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Customer Behavior Based Customer Profiling Technique for Personalized Products Recommendation  

Park, You-Jin (연세대학교 원주캠퍼스 경영학과)
Jung, Eau-Jin (연세대학교 원주캠퍼스 경영학과)
Chang, Kun-Nyeong (연세대학교 원주캠퍼스 경영학과)
Publication Information
Korean Management Science Review / v.23, no.3, 2006 , pp. 183-194 More about this Journal
Abstract
In this paper, we propose a customer profiling technique based on customer behavior for personalized products recommendation in Internet shopping mall. The proposed technique defines customer profile model based on customer behavior Information such as click data, buying data, market basket data, and interest categories. We also implement CBCPT(customer behavior based customer profiling technique) and perform extensive experiments. The experimental results show that CBCPT has higher MAE, precision, recall, and F1 than the existing other customer profiling technique.
Keywords
Customer Profiling Technique; Personalized Products Recommendation; Recommender System;
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Times Cited By KSCI : 2  (Citation Analysis)
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