling, contents metadata and targeting advertisement services. The bi-directional and personalized broadcasting system increases the users' satisfaction with the recommendation and management of the personally favorite broadcasting contents and advertisements, the trial run results show that the services raise the users' satisfaction with the intelligent and discriminating broadcasting services.

Customer Behavior Based Customer Profiling Technique for Personalized Products Recommendation (개인화된 제품 추천을 위한 고객 행동 기반 고객 프로파일링 기법)

  • Park, You-Jin;Jung, Eau-Jin;Chang, Kun-Nyeong
    • Korean Management Science Review
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    • v.23 no.3
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    • pp.183-194
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    • 2006
  • In this paper, we propose a customer profiling technique based on customer behavior for personalized products recommendation in Internet shopping mall. The proposed technique defines customer profile model based on customer behavior Information such as click data, buying data, market basket data, and interest categories. We also implement CBCPT(customer behavior based customer profiling technique) and perform extensive experiments. The experimental results show that CBCPT has higher MAE, precision, recall, and F1 than the existing other customer profiling technique.

User Emotion Extraction Engine($E^3$) based on Fuzzy Inference and Bayesian Networks in Smart Phone Environment (스마트폰 환경에서 퍼지 추론과 베이지안 네트워크에 기반한 사용자 감성 추출 엔진)

  • Lee, Seong-Ho;Bang, Jae-Hun;Lee, Sung-Young
    • Proceedings of the Korean Information Science Society Conference
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    • 2011.06a
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    • pp.100-103
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    • 2011
  • 최근 스마트폰의 보급이 일반화되면서 보다 개인화된(Personalized) 서비스를 제공하려는 시도가 다각도로 이루어지고 있다. 이러한 시도 중 하나가 사용자의 감성을 인식하여 보다 효과적인 서비스를 제공하려는 것이다. 본 논문에서는 스마트폰으로부터 얻어낸 위치인식정보와 사용자 정보를 베이지안 네트워크를 활용하여 상황정보를 도출한다. 이 상황정보와 사용자의 선호도 정보를 퍼지 추론을 이용하여 얻은 결과 값을 수정된 Valence-Arousal 모델에 매핑하여 사용자의 감성정보를 추출하는 감성 추출 엔진을 제안한다. 유용성 평가를 위해 현재 상용 중인 스마트폰에 제안하는 감성 추출 엔진을 이용, 사용자 감성을 인식하고 적절한 서비스를 추천하는 애플리케이션을 구현하였다.

User Simility Measurement Using Entropy and Default Voting Prediction in Collaborative Filtering (엔트로피와 Default Voting을 이용한 협력적 필터링에서의 사용자 유사도 측정)

  • 조선호;김진수;이정현
    • Proceedings of the Korean Information Science Society Conference
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    • 2001.10b
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    • pp.115-117
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    • 2001
  • 기존의 인터넷 웹사이트에서는 사용자의 만족을 극대화시키기 위하여 사용자별로 개인화 된 서비스를 제공하는 협력적 필터링 방식을 적용하고 있다. 협력적 필터링 기술은 사용자의 취향에 맞는 아이템을 예측하여 추천하며, 비슷한 선호도를 가진 다른 사용자들과의 상관관계를 구하기 위하여 일반적으로 피어슨 상관계수를 많이 이용한다. 그러나, 피어슨 상관계수를 이용한 방법은 사용자가 평가를 한 아이템이 있을 때에만 상관관계를 구할 수 있다는 단점과 예측의 정확성이 떨어진다는 단점을 가지고 있다. 따라서, 본 논문에서는 피어슨 상관관계 기반 예측 기법을 보완하여 보다 정확한 사용자 유사도를 구하는 방법을 제안한다. 제안된 방법에서는 사용자들을 대상으로 사용자가 평가를 한 아이템의 선호도를 사용해서 엔트로피를 적용하였고, 사용자가 선호도를 표시하지 않은 상품에 대해서는 Default Voting 방법을 이용하여 보다 정확한 헙력적 필터링 방식을 구현하였다.

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Sparsity Effect on Collaborative Filtering-based Personalized Recommendation (협업 필터링 기반 개인화 추천에서의 평가자료의 희소 정도의 영향)

  • Kim, Jong-Woo;Bae, Se-Jin;Lee, Hong-Joo
    • Asia pacific journal of information systems
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    • v.14 no.2
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    • pp.131-149
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    • 2004
  • Collaborative filtering is one of popular techniques for personalized recommendation in e-commerce sites. An advantage of collaborative filtering is that the technique can work with sparse evaluation data to predict preference scores of new alternative contents or advertisements. There is, however, no in-depth study about the sparsity effect of customer's evaluation data to the performance of recommendation. In this study, we investigate the sparsity effect and hybrid usages of customers' evaluation data and purchase data using an experiment result. The result of the analysis shows that the performance of recommendation decreases monotonically as the sparsity increases, and also the hybrid usage of two different types of data; customers' evaluation data and purchase data helps to increase the performance of recommendation in sparsity situation.

A Study on the Real-Time Preference Prediction for Personalized Recommendation on the Mobile Device (모바일 기기에서 개인화 추천을 위한 실시간 선호도 예측 방법에 대한 연구)

  • Lee, Hak Min;Um, Jong Seok
    • Journal of Korea Multimedia Society
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    • v.20 no.2
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    • pp.336-343
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    • 2017
  • We propose a real time personalized recommendation algorithm on the mobile device. We use a unified collaborative filtering with reduced data. We use Fuzzy C-means clustering to obtain the reduced data and Konohen SOM is applied to get initial values of the cluster centers. The proposed algorithm overcomes data sparsity since it extends data to the similar users and similar items. Also, it enables real time service on the mobile device since it reduces computing time by data clustering. Applying the suggested algorithm to the MovieLens data, we show that the suggested algorithm has reasonable performance in comparison with collaborative filtering. We developed Android-based smart-phone application, which recommends restaurants with coupons and restaurant information.

Personalized Travel Path Recommendations with Social Life Log (소셜 라이프 로그를 이용한 개인화된 여행 경로 추천)

  • Paul, Aniruddha;Lim, Jongtae;Bok, Kyoungsoo;Yoo, Jasesoo
    • Proceedings of the Korea Contents Association Conference
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    • 2017.05a
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    • pp.453-454
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    • 2017
  • The travellers using social media leave their location history in the form of trajectories. These trajectories can be bridged for acquiring information, required for future recommendation for the future travelers, who are new to that location, providing all sort of information. In this paper, we propose a personalized travel path recommendation scheme based on social life log. By taking advantage of two kinds of social media such as travelogue and community contributed photos, the proposed scheme can not only be personalized to user's travel interest but also be able to recommend a travel path rather than individual Points of Interest (POIs). It also maps both user's and routes' textual descriptions to the topical package space to get user topical package model and route topical package model (i.e., topical interest, cost, time and season).

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Learning Dynamic Changes of User Interests in Personalized News Agent (사용자의 동적인 관심변화를 학습하는 개인화된 뉴스 에이전트)

  • 고경희;오경환
    • Proceedings of the Korean Information Science Society Conference
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    • 2001.10b
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    • pp.82-84
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    • 2001
  • 정보여과 시스템은 사용자의 관심사를 정확하게 알아내야 하고(specialization), 시간에 따른 변화에 적응할 수 있어야 하며(adaptation), 사용자의 잠재적인 관심사를 발견하기 위해 새로운 도메인을 탐험할 수 있어야 한다(exploration). 본 논문에서는 온라인 뉴스 기사를 여과하여 사용자와 관련이 있는 뉴스 기사를 추천하는 뉴스 에이전트를 설계, 구현하고자 한다. Specialization, adaptation의 두 가지 요구사항을 충족시키기 위해 사용자의 관심사를 도메인별로 분리하고 각 도메인은 long-term과 short-term으로 나눈다. Exploration의 요구사항을 충족시키기 위해서는 카테고리 절차(crossover) 연산을 사용한다. 실험 결과, 사용자에 대한 사전 정보가 전혀 없는 상태에도 불구하고 빠른 적응능력을 보였다. long-term과 short-term의 분리는 사용자의 관심사에 급격한 변화가 일어난 후에도 시스템이 빠르게 적응할 수 있음을 보여주었다. 또한 카테고리 교차 연산을 통해 사용자의 새로운 관심사 탐험을 수행해 낼 수 있음을 보여주었다.

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